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The Importance of HIPAA Compliant Website Forms

The Importance of HIPAA Compliant Website Forms

by | Aug 18, 2023 | Dental Marketing, healthcare marketing

In an age where personal data is constantly exchanged and stored online, maintaining the privacy and security of sensitive information has become a paramount concern, especially in the healthcare industry. The Health Insurance Portability and Accountability Act (HIPAA) serves as a cornerstone for safeguarding patient information. HIPAA compliance isn’t just a legal obligation; it’s a moral responsibility that extends to every touchpoint of healthcare, including your website forms. In this article, we’ll explore the significance of HIPAA compliant website forms, why they are essential for healthcare providers, and how they are particularly crucial in the dental field.

What are HIPAA Forms?

HIPAA, enacted in 1996, aimed to protect the confidentiality and security of healthcare information. It establishes rules and regulations to ensure that patient data remains private, whether it’s being shared between healthcare providers, stored electronically, or accessed online. HIPAA compliant forms, in the context of a website, refer to digital forms that adhere to these strict privacy and security standards when handling patient information.

These forms are designed to collect sensitive data, such as medical histories, insurance details, and contact information, while maintaining the highest level of data protection. HIPAA compliant forms implement encryption, authentication, and access controls to prevent unauthorized access or data breaches. They are essential for healthcare providers who need to interact with patients online, streamline administrative processes, and maintain the trust of their patients.

Do I Need HIPAA Forms on My Website?

If you’re a healthcare provider with a website that collects patient information, the answer is a resounding “yes.” Incorporating HIPAA compliant forms onto your website is not just a good practice; it’s a legal requirement. HIPAA mandates that any entity handling protected health information (PHI) must ensure its confidentiality, integrity, and availability. Failing to comply with these regulations can result in severe penalties, including substantial fines.

When patients provide their personal and medical information through your website forms, they’re entrusting you with their sensitive data. Utilizing HIPAA compliant forms demonstrates your commitment to safeguarding their information, enhancing their confidence in your services. Non-compliance not only puts your patients’ trust at risk but also exposes your practice to legal liabilities.

HIPAA Compliant Dental Forms

In the dental field, the importance of HIPAA compliant website forms is just as critical, if not more. Dental practices gather a plethora of patient data, ranging from medical histories and dental records to insurance information. This wealth of information requires stringent protection to ensure patient privacy and comply with HIPAA regulations.

Imagine a patient searching for a new dentist online. They come across your dental website and decide to schedule an appointment using your online form. Without HIPAA compliance, their confidential data could be vulnerable to cyberattacks or unauthorized access. This scenario not only jeopardizes the patient’s personal information but also tarnishes your practice’s reputation.

Moreover, dental practices often collaborate with other healthcare providers. HIPAA compliant dental forms ensure secure sharing of patient information among different healthcare entities, enabling a seamless continuum of care while maintaining the highest standards of data protection.

Summary

In today’s digital era, HIPAA compliant website forms have become indispensable for healthcare providers, including those in the dental field. These forms embody a commitment to patient privacy, data security, and ethical practice. They go beyond legal requirements, fostering trust between healthcare providers and their patients. By prioritizing HIPAA compliant forms on your website, you not only adhere to the law but also showcase your dedication to providing top-notch care.

If you’re a healthcare professional looking to integrate HIPAA compliant forms onto your website, consider partnering with Harris & Ward. Their specialized forms are tailor-made for the healthcare industry, ensuring the highest level of data security and compliance with HIPAA regulations. Learn more about our HIPAA compliant forms. Safeguard your patients’ information and maintain the integrity of your practice by choosing the best in HIPAA compliant forms.

Progressive Dental Marketing vs. Harris & Ward

Progressive Dental Marketing vs. Harris & Ward

by | Jul 28, 2023 | Harris & Ward, Dental Marketing

Progressive Dental Marketing vs. Harris & Ward: A Comprehensive Comparison of Dental Marketing Agencies

In the highly competitive dental industry, effective marketing strategies play a crucial role in attracting new patients and growing a practice. Two prominent players in the dental marketing field, Progressive Dental Marketing and Harris & Ward, have built a strong reputation for their services. In this comprehensive blog post, we will conduct a thorough and fair evaluation of these companies, focusing on three essential areas of business: Dental SEO, Google Ads, and Custom Website Design. Additionally, we will delve deeper into the creative assets, specifically photography and videography, which set Harris & Ward apart in the industry.

dental marketing strategy

Dental SEO:

Progressive Dental Marketing

PDM has garnered a reputation for its data-driven approach to Dental SEO. Their team of SEO experts conducts in-depth keyword research, analyzing market trends and identifying relevant, high-traffic keywords specific to dental practices. The goal is to optimize dental office websites for search engines, ensuring they rank higher in search results and gain increased visibility in the local area.

Their local SEO strategies are particularly commendable, as they understand the importance of attracting nearby patients to visit their dental practices. By optimizing Google My Business listings and local directories, PDM helps dental practices gain prominence in local searches, ultimately boosting foot traffic and increasing patient inquiries.

