Complete Guide to Dental SEO (2022)

Complete Guide to Dental SEO (2022)

Complete Guide to Dental SEO

Do you want more dental patients? Investing in search engine optimization (SEO) and digital marketing can make a world of difference and help you get them! Like compound interest, gains can be exponential.

The keys to successful SEO for dentists are consistency, creativity, and patience. If you stick to a plan and pay attention to keyword blogging, Google My Business, web design, backlinking, and online reviews, you are guaranteed to improve your pool of prospective patients.

If you’re unsure about any of the jargon associated with SEO, don’t worry. We’ve explained all the key concepts that dentists need to know in order to create a successful digital marketing campaign that will attract patients. Good SEO companies will use these strategies.

dental seo strategy


Before We Start, Let’s Establish Some Definitions

On-Site and Off-Site SEO

There are two main types of online marketing techniques: on-site and off-site SEO. On-site SEO refers to things that can be done on your website, while off-site SEO involves the actions of other websites.

On-site SEO includes optimizing your website for search engines through techniques like internal linking, metadata maintenance, and blogging. Off-site SEO involves promoting your website through activities like guest posting, article syndication, and backlinking.

SERPs

SERPs are the lists of results that search engines return when someone types in a query. The goal of all SEO efforts is to get as close to the top of the SERPs as possible.

Keywords

Keywords are the words and phrases that people type into search engines. They help to establish what the person is looking for, or the intent of their search. Popular keywords for dentists include:

  • Dentist in [insert area]
  • Benefits of dental care
  • Can a dentist help with pain?
  • Teeth whitening
  • Dental practices near me


SEO for Dentists: Building an SEO-Friendly Website

A website is essential for any online marketing campaign. It provides a place to promote and link to your products or services. However, it’s important to consider what your website says, how many pages it has, and how it balances user experience with search engine rankings.

Must Be Responsive

An SEO-friendly website must be responsive, meaning it must look good on any size screen, from a small phone to a large wall tv screen.

Home and Landing Pages

At a minimum, dentists should have five core pages on their websites.

  1. Homepage
  2. About page
  3. Services page
  4. Blog homepage
  5. Contact page

It’s crucial to have a separate landing page for each service, with at least 500 words (though 1,000 or 2,000 is even better). For example, if you offer dental cleaning, teeth-whitening, cosmetic, and dental implant services, make sure you have a landing page for each one.

In our experience, dental websites with over 20 pages and weekly blog posts perform the best.

Custom Design and WordPress Development

Custom WordPress websites are ideal since the platform is well-supported and easy to use. By using WordPress, you don’t need to reinvent the wheel. And, after a bit of instruction, most people can publish blog posts without help.

Building a website on WordPress has increased security advantages. WordPress is a popular platform that is constantly updated to keep users safe from cyber attacks. There are also several trusted security plugins available.

Click here to learn more about Harris & Ward’s WordPress development services for dentists.


SEO for Dentists: Claiming Your Territory

Every dentist should claim their business on search engines, industry websites, and map directories when launching an online marketing campaign.

Claim Your Search Engine Business Accounts

Google My Business is the first account you should set up for your business. Google is the most-used search engine in the United States, processing an estimated 5.6 billion searches a day. By claiming your territory on the platform, you can ensure that your business is visible to potential customers.

There are many benefits to optimizing your website for local search, including appearing higher in search engine results pages (SERPs) for relevant keywords.

Remember, though, that while Google may be the biggest game in town, it’s not the only one. So claim your business accounts on other platforms like Bing and Yahoo!

Get Yourself on Directories

There are thousands of online directories, but not all of them are legitimate or helpful. Sign up for the ones that are relevant to your industry and will actually be beneficial for you.

You can use Yext and Synup to find good medical and dental directories, but both programs cost money to access fully. Harris & Ward is a professional online marketing team that maintains memberships with such services.

SEO for Dentists: Content Wins

Content creation is essential for any SEO campaign. The more articles, landing pages, and digital media you produce and publish, the more online visibility you will gain. This in turn will attract more links and traffic.

Service and Landing Pages

Your website should have a main landing page (homepage), a contact page, blog, and specific landing pages for each service offered. Each service page should be at least 500 words, but more is better, and well written.

Develop a Blogging Strategy

Blogging can help improve your website’s SEO. Fresh, weekly content is pleasing to search engine bots, and the more content you have, the more questions and issues you can address. In most cases, websites with more content tend to do better in search engine results, providing more opportunities to build your online presence.

Developing a blogging strategy can help you write relevant posts and publish them regularly. Most businesses with effective blogs use content calendars. Using one can help you save time. 

