Google Ads & Meta Ads
Search Engine Marketing and Paid Advertising
Harris & Ward is recognized as the premier Google Ads and Meta Ads agency, renowned for its exceptional expertise in digital advertising. As experts in the field, our team understands the intricacies of Google Ads and Meta Ads, enabling us to create highly targeted and effective advertising campaigns. We leverage data-driven strategies, extensive keyword research, and ad optimization techniques to maximize our clients’ ad performance and ROI.
OUR PAID ADVERTISING SERVICES
Grow Your Business with
Generating paid traffic successfully takes a multi-faceted approach. At its core, pay per click advertising requires a lot of data analysis, but it also takes strategy, creativity, and expertise in the ad platform being used.
At Harris & Ward, we take the time to get to know you and your business to create a customized strategy. Using our extensive knowledge of Google Ads and Facebook Advertising for small businesses, we put your campaigns on a strategic path to ROI.
Fill your sales funnel with quality Google Ads leads in
as little as 30 days
Qualified Lead Generation
Get a plan that is unique to your business and website objectives.
Dedicated PPC Strategist
Get support from a dedicated strategist with years of proven paid advertising experience.
Get clear insights into your (and your competitor’s) visibility & rankings.
Make it easy for customers to connect with you directly during business hours. Our marketing strategies are customized to you
Reach new prospects that fit your target demographics but may not be familiar with your brand, products, or services
Drive potential customers to visit your website when they express interest in similar products or services
Encourage relevant customers to express interest in your products or services by signing up for a newsletter or providing their contact information
Engage with customers who have previously interacted with your brand or are close to making a purchase decision
How it works
PPC Ads to Outsmart
Harris & Ward is a leading PPC and healthcare marketing agency for small businesses. Unlike other agencies, we focus on your success as a whole. Our paid advertising services are built to help small to mid-size businesses like you drive qualified traffic to your website to increase sales and conversions.
Our campaigns utilize powerful advertising platforms like Google ads and Facebook Advertising to hone in your target audience and drive revenue for your business.
Are you ready to get started with paid advertising? Contact us today to speak with our PPC team your business goals.
Contact Our Team
Book a call with us to talk through your business goals.
Discuss a Custom Strategy
Get expert advice on the right strategy for your business! In our strategy session we’ll dive into what success looks like for your business and how paid advertising can help.
Under most circumstances, you can expect to start to see results in as little as 60 days. Beyond your campaign’s learning phase, we’ll take care of the heavy lifting on your campaign to reduce costs and maximize ROI. You’ll get monthly reports from your dedicated campaign strategist.
What is pay-per-click marketing?
Pay-per-click or PPC is a form of internet marketing in which advertisers or businesses partner with platforms such as Google to serve online ads to users. Under this model, businesses pay a fee each time one of their ads is clicked. In essence, PPC is a way for businesses to “buy” visits to their site.
Search engine advertising is one of the most popular forms of PPC. This strategy allows businesses to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business.
Does paid advertising work for small businesses?
Paid advertising can be a cost-effective way for small businesses to get in front of their target audience. This is because you only pay when a user actually uses an ad to reach your website. PPC can be a good value for small businesses because you can choose to spend as much or as little as you like.
What’s the difference between SEO and PPC?
When making decisions about how to invest your time and marketing dollars, there are a few important factors to consider. One of the most common questions we hear is “what is the difference between PPC and SEO?”
Search engine optimization (SEO) is the process of optimizing your website to rank in the organic results in search engines like Google. PPC, on the other hand, is an optional way for businesses to appear in the search results by paying for clicks to their website. PPC is typically associated with search engine advertising like Google Ads.
The most successful marketing campaigns typically leverage both SEO and PPC strategies but this ultimately depends on several considerations including your business’s budget, goals, competition, and industry.
Do I need to have a large budget for PPC?
Many businesses often avoid PPC out of fear of cost but, the fact of the matter is that PPC doesn’t have to be expensive.
The average cost per click in Google Ads is between $1 and $2 on the Search Network, however, this will vary in relation to your industry, competition, and targeted market(s).
Depending on your goals, our strategists may recommend allocating anywhere from 2-10% of revenue to PPC efforts. This will ensure you have ample budget to optimize and grow your lead generation efforts.
If cost is something that has kept you from engaging with PPC, reach out to us to schedule a complimentary consultation with our team to discuss if PPC is right for your business!