Establish a clear and concise brand message that differentiates you from other dentists
Dental marketing experts will tell you that one of the most important things you can do to differentiate your dental practice from others in your area is to establish a clear and concise brand message. Your brand message should be included in all of your dental marketing materials, from your website to your dental blog posts. It should be clear and easy for your prospective patients to understand, and it should accurately reflect the unique strengths of your dental practice.
By taking the time to develop a strong brand message, you can ensure that your dental practice stands out from the competition and attracts dental patients.
Establish your target audience
Before you can create an effective marketing campaign, you need to understand who your core audience is. This can be tricky, especially if you’re a dentist who offers a wide range of services. Do you want to focus on families? Seniors? People with dental anxiety?
Once you’ve established your audience, you can start to create marketing materials that speak to their needs and interests. For example, if you’re marketing to families, you might want to focus on the convenience of your location and your family-friendly atmosphere. On the other hand, if you’re marketing to seniors, you might want to emphasize your experience and expertise.
The key is to tailor your marketing efforts to appeal to your core audience. By doing so, you’ll be more likely to attract more patients and grow your practice.
Develop an online presence. In today’s digital world, it’s essential for dentists to have an online presence. Your website is often the first impression patients will have of your practice, so it’s important to make sure it’s well-designed and informative. In addition to your website, you should also consider creating a blog or social media accounts.
These platforms can be used to share useful dental tips, promote special offers, and connect with prospective patients. By establishing an online presence, you can reach a larger audience and attract more patients to your practice.
Know what services you offer and focus on these services
As a dentist, you offer a wide range of services to your patients. However, marketing your dental practice can be challenging if you try to promote all of your services at once. Instead, it’s important to focus on the services that you offer that are most in demand.
For example, if you offer cosmetic dentistry, marketing towards people who are looking for ways to improve their smile is more likely to be successful than marketing to people who are simply looking for a new dentist. By focusing your marketing efforts on your most popular services, you can attract new business and grow your dental practice.
Offer specials and promotions. Another great way to attract patients is to offer specials and promotions. This can include anything from discounts on dental services to free teeth whitening kits.
By offering these types of incentives, you can encourage patients to visit your practice. And once they’ve visited your practice, they’re more likely to become long-term patients.
Make sure your marketing efforts are consistent. Finally, it’s important to make sure that your marketing efforts are consistent. This means using the same branding across all of your marketing materials, from your website to your business cards. It also means being active on social media and regularly updating your blog.
By being consistent with your marketing, you can ensure that potential patients have a positive impression of your practice. And that can lead to more business for your practice.
Creating an effective marketing campaign is essential for any dentist who wants to attract new patients and grow their practice. By following these tips, you can ensure that your dental practice stands out from the competition and attracts dental patients.
Create a strong online presence
Anyone who wants to build a strong online presence needs to understand digital marketing. This involves creating and sharing content that will interest and engage your audience.
It’s important to consider what kind of content will be most useful or entertaining to them, and to post regularly. You also need to make sure that your website is easy to find and navigate, and that it looks professional. Creating a strong online presence takes time and effort, but it’s well worth it if you want to reach a larger audience.
By following these tips, you can attract new patients to your dental practice. By tailoring your marketing efforts to your audience and focusing on your most popular services, you can grow your business and achieve success. And by creating a strong online presence, you can reach a larger audience and build a solid reputation for your practice.
Use social media to reach new patients
Digital marketing experts say that dental practices should take advantage of social media to reach patients. Active and engaging social media accounts can help dental practices to connect with potential customers who may not be aware of the practice. In addition, social media can be used to promote dental services and specials, and to answer frequently asked questions about dental care. While some practices may be hesitant to use social media, dental marketing experts say that it is an essential tool for reaching new dental patients. When used effectively, social media can help businesses to grow their patient base and achieve their goals.
Video marketing is another great way to reach prospective patients. Dental videos can be used to introduce the dental practice, show off the facilities, and explain the services that are offered. Videos can also be used to answer frequently asked questions about dental care. By using video marketing, dental practices can engage with patients and give them the information they need to make an informed decision about their dental care. Video marketing is an effective way to reach a wide audience, and it can help dental practices to grow their patient base.
Dental practices should focus on their core audience when planning their marketing efforts. By catering their content marketing to the needs of their audience, dental practices can attract new customers and achieve success.