As long as your writing relates to dental care or your practice, you should be fine. It can also be helpful to pick topics that conform to potential clients’ search intent. However, be sure to optimize your writing for conversions, or you’ll miss out on an opportunity.

When blogging, you should never:

  • Blog about religion or politics topics
  • Blog too often about terms unrelated to dental care
  • Write about your patients without gaining their permission
  • Badmouth other dentists or treatment methods

If you want to write your own dental blog posts, make sure you know how to use keywords and other SEO techniques like metadata, title tags, h1-h2 tags, and alt image text.

Article Syndication

Article syndication can help you get backlinks and name recognition, but be careful – if it’s not done correctly, it can harm your SERP ranking.

This is a process of publishing articles written by someone else under your name. Getting your name and practice out there online is great, but be careful of which websites you publish on. Algorithms may penalize you for duplicate content if not done correctly, which could negatively impact your ranking.

Guest Posts

Posting articles on your blog and guest posting on other blogs has three core benefits:

  • Expands your digital marketing footprint
  • Gives you brand name exposure
  • Provides quality backlinks to your businesses website

Working with a professional online marketing team that has already established a network of publications is the easiest way to secure guest posts. If you’re doing it alone, a good place to start is with affiliated professional organizations. For example, ask if your dentist’s association or local Chamber of Commerce has a publication that accepts articles from members. Also, dentists who aren’t competing for the same patients will sometimes collaborate on guest posting projects.


SEO for Dentists: Links Matter

To secure top spots on SERPs for desired keywords, you need to build a link portfolio. Without one, it is nearly impossible to land those coveted spots. So the question becomes: what types of links do you need to cultivate?

Foundational Backlinks

The value of a website’s backlinks depends on the website’s reputation. The more respected and established a website is, the more valuable its backlinks are.

Websites with .edu and .gov top-level domain suffixes offer the most valuable links. Links If you can get backlinks from established websites like Wikipedia and .org sites, do it! The same goes for .com backlinks from top industry sites.

Internal Links

Strategic internal links are a great way to link to other pages on your website. For example, this is an internal link to our blog post about the advantages of using WordPress. They are easy to implement and help both users and algorithm bots.

Backlinks and Mentions

Foundational backlinks come from websites with low authority, but they can provide a lot of “link juice” if you have enough of them. Guest post backlinks from high-authority websites are much more effective and can help improve your rankings quickly if done correctly. Mentioning your website on a local newspaper’s website is another good way to boost your local SEO.

Learn more about Link Building for Dentists Who Want to Grow Their SEO.


SEO for Dentists: Social Media

Social media is essential for businesses today. Many people in their 20s and 30s rarely use search engines, instead relying on social media to find products and services. Therefore, it is important to have active accounts on multiple platforms, such as Facebook, Instagram, and Twitter.

In terms of social media content, every week you should:

  • Post links to any new blog entries and guest blog spots
  • Post links to evergreen landing pages
  • Highlight industry news
  • Comment on accounts that potential patients may also follow

Avoid controversial topics on social media, as you would when blogging. You want to attract clients, not drive them away.


Dentist SEO: Tools You Can Use

If you want to super-charge your SEO efforts like the pros, you’ll need a couple of tools.

  • Yoast: The Apple of WordPress SEO plugins, the free version of Yoast is fine for beginners, but if you want to unlock the plugin’s potential, you should upgrade to the premium version.
  • SEMrush and Ahrefs: The two leading standalone SEO platforms are SEMrush and Ahrefs. They both have dynamic keyword and backlink features that give account holders an edge.


SEO for Dentists: Good Reviews

Google, Facebook, and Yelp reviews can be very effective. For the best results, it is most important to establish a consistent flow of Google reviews. Positive Yelp posts can also be very helpful, and adding Facebook mentions often does the trick.

Paying for reviews can be considered unfair and deceptive marketing, which is punishable by the Federal Trade Commission. It may be better to hire a professional marketer to get testimonials and reviews.


Tip: Avoid Cookie-Cutter Dental Marketing Agencies

Do not use a cookie-cutter dental digital marketing company. Your investment will be cannibalized if you do because the content and designs will be the same as your competitors.

To stand out, you need to cover similar topics and themes as other dentists, but in a way that is fresh and new. Algorithms and people are both drawn to what is new and different, so if you can find a way to stand out, you will be more successful.

Connect with a Digital Marketer

Harris & Ward is a digital marketing team that can help you attract more clients. We have a track record for helping dentists rank highly on search engines, so you can be sure we know what we’re doing. If you’re ready to get more clients, contact us and we’ll get started.

