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Best Local SEO Company

by | Nov 14, 2022 | Search Engine Optimization

What is local SEO and why do you need it?

Local SEO is the process of optimizing your online content and presence to rank higher in local search results. This process includes claiming and optimizing your local listings, building local citations, creating local content, and more.

There are several reasons why you need Local SEO. First, local SEO helps you to be found by potential customers who are searching for businesses like yours in their local area. Second, it helps you to stand out from your competition. With local SEO, you can ensure that your business is appearing in local search results before your competitors. Finally, local SEO also helps to build trust and credibility with potential customers. By appearing in local search results, you are showing potential customers that you are a reputable and trustworthy business.

Overall, SEO is essential if you want to rank higher in local search results and attract more local customers. If you are not already optimizing your online presence for local SEO, now is the time to start. working with an SEO company can help you to achieve the best results.

How can an SEO company help your business grow online?

A local SEO company can help your business to grow online in a number of ways. Firstly, they will be able to help you to identify the key search terms that potential customers are using to find businesses like yours. They will then work with you to ensure that your website is optimised for these terms, making it more likely that you will appear prominently in search engine results pages. In addition, a local SEO company can also help you to build links with other local businesses and organisations. This can help to boost your website’s authority, making it more likely to rank highly for relevant searches. Ultimately, working with a local SEO company can be an effective way to increase your visibility online and attract more customers to your business.

What are the benefits of working with a local SEO company compared to other marketing strategies?

When it comes to marketing your business, there are a lot of options to choose from. You can do paid advertising, you can try to build up your social media following, or you can work on your SEO. Of all of these options, working with a local SEO company is often the best choice. Here’s why:

First of all, when you work with a local SEO company, you can be confident that they are familiar with the best practices for ranking in your area. They know what works and what doesn’t, and they can help you make the most of your limited budget.

Second, an SEO company will be familiar with your competition. They will know who they are and what they’re doing to try to rank ahead of you. This knowledge is invaluable when it comes to crafting your own SEO strategy.

Third, working with a local SEO company gives you the chance to build a relationship with them. This relationship can be beneficial in many ways, including getting honest feedback and insights into the inner workings of the SEO industry.

Overall, working with a local SEO company is often the best choice for small businesses who want to get the most out of their marketing budget.

How do you choose the right local SEO company for your business needs?”

Choosing the right local SEO company for your business needs is essential to ensure that your website is visible to potential customers in your local area. There are a few things to consider when choosing a SEO company, such as their experience and track record, the services they offer, and how much they charge. You also want to make sure that the company you choose is reputable and has a good relationship with local businesses in your industry. Once you’ve considered all of these factors, you should be able to choose the right SEO company for your business needs.

Questions to ask before signing up with a local SEO company

Search engine optimization, or SEO, is a process of improving the visibility of a website in search engine results pages. Local SEO is a specialized form of SEO that helps businesses to promote their products and services to local customers. If you’re considering hiring a local SEO company to help improve your website’s visibility, there are a few important questions you should ask before making a decision.

First, what experience does the local SEO company have? Make sure to ask for examples of previous clients and results they were able to achieve. Second, what strategies does the local SEO company use? Be sure to inquire about the specific tactics they’ll use to help improve your website’s ranking. And third, how much will it cost? Be sure to get an estimate of the total cost so you can compare it with other SEO companies. By asking these questions, you can make an informed decision about which local SEO company is right for you and your business.

Case studies of businesses that have benefited from working with a local SEO company

Hiring a local SEO company can provide a number of benefits for businesses, large and small. One of the most obvious advantages is an increase in web traffic. By optimizing website content and improving search engine rankings, businesses can attract more visitors, which can lead to more customers and sales. In addition, working with a local SEO company can help businesses to improve their online reputation. By managing reviews and building positive customer relationships, businesses can create a strong presence that lasts long after the initial consultation. Finally, partnering with a local SEO company can give businesses access to a team of experts who are up-to-date on the latest trends and best practices. By leveraging the knowledge and experience of an SEO company, businesses can stay one step ahead of the competition.

Implementing an SEO strategy is essential for any business that wants to compete online. A local SEO company can help your business grow by increasing its visibility in search engine results pages, improving website traffic, and generating leads. There are many benefits to working with a local SEO company, including increased ROI, improved brand awareness, and higher levels of customer satisfaction. When choosing an seo agency for your business needs, it’s important to ask the right questions and compare pricing. You also want to make sure you’re working with an experienced team that has successfully helped other businesses achieve their goals. Harris & Ward is a top-rated SEO company that has helped hundreds of businesses grow online. Contact us today to learn more about how we can help you!

//BONUS IDEAS//

Tricks to finding the best seo company.

 

1. Look for a company that has been in business for several years

2. Look for a company that has a good relationship with other businesses in your industry

3. Inquire about the strategies and tactics they use

4. Make sure to ask for examples of clients and results they have achieved

5. Compare pricing between different companies

6. Choose a company that has a team of experienced experts

7. Check out online reviews to see what others have said about the company

8. Make sure the company is transparent about their pricing and what is included in their services

9. Ask for a list of references from past clients

10. Meet with the company in person to get a better understanding of their services and how they could benefit your business.