Invest in quality dental marketing materials
There’s no question that data visualization is one of the most important tools for marketing in the dental industry. The ability to quickly and easily see patterns and trends can help you make more informed decisions about where to focus your marketing efforts. But data visualization is only as effective as the data it’s based on. That’s why it’s important to invest in quality dental marketing data. Reliable data sources will give you the information you need to create accurate and insightful visualizations. In turn, these visualizations can help you attract more patients, improve your retention rate, and increase your bottom line. So if you’re serious about dental marketing, make sure you invest in quality data. It will be worth it in the long run.
Make sure your website is user-friendly
A user-friendly website is important for any business, but it is especially crucial for marketing a dentist. People looking for a new dentist are often nervous and uncertain, and a well-designed website can help to put them at ease.
First and foremost, your website should be easy to navigate. Customers should be able to find the information they need quickly and without any confusion. The design should be clean and simple, with a clear hierarchy of information. In addition, your website should be mobile-friendly, as more and more people are using their phones and tablets to search for businesses online.
Finally, make sure to include clear calls to action, such as contact information and appointment scheduling. By following these tips, you can ensure that your website is user-friendly and responsive, two essential qualities in marketing a dentist.
If you follow these six dental marketing tips, you will be well on your way to growing your dental practice. Keep in mind who your core audience is and focus on the services that you offer that meet their needs. Create a strong online presence and use social media as one method to reach patients. In order to create an effective website, invest in quality dental marketing materials and make sure that your site is user-friendly. By following these steps, you will see an increase in patients.
Are you ready to get started? Email us today at firstname.lastname@example.org!
3 Bonus Dental Marketing tips for your website:
1. Use attractive visuals: People are visual creatures, and an attractive website will help to draw them in. Be sure to include high-quality photos and videos that showcase your dental practice in a positive light.
2. Use clear and concise language: When it comes to your website, less is more. Use clear and concise language to communicate what you do and why someone should choose your dental practice.
3. Focus on SEO: Search engine optimization is crucial for any website, but it’s especially important for dental marketing. Make sure to use relevant keywords throughout your site so that new customers can find you easily online.
Now, What Questions Should You Have about Marketing for a Dentist?
1. How do I find my target audience?
The key to finding your audience is to first identify your ideal patient. Once you know who your ideal patient is, you can then begin to reach out to them through various marketing channels. There are a number of ways to find your target audience, including online research, surveys, and focus groups.
2. How do I create an effective website?
As we mentioned before, an effective website is crucial for marketing a dentist. When designing your site, be sure to keep the following things in mind: ease of navigation, mobile-friendliness, clear calls to action, and attractive visuals.
3. What other marketing channels should I be using?
There are a number of different marketing channels that you can use to reach prospective patients. Don’t try to do it all yourself.
Partner with a leading dental marketing company. Their dental marketing services will create the lead generation needed to grow your dental practice. Dental marketing is a unique healthcare skill set and your agency should already have a solid baseline for your industry.
4. How can I reach new patients?
There are a number of ways to reach new customers, including online dental advertising, direct mail, and social media. The key is to find the right mix of channels that work for your business.
5. How much should I budget for marketing ?
The amount you budget for digital marketing will depend on a number of factors, including the size of your practice and your marketing goals. Generally speaking, you should allocate around 2-5% of your overall revenue towards marketing. A great place to start is with Google search. Google Ads can jumpstart your website traffic while a comprehensive search engine optimization (SEO) campaign will play the longterm foundation for your new patient growth.
6. What are some common dental marketing mistakes?
Some common dental marketing mistakes include: not having a clear audience, failing to track results, and not investing enough in quality dental marketing materials. By avoiding these mistakes, you can set your practice up for success.
If you’re ready to get started with marketing your practice, we can help. Harris and Ward is a full-service dental marketing agency that specializes in helping dentists reach their marketing goals. Contact us today to learn more about our services or schedule a free consultation.
When it comes to marketing a dentist, there are a few key things to keep in mind. First, it’s important to identify your core audience and focus on the services that you offer that meet their needs. Next, create a strong online presence and use social media as one method to reach new customers. Lastly, invest in quality dental marketing materials and make sure that your website is user-friendly. By following these steps,
7. What are some effective dental marketing strategies?
There are a number of different dental marketing strategies that you can use to reach patients. Some common strategies include online advertising, direct mail, and social media. The key is to find the right mix of channels that work for your practice.