We tailor our online marketing and promotional services to each individual client, ensuring that they stand out from the competition. We don’t use generic templates – every client is unique to us. Follow us on social media and check out our blog for more tips on seo for dentists.

Want to learn more? How to Generate Inbound Traffic to Your Dental Website

SEO FOR ORTHODONTISTS AND DENTISTS

SEO FOR ORTHODONTISTS AND DENTISTS

SEO FOR ORTHODONTISTS AND DENTISTS

SEARCH ENGINE OPTIMIZATION SERVICES TO GROW YOUR DENTAL PRACTICE.

Online optimization gives every business a better chance to succeed.

If you own a dental practice, you might not have considered how your online presence affects the way your business runs. After all, you offer a service that’s absolutely fundamental to living in our part of the world.

However, it’s still cutthroat out there and other practices are always competing to get patients in their doors. That’s why you need to do your best to show those potential customers that you exist and that your practice is the best choice. At the end of the day, you are operating a business and you need customers to stay alive. Business SEO services will help you do this.

The Benefits of SEO for Orthodontists and Dentists
Using organic SEO will simply bring more awareness to the existence of your dental practice. Sure, you could run a perfectly successful one based on word of mouth and reputation, but you wouldn’t be giving yourself the best chance to succeed.

But how many dental practices have the time of day to focus on digital marketing? Chances are, you won’t have a marketing professional on your staff and you’d be remiss to do it yourself or have one of your office workers give it a shot.

Hiring an SEO agency takes away the agonizing work of optimizing your website yourself. Here’s what you can expect from these valuable services.

1. Focus on Local Search
Search engine optimization as we knew it was primarily focused on keywords and website performance to determine which sites were appropriate to display on a SERP for a given search term. Now, with local SEO for Orthodontists and Dentists, it’s taken a step or two farther.

Local SEO appeals to searches with local intent. So, if you’re someone looking for a dental practice in Fort Worth; when you type in your search terms, Google will take into account your location and display practices nearest you.

As a business that operates in a static location, local SEO has to be a main focus.

2. Your Website Structure
The structure and speed of your website are some of the more important facets in appealing to Google’s algorithms. A slow and poorly laid out site is going to fall in the search rankings.

It should be easy for customers to navigate your website and find what they’re looking for within a few clicks. Categories and subcategories featuring relevant information are a must. For a dental practice, the site should be simple with only a few landing pages (about me, contact, testimonials, blog, etc.).

When you fill your landing pages with large images and unnecessary widgets, you’ll slow them down considerably. 40% of people will abandon a website if a landing page takes longer than 3 seconds to load.

3. Google My Business
Filling out your Google My Business card will improve your local search standings. If you fill out all of your pertinent information, namely the business details, your address, and contact information, then all of that will appear on Google and in maps.

More and more local searches are being conducted through map applications, so appearing on them will increase your chances of being found by your potential customers.

4. Consistent Citations
Filling out your NAP (name, address, phone number) on multiple listing sites will improve your visibility as well, but only if you fill out identical information on every platform. Inconsistent citations, which includes any online press about your practice, will lead to confusion for your customers and Google will burn you for it.

When we say consistent, we mean it. If you write “7th Street” on one listing and “Seventh St.” on another, that’s considered inconsistent. Every minute detail has to be the same. To that end, we are proud to offer automatic citation submission services to our SEO clients . Utilizing the power of Yext, we will do the heavy lifting of listing management for you so you can focus on doing what you enjoy most—caring for your patients!

5. Mobile Search
52% of global internet traffic is through mobile devices. If your website isn’t optimized for mobile search and mobile viewing, then you’re letting a big piece of the market pass you by. Any SEO service will be aware of this fact and advise you to build a mobile-friendly site.

6. Customer Reviews
Your dental practice should take customer reviews very seriously for obvious reasons, but also acknowledge that reviews have a big effect on your SEO. A practice that has thousands of great reviews published through various listings sites is going to rank higher than one with a few hundred good reviews.

Always encourage your customers to leave you a rating and review on the listings site of their choice. You should also promote your best ones on social media and through a testimonials page on your site.

7. Blogging
Content creation on your dental practice website is a huge part of SEO. You can use your blog to give your audience interesting and informative articles on all things dentistry, but also to toss in relevant keywords and phrases to appeal to search.

Offering up dental guides and how-tos will establish you as an authority in your field. Don’t overstuff your posts with keywords; the information and writing should always come first. A good blog can allow your practice to transcend your local area and give you clicks from all over.