The company also excels in on-page optimization, fine-tuning meta tags, headings, and content to align with search engine algorithms. Through this meticulous process, they enhance the overall user experience, encouraging visitors to engage with the website and convert into potential patients.

Harris & Ward

Similarly, Harris & Ward’s Dental SEO services are driven by comprehensive research and personalized strategies. Their SEO specialists work closely all year with each dental practice to understand their unique offerings, target audience, and local competition. Armed with this knowledge, they craft tailored SEO campaigns that emphasize the practice’s strengths and differentiate it from competitors.

Harris & Ward also prioritizes transparent reporting, regularly sharing performance metrics and progress updates with their clients. This approach enables dental practices to stay informed about their online presence and make data-driven decisions for continuous improvement.

Verdict – Dental SEO: Both Progressive Dental Marketing and Harris & Ward demonstrate expertise in Dental SEO, utilizing innovative strategies to increase the online visibility of dental practices and attract potential patients. Dental practices can feel confident partnering with either company for exceptional SEO campaigns tailored to their unique needs.

Google Ads:

Progressive Dental Marketing

PDM’s Google Ads management service is designed to generate targeted traffic and maximize return on investment for dental practices. Their certified Google Ads sales professionals create and manage pay-per-click (PPC) campaigns, continuously monitoring and optimizing them to ensure optimal performance.

Through extensive keyword research and competitor analysis, they identify relevant keywords that resonate with the target audience, helping dental practices reach potential patients who are actively searching for dental providers. By crafting compelling ad copy and incorporating persuasive calls-to-action, Progressive Dental Marketing aims to drive more leads with high click-through rates and conversions.

Their focus on data analytics is another strong point, as they track the performance of each campaign meticulously, identifying areas for improvement and capitalizing on successful strategies to enhance overall results.

Harris & Ward

Harris & Ward’s approach to Google Ads is characterized by a deep understanding of each dental practice’s unique selling points, benefits and target demographic. Their team of Google Ads specialists designs customized campaigns that effectively communicate the practice’s value proposition and encourage prospective patients to take action. Their experience in advertising dental implants, full arch cases, all-on-4, cosmetic dentistry, orthodontics, and more makes them a quality candidate to partner with as it relates to lead generation.

To ensure optimal results, Harris & Ward consistently monitors campaign performance, adjusting bids and keywords as needed to maximize return on investment. By staying ahead of market trends and leveraging audience insights, they create engaging ads that resonate with potential patients, fostering strong connections between the dental practice and its target audience.

Verdict – Google Ads: Both Progressive Dental Marketing and Harris & Ward provide comprehensive Google Ads services, demonstrating a commitment to driving targeted traffic and achieving desirable outcomes for dental practices. Their data-driven and personalized approaches equip dental practices with effective advertising solutions to reach their business goals.

Custom Website Design:

Progressive Dental Marketing

Progressive Dental Marketing prides itself on its templated website design skills, catering to the brand identity and vision of each dental practice. Their design team collaborates closely with clients, understanding their preferences, target audience, and desired aesthetics.

The end result is visually appealing and user-friendly websites that provide an exceptional browsing experience for potential doctors and patients. These websites are designed with responsive layouts, ensuring seamless navigation across various devices, including desktops, tablets, and smartphones.

Moreover, Progressive Dental Marketing integrates essential features into their websites, such as user-friendly appointment booking systems, educational resources, and informative content. By optimizing the website’s layout and content structure, they empower dental practices to effectively engage with their online audience and convert visitors into loyal patients.

Harris & Ward

Harris & Ward’s approach to custom website design revolves around creativity and originality. They understand that a dental practice’s website is often the first point of contact for potential patients, and thus, it must reflect the unique personality and values of the practice.

Their talented design team carefully crafts visually striking websites that not only captivate visitors but also ensure seamless functionality. Harris & Ward emphasizes the importance of user experience (UX) design, creating intuitive navigation and interactive elements that guide visitors through the website with ease.

Additionally, their custom websites are built to be fully responsive, adapting effortlessly to various screen sizes and devices. This focus on mobile responsiveness aligns with the modern user’s preference for browsing on smartphones and tablets, enhancing the overall user experience.

Verdict – Custom Website Design: Both Progressive Dental Marketing and Harris & Ward excel in delivering custom website design solutions that cater to the specific needs and preferences of their dental clients. Their commitment to creating visually stunning and user-friendly websites ensures that dental practices can establish a strong online presence and effectively showcase their services to potential patients.

Superior Creative Assets – Photography and Videography:

While both companies offer impressive services in Dental SEO, Google Ads, and Custom Website Design, Harris & Ward stands out with its exceptional creative assets, particularly in photography and videography.

Harris & Ward’s team of experienced photographers and videographers possess a unique talent for capturing the essence of dental practices through visuals. With an eye for detail and a passion for storytelling, they create imagery and videos that resonate emotionally with viewers.

Through captivating photography, Harris & Ward can showcase the dental practice, its team, and facilities in their best light. By highlighting the human element of dentists and patient experiences, these images establish a personal connection with potential patients, fostering trust and confidence in the practice.