8. What are some common dental marketing myths?
Some common dental marketing myths include: “I don’t need to market my business because I’m already busy”, “I can’t afford to market my practice”, and “marketing is a waste of time”. In reality, each of these statements is false. Marketing your dental practice is essential for long-term success and there are a number of affordable marketing options available.
9. How can I measure the success of my dental marketing efforts?
There are a number of ways to measure the success of your dental marketing efforts, including: website traffic, new patient inquiries, and patient referrals. By tracking these metrics, you can adjust your dental marketing strategy as needed to ensure that you’re reaching your audience. Be sure to track new and existing patients alike.
10. What’s the best way to market my dental practice online?
The best way to market your practice online is to create a strong web presence. This can be done by creating a user-friendly website, optimizing your site for search engines, and using social media to reach new customers. Additionally, it’s important to partner with a leading
11. What’s the best way to market my dental practice on social media?
The best way to market your small business on social media is to post high-quality content that is relevant to your target audience. Additionally, it’s important to be active on social media and engage with prospective patients. By following these tips, you can reach more people with your dental marketing efforts.
12. What are some other effective dental marketing channels?
In addition to online and social media marketing, other effective dental marketing channels include direct mail, print advertising, and patient referrals. By using a mix of different channels, you can reach prospective patients and grow your practice.
Google Ads are a terrific way to kickstart lead generation efforts. Another cost-effective method is to use targeted Facebook advertising. You can also use print materials such as postcards and brochures, which can be distributed in the local community. Finally, patient referrals are always a valuable way to gain new business.
13. What’s the best time to start digital marketing?
The best time to start marketing your practice is now! By getting started today, you can begin reaching more patients and growing your business. There’s no better time than the present to invest in dental marketing.
14. How often should I update my dental marketing materials?
Your dental marketing materials should be updated on a regular basis to ensure that they are accurate and relevant. Additionally, it’s important to keep
15. What’s the best time to market my dental practice?
The best time to market your dental practice is when you have something new or exciting to promote. This could be a new service, a special offer, or an event. By promoting something new, you can generate buzz and attract potential patients to your practice.
16. How often should I market my dental practice?
How often you market your dental practice will depend on your budget and your goals. However, it’s generally recommended that you market your dental practice on a regular basis in order to maintain a strong presence and reach more potential patients.
17. What’s the difference between inbound and outbound marketing?
Inbound marketing is a type of marketing that focuses on attracting potential patients to your practice. This can be done through SEO, content marketing, and social media. Outbound digital marketing, on the other hand, is a type of marketing that involves actively reaching out to potential patients. This can be done through print advertising, direct mail, and telemarketing.
18. What’s the best way to generate new patient leads?
There are a number of ways to generate new patient leads, including: online advertising, direct mail, and patient referrals. By using a mix of different channels, you can reach more people and increase the chances that they’ll become new patients at your practice.
19. How can I improve my dental practice’s online reviews?
There are a few things you can do to improve your dental practice’s online reviews, including: monitoring sites like Yelp and Google, responding to negative reviews, and offering incentives for patients to leave positive reviews. By taking these steps, you can improve your practice’s reputation and attract more potential patients.
20. What are some common dental marketing mistakes?
Some common dental marketing mistakes include: not having a clear marketing strategy, not tracking results, and not staying up-to-date with changes in the industry. By avoiding these mistakes, you can improve your chances of success with your dental marketing efforts.
21. What are some dentist marketing services to try?
There are a number of different marketing services you can try, including: online advertising, direct mail, print advertising, and patient referrals. By using a mix of different channels, you can reach more potential patients and grow your practice.
22. How much should I be spending in Google Ads? And how do other dentists spend?
There is no set amount that you should spend on Google Ads, as it will depend on your budget and your goals. However, most practices spend between $500 and $5,000 per month on Google Ads. Additionally, it’s important to track your results so that you can see what’s working and adjust your campaign accordingly.
23. How do I make a great dental website with patient reviews?
Hire Harris & Ward! We’re a full-service dental marketing agency that can help you create a great dental website, generate patient reviews, and much more. To learn more about our services, contact us today.
24. How do I make sure my direct mail campaign is successful?
There are a few things you can do to ensure that your direct mail campaign is successful, including: personalizing your messages, targeting your audience, and using a call to action. By following these tips, you can improve your chances of reaching your target patients and generating new business for your business.