8. Social Media
You may not like it, but people’s awareness of you is heavily predicated on your social media presence. People use Facebook, Instagram, and Twitter to find almost everything these days, including their new dentist.

Simply being on these platforms won’t do it though. Formulating a content and posting strategy with your digital marketing campaign will get you more followers and create more awareness around your brand. When you’ve got a great social media presence, your Google rankings will increase.

DENTAL SEO IS THE WAY TO GO
Being a dentist doesn’t mean that you can’t bolster your business online like everyone else. Great business SEO services will take all of these methods into account and help you make the most out of your online presence.

With a defined SEO strategy and well-executed implementation, you can see an increase in your search rankings, an increase of organic traffic to your site, and ultimately begin growing your practice and revenue. We specialize in SEO for Orthodontists and Dentists.

LET US HELP YOU WITH YOUR BUSINESS SEO SERVICES
At Harris & Ward, our motto is all about helping you connect with your audience, no matter the field you’re in. Visit our page today to look at the different services that we offer and choose the one that’s right for you and the future of your dental practice.

For more dental marketing ideas, check out our blog.

SEO for Dentists: 5 Simple Strategies to Adopt

SEO for Dentists: 5 Simple Strategies to Adopt

In a survey on online health searches that the Pew Research Center conducted, 72% of internet users said they looked for health information online in the last year. Of those respondents, the vast majority started at a search engine like Google.

This group represents a massive pool of potential clients. But to capture any of them, you need to show up in those search results.

Proper search engine optimization, or SEO for dentists, can help. There’s no mystery in how Google creates these results. It’s a science. With a few small tweaks, you can reap the benefits of a better ranking.

SEO for Dentists Starts With Links

Search engines build their results pages based on two factors: relevance and importance. Relevance is simple: it is the degree to which your content matches a user’s search terms and the intent of their search. Being relevant is the first step to showing up.

Importance is more complicated. Search engines determine how important a site is in the same way academics determine how important someone’s research is: through citations. But online, citations are links, so search engines rely on link analysis.

Link analysis can get complicated quickly, but for the purposes of dental SEO, you can boil it down to one key strategy: get authoritative or important sites to link to your site.

The more prestigious the site that links to you (that is, the more incoming links that site has), the more that link will help your SEO ranking. All links (with one exception to come) will help your SEO, but these links give you the biggest boost.

How and where those links are implemented also matters. Ideally, you want the anchor text (the blue text that makes up the hyperlink) for links to your site to include your most important keywords. Also, the links should be in relevant content and on a relevant site.

The one exception to the more links are better rule is link farming, or paying people to create fake links to your site. The suspicion of link farming is one of the fastest ways to get your site demoted in Google rankings. But link trading, or publishing a link on your site so someone will publish one on theirs, is fine. What does dentist seo success look like? It’s a combination of link building, content creation, and user experience. Finding a digital marketing agency that specializes in seo for dentists can help.

So, how do you get people to link to your site?

Publish Great Content

Search engines make their money, and a lot of it, by bringing in more users. They have an incentive to deliver content that people want to read. That means you have an incentive to provide them with the best content.

The most important part of your SEO strategy should be to think about what a human user would want, instead of trying to game the search engine. If you create good content, users will seek you out on their own, and other sites will link to your content.

In other words, the best way to get ranked by Google or other search engines is to create content that is rankworthy.

That kind of content will also help with your user interaction measures. When they rank pages, search engines look at how users behave once they find a page.

  • Do users hit the back button and pick another result?
  • How much time do users spend on the site?
  • How many other pages on the site do they visit?

One of these important measures is the bounce rate or the percentage of users who only visit one page on a site before leaving. Creating compelling content will lower your bounce rate. Local content, for instance, can help draw users.

Users will also visit more spots on your site if you create internal links between your pages. These internal links also have another key benefit.

Make Your Site Crawler-Friendly

Search engines build their database of websites by crawling the web using automated spiders. These spiders start with seed sets of high-quality sites and then follow the links out from there to discover other pages.

If these crawlers can’t find your pages, the search engines cannot include you. If you want to remove all doubt, you can always submit pages to Google manually. But there are ways you can structure your site that should make that unnecessary.

One thing you want to do is create a flat site to minimize link depth. Link depth is how many clicks it takes to get from the homepage to a given page on the site. Both crawlers and human users assume pages close to the homepage are more important.

Cross-links between your content can also help the crawlers. Once they find one of your pages, these cross-links will lead them to the rest.

Also, crawlers have trouble reading images. That is why you always want to include an alt attribute for all of your images. Otherwise, the crawlers will ignore any of your relevant pictures.