Similarly, Harris & Ward’s videography services allow dental practices to convey their brand message effectively. Professionally produced videos can feature testimonials from satisfied patients, behind-the-scenes glimpses of the practice, and educational content that positions the practice as an authoritative source in dental care.

What Dental Marketing Agency Is Right For You?:

In conclusion, both Progressive Dental Marketing and Harris & Ward are esteemed dental marketing agencies, excelling in Dental SEO, Google Ads, and Custom Website Design. Dental practices seeking to enhance their online presence and attract new patients can confidently choose either company for their expertise and dedication to excellence.

While both companies offer competitive services in the core areas of dental marketing, Harris & Ward’s clear advantage lies in their superior creative assets, particularly photography and videography. The company’s commitment to visually striking content provides dental practices with a unique edge in effectively showcasing their services and connecting with potential patients on a deeper, emotional level.

Ultimately, dental practices must carefully consider their specific needs and goals when choosing a marketing partner. By conducting thorough research and understanding their preferences, they can make an informed decision and select the dental marketing agency that aligns best with their vision for success.

So now what?

In making this decision, dental practices should consider their target audience, budget and time constraints, and long-term business goals. Progressive Dental Marketing and Harris & Ward offer different strengths that cater to diverse practice requirements.

For practices seeking comprehensive and data-driven strategies, Progressive Dental Marketing presents an excellent choice. Their track record of success in Dental SEO and Google Ads, coupled with their user-friendly custom website designs, can provide a solid foundation for attracting potential patients online.

On the other hand, Harris & Ward’s emphasis on creative assets, including photography and videography, offers dental practices a unique opportunity to stand out in the competitive dental market. The emotional impact of high-quality visual content can help establish trust and foster strong patient relationships.

In conclusion, both Progressive Dental Marketing and Harris & Ward are reputable dental marketing agencies, each with its unique strengths. By carefully evaluating their services and creative assets, dental practices can determine which company is the best fit for their specific needs and growth objectives.

Ultimately, the key to a successful partnership with a dental marketing agency lies in open communication and collaboration. Dental practices should not hesitate to engage in conversations with both agencies, discussing their goals, concerns, and preferences. By doing so, they can gain valuable insights into each agency’s approach, ultimately leading them to choose the dental marketing partner that will maximize their potential for success.

As the dental industry continues to evolve and adapt to the digital landscape, both Progressive Dental Marketing and Harris & Ward remain committed to working towards helping dental practices thrive in a competitive market. Whichever agency a dental practice chooses, one thing is certain: with the right marketing strategy and creative assets, they can effectively attract new patients and build a lasting, successful practice.

5 Essential Tactics for Marketing Dentists

5 Essential Tactics for Marketing Dentists

by | Apr 5, 2023 | Dental Marketing

Marketing for dentists is an essential aspect of any successful dental practice. It helps to attract new patients, retain existing ones, and build a positive reputation in the community. However, marketing dentists can be challenging, especially when competing with other dental practices in the area. In this article, we’ll discuss 5 essential tactics for marketing dentists that can help you stand out from the competition and grow your practice.

  1. Develop a Strong Online Presence – In today’s digital age, having a strong online presence is essential for any business, including dental practices. Your website is the foundation of your online presence and should provide a clear and concise message about your services, location, and hours of operation. It should also be easy to navigate and mobile-friendly, as more and more people are using their mobile devices to search for businesses online.

In addition to your website, you should also have a presence on social media platforms such as Facebook, Twitter, and Instagram. Social media provides an opportunity to connect with potential patients and share information about your services and promotions. It’s also a great way to build a community around your practice and engage with your patients.

When developing your online presence, be sure to optimize your website and social media profiles for search engines. This will help to improve your search engine rankings and make it easier for potential patients to find your practice when searching for a dentist in your area.

marketing dentists through online reviews

  1. Leverage Local SEO – Local search is an essential aspect of marketing dentists, as it helps to increase visibility and attract new patients from your local area. Local SEO involves optimizing your website and online profiles to appear in local search results when people search for dentists in your area.

To improve your local SEO, start by claiming your Google My Business listing. This will help to ensure that your practice appears in local search results when people search for “dentist near me” or “marketing dentists” in your area. You should also optimize your website with local keywords and phrases, such as “dentist in [city name]” or “cosmetic dentistry in [city name]”.

Another important aspect of local SEO is getting listed in online directories and review sites. This includes sites like Yelp, Healthgrades, and ZocDoc, as well as local directories specific to your area. Be sure to claim your listings on these sites and keep your information up-to-date to ensure that potential patients can find your practice when searching online.

First and foremost, online reviews help to establish trust and credibility with potential patients. When a dental office has a high number of positive reviews, it creates a positive impression in the minds of potential patients, who are more likely to trust the practice and make an appointment. Conversely, a lack of reviews or negative reviews can deter potential patients and harm the reputation of the practice.

Platforms like ZocDoc, Google Business Profile, and Yelp also help dental offices improve their search engine optimization (SEO) rankings. These platforms are highly trusted by search engines like Google, and having a strong presence on these platforms can boost a dental practice’s visibility in search results. When a dental practice has a high number of positive reviews on these platforms, it sends signals to search engines that the practice is reputable and trustworthy, which can lead to higher search rankings.