25. How important is SEO for dental marketing?
Dental SEO is a important for marketing because it helps your website rank higher in search engine results pages (SERP). This, in turn, makes it more likely that potential customers will find your website and become new patients. Thus, investing in SEO can help you reach your dental marketing goals. Search engines are a crucial element of any digital marketing plan. Your content marketing efforts should start with Google (organic and paid) as customers are showing high search intent, which will lead to more qualified traffic than other avenues.
In any line of work, it is essential to have a marketing plan. It will help provide assistance in establishing goals, identifying a target audience, and making the business stand out from competitors. There are plenty of different ways to market your dental practice, and we are here to let you know which strategies are guaranteed to help gain new dental patients, retain existing patients, and grow your practice.
Types of Dental Marketing Strategies
When establishing a marketing campaign for your dental practice, there are numerous approaches that can be taken. Here is our recommended list of options when considering your digital marketing efforts:
Facebook and Instagram Marketing
What is Dental SEO?
SEO stands for Search Engine Optimization, which is defined as “the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines” by Search Engine Land. The last time you did an online search, you probably clicked on one of the first few results on the page, not one toward the bottom. High quality dental SEO helps guarantee that your practice’s website will rank at the top of the search results.
As Google updates their algorithm and “best practices,” your website will benefit from updates, too. Your website is constantly monitored by Google and other search engines to see where it should rank, so you should be sure to optimize it regularly and consistently. Some say that the most crucial optimization for your site is on-page SEO. For a better chance at improving your site’s on-page SEO, there are a number of factors to be considered.
The keywords chosen for your site should be based on the language your potential patients are speaking to their search engine. Once you have determined that dialect, find keywords that are relevant to both them and the product or service you are offering– then incorporate those keywords into the copy of your site. It is in your best interest to keep it simple. 70.87% of keywords that are included in over 10,000 monthly searches contain just one or two words.
The content on your website should be constantly changing, not only to appease Google, but to remain aligned with your potential customers’ preferences. Each page should tackle different subject matter. Repetition over multiple pages will hurt your website’s rankings. You should also refrain from using the same keyword on every page of your site. This is known as “keyword cannibalization”. Pages with the same keyword focus will end up competing with each other, inhibiting their ability to rank well on search engines.
Off-page SEO is contingent on the number of links, actions, and referrals to your site that appear on different webpages. More links contribute to more traffic to your site. If you have ever left online reviews on Google raving about a particular company, your review is contributing to that company’s off-page SEO.
Being tagged in a social media post or using an online hashtag will send more traffic to your site, making social media another off-page SEO contributor.
What is Paid Advertising?
Paid advertising is another highly dependable way to market your services online. Also referred to as PPC, or Pay-Per-Click, it is advertising that is paid for based on the amount of clicks you receive. There is an allotted budget set for each day that the campaign runs, and that amount is divided through clicks.
PPC Advertising works best in a scenario where a business is newly emerging on the market. It is also an excellent way to reach an audience that is not yet aware of the services you offer. Search and Display ads are the two main classifications of PPC advertising. While Search Ads are based on specific keywords, Display Ads are geared more toward distinct demographics.
If you choose to use Google Ads for paid advertising, your ad will often be the first result a prospective client will see on their search engine.
Social and Email Marketing
72.3% of the United States population is actively using social media, meaning there’s a high chance your audience is too. Social media is a much more personal form of marketing, as it not only allows you to portray your brand’s identity and stand out amongst the crowd, but also gives you a chance to engage with your customers and stay connected. Maintaining a presence on social media will help you to gain and retain customers.
Both organic and paid advertising can be achieved through social media, although paid ads are more apt to reach the specific demographic you are targeting.
As for Email Marketing, 60% of customers claim to have made a purchase after receiving a marketing email. Emails are a great way to provide customers with valuable information, tips, tricks, and the like. For example, an article about tips for cleaning your teeth after getting braces put on for the first time might be accommodating to your patients.
Much like social media, emails are a successful way to interact with your patients. You can remind them about upcoming visits, send reminders, or answer any questions they may need answered.
Creating a Marketing Strategy and Choosing a Technique
Whether you decide to use search engine optimization, paid advertising, or another strategy for your dental office marketing, there are a few initial steps that need to be taken. Your target audience will play the most pivotal role in your marketing efforts. Once you’ve determined who your audience is, spend time researching their demographics, psychographics, and even their dental health habits. Understanding their personality and lifestyle will assist in influencing their buying decisions.