Think Carefully About Your Domain

Your website domain sends a signal to your potential customers. There are certain tips you want to follow to pick the best one possible:

  • Make it unique: never pick one that is just a plural, misspelled, or hyphenated version of another one
  • Choose only .com domains
  • Make it easy to type and remember
  • Avoid hyphens and numbers

For search engine rankings, you want to avoid subdomains as much as possible. Search engines will treat these as separate sites, so you will be competing with yourself for link authority and rankings.

Instead of subdomains, use subdirectories instead. Then, your single domain will build link authority instead of splitting it between subdomains.

Proper Keyword Placement

Search engines have gotten sophisticated enough that keyword stuffing won’t work anymore. In fact, keyword stuffing can indicate to search engines that your pages are low-quality, which will hurt your rankings.

Instead of forcing in as many keywords as possible, you’re better off writing naturally and using synonyms where appropriate. Again, think about what a human user would want.

Still, keywords are important to show that your content is relevant to a user’s question. As such, it’s important to include your most relevant keywords in a few key places:

Include keywords in the body content as well but, as we mentioned, write naturally rather than trying to shoehorn in more keywords.

Grow Your Business Traffic

No matter how small an area you are targeting, there are too many other dentists online for you to leave things to chance. The right SEO for dentists can bring in more business with only a few small changes to your present site. If you don’t grab those results, your competition will.

If you’re ready to maximize your traffic, online and off, browse some of our marketing services. The other posts on our blog can offer more tips to enhance your marketing.

Choosing the Best Dental Marketing Company

Choosing the Best Dental Marketing Company

Healthcare marketing is a nuanced and competitive space. We’re currently at the crossroads of escalated consolidation and private practice stabilization. As Digital Marketers, this puts us in a challenging place because dentists are choosing to join a corporate entity (DSO) or claim their local territory by same-store growth, expansion, or partnering with other practices. To patients, however, this may all look the same to them.

Should I be doing SEO or PPC?

The short answer is both. It’s important to know where to start though. Prioritizing your local presence starts with a high powered SEO (Search Engine Optimization) plan. Marketing budgets aren’t endless so we at Harris & Ward believe in building a strong foundation and that seo for dentists is a top priority. 

Once your dental website is optimized for user experience (UX) and personalized to your business, your marketing strategy should focus on Google’s organic ranking factors and local seo. Below, we’ve compiled some interesting data related to SEO and PPC from wonderful, credible, third party sources.

ORGANIC SEARCH STATISTICS

  • Google processes approximately 70,000 search queries every second.
  • 53% of website traffic comes from organic search.
  • Almost a third of consumers search for local businesses on a daily basis.
  • Over 99% of all searchers click on one of the links in the first SERP.
  • Organic search drives over ten times more website traffic than organic social media.
  • The first result on a Google SERP has a 28.5% click-through rate. By the time you get to the 10th result, the CTR has fallen to 2.5%.
  • 95.88% of Google searches are four words or more.
  • Google owns 96% of all mobile searches and 92% of all desktop searches.

     

Dental Industry CPC Data

 

PAID SEARCH STATISTICS

  • 27% of website traffic comes from paid search.
  • In 2020, Google’s ad revenue amounted to $146.92 billion US dollars.
  • Advertising accounts for about 81% of Google’s total revenue.
  • Advertisers are predicted to spend $99.22 billion on search annually by 2024.
  • People encounter approximately 6,000 to 10,000 ads every day, on average.
  • The Google Display Network reaches over 90% of internet users.
  • Google Ads display network consists of over 650,000 apps.
Section sources:


Average cost per click for search ads by industry

Average cost per click (CPC) is a simple measure of how much an advertiser is paying each time a user clicks one of their ads. Many factors, including your industry and the competition level of the keywords you’re bidding on, can affect your CPC. You can learn how cost per click is determined in Google Ads specifically with this infographic.

 

Dental Industry CPC Data

 

Search Advertising Benchmarks

Average Cost Per Click

Average Cost Per Click

 

The average cost-per-click for a search ads in 2022 is in the range of $2 to $4. As has been the pattern in years past, industries with the highest average cost per click include Attorneys & Legal Services, Dentists & Dental Services, and Home & Home Improvement at $6-8 per click. This is not surprising as click-through rates for these industries tend to run lower than others, which can drive up CPCs. 

These are competitive industries with higher marketing costs and longer decision cycles, but also a higher value placed on each individual conversion, since these services tend to be more expensive.