Marketing for Your Dental Practice

by | Nov 7, 2022 | Dental Marketing

In any line of work, it is essential to have a marketing plan. It will help provide assistance in establishing goals, identifying a target audience, and making the business stand out from competitors. There are plenty of different ways to market your dental practice, and we are here to let you know which strategies are guaranteed to help gain new dental patients, retain existing patients, and grow your practice. 

Types of Dental Marketing Strategies

When establishing a marketing campaign for your dental practice, there are numerous approaches that can be taken. Here is our recommended list of options when considering your digital marketing efforts:

  • Dental SEO
  • Paid Advertising
  • Facebook and Instagram Marketing
  • Email Marketing

What is Dental SEO?

SEO stands for Search Engine Optimization, which is defined as “the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines” by Search Engine Land. The last time you did an online search, you probably clicked on one of the first few results on the page, not one toward the bottom. High quality dental SEO helps guarantee that your practice’s website will rank at the top of the search results. 

As Google updates their algorithm and “best practices,” your website will benefit from updates, too. Your website is constantly monitored by Google and other search engines to see where it should rank, so you should be sure to optimize it regularly and consistently. Some say that the most crucial optimization for your site is on-page SEO. For a better chance at improving your site’s on-page SEO, there are a number of factors to be considered. 

  • The keywords chosen for your site should be based on the language your potential patients are speaking to their search engine. Once you have determined that dialect, find keywords that are relevant to both them and the product or service you are offering– then incorporate those keywords into the copy of your site. It is in your best interest to keep it simple. 70.87% of keywords that are included in over 10,000 monthly searches contain just one or two words. 
  • The content on your website should be constantly changing, not only to appease Google, but to remain aligned with your potential customers’ preferences. Each page should tackle different subject matter. Repetition over multiple pages will hurt your website’s rankings. You should also refrain from using the same keyword on every page of your site. This is known as “keyword cannibalization”. Pages with the same keyword focus will end up competing with each other, inhibiting their ability to rank well on search engines. 

Off-page SEO is contingent on the number of links, actions, and referrals to your site that appear on different webpages. More links contribute to more traffic to your site. If you have ever left online reviews on Google raving about a particular company, your review is contributing to that company’s off-page SEO. 

Being tagged in a social media post or using an online hashtag will send more traffic to your site, making social media another off-page SEO contributor. 

What is Paid Advertising?

Paid advertising is another highly dependable way to market your services online. Also referred to as PPC, or Pay-Per-Click, it is advertising that is paid for based on the amount of clicks you receive. There is an allotted budget set for each day that the campaign runs, and that amount is divided through clicks. 

PPC Advertising works best in a scenario where a business is newly emerging on the market. It is also an excellent way to reach an audience that is not yet aware of the services you offer. Search and Display ads are the two main classifications of PPC advertising. While Search Ads are based on specific keywords, Display Ads are geared more toward distinct demographics. 

If you choose to use Google Ads for paid advertising, your ad will often be the first result a prospective client will see on their search engine. 

Social and Email Marketing

72.3% of the United States population is actively using social media, meaning there’s a high chance your audience is too. Social media is a much more personal form of marketing, as it not only allows you to portray your brand’s identity and stand out amongst the crowd, but also gives you a chance to engage with your customers and stay connected. Maintaining a presence on social media will help you to gain and retain customers. 

Both organic and paid advertising can be achieved through social media, although paid ads are more apt to reach the specific demographic you are targeting. 

As for Email Marketing, 60% of customers claim to have made a purchase after receiving a marketing email. Emails are a great way to provide customers with valuable information, tips, tricks, and the like. For example, an article about tips for cleaning your teeth after getting braces put on for the first time might be accommodating to your patients. 

Much like social media, emails are a successful way to interact with your patients. You can remind them about upcoming visits, send reminders, or answer any questions they may need answered. 

Creating a Marketing Strategy and Choosing a Technique

Whether you decide to use search engine optimization, paid advertising, or another strategy for your dental office marketing, there are a few initial steps that need to be taken. Your target audience will play the most pivotal role in your marketing efforts. Once you’ve determined who your audience is, spend time researching their demographics, psychographics, and even their dental health habits. Understanding their personality and lifestyle will assist in influencing their buying decisions. 

Determine a budget based on the amount of time and money you are willing to invest to get your company’s name out to prospective patients.

To determine your business goals, it will be helpful to understand your place in the market. 

Closely analyze your services, prices, and how you are promoting them. What are you selling? Are you selling it at a better or worse rate than your competitors? What kind or promotion or sales pitch will appeal most to your customer or prospective patient? 

Once you have completed extensive research and have these questions answered, you should be able to narrow it down to a marketing strategy that will best suit your dental office and  undoubtedly help you achieve your goals. 

Partner With A Dental Marketing Agency

At Harris & Ward we understand that developing a marketing strategy for your dental practice can take a lot of time and effort. That’s why you can depend on our expertise to take the burden off of your shoulders.

We can combine any of our dental marketing services that suit your business’ unique needs to create a custom marketing campaign that will surely boost your online presence and build your brand. Contact us today to learn more about how we can help your dental practice!