Determine a budget based on the amount of time and money you are willing to invest to get your company’s name out to prospective patients.
To determine your business goals, it will be helpful to understand your place in the market.
Closely analyze your services, prices, and how you are promoting them. What are you selling? Are you selling it at a better or worse rate than your competitors? What kind or promotion or sales pitch will appeal most to your customer or prospective patient?
Once you have completed extensive research and have these questions answered, you should be able to narrow it down to a marketing strategy that will best suit your dental office and undoubtedly help you achieve your goals.
Partner With A Dental Marketing Agency
At Harris & Ward we understand that developing a marketing strategy for your dental practice can take a lot of time and effort. That’s why you can depend on our expertise to take the burden off of your shoulders.
We can combine any of our dental marketing services that suit your business’ unique needs to create a custom marketing campaign that will surely boost your online presence and build your brand. Contact us today to learn more about how we can help your dental practice!
Your Dental Practice Needs More Patients. Learn How Dental Inbound Marketing Can Fill Your Schedule.
We are a content marketing agency that specializes in attracting new patients to your office. We have a proven track record of bringing hundreds of new patients within 5-7 miles of your practice.
How Many More Patients Should You Actually be Getting?
Invest in intelligent dental online marketing to grow your dental practice exponentially. We customize dental marketing services to target, attract, and drive new patients to your dental office. Partner with the best dental marketing company to increase your new patient rate and enhance your dental online marketing footprint today!
Our Dental Inbound Marketing Agency Helps You Grow
Harris & Ward is a dental inbound marketing agency that specializes in optimizing online presence for businesses. We have helped many dental practice owners through our innovative digital marketing strategies, and we can help you too. Our digital marketing services can help you focus on other important aspects of your organization, while we manage your marketing needs. A few examples:
Promote your best practices on digital marketing platforms
We Drive Business Growth Using Data-Driven Methods
Harris & Ward is a leading dental content marketing agency for dentists. Our team of experts can help you outrank your competitors. Discover some of our digital marketing services for dentists that can help you get ahead.
Acquire and Retain New Patients with the Help of Our Dental Inbound Marketing Agency
Maximize your conversion by connecting and driving organic and paid traffic of potential new patients to your dental practice across all digital channels like search engines, social media platforms, and email. Invest in dental online marketing services today to gain a competitive edge over your rivals tomorrow.
Increase New Patient Appointments with Dental SEO Strategies. As 75% of searchers never look beyond the first page of search engines like Google and Bing, you can generate high quality leads by starting on the first page of search engines like Google and Bing.
Marketing for Dentists Looking to Scale
We can help you increase your patient volume and grow your practice exponentially with our scalable system. We will work with you to create a marketing treatment plan that is guaranteed to help you achieve your goals.
Harris & Ward helps dentists expand their patient-base through:
Patients Have Changed The Landscape Entirely
Prospective patients are increasingly using the internet to find and select dental practices, with 77% starting their search online and 80% of the buying decision happening before they ever speak to the dentist. We work with dentists who want to scale their practices by attracting new patients.
10 Hidden Benefits of Marketing on Social Media for Orthodontists
Is your Orthodontics practice making the most of social media? Social media marketing use is widespread, with 51% of US adults visiting Facebook multiple times a day. Expanding your marketing reach to include social media can have incredible results for your business, some more subtle than others.
But don’t just take our word for it. Read on for 10 hidden benefits of marketing on social media for orthodontists.
1. Increase Brand Awareness and Legitimacy
Two of the biggest benefits of any business is the boost to brand awareness and legitimacy. As an orthodontist, this is something you and your practice can cash in on too! If potential customers don’t know you exist, how can they come to you?
73% of small businesses are now investing in social media, and it is easy to see why. Once you’re out there, it’s a great tool for legitimizing your brand. Show off your activity by keeping an up-to-date social media page with regular, new content.
2. Quick Access Social Media Marketing Trends
You’ll have access to unfiltered conversations between potential customers and competitors alike. Understand what your competition is doing well, and their customer complaints.
Your target audience’s activity can also tip you off on any emerging trends. You can tap into those trends via social listening. It’ll show you what customers are thinking when they talk about your business.
This can tell you what products and services your customers enjoy most. It will also highlight any areas they might think you’re lacking in. This way you can make a move to rectify any issues.
