The Basics of Instagram for Business

The Basics of Instagram for Business

Unlike Facebook and Google My Business, Instagram is absolutely optional for your business or practice. It is a bonus, “fun” social media channel. When utilized creatively and interactively, it can help you garner brand loyalty and reach. Consider...
Defining Social Signals

Defining Social Signals

Social signals in Search Engine Optimization refer to the impact your social media can have on your search rankings. The impact is two-fold. First, your social media accounts serve as a directory, allowing people to look up your business and get more than just your...
Engaging Your Audience On Social Media

Engaging Your Audience On Social Media

Written by Shelby Klingerman, Intern Posting to social media and getting your audience to engage in social media are two very different things. Social media posts that don’t catch people’s attention just sit idle without knowing if they are reaching...
End of Year Online Presence Review

End of Year Online Presence Review

Make Sure Your Information is Up to DateWritten by Nicole Levy, Operations Manager-Your business has surely grown and changed in the previous year, and your website and social media should reflect that! As you’re working on end of the year reviews and planning...