HELP NEW CUSTOMERS FIND YOU

Search engine marketing targets potential leads through paid advertising.

Search Engine Marketing (SEM)

Paid traffic is one of the most powerful ways to drive new business. Yet, as competition grows and ad platforms become more nuanced, many small business owners are finding it difficult to successfully manage their paid advertising in-house. 

Our expert team has more than 15 years of combined digital marketing experience, so we understand the importance of not only meeting PPC objectives and KPIs, but also doing it transparently. we are proud to offer digital advertising for small businesses that is backed by team members who are Google Ads certified. Using the expertise of our trained digital marketing experts, we take your site’s data and turn it into real results.

Using a strategic approach, we target specific audiences based on their online behaviour, demographics, and their previous engagement with your site to target the right user at the right time with the right message. 

 

ORGANIC KEYWORD SEARCH OVER 2 YEARS

The featured client is a four-location orthodontic group that has served Southeastern Michigan since 1989 under four individual practices.  They help children, teens, and adults improve the look and feel of their smile through a variety of treatment options. 

We generate a consistent source of leads through a strategic combination of organic and paid search. 

Google Advertising for Small Businesses

As a small business owner, it’s very likely you already have too many hats to wear. The last thing you want to do is invest your time (and money) in learning the ins and outs of a platform as cumbersome as Google Ads (formerly Google Adwords).

So, how can a time-starved business owner still benefit from Google Analytics? Simple — enlist the support of an agency (like Harris & Ward) that is trained in the management of Google platforms.

Google Ads — formerly known as Google AdWords — is the world’s most widely used pay-per-click (PPC) platform. As a business owner, advertising on Google is one of the best decisions you can make to find new customers and grow your business.

Google Ads operates as an auction, but unlike a regular auction, it’s not just your bid that matters – the auction also takes into account the quality and relevance of your individual ad campaigns. This is great news for small business owners as it tends to level the initial playing field for all businesses, regardless of their marketing budgets.

As your PPC agency, we will work with you to identify keywords that are relevant to your niche – and that prospects are likely to use — and bid on them for you.

 

Social Media Marketing for Businesses

When it comes to social ads, Facebook is king. With over 2.2 billion active daily users, it’s no wonder Facebook is an attractive option to business owners hoping to increase their visibility. 

Facebook is a great choice for businesses hoping to increase foot traffic to their stores, web traffic to their site, or general brand exposure. But, while throwing money at paid social advertising will certainly result in some sort of return, how do you know what you’re doing is having a real impact on your business? 

Understanding how to build audiences, target certain groups, retarget specific users, and measure success is crucial to evaluating social advertising. By identifying these factors you are able to better establish benchmarks for success based on your unique business model. But again, this requires a considerable time commitment. That’s where we can help!

Designed to fit the needs of individuals and businesses looking specifically to increase brand awareness and engagement, our social advertising packages include powerful services to maximize your social presence. Through our innovative paid advertising process, we put your campaigns on a strategic path to ROI.