3. Competitive Analysis
Social media marketing allows you to spy on your competition. What are they promoting? What sort of ads and campaigns are they favoring? How is your campaign strategy different?
By analyzing these things, you can open up new avenues for your content and advertising. They might be putting a lot of resources into Facebook but not Instagram. You could then focus on user-generated content or influencer marketing to stand out.
4. Better Customer Service
Social media has become the go-to for consumers to voice any concerns or questions. Unlike phone calls and email it is quick and easy.
It’s important that you have positive experiences on show as the whole world can see them. People will know you’re committed to providing a great service if you’re quick to respond.
People are also more likely to want to use your services if they can see you treat other customers well. People want to know they’re valued and can get the answers they need in a prompt manner.
5. Positioning Power
Having an active online social media marketing presence will give your business positioning power. But you have to be active. If your competition has an active Facebook page while you’ve neglected yours for months, it’s not going to look good.
Be consistent in uploading new customer stories and relevant content. This could be meet the team segments, or a tour of your practice. You could even do a ‘how it’s done’ video.
This will show you’re open and active to new, potential customers. Your social media page may well be the first thing they see after a Google search.
6. Better Search Engine Presence
Ad click-throughs and shares flag up to Google as ‘positive searches’. In short, the more browsing via social media, the bigger the boost to your search performance. Social media can present a huge traffic source for your business.
As a content distribution source, you don’t want to ignore social media.
A relevant, engaging piece of content could score hundreds of likes and shares. This can then see a huge upturn in traffic to your site. More traffic means more potential customers.
7. Appeal to Younger Audiences
It isn’t only the younger generation that social media attracts, but they are the ones more likely to need corrective work done on their teeth.
As these will be your future clients, you’re going to need to adapt to this trend to keep up. Otherwise, you might be losing out on business. Without a fresh intake of new clients, your practice won’t have longevity.
To attract this segment of the market, you’ll need to go beyond ads or TV commercials. The current place to be is Instagram. Most Instagram users are 30 years or younger.
8. Humanize Your Business
It’s a trend these days to ditch the stiff, suit-and-tie approach and show something more human. Getting personal with customers on social media is a product of this trend.
You can also achieve this through activism or charity work. Are your elastics made of sustainably sourced latex? Yes? Then shout about it. People would love to know how you’re practicing sustainability in the orthodontic field.
9. More Leads
This point is a simple one, but the key to any business’ success – more leads. With billions of people engaging in social media daily, your audience is waiting. Through social media content or paid ads, you’ll be reeling in more leads.
People’s purchasing decisions are highly influenced by what they see via social media. Having a positive, active social media presence introduces more people to your services. This, in turn, will convert to more sales as your reputation builds.
10. Build Customer Content and Stories
As an orthodontist, it’s natural to want to show off your great handiwork. But did you know it could boost your business too?
Customer success stories and photos are key to getting higher conversion rates. Social media marketing is the best place to find these and use them to your advantage.
By monitoring tags and mentions, you can share positive customer reviews and stories. This will help reinforce your brand and people will know you’re good at what you do.
The Benefits of Marketing on Social Media You Don’t Want to Miss
So there you have it! Your orthodontics practice could easily be enjoying the benefits of marketing on social media. Don’t delay and see what a difference a social media presence can make to your business.
You’ll see brand awareness and legitimacy grow. Post regular, engaging and relevant content. Customer stories, meet the team and practice tours are a good choice.
Online optimization gives every business a better chance to succeed.
If you own a dental practice, you might not have considered how your online presence affects the way your business runs. After all, you offer a service that’s absolutely fundamental to living in our part of the world.
However, it’s still cutthroat out there and other practices are always competing to get patients in their doors. That’s why you need to do your best to show those potential customers that you exist and that your practice is the best choice. Local SEO services will help you do this.
Today we’re going to talk about the different ways that SEO services, typically associated with other companies, can help your dental practice bring in more patients. At the end of the day, you are operating a business and you need customers to stay alive. Let’s dig in.
The Benefits of SEO for Dental Practices
Using organic SEO will simply bring more awareness to the existence of your dental practice. Sure, you could run a perfectly successful one based on word of mouth and reputation, but you wouldn’t be giving yourself the best chance to succeed.