 

Average click-through rate for search ads by industry

Average click-through rate or CTR is an indicator of how relevant your ads are to the audience they’re reaching. Simply put, CTR is the ratio of ad clicks to ad impressions. A CTR of 1% means that 1 out of every 100 people who see your ad click it.

Section sources:

 

What Does This Data Mean in the Dental Industry?

SUMMARY

  • Dentists & Dental Services as a category has positives and negatives
    • Second highest Cost-Per-Click (CPC) – $7.10
    • Third lowest Click-Thru-Rate (CTR) – 5.03%
    • Third highest Conversion Rate – 13.33%
  • Google Ads for dentists is costly but effective
  • Organic Search offers the most trusted search results
  • 52.5% of all search comes from the first three organic ranking spots.
  • Find the right Dental Marketing Agency.

 

Why Should You Take Our Word?

Here is an Orthodontic SEO Case Study

You can see what happened with this client’s orthodontics SEO after they decided to enroll in our Competitive SEO Plan. They came to us after spending five years with a company they met at American Association of Orthodontists (AAO) annual conference where they touted themselves as the best marketing dental practice company around.

Small growth was being made but once we nailed down a specific, comprehensive SEO campaign run by an industry leading dental seo company, their traffic spiked from 25 to 165 visitors per month.

 

Orthodontic SEO Case Study

 

Our team optimized their on-page SEO, web copy, and content, and we were excited to learn that their ranking keywords went from 50 to 595.

These new ranking keywords were a big factor in boosting the client’s overall web traffic.

 

Harris & Ward SEO Case Study

 

And finally, after the many guest posts we created and published for the client, we increased their links from 10 to 37.

That’s a 270% jump in backlinks!

Check out the chart below:

 

Orthodontic SEO Case Study

This Orthodontist has grown their dental practice by engaging in the 80:20 rule. Heavy emphasis on the search engine results page (SERP). Recognizing that page one of Google, including Google Maps should be the foundation of their marketing plan. They then supplement a structured set of target keywords through Google Ads.

Google My Business (GMB), now known as Google Business Profile, is a crucial search engine optimization seo factor. People looking for “Teeth Whitening” or “Orthodontist Near Me” often get served listings from these profiles in the Map Pack of Google’s first page. It’s important to use all of Google’s tools to ensure you have the best chance to outrank your competition.


Takeaway

Individual SEO products can earn you more traffic or links, but in the long term, you need a comprehensive dental SEO strategy to jumpstart your site and maintain your gains. We work with dental offices across the country ensuring they have the top search engine results. 

Many of them had experienced some periods of mild growth before our fully managed SEO marketing program sent their metrics through the roof!

Our experienced dental seo experts can take a look under your hood and find out exactly what your site needs to beat the competition.

Would you like to learn more about H&W or how we can help your site?

Book a call with an SEO expert and we can have a conversation about your goals.

How to Do Keyword Research for SEO for a Med Spa Business

How to Do Keyword Research for SEO for a Med Spa Business

About 70% of all online activity begins with a search engine. Unfortunately, most people (75% of search engine users) never check the second page. Without a strong search engine optimization (SEO) strategy, you might not reach clients online.

In order to develop a strong med spa SEO strategy for your business, you first need to learn how to do keyword research. Choosing the right keywords will ensure your med spa business appears in front of ideal clients online. Then, you can start booking more appointments to boost your ROI.

Not sure how to find the best SEO keywords for your med spa’s content strategy? Read on for the tips you need for beautiful SEO today! 

Research Your Target Audience

Google looks for content that aligns with the search engine user’s needs. In order to create content your clients want, you need to understand who they are first. Before you can learn how to do keyword research, you first need to gather audience research. 

For example, what beauty or health problems are your med spa clients currently facing? How can your services satisfy those pain points? 

Understanding their needs, problems, and expectations can help you create high-quality, personalized content. Personalization can help you better appeal to your target audience. Otherwise, you might struggle to connect with consumers through your SEO and content marketing strategies. 

In fact, generic content is now considered a turn-off. About 52% of consumers will switch brands if a company fails to personalize communications. Another 74% get annoyed when web content fails to meet their interests.

If you want to attract new clients to your med spa business, you need to understand who your clients are. Consider their:

  • Age
  • Gender
  • Location
  • Marital status
  • Household income
  • Buying behaviors
  • Interests
  • Hobbies
  • Pain points
  • Education
  • Career

Your clients will likely fall into multiple demographics and psychographics. Consider creating distinct buyer personas as you research your target audience. Creating personas will help you create personalized content for each group.

It will also ensure you find the best SEO keywords based on each group’s distinct needs.

