Home services marketing agency · SEO, ads & AI search
Home Services Marketing Agency That Books More Jobs
Harris & Ward is a home services marketing agency based in Lexington, Kentucky. We help HVAC companies, plumbers, electricians, roofers, remodelers, and movers get found in Google Maps, Local Services Ads, Google Ads, and the answers ChatGPT and Google AI Overviews give homeowners, then report on the calls and booked jobs that follow. Programs start at $950 per month, month-to-month.
- Home service clients from electricians to movers
- AI visibility tracked daily across ChatGPT and Google
- Month-to-month, Lexington team since 2011
Harris & Ward Home Services Marketing at a Glance
- Best for
- Owner-operated and growing home service companies that want SEO, ads, and their website run as one plan
- Core services
- Local SEO and Google Business Profile, Local Services Ads, Google Ads, contractor website design, reviews, AI search optimization
- Trades
- HVAC, plumbing, electrical, roofing, kitchen and bath remodeling, moving, and other home services
- Markets
- Nationwide, from our home base in Lexington and Central Kentucky
- Pricing
- Programs start at $950/month, month-to-month; every engagement begins with a free audit and recommendations
- Reporting
- Calls, booked jobs, cost per lead, Map Pack rankings, and AI visibility
What a home services marketing agency does
Home Services Marketing That Works Together
A home services marketing agency gets your company in front of homeowners who need a repair, an install, or a quote, then turns those searches into booked jobs. That means local SEO, Local Services Ads, a website built to convert, reviews, and AI search, managed as one plan instead of five vendors. Here's what our home services marketing includes.
Local SEO & Google Business Profile
Categories, services, service areas, and photos built out, citations cleaned up, and geogrid tracking that shows where you rank for "plumber near me" or "HVAC repair near me" across your market. See local SEO.
Local Services Ads & Google Ads
Google Guaranteed Local Services Ads for the calls that can't wait, plus search campaigns for high-value jobs like system replacements, re-roofs, and remodels, with call tracking so you see cost per lead and per booked job.
Contractor website design
A fast, mobile-first site with your own project photos, a page for every service and service area, financing and warranty details, and call, text, and quote options a tap away. See website design.
Reviews & reputation
Automated review requests after every job and timely responses, aimed at reviews that name the service and the town. Reviews drive Map Pack rankings and AI recommendations. Read why responding to reviews matters.
Service & city pages
Pages for each job you want more of, from water heater replacement to panel upgrades, and for each town you serve, written around the questions homeowners ask before they call.
AI search optimization
Consistent listings, schema, FAQ content, and mentions on sites AI tools cite, so ChatGPT and Google AI name your company when homeowners ask who to call. Tracked daily. Read AI search for home service contractors.
Our work
Home Service Companies We Work With
From an electrical contractor wiring custom homes and horse farms to a moving company that needed more booked moves, every site and campaign is built around how that company's customers choose who to call.
3 months
"Harris and Ward turned our company around in 3 months. Great attention to detail. Great value for the money. If you are considering SEO, look no further!" Jyre, From Here To There Movers
See more of our clients on our Our Work page.
Sears & Stott Electrical Contracting
A first website for an electrician serving homeowners, builders, and equine facilities, built around photos of their own projects and five clear service areas.
"My small business desperately needed a website and I am grateful I was recommended Harris & Ward! Their team was incredible and made the experience stress free and actually fun! I would recommend them to anyone!"
Blake SearsFounder, Sears & Stott Electrical Contracting
Built for your trade
Marketing for Every Home Service Trade
An emergency plumber and a kitchen remodeler win customers in different ways. Emergency trades live on Local Services Ads and the Map Pack. High-consideration trades win on project photos, reviews, and content homeowners read for weeks before they call.
HVAC marketing
HVAC searches split into planned research ("best HVAC company near me") and emergencies ("AC not working same day"). We lead with Local Services Ads and Map Pack rankings for emergency calls, and build system-replacement and maintenance-plan pages for the higher-value jobs.
Plumbing marketing
Burst pipes and failed water heaters don't wait for business hours, and the plumber who shows up first gets the call. We build around 24/7 availability, Local Services Ads, and pages for the specific problem a homeowner is searching right now.