But how many dental practices have the time of day to focus on digital marketing? Chances are, you won’t have a marketing professional on your staff and you’d be remiss to do it yourself or have one of your office workers give it a shot.
Hiring an SEO service takes away the agonizing work of optimizing your website yourself. Here’s what you can expect from one of these valuable services.
1. Focus on Local SEO
Search engine optimization as we knew it was primarily focused on keywords and website performance to determine which sites were appropriate to display on a SERP for a given search term. Now, with local SEO, it’s taken a step or two farther.
Local SEO appeals to searches with local intent. So, if you’re someone looking for a dental practice in Fort Worth; when you type in your search terms, Google will take into account your location and display only practices near you.
As a business that operates in a static location, local SEO has to be the main focus.
2. Your Website Structure
The structure and speed of your website are some of the more important facets in appealing to Google’s algorithms. A slow and poorly laid out site is going to fall in the search rankings.
It should be easy for customers to navigate your website and find what they’re looking for within a few clicks. Categories and subcategories featuring relevant information are a must. For a dental practice, the site should be simple with only a few landing pages (about me, contact, testimonials, blog, etc.).
When you fill your landing pages with large images and unnecessary widgets, you’ll slow them down considerably. 40% of people will abandon a website if a landing page takes longer than 3 seconds to load.
3. Google My Business
Filling out your Google My Business card will improve your local search standings. If you fill out all of your pertinent information, namely the business details, your address, and contact information, then all of that will appear on Google and in maps.
More and more local searches are being conducted through map applications, so appearing on them will increase your chances of being found by your potential customers.
4. Consistent Citations
Filling out your NAP (name, address, phone number) on multiple listing sites will improve your visibility as well, but only if you fill out identical information on every platform. Inconsistent citations, which includes any online press about your practice, will lead to confusion for your customers and Google will burn you for it.
When we say consistent, we mean it. If you write “7th Street” on one listing and “Seventh St.” on another, that’s considered inconsistent. Every minute detail has to be the same.
5. Mobile Search
52% of global internet traffic is through mobile devices. If your website isn’t optimized for mobile search and mobile viewing, then you’re letting a big piece of the market pass you by. Any SEO service will be aware of this fact and advise you to build a mobile-friendly site.
6. Customer Reviews
Your dental practice should take customer reviews very seriously for obvious reasons, but also acknowledge that reviews have a big effect on your SEO. A practice that has thousands of great reviews published through various listings sites is going to rank higher than one with a few hundred good reviews.
Always encourage your customers to leave you a rating and review on the listings site of their choice. You should also promote your best ones on social media and through a testimonials page on your site.
Content creation is a huge part of SEO. You can use your blog to give your audience interesting and informative articles on all things dentistry, but also to toss in relevant keywords and phrases to appeal to search.
Offering up dental guides and how-tos will establish you as an authority in your field. Don’t overstuff your posts with keywords; the information and writing should always come first. A good blog can allow your practice to transcend your local area and give you clicks from all over.
8. Social Media
You may not like it, but people’s awareness of you is heavily predicated on your social media presence. People use Facebook, Instagram, and Twitter to find almost everything these days, including their new dentist.
Simply being on these platforms won’t do it though. Formulating a content and posting strategy with your digital marketing service will get you more followers and create more awareness around your brand. When you’ve got a great social media presence, your Google rankings will increase.
Let Us Help You with Your Business SEO Services
Great business SEO services will take all of these methods into account and help you make the most out of your online presence. Just because you’re a dentist doesn’t’ mean that you can’t bolster your business online like everyone else.
At Harris & Ward, our motto is all about helping you connect with your audience, no matter the field you’re in. Visit our page today to look at the different service that we offer and choose the one that’s right for you and the future of your dental practice.
If you found this article helpful, come back and check out our blog for more on SEO and digital marketing.
What if I told you that you could drive up to a 14% conversion rate for your dental practice with SEO? No business should overlook the benefits of SEO because it’s the holy grail of online marketing. Search engine optimization is all about attracting visitors actively searching for dental services, making it absolutely necessary.
Most dentists are rarely interested in the tech aspect of promoting and marketing their business. They’re well aware they must have a business website and a social media presence. However, when you delve deeper and mention SEO, their eyes just about glaze over. What they fail to realize is that SEO should be the backbone of their dental marketing strategy.
If you’re a dentist looking for the best strategy to expand your reach and grow your business, then read on to find out the benefits of SEO.