For example, a 21-year-old college student likely has different needs than a 50-year-old man. These two consumers will likely consider different med spa services, too.

Understand the Search Intent

Understanding who your clients are can also help you better understand their search intent. Search intent indicates what the consumer expects to find during an online search. Usually, search intent is:

  • Navigational
  • Commercial
  • Transactional
  • Informational

Understanding the user’s intent will help you better understand the keywords they use during a search.

For example, perhaps the consumer wants to learn about your services. Maybe they need answers to their beauty questions. About 8% of all search queries are phrased as questions. 

Answering the consumer’s questions can prove you’re able to provide them with the experience and expertise they need. It could also help you rank for featured snippets and voice searches. Featured snippets appear at the top of search engine result pages (SERPs).

Ranking at the top of SERPs can help you experience the benefits of SEO like generating:

  • Brand awareness and recognition
  • Website traffic
  • Brand credibility and authority
  • Brand trust and loyalty
  • Leads and sales
  • A higher ROI

In fact, over 40% of all voice searches come from a featured snippet. About 75% of these search results rank in the top three for a query. Meanwhile, nearly 50% of consumers use voice for general searches. 

If your content doesn’t match the user’s search intent, it won’t appear for that search. If a consumer does visit your site and finds the content doesn’t meet their needs, they’ll leave. Your bounce rate will rise, which can hurt your search engine rankings.

Check Out the Competition

You can also find med spa SEO keywords by checking out your competitors. Review their blogs and consider what keywords they’re targeting for each post.

Think about the topics they’re covering and the types of content (blogs, videos, infographics, etc.) they’re creating. 

Choose Your Topics

Select three main topics that suit your med spa business or niche. Then, consider what subtopics you can cover within each one.

For example, your med spa might specialize in skin rejuvenation, injectables, and vein treatment.

Under skin rejuvenation, you might focus on chemical peels, skin tightening, and sunspot correction. 

Choosing topics and subtopics can help you organize your SEO research as you move forward. 

Select Long-Tail Keywords

Once you know what topics you want to cover, you can start finding the best SEO keywords for each category. You can use tools like:

  • SEMRush
  • Answer the Public
  • Moz
  • Keyword Planner
  • Google Trends

When gathering keywords, look for long-tail keywords (which feature four or more words). Focusing on long-tail keywords can help you better understand the user’s search intent. One-word keywords, on the other hand, are broader.

For example, keywords like “skin” or “beauty” won’t help you determine the user’s search intent. The user might want content about:

  • Skincare products
  • Beauty magazines
  • Foods for beautiful skin

You likely won’t want to appear for these searches. Instead, focus on longer phrases that are relevant to your med spa business.

Choose Secondary Keywords

As you begin selecting primary keywords, consider adding secondary keywords to your list as well. Using the same keyword within a post too often could lead to keyword stuffing. Google might penalize your site as a result.

Instead, look for related keywords (synonyms or related terms) that are relevant to the primary keyword and topic. 

Understand Keyword Placement

Once you’ve learned how to do keyword research, you’ll need to learn how to add the primary keyword to your content.

First, let the keyword inform the post. Don’t write a post, then add the keyword in after the fact. Otherwise, the keyword might sound awkward within the context.

Instead, add the primary keyword naturally as you write. It should appear in the:

  • URL
  • Page title
  • Opening and closing paragraphs
  • Body text
  • SEO title
  • SEO meta description
  • An H1 header
  • Image file name
  • Image alt text

If you need help gathering the best SEO keyword for your med spa business, consider working with an experienced agency. They can help you gather research, write content, and optimize your posts.

Keying In: Gather Keyword Research for Your Med Spa SEO Today

If you want to experience the benefits of SEO, you first need to learn how to do keyword research. Use these tips to gather the med spa SEO keywords you need. Then, start writing with your target audience in mind.

Give your med spa business a boost with these tips today.

Need help? Get ready to grow your business!

Contact us to get started.

Dental Marketing Mistakes to Avoid

Dental Marketing Mistakes to Avoid

With 199,486 dentists working in the dentistry field as of 2018, being competitive to attract more clients is a crucial responsibility of your dental practice. The average retirement age of dentists is increasing, which means more of your competition is sticking around longer.

1. Having a Weak Website

You need a dental website that looks visually pleasing and is functional. If the visuals are outdated, poor quality, or unappealing, potential clients may click away before they get past the first page. Making the website pretty only gets you so far if visitors can’t find the information they’re looking for.

A well-functioning website is one with easy navigation where patients can clearly find the info they want immediately. It also loads quickly and is secure.

