If you’ve heard of any of the hottest marketing trends in recent years, you’ve undoubtedly heard of SEO, which has quickly become one of the most popular marketing tools in the world.
At least, so we’re told. Even today, 70% of businesses still have no SEO strategy.
For your practice, that’s great news. It means there’s less competition standing in your way, especially at the local level. Let’s talk about the importance of SEO for dentists and how to use it for your dental practice!
What Is SEO?
Search engine optimization (SEO) is the process of optimizing your website’s content for Google and other search engines, allowing you to rank higher for various searches. The higher you rank, the more traffic you’ll receive!
SEO is an attempt to rank higher in the organic results, which users tend to trust more than search ads. In many cases, this can lead to greater trust and higher conversion rates.
Also, the SEO process is completely different from paid ads. Instead of buying space at the top, you simply attempt to prove to Google’s algorithm that you have the most comprehensive, engaging, relevant, and user-friendly content for users.
How Does SEO Work?
Google and other search engines use software known as crawlers that index and rank hundreds of billions of pages on the web. They do this using a sophisticated algorithm that attempts to match the best content with users based on keywords and search intent.
This is why when you search for “dry cleaners” on Google while you’re in Maine, you don’t get results for dry cleaners in Virginia. Google understands that your search intent was likely to find dry cleaners near you, so it used your location as a factor in your search results.
Because of this, organizations and websites are constantly trying to compete with one another to rank ahead on various keywords and searches. To do this, they need to optimize their websites, content, and even off-page ranking factors. These are the three “pillars” of an SEO strategy.
Google wants to match the best content with users, but they need to understand a site’s credibility and usability before promoting its content. For this reason, Google uses over 200 ranking factors to determine the quality of a website. Most importantly, you should focus on page loading times, mobile-friendliness, and UX design.
To establish a site’s authority (credibility) on a topic, they rely on other websites to “vote” in their favor by linking to their content. These are called backlinks, and the more you have, the easier it will be to rank ahead of the competition in your given niche. From there, strong content that’s engaging and informative for users is all you need for SEO success!
How to Use Local SEO for Dental Practice
Now that you know how SEO works, you can see why it’s become such a popular dental marketing strategy. It’s great for driving organic traffic, but only if you know how to use it! Let’s talk about how to use local SEO for dentists.
Keyword Research
When we discussed matching keywords for searches, what was the first one that came to mind for your industry? Was it “dentist” or “dentist near me”? These are two of the most likely searches users would use if they are looking for a dentist in their area.
However, it’s best to diversify your keyword strategy. If your entire competition is trying to rank for these short-tail keywords, then it may be challenging to rank ahead of them, especially in the short term. For that reason, try adding long-tail keywords into your strategy for more immediate results!
Keywords like “dental practices in Boston, MA” or “root canal near me” are going to have less search volume than “dentist.” However, the people who search for these keywords are more relevant to your niche and more likely to convert into paying patients. Therefore, you should use a healthy mix of these keywords in your strategy.
Using your favorite online keyword research tool, find related keywords to your industry. You can also analyze your competitor sites on these tools to see which keywords they’re ranking for. This can help you diversify, generate new topic ideas, and more.
Don’t just go with the obvious ones. Use as many as possible that have decent search volume (use Google Trends to compare) and low competition. Once they’re on your website, there’s no limit to how much they can offer!
Update Your Website
It would reflect poorly on Google’s service if they were constantly promoting low-quality sites to their users, so their crawlers are constantly testing usability. Most importantly, they look for:
Page loading times
Mobile-friendly design
Clean navigation system
Proper page structure
Internal and external linking structure
Image optimization
Metadata
The list goes on, but optimizing these site wide will go a long way toward improving your SEO campaigns. Without a strong website, you’re building a house on a broken foundation.
There are SEO tools available online to test these, and you should compare yours to your competitors to see what needs improvement. However, a lot of these tools will lead you down rabbit holes that are entirely unnecessary, so proceed with caution. If you want expert insights, always choose a professional SEO audit for the best results.