ZocDoc is a popular platform for finding and booking appointments with healthcare providers, including dental offices. ZocDoc allows patients to search for dental practices based on location, specialty, insurance accepted, and availability. When a dental office has positive reviews on ZocDoc, it can attract new patients who are searching for dental services in their area. Additionally, ZocDoc allows patients to book appointments directly through the platform, making it easier for patients to schedule appointments and for dental offices to manage their schedules.

Google Business Profile is another important platform for dental offices to gather online reviews. When a potential patient searches for a dental practice on Google, the Google Business Profile is one of the first things they see. Having a high number of positive reviews on Google can help a dental office stand out from the competition and attract new patients. Additionally, Google uses online reviews as a ranking factor, which means that dental practices with more positive reviews are more likely to appear at the top of search results.

Yelp is a popular platform for online reviews of all types of businesses, including dental offices. Yelp allows patients to leave detailed reviews of their experiences with dental practices, including comments on the quality of care, customer service, and overall experience. Yelp also allows dental offices to respond to reviews, which can help to demonstrate their commitment to customer service and address any concerns raised by patients. When a dental office has a high number of positive reviews on Yelp, it can attract new patients who are searching for dental services in their area and improve their visibility in search results.

In addition to attracting new patients and improving SEO rankings, online reviews can also help dental offices improve their services and operations. Reviews provide valuable feedback on the quality of care, customer service, and overall experience of patients, which can help dental offices identify areas for improvement and make necessary changes. For example, if a dental office receives multiple negative reviews about long wait times, they can work to improve their scheduling and reduce wait times for patients.

It’s important for dental offices to actively gather online reviews and encourage patients to leave feedback on platforms like ZocDoc, Google Business Profile, and Yelp. There are several ways dental offices can do this, including:

  • Asking patients to leave a review after their appointment: Dental offices can ask patients to leave a review on ZocDoc, Google Business Profile, or Yelp after their appointment. This can be done in person or through automated follow-up emails.
  • Including links to review platforms on the dental office website: Dental offices can include links to ZocDoc, Google Business Profile, and Yelp on their website to make it easy for patients to leave a review. This can be done on the homepage or in a dedicated “Reviews” section.
  • Providing incentives for leaving a review: Dental offices can offer incentives like discounts or free services for patients who leave a review on ZocDoc, Google Business Profile, or Yelp.
  • Responding to reviews: Dental offices should respond to both positive and negative reviews on ZocDoc, Google Business Profile, and Yelp. Responding to reviews shows that the dental office values patient feedback and is committed to providing quality care.

It’s important for dental offices to monitor their online reviews regularly and respond to any negative reviews in a timely and professional manner. Negative reviews can harm the reputation of a dental practice, but responding to them in a constructive way can demonstrate the dental office’s commitment to customer service and address any concerns raised by patients. Dental offices should take negative reviews as an opportunity to improve their services and operations.

In conclusion, online reviews are an essential part of any dental office’s marketing strategy. Platforms like ZocDoc, Google Business Profile, and Yelp allow dental offices to establish trust and credibility with potential patients, improve their search engine optimization rankings, and improve their services and operations. Dental offices should actively gather online reviews and respond to them in a timely and professional manner to demonstrate their commitment to customer service and attract new patients.

  1. Use Video Marketing – Video marketing is a powerful tool for marketing dentists, as it allows you to showcase your services and expertise in a more engaging and visual way. Videos can be used to demonstrate procedures, introduce your staff, and share patient testimonials.

To get started with video marketing, consider creating a YouTube channel for your practice. This will allow you to easily upload and share your videos with your audience. You can also embed your videos on your website and social media profiles to increase visibility.

When creating videos, be sure to focus on providing value to your audience. This means creating informative and educational content that addresses common questions and concerns that your patients may have. You can also use videos to promote special offers and promotions, such as discounts on teeth whitening or new patient specials.

  1. Offer Incentives and Promotions – Incentives and promotions are a great way to attract new patients and encourage existing ones to return to your practice. There are many different types of incentives and promotions that you can offer, such as discounts on services, free consultations, or referral bonuses.

When developing your incentives and promotions, be sure to target your audience and offer something that is valuable to them. For example, if you’re targeting families with children, you might offer a free dental exam and cleaning for children under the age of 12. If you’re targeting adults who are interested in cosmetic dentistry, you might offer a discount on teeth whitening services.

You can promote your incentives and promotions through your website, social media profiles, and email marketing campaigns. Be sure to clearly communicate the terms and conditions of your offers and provide a clear call-to-action to encourage patients to take advantage of them.

  1. Build Relationships with Patients – Building relationships with your patients is an essential aspect of marketing dentists, as it helps to build trust and loyalty. When patients feel valued and appreciated, they are more likely to return to your practice and recommend you to their friends and family.

There are many different ways to build relationships with your patients. One of the most important is to provide excellent customer service. This means being friendly, responsive, and attentive to your patients’ needs. It also means going above and beyond to provide a positive experience, such as offering complimentary beverages and snacks in the waiting room or providing blankets and pillows during procedures.

