Leading Home Services Marketing Agency
Harris & Ward is a home services marketing agency helping plumbers, HVAC companies, electricians, contractors, and moving companies get found by homeowners through SEO, AI search, paid advertising, and web design. We’ve worked with home service businesses since 2011.
Digital Marketing Agency for Home Services.
Whether your home service business is just getting started or already well-established, our team has the expertise and resources to drive your growth and help you achieve your goals. Learn how Harris & Ward, the leading home services marketing agency, can help grow your business.
Kitchen & Bath Remodeling
We boost the online presence of residential contractors, helping them stand out in the competitive digital space and consistently attract a steady stream of potential customers to their services.
HVAC Repairs
We enhance the online presence of HVAC repair companies, ensuring they stand out in the crowded digital market, surpass competitors, and consistently draw a reliable flow of new customers to their business.
Plumbers
We enhance the online visibility of plumbing companies and boost customer interaction to foster business growth through our targeted digital marketing strategies, including SEO and paid advertising.
Moving Companies
We strategically showcase movers’ expertise at the forefront of online visibility, with a focus on attracting new and recurring customers to their services.
Quality Design for Businesses Small & Large
SVN Stone Commercial Real Estate
Koella RM Moore
What This Looks Like for HVAC Companies
HVAC searches split into two very different categories: planned research (“best HVAC company near me”) and true emergencies (“AC not working same day repair”). Those need different strategies. We prioritize Google Local Services Ads for HVAC clients specifically, since LSAs put you at the very top of the page with a Google Guaranteed badge, which matters when a homeowner is calling the first name they see on a 95-degree afternoon with no air conditioning.
What This Looks Like for Plumbers
Plumbing follows the same emergency-driven pattern as HVAC. Burst pipes and failed water heaters don’t wait for business hours, and the plumber who shows up first in an AI answer or a Local Services Ad gets the call. We build plumbing marketing around 24/7 availability messaging, Google Local Services Ads, and location pages written around the specific issue a homeowner is searching for right now.
What This Looks Like for Kitchen & Bath Remodeling
Kitchen and bathroom remodels are the highest-consideration purchase in home services, homeowners spend weeks researching before ever requesting a quote. We build remodeling marketing around before-and-after project galleries, visibility on Houzz, and SEO content written around the real budget and timeline questions homeowners search before they ever reach out.
What This Looks Like for Moving Companies
Moving decisions are almost entirely reputation-driven, homeowners are trusting a company with everything they own, so reviews carry more weight here than in nearly any other home service category. We focus moving company marketing on Google Business Profile optimization, review generation and response, and local SEO built around the specific routes and service areas a company actually covers.
What Sets Us Apart
More Than a Marketing Agency
Transparent Reporting
Our commitment is to provide our clients with clear and insightful data, offering a comprehensive view of the performance impact of their digital marketing campaigns. With detailed analytics and regular updates, we empower our clients to make informed decisions and track the tangible results of our collaborative efforts.
Unmatched Customer Service
Storytelling
Experience
We bring a decade of experience turning home service businesses into the top local result for the jobs they want. From strategy to execution, our marketing team is dedicated to prioritizing a transformative experience. Ensuring our clients not only achieve their advertising objectives but also gain valuable insight that grows their success in a rapidly evolving landscape.
What Does Home Services Marketing Cost?
Costs vary by service and how competitive your market is, but here’s what home service businesses typically invest, based on current industry pricing:
-
-
- SEO: $1,000 to $3,500 per month for most home service businesses, more in highly competitive metro markets or for multi-location companies.
- Google Ads / Local Services Ads management: Management fees typically run 10 to 20% of ad spend, with a minimum of $500 to $1,500 per month. That’s separate from the ad budget itself, which goes directly to Google.
- Combined SEO + advertising packages: Most home service businesses investing in both channels together budget $1,800 to $5,000 per month total, depending on market size and competition.