Build a Content Marketing Strategy
Dental marketing doesn’t have to be too tricky. You already have the industry knowledge that you need, allowing you to create or outline content, which can save you plenty of money by taking on some of the work yourself.
The easiest way to get started with content marketing is to start a blog. You can answer regular questions that your patients have and position your services as the solution. For example, you could have topics like:
“Why do my teeth hurt? Common causes of tooth pain.”
“Does a root canal hurt? The procedure explained.”
“Dental implant vs bridge: What’s the difference?”
The list goes on. These are great ways to draw relevant traffic to your website. From there, you can answer their questions and let them know at the end about your services and how you can help with their problems.
Always end your posts with strong calls to action (CTAs), encouraging users to contact you or seek out your services. Just remember that you’re writing for potential patients, not search engines. Keep your content engaging and informative, and always try to eliminate fluff or filler content.
It’s good to have long-form, comprehensive posts that engage readers, but only if the content is clear and concise. Try breaking up walls of text, reducing wordy sentences, and always having something to say!
Off-Page SEO
Building backlinks isn’t too important for a local dental practice, but you do still need to worry about your off-page ranking factors. If you have local affiliates that can offer backlinks, they could give you an edge over the competition, but don’t stress too much about them. Instead, focus more on what’s in your control.
First, you should claim and optimize your listing on Google My Business. This could be the first thing users see when searching for dentists in your area. Answer all of the prompts on your profile and try to engage with users whenever possible.
Next, get listed on other local business listings or dentistry-specific listings, and keep all of your information consistent. Remember to update all of them if anything changes. All of this will help confirm to Google that you are who you say you are, but only if the information is accurate and consistent.
Also, because you have an official office, don’t forget to list your dental practice on Google Maps and other popular GPS systems. This can help in similar ways to Google My Business, but it will also help draw new users looking for dentists near them on the map. Google Maps may also show up as the first result when users search “dentists near me,”so make sure your practice is seen!
Start Ranking Your Practice Today
Now that you know how to use SEO for your dental practice, put these tips to use and get the most out of your strategy today. SEO takes time to come to fruition, so the sooner you start building your strategy, the sooner you’ll see long-lasting results.
Stay up to date with our latest digital marketing news for your practice and feel free to contact us with any questions or for help with your SEO strategy!
Do you have the right digital marketing plan in place? A system that drives new patient phone calls and increased search volume. Every dental practice needs the right tailored plan. Let’s explore dental ppc advertising.
PPC advertising differs from SEO in that it is much quicker to see results from. While SEO can take several months to show any measurable results, PPC can be set up almost immediately to bring visitors to a site.
This guide is for you if you’re looking to learn about PPC for Dentists and how to get started on a successful campaign. We’ll introduce you to the basics of PPC and its benefits, so you can make the most of this marketing tool.
Google Ads for Dentists
Dental PPC advertising is an affordable solution that could bring you more attention online. You’re only charged for the advertisement when someone clicks on it, so it’s uniquely affordable.
PPC ads can help your dental office market your services by reaching more prospective patients online. Here are the top 6 reasons PPC advertising can help:
Increased visibility – PPC advertising is the quickest way to appear at the top of search engine results pages. Paid ads will place your website at the top of the results almost immediately, rather than waiting weeks for organic ranking.
Beat the competition – Reaching the top of the search engine results can be difficult, especially if your website is new. Paying for top placement with PPC ads can give you exposure above your competitors.
Targeted website traffic – Studies show that only 5% of searchers click paid advertisements, but that 5% is also much more motivated to enlist services than the average Internet user. If you’re running ads for a term searched at least 400 times per month, this highly interested 5% could equate to at least 20 new patients each month.
Control over spending – When running PPC ads, you set your maximum daily budget, so you never spend more than you want. You can also stop the ads immediately if you determine they aren’t as lucrative as you hoped.
Keyword management – When creating an advertising campaign, you can select which keywords you want to target. This makes onsite optimization easier and allows you to control which terms you want to be known for.
Trackable success – PPC ads have a clear ROI, unlike traditional SEO. With SEO, you have to wait for search engines to index your site, and even then tracking results can be difficult. With PPC, your entire campaign is tracked, so you can see exactly how it impacts your web traffic and marketing efforts.