Another way to build relationships with your patients is to communicate with them regularly. This can include sending appointment reminders and follow-up emails after procedures. It can also include sending newsletters and updates about your practice and services.

Finally, consider hosting events and seminars for your patients. This provides an opportunity to educate your patients about dental health and wellness, as well as promote your services and build relationships with your patients.

Conclusion Marketing dentists is essential for any successful dental practice. By developing a strong online presence, leveraging local SEO, using video marketing, offering incentives and promotions, and building relationships with your patients, you can attract new patients, retain existing ones, and build a positive reputation in the community. With these tactics, you can stand out from the competition and grow your practice for years to come.

5 Reasons Why Harris & Ward is the Perfect Healthcare Marketing Agency for Your Practice

5 Reasons Why Harris & Ward is the Perfect Healthcare Marketing Agency for Your Practice

by | Jan 11, 2023 | Chiropractor Marketing, Dental Marketing, Search Engine Optimization, Veterinarian Marketing

If you’re looking for a unique healthcare marketing agency, that has deep industry expertise that can take your practice to the next level of healthcare marketing and success, look no further than Harris & Ward. From our years of experience in the industry to our cutting-edge healthcare marketing strategies, we have what it takes to help your practice succeed. Here are five reasons why Harris & Ward is the perfect healthcare marketing agency for your needs:

We understand the needs of healthcare organizations

Harris & Ward is dedicated to providing the highest quality support to medical professionals and healthcare organizations. We understand that the healthcare industry is constantly evolving and that medical professionals need to stay ahead of the curve to remain competitive. That’s why we offer tailored solutions designed to increase efficiency and reduce the administrative burden for our clients.

Our team is committed to providing data-driven solutions to our healthcare clients. We constantly monitor industry trends, evaluate customer feedback, take innovative healthcare marketing approaches, and work in close collaboration with our clients to ensure that our services meet and exceed their expectations. By analyzing data and trends, we can help our clients make informed decisions about their healthcare marketing strategies, ensuring that they are always ahead of the competition.

At Harris & Ward, we understand that every medical professional and healthcare organization has unique needs and goals. That’s why we offer customized solutions tailored to our clients and healthcare businesses’ specific needs. Whether you are looking to increase patient volume, improve patient outcomes, or simply streamline your administrative processes, we have the expertise and resources to help you achieve your goals.

Our team of experts has years of experience in the healthcare industry, and we are dedicated to providing the highest quality service to our clients. We are passionate about what we do, and we take pride in helping our clients achieve success in medical practices. Whatever your needs may be, we are confident that Harris & Ward can help you reach whatever professional goals you have set for yourself and your practice. We make healthcare marketing easy.

We have a proven track record in delivering results

We take pride in the fact that we have a track record of delivering tangible results. Behind our success is hard work and dedication to meeting customer needs and making sure that our solutions are tailored to each individual customer journey. Our team consists of experts who have a passion for what they do and their collective experience helps us create high quality outcomes time and time again. We are dedicated to continuing this tradition of excellence so that our customers can keep seeing the safe return on their investments.

We offer a comprehensive suite of services designed for healthcare brands

Our team of healthcare marketing experts offers a suite of digital marketing services that can benefit your business in a variety of ways. We offer digital advertising solutions, search and search engine optimization, (SEO) to help increase visibility for your website, and website design and development. Our services are tailored to fit the needs of each individual customer, ensuring you get the most out of your traditional and digital advertising efforts. We guarantee satisfaction with our comprehensive suite of services that will help make your business or brand stand out from the crowd. A healthcare marketing agency located in Lexington and serving the entire country.

We are experts in healthcare marketing strategy

Our digital marketing experience spans dental and chiropractic practices. We craft effective, multi-channel campaigns that give dental and chiropractic clients a competitive advantage in the highly competitive web-based marketplace. Our team brings both an understanding of dental and chiropractic trends and brand building experience to help dental and chiropractic business grow their online presence. From keyword research to website optimization to full social media marketing and social media management, our experts provide specialized dental and chiropractic digital marketing solutions that boost new patients.

We are a full-service healthcare marketing agency

Our performance marketing agency prides itself on providing full-service solutions in every aspect of our clients’ brand strategy, performance marketing and business development, needs. We focus on the customer journey and delivering the best customer experience, with experts in a variety of disciplines taking a holistic approach to problem solving medical marketing agency that endeavors to create the most comprehensive solution for the client.

Our services range from concept to completion, enabling us to handle all aspects of a project so that our clients can rest assured it will be finished efficiently and effectively.

We understand the needs of healthcare professionals and have a proven track record in delivering results. We offer healthcare providers a comprehensive suite of services that are experts in digital marketing and medical communications. As a full-service medical marketing agency, we can provide healthcare professionals and you with everything you need to be successful online. Contact us today to learn more about our medical marketing agency and how we can help you reach your goals.