-
Emergency-driven trades like plumbing and HVAC tend to lean more heavily on paid advertising and Local Services Ads, since those searches convert immediately. Higher-consideration purchases like kitchen and bath remodeling tend to see stronger long-term returns from SEO and content, since those decisions involve weeks of research before a homeowner ever reaches out. Moving companies sit in between, scheduled well in advance but decided almost entirely on reviews and reputation, so review generation and local SEO matter more here than paid ads.
What to Expect
- Weeks 1–2: Audit of your current site, listings, and competitors, plus a clear picture of what’s already working and what isn’t.
- Weeks 3–6: Website and technical fixes, Google Business Profile optimization, and campaign setup if you’re running paid ads.
- Month 2 onward: If you’re running Google Ads or Local Services Ads, you’ll typically see lead flow right away, those campaigns don’t wait on SEO timelines.
- Months 3–6: This is when organic SEO results typically start showing up meaningfully, rankings improve and organic lead volume becomes more consistent. SEO is a compounding investment, most of the value builds after this point, not before it.
- Ongoing: Monthly reporting on rankings, leads, and ad performance, with adjustments based on what’s actually converting.
Hear from our clients
Blake Sears
Sears & Stott electrical contracting
My small business desperately needed a website and I am grateful I was recommended Harris & Ward!! Their team was incredible and made the experience stress free and actually fun! I would recommend them to anyone!
Jyre
From Here To There Movers
Harris and Ward turned our company around in 3 months. Great attention to detail. Great value for the money. Corey, Todd, Seth and Sierra have moved heaven and earth for us. If you are considering SEO, look no further!
Laura jarboe
Rose and Tate interiors
H&W knocked it out of the park with my business rebrand. The entire process was fun, stress-free and super efficient. Most importantly, the design they delivered completely nailed my overall vision and even exceeded expectations. I highly recommend!
Jim Usdan
Sing Orthodontics
If there is a better marketing team in dental & specialty dental world, I have yet to meet them. Todd Boak & Team know dental from roots to crown and from Phase I ortho to Invisalign. They are also good people which is extremely important.
Lauren Ashley German
Exceptional Living Centers
I can’t say enough great things about the team at Harris & Ward. We worked together to create a new corporate website and they incorporated all my ideas into something beautiful, functional, and modern. I interviewed over 10 creative agencies and they were an easy choice. Highly recommend!
Ryan Cook
SKyridge Dental
Working with Harris & Ward was a breeze. They truly cared about the vision we had for our website and the growth of our practice overall. We’ve had so much fun getting to know the team over the past few months and are excited continuing seeing the results as our campaigns go on. We couldn’t have gotten here without them!
Frequently Asked Questions
How long does it take to see results from home services marketing?
Paid advertising and Google Local Services Ads can generate leads within the first few weeks. Organic SEO is different, most home service businesses see meaningful ranking and organic lead growth in the 3 to 6 month range, with results compounding from there. If an agency promises overnight SEO results, be skeptical of that promise.
How much does home services marketing cost?
Most home service businesses invest between $1,000 and $5,000 per month depending on the mix of SEO, ad management, and ad spend. Costs run higher in competitive metro markets and for multi-location businesses. See the cost breakdown above for specifics by channel.
Do you require a long-term contract?
No. We work on a month-to-month basis so you can evaluate results without being locked into a long-term commitment.
Can you manage both our website and our Google Ads, or do we need separate vendors?
We handle both under one team, website design and development, SEO, and Google Ads management, so your site and your ad campaigns are built to work together instead of being run by two vendors who never talk to each other.
Do you only work with home service businesses in Kentucky, or can you help us if we're located elsewhere?
We work with home service businesses across the country, not just here in Central Kentucky. We’re headquartered in Lexington, but our approach scales to any market, since what actually drives visibility, Google Business Profile accuracy, review strategy, and service-area content, applies regardless of where you’re located.
Ready to Grow
Your Business?
When you work to Harris & Ward, you’re always working with a member of our team. Our team of experts are ready to grow your business.
Bradley
Client Strategy
Bradley
Client Strategy
Ready To Grow
Your Business?
When you work to Harris & Ward, you’re always working with a member of our team. Our team of experts are ready to grow your business.