Dental PPC Pros & Cons
There are pros and cons to every method. Before you make any decisions you should know them.
PROS
Immediate Visibility – PPC ads offer immediate visibility when you choose your keywords well. They appear on the top and next to organic results, on the first page of search results, so your audience can see them without having to scroll down. Organic SEO can take up to months to generate traffic to your site, while PPC ads can offer fast results for timely offers.
Qualified Target Audience – PPC ads give you the ability to target specific individuals who are interested in finding a dentist or getting a dental procedure within a certain location. With PPC, you can geo-target your ad based on a certain radius, which is important if you’re pulling in patients from several towns. It is very hard to optimize your website for a town other than the one your practice is located in, so PPC is a great solution to capitalize on business from surrounding towns.
Budget Conscious –PPC ads allow you to target potential customers interested in dental services near you. Geo-targeting lets you show ads to people within a certain radius of your practice, making it easier to attract patients from several nearby towns.
CONS
PPC ads can be expensive if you don’t know what you’re doing. Smart Insights recently did a study that found PPC conversion rates averaged around 3%. If you pay for 100 clicks at $50 per click, you could end up spending $5000 with only a 3% conversion rate.
Campaign Management – It’s not enough to just make a PPC ad and hope for the best – someone needs to manage them effectively in order to see results. This means testing keywords, messaging and target preferences, and being able to quickly analyze and adjust the ads for maximum impact.
Lack of Conversions – Ad clicks don’t necessarily mean conversions. Someone clicking your ad may not necessarily result in a call to your practice. Having great ad copy that drives searchers to a landing page on your website is extremely important. Qualified internet marketing companies will review and create landing pages when developing your PPC marketing strategy, which is a key factor in making a successful PPC campaign.
Internet users have become accustomed to seeing ads in various forms, such as banner ads, remarketing messages, and PPC placement in search results. Therefore, it is important to carefully select keywords, messaging, and testing in order to grab your audience’s attention. Each internet marketing channel works in conjunction with the others, so it can be difficult to find the right combination of channels and messages if you are busy running your own practice.
Interested in learning more? Harris & Ward is a leading dental ppc agency. Let’s talk!
Do you want more dental patients? Investing in search engine optimization (SEO) and digital marketing can make a world of difference and help you get them! Like compound interest, gains can be exponential.
The keys to successful SEO for dentists are consistency, creativity, and patience. If you stick to a plan and pay attention to keyword blogging, Google My Business, web design, backlinking, and online reviews, you are guaranteed to improve your pool of prospective patients.
If you’re unsure about any of the jargon associated with SEO, don’t worry. We’ve explained all the key concepts that dentists need to know in order to create a successful digital marketing campaign that will attract patients. Good SEO companies will use these strategies.
Before We Start, Let’s Establish Some Definitions
On-Site and Off-Site SEO
There are two main types of online marketing techniques: on-site and off-site SEO. On-site SEO refers to things that can be done on your website, while off-site SEO involves the actions of other websites.
On-site SEO includes optimizing your website for search engines through techniques like internal linking, metadata maintenance, and blogging. Off-site SEO involves promoting your website through activities like guest posting, article syndication, and backlinking.
SERPs
SERPs are the lists of results that search engines return when someone types in a query. The goal of all SEO efforts is to get as close to the top of the SERPs as possible.
Keywords
Keywords are the words and phrases that people type into search engines. They help to establish what the person is looking for, or the intent of their search. Popular keywords for dentists include:
Dentist in [insert area]
Benefits of dental care
Can a dentist help with pain?
Teeth whitening
Dental practices near me
SEO for Dentists: Building an SEO-Friendly Website
A website is essential for any online marketing campaign. It provides a place to promote and link to your products or services. However, it’s important to consider what your website says, how many pages it has, and how it balances user experience with search engine rankings.
Must Be Responsive
An SEO-friendly website must be responsive, meaning it must look good on any size screen, from a small phone to a large wall tv screen.
Home and Landing Pages
At a minimum, dentists should have five core pages on their websites.
