A breakdown of the importance of a robust link building strategy for your dental practice.
Search Engines like Google and Bing have a complex algorithm in which they rank your website compared to your competitors. This article focuses on the importance of a link building strategy for dental websites.
High quality, white hat link building plays an important role in driving organic traffic from search engines like Google, especially in competitive industries. Combined with a strong technical SEO foundation, great on-page SEO, exceptional content, and a good user experience, link building can be effective at driving loads of organic traffic.
Today, the need for quality, relevance, and authenticity has never been more important. While low-quality, spammy link building techniques can work, they shouldn’t play a part in a strategy for an organization who is building for long-term organic search success.
Arguably, link building these days is more akin to great marketing, and the organizations who understand this are usually the ones who win long-term. But that doesn’t mean that there isn’t a technical aspect to building links or that all techniques need to revolve around your product. We’ll see that there’s still far more to it than this, and far more to understand than ever before.
Read More: The Beginner’s Guide to Link Building by MOZ
The Definition of Link Building
Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the Internet. Search engines use links to crawl the web. They will crawl the links between the individual pages on your website, and they will crawl the links between entire websites.
What Is Link Building? Explain it to me like I’m 5…
Link building is the practice of acquiring links to your website from other websites. In SEO, these links are called backlinks. Getting backlinks from high-quality sites can pass authority to your site, as well as help you rank higher in the search engine results pages (SERPs).
According to Google, “After identifying relevant content, our systems aim to prioritize those that seem most helpful. To do this, they identify signals that can help determine which content demonstrates expertise, authoritativeness, and trustworthiness.
For example, one of several factors we use to help determine this is understanding if other prominent websites link or refer to the content. This has often proven to be a good sign that the information is well trusted. Aggregated feedback from our Search quality evaluation process is used to further refine how our systems discern the quality of information.”
What are Guest Posts?
Guest Posts are our method of securing high-quality, contextual links that lead back to your site. We do this by manually reaching out to relevant sites in your industry, securing a guest posting slot, and publishing an article on the site(s).
We use your top keywords for the highest authority posts and work our way down the list, maximizing your SEO results.
Other Areas of SEO to consider.
Audit and recommendations for optimizing your website to help search engines like Google find, crawl, understand, and index your pages. The goal is to be found and improve rankings.
Blog Writing in our program includes high-quality, SEO-optimized articles crafted for your site based on your competitive gap analysis. Adding content to your website shows Google that you are an authority. Blog posts are an excellent way to leverage your internal team as well.
The purpose of blog content is to increase the amount of keywords your website ranks for, as well as target mid-cycle buyer keywords that lead customers to purchase. This content is also a perfect inbound marketing tool, as it builds trust by sharing relevant and valuable info with your readers.
Should I hire a link building agency?
Acquiring high authority links for your dental website is something an seo agency is perfect for. You landed on our dental marketing blog for a reason! Hiring a link build company like Harris & Ward will guarantee your website gets the type of links needed to outrank your competitors.
Link Building improves your website brand signals and adds contextual relevance. These links pack a punch and mimic the path of viral content – channeling authority through multiple tiers of links back into your site.
We place diverse anchors (including, brand & partial match anchors) inside of contextually relevant articles.
Next Steps: How to grow your dental website organically
Ultimately, the most important step you can take is to gather data. Run a site audit or reach out to a local seo agency for support. They can give you a clear understanding of where your site currently ranks. Understanding your situation is crucial. And, most agencies would gladly run you a discovery report for free.
A Dental SEO Agency has the tools to provide high quality link building paired with a full scale campaign of content creation, technical seo, and more. Organic search is a data centric endeavor so gather everything you can. Harris & Ward provides 100% transparency throughout the process. So, regardless of who you partner with, be sure to ask questions and ensure that you have visibility into the process and deliverables.
SEO doesn’t have to be a scary process. In fact, it’s so data friedly that the right partnership will make you understand and enjoy your SEO campaign.