Additional Resources:

Tips for Healthcare Organizations

5 Keys Skills a Healthcare Digital Marketing Agency Provides

  • Google Certified Partners
  • Agency level analytics and insight
  • Experts at driving new patient phone calls and visits
  • Healthcare marketing benchmarks
  • Knowledge of health systems and brand positioning

Google Certified Partners

Harris & Ward is a Google Certified Partner. We are experienced in using the latest tools and techniques from Google to create successful campaigns that help our clients stand out from their competition. Our certified professionals have the expertise to develop effective strategies that use the latest insights and techniques to maximize results. We are committed to staying ahead of industry trends and utilizing the most modern technologies available in order to ensure success for our clients. Our healthcare marketing agency is built to help you attract more patients through Google Ads as well as search engine optimization.

Agency level analytics and insight

At Harris & Ward, we understand that it’s not enough to just create great campaigns – it’s essential that you measure their performance. That’s why we provide comprehensive analytics insights into your campaigns so you can see exactly how they’re performing and where improvements need to be made. Our agency-level analytics give you a bird’s eye view of all your marketing efforts so you can make informed decisions about what is working best. Choosing the right healthcare marketing agency is a crucial first step in healthcare success.

Experts at driving new patient phone calls and visits

We have the expertise to build campaigns that drive measurable success in patient acquisition. Our team of experienced marketing professionals will help you create targeted campaigns that generate more qualified leads. We have a proven track record of driving phone calls and visits from targeted audiences for top healthcare companies and brands. With our full marketing expertise here, you can be confident that your campaigns are reaching the right people, with the right message, at exactly the right time.

Healthcare marketing benchmarks

We provide our clients with up-to-date market research and benchmarks for their healthcare marketing and social media campaigns so they can measure their performance against industry norms. Our experts are knowledgeable about best practices across all channels of healthcare marketing companies and will help you set realistic goals while keeping an eye on how your competition is faring. We also monitor changing trends in healthcare marketing so we can advise our clients accordingly and ensure they stay ahead of their competitors.

Knowledge of health systems and brand strategy

Our team has a deep understanding of the professional healthcare marketing agency industry and the systems that power it. Media practices rely on strong healthcare marketing agencies through paid advertising, reputation management, and seo. We use this deep industry knowledge, to help our clients strategically position their brands in the marketplace. Through careful planning, market research, and analysis, we’ll help you create a marketing plan that puts your healthcare brand in front of the right audience and drives measurable results. With our expertise, you can be sure your message will resonate with the right people and deliver meaningful ROI.

Overall, Harris & Ward is an experienced healthcare marketing agency dedicated to helping our clients reach their medical marketing goals through comprehensive services ranging from concept to completion. Our certified professionals have a thorough understanding of the latest technologies and trends in medical marketing so they can create creative campaigns tailored specifically to your needs.

Contact us today to find out more about how we can help you grow your practice through a comprehensive healthcare marketing strategy and strategic healthcare consulting plan.

Premier healthcare marketing agencies

We are here for you every step of the way

At Harris & Ward, we are committed to helping our healthcare clients succeed. Our team of digital healthcare marketing experts are dedicated to providing excellent service and delivering results for healthcare clients that exceed expectations. We understand the unique needs of healthcare professionals and strive for excellence so that our customers can keep seeing the safe return on their investments. Contact us today to see how we can help.

Our mission is simple

to help our clients grow. We understand the importance of creating strong digital foundations and executing powerful, social media marketing campaigns that produce measurable results. With Harris & Ward, you can trust that your marketing efforts and creative, social media marketing campaigns will be handled by experienced professionals dedicated to helping your business succeed in an ever-changing digital environment. Contact us today and let us show you how we can help drive success for your business.

We look forward to hearing from you!

Contact us today and let’s get started on building a successful digital marketing strategy together that will take your healthcare business to the next level. We are excited to partner with you in this journey to healthcare success, and our team is here to provide you with the best possible solutions for all of your healthcare marketing needs. Let’s work together to make sure your practice succeeds!

We invite you to explore Harris & Ward

The leading healthcare marketing agency that provides cutting-edge display advertising and search engine optimization solutions designed specifically for the healthcare industry. Our team has the experience, marketing expertise, and resources needed to help grow your online presence so that more patients find you and trust your practice. Contact us today to get started!

The team at Harris & Ward is passionate about helping our clients succeed in the digital world.

We understand a healthcare organization faces unique challenges and have specific needs when it comes to marketing their services through online and mobile marketing and social media. That’s why we tailor our services to meet those individual needs and strive for excellence in all of our endeavors. Our comprehensive suite of digital marketing and social media, services and solutions is designed to help our clients reach their goals with maximum efficiency, effectiveness, and ROI. We are committed to providing personalized service and expert guidance every step of the way so that our clients can achieve the best possible results from their video marketing and social media management campaigns.

We believe that your search engine optimization and healthcare marketing success starts with understanding each client’s individual goals and developing a strategy that meets those needs. We specialize in creating targeted search engine optimization and healthcare marketing campaigns designed to drive new patient phone calls and visits and make sure that your practice stands out from the competition. Our team leverages data-driven insights to track, measure, and optimize our clients’ campaigns for maximum impact. With Harris & Ward as your partner, you can trust that your search engine optimization and digital marketing efforts will be handled by experienced professionals dedicated to helping you succeed in an ever-changing digital environment. Contact us today and let us show you how we can help you grow your business!