Homepage
About page
Services page
Blog homepage
Contact page
It’s crucial to have a separate landing page for each service, with at least 500 words (though 1,000 or 2,000 is even better). For example, if you offer dental cleaning, teeth-whitening, cosmetic, and dental implant services, make sure you have a landing page for each one.
In our experience, dental websites with over 20 pages and weekly blog posts perform the best.
Custom Design and WordPress Development
Custom WordPress websites are ideal since the platform is well-supported and easy to use. By using WordPress, you don’t need to reinvent the wheel. And, after a bit of instruction, most people can publish blog posts without help.
Building a website on WordPress has increased security advantages. WordPress is a popular platform that is constantly updated to keep users safe from cyber attacks. There are also several trusted security plugins available.
Every dentist should claim their business on search engines, industry websites, and map directories when launching an online marketing campaign.
Claim Your Search Engine Business Accounts
Google My Business is the first account you should set up for your business. Google is the most-used search engine in the United States, processing an estimated 5.6 billion searches a day. By claiming your territory on the platform, you can ensure that your business is visible to potential customers.
There are many benefits to optimizing your website for local search, including appearing higher in search engine results pages (SERPs) for relevant keywords.
Remember, though, that while Google may be the biggest game in town, it’s not the only one. So claim your business accounts on other platforms like Bing and Yahoo!
Get Yourself on Directories
There are thousands of online directories, but not all of them are legitimate or helpful. Sign up for the ones that are relevant to your industry and will actually be beneficial for you.
You can use Yext and Synup to find good medical and dental directories, but both programs cost money to access fully. Harris & Ward is a professional online marketing team that maintains memberships with such services.
SEO for Dentists: Content Wins
Content creation is essential for any SEO campaign. The more articles, landing pages, and digital media you produce and publish, the more online visibility you will gain. This in turn will attract more links and traffic.
Service and Landing Pages
Your website should have a main landing page (homepage), a contact page, blog, and specific landing pages for each service offered. Each service page should be at least 500 words, but more is better, and well written.
Develop a Blogging Strategy
Blogging can help improve your website’s SEO. Fresh, weekly content is pleasing to search engine bots, and the more content you have, the more questions and issues you can address. In most cases, websites with more content tend to do better in search engine results, providing more opportunities to build your online presence.
Developing a blogging strategy can help you write relevant posts and publish them regularly. Most businesses with effective blogs use content calendars. Using one can help you save time.
As long as your writing relates to dental care or your practice, you should be fine. It can also be helpful to pick topics that conform to potential clients’ search intent. However, be sure to optimize your writing for conversions, or you’ll miss out on an opportunity.
When blogging, you should never:
Blog about religion or politics topics
Blog too often about terms unrelated to dental care
Write about your patients without gaining their permission
Badmouth other dentists or treatment methods
If you want to write your own dental blog posts, make sure you know how to use keywords and other SEO techniques like metadata, title tags, h1-h2 tags, and alt image text.
Article Syndication
Article syndication can help you get backlinks and name recognition, but be careful – if it’s not done correctly, it can harm your SERP ranking.
This is a process of publishing articles written by someone else under your name. Getting your name and practice out there online is great, but be careful of which websites you publish on. Algorithms may penalize you for duplicate content if not done correctly, which could negatively impact your ranking.
Guest Posts
Posting articles on your blog and guest posting on other blogs has three core benefits:
Expands your digital marketing footprint
Gives you brand name exposure
Provides quality backlinks to your businesses website
Working with a professional online marketing team that has already established a network of publications is the easiest way to secure guest posts. If you’re doing it alone, a good place to start is with affiliated professional organizations. For example, ask if your dentist’s association or local Chamber of Commerce has a publication that accepts articles from members. Also, dentists who aren’t competing for the same patients will sometimes collaborate on guest posting projects.
SEO for Dentists: Links Matter
To secure top spots on SERPs for desired keywords, you need to build a link portfolio. Without one, it is nearly impossible to land those coveted spots. So the question becomes: what types of links do you need to cultivate?
Foundational Backlinks
The value of a website’s backlinks depends on the website’s reputation. The more respected and established a website is, the more valuable its backlinks are.