Updating your website regularly also helps. If you haven’t changed anything in years, potential clients may wonder if your practice is reliable and current on other things, like dental techniques.

2. Not Understanding Your Target Audience

Who are your typical dental clients? Your marketing strategy should change depending on your target audience, whether you’re a pediatric dentist, orthodontist, or general dental practitioner. If you cater to low-income families, your marketing will look different than a cosmetic dentist targeting wealthier clients.
Fully understanding your target audience helps with your branding, which is the image you create through your graphics, wording, and all other portrayals of your business. Including your branding in your marketing to fit your audience makes it more effective. Your clients respond better to marketing when it appeals to them or addresses their pain points.

3. Missing Out on Social Media

Social media connects you with current and potential patients in ways you can’t achieve with a website alone. You interact directly with the people who follow your page, which builds a relationship that makes your dental practice different than the competition.

You can also use social media channels to have your loyal patients spread the word about your dental practice. Seeing engaged followers, likes on your post, and shares of what you post builds a positive image of your dental practice.

Social media also allows for stronger industry relationships and cross-promotional opportunities. If you specialize in pediatric dentistry, you might share information or a post made by a local orthodontist. Building those relationships and sharing referrals can help grow both businesses.

Trying to use all social media platforms takes too much effort and often isn’t effective. Choose social media platforms that match your target audience best to maximize your time. Master one or two platforms to avoid spreading yourself too thin.

4. Ignoring Local Search Potential

Your online presence is only effective if people can find you. Search engine optimization helps people find you through searches. SEO incorporates complex factors, including keyword usage, formatting, and quality of your content.

As a service provider, you want to attract local traffic. Massive web traffic doesn’t help grow your business if visitors aren’t local and won’t use your dental services.

Including local keywords and clearly incorporating contact information into your website helps Google figure out where you’re located. This allows you to show up when people search for local dentists.

5. Failing to Adapt Your Strategies

Dental marketing strategies change frequently. If you stick with the same dental and orthodontic marketing strategies, you’ll get left behind.

Incorporating several different marketing strategies helps broaden your appeal. Content marketing, such as blog with helpful dental information, can draw in more web traffic. Email marketing lets you communicate directly to current patients and prospects.

You don’t have to use every possible strategy, but being open to new options can make your marketing more effective. Working with a marketing company that specializes in helping dental practices can help you stay on top of the latest marketing techniques.

6. Not Managing Your Online Reputation

Word of mouth is changing from telling your neighbor about your experiences to blasting your opinions all over the internet. One unhappy patient can drag your dental practice’s online reputation through the mud. But online reviews also help SEO, which makes your dental practice easier to find.

Your online reputation can affect a potential patient’s decision on using your practice. Statistics show that 90% of people go online to look for reviews on businesses. Online reviews hold as much credibility as personal recommendations for 84% of consumers.

One or two negative reviews may not hurt your reputation too much, but be aware of repeated complaints and negative feedback. Monitoring your online reputation can alert you to issues you need to address in your practice.

Increasing the number of positive reviews you have can help overshadow one or two rogue negative reviewers. Providing the best customer service increases the chances of positive reviews. Don’t be afraid to ask satisfied patients to leave positive reviews for your practice.

If you decide to address negative reviews, keep in mind HIPAA regulations and patient privacy. You can’t reveal any personal information or anything related to the care received. You can post a general response acknowledging the situation, but word it carefully and avoid an emotional response or an escalated argument with the unhappy reviewer.

7. Ignoring Data

Trying all the latest trends in dental marketing doesn’t help your business if you don’t analyze its effectiveness. Not every strategy works the same for every dental practice. Simply using various strategies doesn’t mean you’re implementing them effectively.

Google Analytics helps you see your web traffic to see if your marketing campaigns are working. Looking at the sources of traffic and which pages on your site visitors use can help you focus on the most effective practices and improve those that aren’t as effective.

Effective Dental Marketing

Effective dental marketing makes your practice more visible with potential clients. When done well, it establishes you as a local expert in the dental field.
But simple marketing mistakes can turn away potential clients or make your practice difficult for prospects to find. Since your area of expertise is dentistry, you may not even realize you’re making common mistakes.

Improve your Digital Marketing Strategy Today

Strong dental marketing keeps your practice competitive and helps you attract new patients. Plan a well-rounded marketing strategy to reach prospects via different avenues. If you’re ready to improve your dental marketing, explore our services for more details of what we offer.

Drive Leads with Paid Search

Digital advertising, such as PPC, can be an excellent way to help your business stand out in a crowded marketplace. Contact us today to discuss how PPC can help small businesses like yours!