We look forward to hearing from you and working together to create a comprehensive content marketing and strategy tailored specifically to your needs. Contact us today to find out more about how we can help you grow your healthcare practice. Let’s get started on building a successful digital strategy and innovative content marketing and approaches that will take your healthcare business to the next level! We are excited to partner with you in this journey and our team is here to provide you with the best possible solutions for all of your healthcare marketing, strategy and needs.

Why Harris & Ward is the Ideal Healthcare Marketing Agency

When it comes to promoting healthcare brands, a reliable healthcare marketing agency and digital marketing agency can make all the difference. Harris & Ward is the ideal healthcare marketing and advertising agency, providing comprehensive services to healthcare brands looking to make their mark in the digital world. As a healthcare digital marketing agency, we understand the unique challenges faced by healthcare brands in reaching their target audience, and we have the skills and expertise to help them achieve their goals.

Unlike many other healthcare marketing agencies, Harris & Ward is not just an average healthcare marketing agency. We are a full-service creative and healthcare marketing agency, with a deep understanding of the healthcare industry. Our team of experienced marketers, designers, and developers work together to create custom solutions that meet the unique needs of each of our clients. We specialize in all aspects of digital marketing, including SEO, PPC, and social media marketing, email marketing, and more.

At Harris & Ward, we understand that healthcare companies and brands need to be seen as trustworthy and reliable. That’s why we work hard to create campaigns that not only drive traffic and conversions but also build brand loyalty, recognition and reputation for healthcare companies and businesses. We focus our creative campaigns on creating a consistent brand message across all channels, so that our healthcare clients’ target audience sees them as the authority in their industry.

Overall, Harris & Ward is the ideal healthcare digital marketing agency and creative agency, for healthcare brands looking to take their healthcare marketing to the next level of healthcare success. With our extensive experience and expertise in healthcare digital and content marketing, we can help healthcare brands build their reputation, increase their visibility, and grow their business.

Looking to partner with leading healthcare marketing agencies? Let us show you why our creative agency is right for you! Get started today.

Marketing for Your Dental Practice

Marketing for Your Dental Practice

by | Nov 7, 2022 | Dental Marketing

In any line of work, it is essential to have a marketing plan. It will help provide assistance in establishing goals, identifying a target audience, and making the business stand out from competitors. There are plenty of different ways to market your dental practice, and we are here to let you know which strategies are guaranteed to help gain new dental patients, retain existing patients, and grow your practice. 

Types of Dental Marketing Strategies

When establishing a marketing campaign for your dental practice, there are numerous approaches that can be taken. Here is our recommended list of options when considering your digital marketing efforts:

  • Dental SEO
  • Paid Advertising
  • Facebook and Instagram Marketing
  • Email Marketing

What is Dental SEO?

SEO stands for Search Engine Optimization, which is defined as “the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines” by Search Engine Land. The last time you did an online search, you probably clicked on one of the first few results on the page, not one toward the bottom. High quality dental SEO helps guarantee that your practice’s website will rank at the top of the search results. 

As Google updates their algorithm and “best practices,” your website will benefit from updates, too. Your website is constantly monitored by Google and other search engines to see where it should rank, so you should be sure to optimize it regularly and consistently. Some say that the most crucial optimization for your site is on-page SEO. For a better chance at improving your site’s on-page SEO, there are a number of factors to be considered. 

  • The keywords chosen for your site should be based on the language your potential patients are speaking to their search engine. Once you have determined that dialect, find keywords that are relevant to both them and the product or service you are offering– then incorporate those keywords into the copy of your site. It is in your best interest to keep it simple. 70.87% of keywords that are included in over 10,000 monthly searches contain just one or two words. 
  • The content on your website should be constantly changing, not only to appease Google, but to remain aligned with your potential customers’ preferences. Each page should tackle different subject matter. Repetition over multiple pages will hurt your website’s rankings. You should also refrain from using the same keyword on every page of your site. This is known as “keyword cannibalization”. Pages with the same keyword focus will end up competing with each other, inhibiting their ability to rank well on search engines. 

Off-page SEO is contingent on the number of links, actions, and referrals to your site that appear on different webpages. More links contribute to more traffic to your site. If you have ever left online reviews on Google raving about a particular company, your review is contributing to that company’s off-page SEO. 

Being tagged in a social media post or using an online hashtag will send more traffic to your site, making social media another off-page SEO contributor. 

What is Paid Advertising?

Paid advertising is another highly dependable way to market your services online. Also referred to as PPC, or Pay-Per-Click, it is advertising that is paid for based on the amount of clicks you receive. There is an allotted budget set for each day that the campaign runs, and that amount is divided through clicks. 

PPC Advertising works best in a scenario where a business is newly emerging on the market. It is also an excellent way to reach an audience that is not yet aware of the services you offer. Search and Display ads are the two main classifications of PPC advertising. While Search Ads are based on specific keywords, Display Ads are geared more toward distinct demographics. 