Websites with .edu and .gov top-level domain suffixes offer the most valuable links. Links If you can get backlinks from established websites like Wikipedia and .org sites, do it! The same goes for .com backlinks from top industry sites.
Strategic internal links are a great way to link to other pages on your website. For example, this is an internal link to our blog post about the advantages of using WordPress. They are easy to implement and help both users and algorithm bots.
Backlinks and Mentions
Foundational backlinks come from websites with low authority, but they can provide a lot of “link juice” if you have enough of them. Guest post backlinks from high-authority websites are much more effective and can help improve your rankings quickly if done correctly. Mentioning your website on a local newspaper’s website is another good way to boost your local SEO.
Social media is essential for businesses today. Many people in their 20s and 30s rarely use search engines, instead relying on social media to find products and services. Therefore, it is important to have active accounts on multiple platforms, such as Facebook, Instagram, and Twitter.
In terms of social media content, every week you should:
Post links to any new blog entries and guest blog spots
Post links to evergreen landing pages
Highlight industry news
Comment on accounts that potential patients may also follow
Avoid controversial topics on social media, as you would when blogging. You want to attract clients, not drive them away.
Dentist SEO: Tools You Can Use
If you want to super-charge your SEO efforts like the pros, you’ll need a couple of tools.
Yoast: The Apple of WordPress SEO plugins, the free version of Yoast is fine for beginners, but if you want to unlock the plugin’s potential, you should upgrade to the premium version.
SEMrush and Ahrefs: The two leading standalone SEO platforms are SEMrush and Ahrefs. They both have dynamic keyword and backlink features that give account holders an edge.
SEO for Dentists: Good Reviews
Google, Facebook, and Yelp reviews can be very effective. For the best results, it is most important to establish a consistent flow of Google reviews. Positive Yelp posts can also be very helpful, and adding Facebook mentions often does the trick.
Paying for reviews can be considered unfair and deceptive marketing, which is punishable by the Federal Trade Commission. It may be better to hire a professional marketer to get testimonials and reviews.
Do not use a cookie-cutter dental digital marketing company. Your investment will be cannibalized if you do because the content and designs will be the same as your competitors.
To stand out, you need to cover similar topics and themes as other dentists, but in a way that is fresh and new. Algorithms and people are both drawn to what is new and different, so if you can find a way to stand out, you will be more successful.
Connect with a Digital Marketer
Harris & Ward is a digital marketing team that can help you attract more clients. We have a track record for helping dentists rank highly on search engines, so you can be sure we know what we’re doing. If you’re ready to get more clients, contact us and we’ll get started.
We tailor our online marketing and promotional services to each individual client, ensuring that they stand out from the competition. We don’t use generic templates – every client is unique to us. Follow us on social media and check out our blog for more tips on seo for dentists.
A poorly designed website can lead to a negative user experience in which the user clicks off your page. Not only might they go to your competitors, but these potential customers now have a negative impression of your company.
So no matter how good your content is, you need to focus just as much on the elements of web design so your site is easy to use and is pleasing to the eye.
To help you, we’ve compiled the top 6 elements that every well-designed website should include. Keep reading to learn everything you need to know to create a website your customers will love.
1. Bold colors and images
Your color palette is a vital component of making sure your business materials are cohesive and on-brand.
Think about what primary and secondary colors you’d like to use on your website. Then, think about whether they represent your brand. You can use the principles of color psychology to help you.
You can also use what’s called a hero image on your main page. A hero image is located at the top of your main page and acts as an oversized banner.
The hero image should be high resolution, add value, and reflect your company’s unique selling point (USP). The hero image can also be a short video.
Since all of the images of your website should reflect your brand, it’s a good idea to take your own photos instead of relying on stock images.
2. Clean and Eye-catching Typography
While you may love that new elegant, handwritten font you found, this type of font isn’t the best option for use on your entire website.
Think about the title/logo fonts of social media sites like Instagram and Twitter. Not only is their font easy to read, but you’d recognize it as their brand even without the logo.
Good web design uses fonts that are easy to read, catch your viewer’s eye, and also help establish your brand identity.
