Branding: Making a Connection With Your Audience

Branding: Making a Connection With Your Audience

Written by: MacKenzie Deller, Intern Hundreds of years ago, the term “brand” was used by cattle ranchers who seared a design into the hide of their livestock, to identify the owner of the animals. Today, branding means something totally different and is a word that...
Solution Spotlight: Multi-Website Design

Solution Spotlight: Multi-Website Design

Maintaining a Cohesive Web Presence, Even When Branding Differs The Challenge Some businesses are tied together by shared ownership and shared principles, but not branded as one and the same. Each location has its own name and its own colors, but they are all under...