If you choose to use Google Ads for paid advertising, your ad will often be the first result a prospective client will see on their search engine. 

Social and Email Marketing

72.3% of the United States population is actively using social media, meaning there’s a high chance your audience is too. Social media is a much more personal form of marketing, as it not only allows you to portray your brand’s identity and stand out amongst the crowd, but also gives you a chance to engage with your customers and stay connected. Maintaining a presence on social media will help you to gain and retain customers. 

Both organic and paid advertising can be achieved through social media, although paid ads are more apt to reach the specific demographic you are targeting. 

As for Email Marketing, 60% of customers claim to have made a purchase after receiving a marketing email. Emails are a great way to provide customers with valuable information, tips, tricks, and the like. For example, an article about tips for cleaning your teeth after getting braces put on for the first time might be accommodating to your patients. 

Much like social media, emails are a successful way to interact with your patients. You can remind them about upcoming visits, send reminders, or answer any questions they may need answered. 

Creating a Marketing Strategy and Choosing a Technique

Whether you decide to use search engine optimization, paid advertising, or another strategy for your dental office marketing, there are a few initial steps that need to be taken. Your target audience will play the most pivotal role in your marketing efforts. Once you’ve determined who your audience is, spend time researching their demographics, psychographics, and even their dental health habits. Understanding their personality and lifestyle will assist in influencing their buying decisions. 

Determine a budget based on the amount of time and money you are willing to invest to get your company’s name out to prospective patients.

To determine your business goals, it will be helpful to understand your place in the market. 

Closely analyze your services, prices, and how you are promoting them. What are you selling? Are you selling it at a better or worse rate than your competitors? What kind or promotion or sales pitch will appeal most to your customer or prospective patient? 

Once you have completed extensive research and have these questions answered, you should be able to narrow it down to a marketing strategy that will best suit your dental office and  undoubtedly help you achieve your goals. 

Partner With A Dental Marketing Agency

At Harris & Ward we understand that developing a marketing strategy for your dental practice can take a lot of time and effort. That’s why you can depend on our expertise to take the burden off of your shoulders.

We can combine any of our dental marketing services that suit your business’ unique needs to create a custom marketing campaign that will surely boost your online presence and build your brand. Contact us today to learn more about how we can help your dental practice!

Choosing The Right Dental Marketing Agency

Choosing The Right Dental Marketing Agency

by | Sep 26, 2022 | Dental Marketing

Your Dental Practice Needs More Patients. Learn How Dental Inbound Marketing Can Fill Your Schedule.

We are a content marketing agency that specializes in attracting new patients to your office. We have a proven track record of bringing hundreds of new patients within 5-7 miles of your practice.

How Many More Patients Should You Actually be Getting?

Invest in intelligent dental online marketing to grow your dental practice exponentially. We customize dental marketing services to target, attract, and drive new patients to your dental office. Partner with the best dental marketing company to increase your new patient rate and enhance your dental online marketing footprint today!

Our Dental Inbound Marketing Agency Helps You Grow

Harris & Ward is a dental inbound marketing agency that specializes in optimizing online presence for businesses. We have helped many dental practice owners through our innovative digital marketing strategies, and we can help you too. Our digital marketing services can help you focus on other important aspects of your organization, while we manage your marketing needs. A few examples:

  • Promote your best practices on digital marketing platforms
  • Improve your lead generation strategies and boost conversion rate
  • Optimize your marketing campaigns to provide better results
  • Adapt to the latest digital platforms
  • Obtain substantial data to improve your services
  • Support your customer service through real-time interactions

Your Brand is Your Identity, and Design Narrates Your Brand’s Story.

Branding is more than a logo; it represents your dental office’s mission, what you do, and how you do it. We’re a dental marketing company with a specialization in branding, design, and more…

We Drive Business Growth Using Data-Driven Methods

Harris & Ward is a leading dental content marketing agency for dentists. Our team of experts can help you outrank your competitors. Discover some of our digital marketing services for dentists that can help you get ahead.

Acquire and Retain New Patients with the Help of Our Dental Inbound Marketing Agency

Maximize your conversion by connecting and driving organic and paid traffic of potential new patients to your dental practice across all digital channels like search engines, social media platforms, and email. Invest in dental online marketing services today to gain a competitive edge over your rivals tomorrow.

Increase New Patient Appointments with Dental SEO Strategies. As 75% of searchers never look beyond the first page of search engines like Google and Bing, you can generate high quality leads by starting on the first page of search engines like Google and Bing.

Marketing for Dentists Looking to Scale

We can help you increase your patient volume and grow your practice exponentially with our scalable system. We will work with you to create a marketing treatment plan that is guaranteed to help you achieve your goals.

Harris & Ward helps dentists expand their patient-base through:

  • Web Design
  • Social Media
  • SEO
  • Google Ads

Patients Have Changed The Landscape Entirely

Prospective patients are increasingly using the internet to find and select dental practices, with 77% starting their search online and 80% of the buying decision happening before they ever speak to the dentist. We work with dentists who want to scale their practices by attracting new patients.