Some best practices when choosing your font are:
Black or gray typography
Text larger than 16 pixels
Enough space between the lines
Fonts that are standard for the web
If you want to add a handwritten font to add a more personalized and friendly touch to your site, use it sparingly. Make sure it fits with your brand story and use it in places like captions or when emphasizing certain words.
3. Search Bar
You might think that a search bar isn’t necessary if your menus are well-organized, but it’s a vital part of good web design.
While a potential customer may not need the search bar if they have no problems finding your contact information, they might need it when looking for a specific product, blog post, or any older information.
You also want to reduce the number of clicks that users need to make to get the information they’re looking for. This reduces the chances that they’ll click off your website and go to a competitor’s website instead.
The best design for a search bar is that it’s easy to use and find on the page without interfering with your content. You can add a magnifying glass icon to make the search bar even easier to find.
4. Mobile-Friendly
Over 2 billion people use their smartphones to access the Internet, and this number is only expected to grow.
So if your website looks bad on mobile, is difficult to navigate, or doesn’t load at all, you can expect that your viewers will click off the page and go to your competitors instead.
Since creating a mobile-friendly website is very difficult if you’re not a web developer, you’ll want to get a web design SEO agency to help you.
Don’t forget to test site speed both on mobile and desktop, as a slow website will only make users click off the page and be unlikely to return.
5. Powerful Calls to Action
If you don’t have a call to action, you’re missing out on sales and making it difficult for website visitors to contact you.
A call to action (CTA) is text that prompts your website viewer, customer or lead to take action. A few examples of common CTAs include:
Buy now!
Subscribe to our newsletter for 15% off
Learn more
Contact us
To create the right CTA for your website, first determine the purpose of your site. Then, create an easy-to-see action button that would make sense for your website.
For example, if you’re an e-commerce store, include a button for customers to sign up to your email list. If you’re a local mechanic, an essential CTA is a “contact me now” button.
6. Simple and Intuitive Navigation
Your website visitors shouldn’t have to click all around to find what they’re looking for, nor should they be confused when using your website.
One way to make your website navigation simple is to use minimal navigation menus. You also want to use a drop-down menu at the top of your website to reduce visual clutter.
The must-haves for navigation include:
Showing users where they are on your site
A “home” button
Directions or prompts, if needed
The best good website design examples are ones that let the user find what they are looking for without help.
If you’re not sure how usable your website is, think about conducting a usability test to see how users are navigating your website in real-time.
Include These Vital Elements of Web Design
Effective and clear web design not only makes it easy for users to navigate your site but builds trust by creating a positive impression of your brand.
Whether you have a website already or are looking to build one, include these important elements of web design to create a beautiful site that users will love.
Still have questions? Harris & Ward can help. Our skilled team of digital creatives specializes in seamless web design that facilitates growth for your brand and business.
Ready to create an eye-catching and easy-to-navigate website? Contact us today to get started.
Do you want to rank #1 on Google? It takes a carefully curated approach to SEO, content, products, marketing, and videos.
More than that, though, it takes a fierce sense of competition. You’ll need to understand what your competitors do, and then do it better. One way to do that is by leveraging videography services to create top-notch SEO content.
The world of content is changing these days. Once, blogs were king. Now, everyone wants entertaining, informative video content. After all, TikTok’s success didn’t occur in a bubble.
To get the scoop on how videography services will help boost your SEO rankings, keep reading! We’ve assembled a guide to the benefits of video SEO, and how you can leverage it to outrank your competitors.
Leverage Keywords
People search for content using keywords. These keywords are unique to their needs, wants, desires, and communication styles.
It’s important that you can map out the user journey, from keyword search to purchasing from your eCommerce site. This starts with keyword research.
This research may be time-consuming, but it’s necessary for effective video SEO optimization. These keywords will dictate your video script, the closed captioning, hashtags, video descriptions, and the social media copy you use to promote the completed video.
It will also control your video file name, video tags, titles, and so much more. When you know your keywords, you can use them at each point of your video’s journey from start to finish.