Dental SEO Will Drive Organic Traffic to Your Website
The most significant benefit of SEO is that it drives organic traffic to your website. Organic traffic is the traffic that comes from visitors who search for your services on search engines. When patients search for dental services on search engines such as Google, they already know what they want and are actively looking for leads or information.
When your website is optimized, these patients will have an easier time finding you on search results. With the help of SEO, you can rank on the first page of Google for specific keywords geared towards your services. When patients search for these keywords, there will be a higher chance of clicking on your website result.
This makes SEO one of the best ways to engage in inbound marketing. SEO will help you market your business to a specific target audience and demographic. You’ll be receiving high-quality traffic from patients who are most likely to engage you and visit your dental facility.
It’ll Help You Stay Ahead of Your Competition
Your dental office could be the best in your area, and your competitors could still do better than you. This will be the case if you underestimate the power of SEO while your competitors don’t. With such advancements in technology, you need to understand that over 80% of consumers research a business online before visiting.
This means that your patient will do thorough research on your business before coming for dental services. If they search for dentist offices in your area and find your competitors on SERPs, then you can be sure they will use their services and not yours. However, if your website is optimized, these patients will also find you on SERPs, increasing your chances of beating your competitors.
You’ll give your patients a chance to realize that you are the best dentist in your area. You’ll be able to provide them with your contact information, as well as social proof of why they should choose you. However, without SEO, your competitors will outrank you, get a better online reputation, and win so much more business.
You’ll Offer a Better User Experience
There is so much more to dental SEO than bringing in organic traffic. An optimized website enhances your user experience and brings you higher engagement rates. You see, there are so many factors that play into SEO.
Implementing all these factors will ultimately help you provide a great user experience. Some of these factors include incredibly good content, high website speed, backlinks, and much more. What you need to understand is that Google has very intelligent algorithms.
They help determine whether websites offer a good user experience. They determine whether you’re offering relevant and informative content. Of course, the websites with a better user experience will rank higher on search engine result pages.
With a well-thought-out dental SEO strategy, all these factors will be in place. Google will consider your website worthy of a higher ranking. The best part is that your patients will appreciate a positive user experience.
Once they find useful content and realize that your website is easy to navigate, they are likely to be return visitors. There’s also a higher chance that they’ll take you for a professional in your field and give your dental facility a try.
You’ll Experience the Benefits of Local SEO
Local SEO is absolutely fundamental to the success of any small to medium dental practice. It focuses on optimizing your online presence for users located in your practice area. Local SEO mostly focuses on specific regions, cities, and towns and will help you establish a great reputation in your locality.
Get this, almost 50% of all Google searches are seeking local information. Even better, over 70% of consumers searching for local businesses end up visiting businesses within five miles. Do you know how much this could be a game-changer for your dental clinic?
One of the benefits of SEO, or local SEO for that matter, is that it’ll help local customers actively searching for dental services find you. You’ll have more qualified traffic, a higher conversion rate, and possible loyal customers should you deliver impeccable dental services.
SEO Is Cheaper Compared to Paid Advertising
It’s a given that SEO will cost you some kind of investment, but not even a fraction of what paid advertising costs. One of the major benefits of SEO is that it’s a long-term strategy that will keep on bringing more and more patients. With a solid SEO strategy, your website could rank on the first page of Google for months, if not years.
This ultimately translates to substantial savings, more traffic, more leads, and higher ROI. It may take a while before you can get significant SEO results, but once they start trickling in, the results will be well worth the effort.
You’ll Build Trust and Credibility
With SEO, you will be providing your patients with a high-quality website, a great user experience, and relevant content. All these will boost your credibility as an industry authority and submit your reputation as a trustworthy dentist.
When you offer value to your patients, they’ll, in turn, look at you as an industry leader. They’ll give you the consumer trust that’ll propel your business to greater heights. Satisfied patients will recommend your business. With online reviews being so important, trust and credibility should not be overlooked.
Top Benefits of SEO: Why Your Dental Practice Needs SEO
All this may sound complicated, and for the most part, it is, but the benefits of SEO far outweigh the complications. Besides, even if you have no idea where to start, our professional SEO experts will be more than willing to take the reigns.
If you feel that it’s about time you scale your dental practice, then you need SEO. For the ultimate SEO services, please give us a call today. We’ll go through a consultation, define the best SEO strategy for your dental practice, and deliver beyond your expectations.