Electrician marketing
Electricians win on trust and on work homeowners can see. We build portfolio-led sites, pages for panel upgrades, generators, EV chargers, and lighting, and outreach to the builders and designers who refer repeat work, as we did for Sears & Stott.
Roofing marketing
Roofing demand spikes after storms and shifts with insurance claims. We pair Google Ads and Local Services Ads you can turn up after a storm with SEO for replacement, repair, and insurance-claim searches, plus before-and-after galleries.
Kitchen & bath remodeling marketing
Remodels are the highest-consideration purchase in home services. We build project galleries, Houzz visibility, and content around the budget and timeline questions homeowners research before they ever request a quote.
Moving company marketing
Moving decisions run on reputation. We focus on Google Business Profile, review generation and response, and local SEO built around the routes and service areas you cover. See our local SEO guide for movers.
Marketing for home service businesses
Home Services Marketing Strategies That Book Jobs
Digital marketing for home services works best when each channel feeds the next. These are the strategies we see produce booked jobs, in roughly the order we'd set them up for a company starting from scratch.
| Strategy | Why it works for home services | What we do |
|---|---|---|
| Google Business Profile | Most local service calls start in the Map Pack, especially on a phone | Full profile build, service areas, job photos, geogrid tracking, citation cleanup |
| Local Services Ads | Shows at the very top of Google with the Google Guaranteed badge, and you pay per lead, not per click | Account setup and verification, budget and service-area management, lead disputes |
| Google Ads | Captures high-value jobs LSAs don't cover well, like replacements and remodels | Search campaigns by service, landing pages built for calls, call tracking |
| Reviews | Reviews drive Map Pack rankings and are the first thing a homeowner reads | Automated requests after each job, responses, and reviews that name the service and town |
| Service & city pages | Homeowners search for the problem and their town, not your company name | A page for each core service and service area, written around real questions |
| AI search | Homeowners now ask ChatGPT and Google AI who to call | Consistent listings, schema, FAQ content, and mentions on sites AI tools cite |
| Past customers | Maintenance plans, seasonal tune-ups, and referrals are the cheapest jobs you'll book | Email and text campaigns timed to seasons and service intervals |
Choosing channels
Local Services Ads, Google Ads, or SEO for Home Services?
Most home service companies need more than one. Local Services Ads bring emergency calls fastest, Google Ads fill in high-value jobs, and SEO lowers your cost per lead over time. We recommend a mix based on your trade, your market, and how full your schedule already is.
Comparing agencies? See our top home services marketing agencies comparison.
| Local Services Ads | Google Ads | SEO | |
|---|---|---|---|
| Speed | Days | Days to weeks | 3 to 6 months |
| Cost model | Pay per lead | Pay per click | Monthly program |
| Best for | Emergency and same-day calls | Replacements, installs, remodels | Steady, lower-cost leads |
| When it stops | Leads stop when spend stops | Leads stop when spend stops | Results hold for months |
How it works
Our Home Services Marketing Process
Local Services Ads and Google Ads can produce calls in the first weeks. Map Pack and organic rankings move next, and AI visibility builds as your listings, reviews, and content come together.
- Months 1–2
Audit & foundation
Geogrid rankings, AI visibility baseline, website and ad account review, Google Business Profile rebuild, citations, schema, and call tracking. Local Services Ads set up and verified.
- Months 3–6
Content & campaigns
Service and city pages, review program, Google Ads tuned to cost per booked job, and placements on sites AI tools cite.
- Ongoing
Growth & optimization
Monthly reporting on calls, booked jobs, and AI visibility, with seasonal budget shifts and new content where the numbers point.
Pricing
How Much Home Services Marketing Costs
Most home service businesses invest $1,000 to $5,000 per month in marketing, plus ad spend, depending on the trade, the market, and how many channels they run. Emergency trades like HVAC and plumbing usually lean on Local Services Ads and Google Ads. Remodelers usually see stronger long-term returns from SEO and content.
Harris & Ward home services marketing programs start at $950 per month, month-to-month. Every engagement begins with a free audit, and we recommend a plan and quote based on what it finds, so you only pay for the channels your business needs.
Comparing agencies? See our top home services marketing agencies breakdown, compared on pricing, contract terms, and specialization.