These keywords will help shove your video to the top of Google rankings. You know what your potential customers are searching for, and the keywords you use match their search terms.
This indicates to Google that you provide value to potential customers, and is able to match the search to results accurately. Sometimes, it may feel like Google is working against you. It’s not—instead, it’s working on behalf of the customer, which is what you should be doing, too.
Include A Transcript
What is your experience as a consumer, with closed captioning? No one speaks the English language perfectly. Everyone has nuanced speech, accents, mannerisms, and unique quirks of speech.
This is worsened by the fact that microphones don’t always pick up speech perfectly. All of this can translate to a ridiculous closed captioning experience.
When someone is matching the captions with the words actually said, the content could be quite different! That’s why it’s crucial for you to invest in video transcription.
This allows HOH people and members of the Deaf community to participate in consuming your content without accessibility barriers. In fact, Google has stepped up to the plate and started prioritizing accessibility.
Here’s how it works. When companies put in the extra effort to invest in high-quality videography services that prioritize accessibility, Google notices. Accessibility means more people can access and gain value from your content.
More people means more traffic and more value. Google prioritizes search results that deliver more value, and this will spike your numbers.
Accessibility is the right thing to do, in order to reduce barriers of entry for your potential customers. But when you’re looking to outrank your competitors on Google, focusing on accessibility and transcription can make all the difference.
What’s the Load Time?
For efficient video SEO, your content needs to load quickly. Here’s the thing—experts have told us that we are living in the goldfish generation. This means that people have the average attention span of a goldfish.
The most popular content on the Internet caters to this. It’s why viral videos are short clips, why there’s a time limit on TikTok reels, and why everything moves at such a rapid, overwhelming pace.
Attention spans are short, which means that companies need to either get to the point or get out. Research shows that if your video takes more than 3 seconds to load, a significant percentage of people will exit out and look for something else.
You’re not the only one delivering your product or service. Plenty of other people are doing it, too. While your angle is unique enough to deserve a customer’s attention, they don’t know that yet.
As a business, you need to leverage your video SEO to earn their trust. The best way to do that starts by respecting their time and their attention span.
Social Media Promotion
When engaging with top-notch video SEO services, you’ll receive a great end product. You should be proud of this representation of your brand—which means you should promote it on social media!
All of your videos should be published on your social media channels. There are two crucial reasons for this. To start with, there’s no reason to turn down publicity.
No one is refreshing your site every five minutes to see if your brand has published a new video. But when you promote it on the company’s Twitter channel, for instance, people will get notified.
With any luck, they’ll click on it, take a look, and engage with it. That’s the type of publicity that no brand will turn down.
It’s also important for backlinking purposes. As Google crawls through content and indexes it, it’s looking for backlinks.
When you publish a new video on your brand website, that’s where the video lives. That’s where the link is located. But when Google notices that Facebook and Twitter backlinked to it, the algorithm perks up and takes a closer look.
After all, backlinking indicates greater value. Greater value means content deserves a higher Google ranking, which can help you sail to the #1 spot.
Engaging with Videography Services
Whether you’re trying to boost your YouTube video SEO or looking for top-notch website brand videos, our videography services have you covered. Our knowledge and expertise can help your brand rise through Google’s rankings and attract attention.
If you need top-notch creative digital marketing services, we’ve got you covered. Contact us today to see how we can help!
Over 38% of people judge a business based on how their website looks at first glance. Another 38% stop interacting with poorly designed websites. If your dentistry website doesn’t wow potential patients, they might leave.
As people continue leaving your website, your search engine rankings will drop. You might struggle to reach patients in the future as a result.
Don’t let it come to that! Instead, read on to discover the nine essentials you need to consider for your new dental website. After reading this guide, you can create the perfect dental site with your target audience in mind.
Then, you can generate more dental leads, book more appointments, and boost business.
Set your dental practice up for success. Improve your website with these nine tips today.
1. Establish Your Goals
Before you start designing and developing your dental website, take a moment to consider your short- and long-term goals. Otherwise, your dental site won’t align with your business and marketing objectives.
For example, maybe you want to:
Establish your credibility in the industry
Post more articles and unique content
Share before and after photos
Educate people about your services
Share patient reviews
Generate brand awareness
Improve search engine rankings
Book more appointments online
Establishing your goals will determine what elements you need to include on your website.
For example, let’s say you want to book more appointments through your dental site. Consider adding more than one conversion opportunity. You can add an online booking system, too.
If you want to establish your credibility, use blog posts and patient reviews.
Once you establish your goals, you can start creating your dental website.
2. Maintain Brand Consistency
As you start working on your dentistry website, make sure to consider your brand.
A distinct brand will help you stand out from other dentists in the area. Patients will start to recognize your brand on sight. You can generate brand awareness and recognition on different marketing channels.
Without brand consistency, however, you could confuse patients. They might confuse you with another dentist. Meanwhile, they won’t connect your marketing materials on different channels.
You could struggle to create an omnichannel marketing strategy if that’s the case.
You can maintain brand consistency by creating and following brand guidelines. These guidelines should include your:
Logo
Imagery styles
Vision statement
Mission statement
Brand voice and tone
Brand personality
Color palette
Font styles
Once you establish your brand guidelines, make sure your branding is consistent across every page of your site. Otherwise, someone might click from one page to the next and think they’re on a different dental site.
3. Improve the User Experience
As you begin working on your dentist site, make sure to keep the user experience (UX) in mind.
A positive user experience will encourage visitors to explore your content. They’ll click around, increasing your dwell times and clickthrough rate. Your search engine rankings could rise as a result.
Higher search engine rankings will help you generate more brand awareness. Your dental site will appear before others in a search, too. You could boost your brand credibility as a result.
You can improve the UX on your site by:
Using short sentences and paragraphs
Organizing content in headings and subheadings
Improving page load times
Getting mobile optimized
Adding an SSL certificate for security
Run your website through Google’s PageSpeed Insights and Mobile-Friendly Test. Make sure your site is fast and easy to use on smaller screens.
4. Start Blogging
Remember, adding a blog to your website can boost your credibility. You can demonstrate your experience and expertise to boost brand trust. Blogging could improve your search engine rankings, too.
Add a blog to your dental website and start creating fresh content on a schedule.
5. Get Mobile-Optimized
Mobile optimization will ensure you don’t neglect part of your target audience.
In fact, mobile devices account for nearly 70% of all internet traffic. About 90% of people use multiple screens sequentially, too. Nearly 70% of companies that develop a mobile-first website see a rise in sales.
If your website isn’t optimized for smaller devices, people might leave.
6. Use SEO
Once you start blogging, optimize your website for search engine optimization (SEO). SEO can boost your search engine rankings. You can appear in front of more people who are looking for a local dentist.
Your search engine rankings can improve as you start blogging.
Consider working with an experienced digital marketing agency that offers SEO services. They can help you boost your rankings and generate more traffic.
7. Add Conversion Opportunities
Make sure to add more than one conversion opportunity on your website. For example, you can use a form, allowing visitors to ask questions.
You can also use a chatbot and appointment scheduler.
Adding more than one conversion opportunity could improve the UX. Visitors will have an easier time contacting you online. Otherwise, you might miss a chance to generate leads from your dental website.
8. Post Reviews
Consider adding reviews to your dentistry website as well. Happy patient reviews can boost your credibility. On-the-fence patients will see your current patients already love and trust your practice.
You can feed your Google My Business reviews to your website using a plugin. Don’t forget to encourage people to post reviews throughout the year!
9. Work With a Pro
If you’re feeling stuck while working on your dental website, don’t feel stressed out. Instead, consider hiring a professional team.
A professional web design and development agency can improve your dental site with your goals in mind. You can improve the front and backend of your site. Your dental website will look and function as intended.
Then, you can generate more dental leads and set your practice up for long-term success.
Toothy Leads: 9 Tips for Creating the Perfect Dentistry Website
Improving your dentistry website will help you generate fresh leads throughout the year. You can book more appointments and help more patients. As your search engine rankings improve, you can boost brand awareness, too.
Set your practice up for growth and success with these dental site tips today.
Need help developing your digital marketing strategy? We’re here for you.