Home services marketing programs
Starting at $950 per month
Industry range: $1,000 to $5,000 per month, plus ad spend
- Free marketing and AI visibility audit
- Written recommendations for your market
- Month-to-month, no long-term contract
Buyer's checklist
How to Choose a Home Services Marketing Agency
A home services marketing agency should know what a booked job is worth to you, how Local Services Ads work in your trade, and how homeowners in your area choose who to call. A generalist agency can run ads, but it usually starts from zero on emergency-call patterns, seasonal demand, and the reviews that matter in the trades.
Ask these six questions before you sign with anyone.
- Do you report on booked jobs? Clicks and rankings only matter if they turn into scheduled work.
- Do you manage Local Services Ads? For emergency trades, LSAs are often the fastest source of calls.
- Who owns my website, ad accounts, and Google profile? You should, with full admin access.
- How do you track AI search? Ask which engines they monitor and how often.
- What are the contract terms? Know the length, the notice period, and what happens to your site if you leave.
- Who will I talk to each month? A named strategist who knows your market, not a ticket queue.
Free audit
Get a Free Home Services Marketing Audit
In a 15-minute call, we'll show you where your business stands and where your next jobs will come from:
- Your Google Maps rankings for your core services across your service area
- Which companies ChatGPT and Google AI Overviews recommend in your market
- Your Local Services Ads and Google Ads setup, if you run them
- Your website, reviews, and Google Business Profile, with the fixes that matter most
Todd BoakPartner, Marketing Strategy
Prefer to talk? Call (859) 214-0004
Request Your Free Audit
Tell us about your business and we'll follow up to schedule your audit.
FAQ
Home Services Marketing Questions, Answered
What does a home services marketing agency do?
A home services marketing agency gets your company found by homeowners who need your services and turns that attention into booked jobs. The work usually covers local SEO and Google Business Profile, Local Services Ads, Google Ads, website design, reviews, and AI search optimization, reported in terms of calls and booked jobs.
How much does home services marketing cost?
Most home service businesses invest $1,000 to $5,000 per month in marketing, plus ad spend, depending on the trade, the market, and the channels they need. Harris & Ward programs start at $950 per month, month-to-month. Every engagement begins with a free audit, and we recommend a plan and quote based on what it finds.
How do I get more leads for my home service business?
Start with a complete Google Business Profile and steady reviews, since that drives the Map Pack. Add Local Services Ads for emergency calls, a fast website with a page for each service and service area, and Google Ads for high-value jobs. Track every call and form so you know which channel books jobs.
How do I rank higher on Google as a home service contractor?
Google ranks local contractors on relevance, distance, and prominence. Fill out every Google Business Profile field, list each service and service area, keep your name, address, and phone consistent across directories, earn reviews that mention the service and town, and publish a page for each core service on your website.
Should I use Local Services Ads or Google Ads?
Local Services Ads show at the very top of Google with a Google Guaranteed badge, and you pay per lead, which suits emergency calls in HVAC, plumbing, and electrical. Google Ads give more control over keywords and landing pages, which suits replacements, installs, and remodels. Many home service companies run both.
How long does home services marketing take to work?
Local Services Ads and Google Ads can produce calls within days to a few weeks of launch. Google Maps rankings usually move within 6 to 10 weeks of foundation work, and organic SEO builds over 3 to 6 months. AI visibility improves as your listings, reviews, and content come together.
How do I get my home service business recommended by ChatGPT?
AI tools recommend businesses they can verify. That means consistent name, address, and phone across directories, a complete Google Business Profile, service pages that answer specific homeowner questions, schema markup, detailed reviews, and mentions on third-party sites AI tools already trust.
Is a home services marketing agency better than a generalist agency?
For most contractors, yes. A home services marketing agency already knows Local Services Ads, emergency-call patterns, seasonal demand, and how homeowners compare contractors, so you skip the learning period a generalist needs. Ask any agency to show you home service clients they've worked with.
Do you require a long-term contract?
No. Harris & Ward works month-to-month, so you can judge results without being locked into a long-term commitment.
Do you work with home service businesses outside Kentucky?
Yes. Harris & Ward is based in Lexington, Kentucky, and works with home service businesses nationwide. What drives local visibility, from Google Business Profile and reviews to service-area content, applies in any market.
Ready to Book More Jobs?
Tell us your trade, your service area, and the jobs you want more of, and we'll show you where your business stands.