Disclosure: Harris & Ward wrote this comparison and is one of the agencies in it. No agency paid to be included, and none reviewed its entry before publication.

How we compared agencies: We looked at each agency’s own website, published case studies and third-party directory listings, and compared them on five points:

• How much of the agency’s work is in medical aesthetics
• Which channels it leads with (creative, platform, paid media, SEO, AI search)
• Whether pricing is published before a sales call
• Contract terms, where stated
• Evidence of work for med spas, dermatology or plastic surgery practices

Details were checked in October 2026. Agencies change pricing and services often, so confirm terms directly before signing. We update this page when an agency’s pricing, services or terms change.

1. Studio 3 Marketing

Creative-Led Marketing for Aesthetic Practices

Studio 3 Marketing, based in Glendale, California and founded in 2011, focuses on medical aesthetics, plastic surgery and dermatology. It combines branding, website design, photo and video production and SEO.

For an established practice that wants a polished brand across every channel, that creative depth is the draw. Newer med spas may find the scope larger than they need.

Key Differentiators

• Aesthetics-focused client base
• Branding and media production in-house
• Design-led websites

Services Offered

• Branding
• Website Design
• Photo & Video Production
• SEO
• Email Marketing
• Advertising

Pricing: Quote Not published. Quoted per scope.

2. DoctorLogic

Technology Platform for Medical and Aesthetic Practices

DoctorLogic, based in McKinney, Texas and founded in 2013, pairs an industry-specific website platform with SEO, content, review management and lead tracking in one dashboard.

The platform approach keeps things consistent and easy to manage. The trade-off is flexibility: practices that want a fully custom site or their own hosting should ask how portable the site is if they leave.

Key Differentiators

• Proprietary website and content platform
• Review and lead management in one dashboard
• Medical and aesthetic templates

Services Offered

• Website Platform
• SEO
• Content
• Review Management
• Social Media
• Advertising

Pricing: Quote Not published. Quoted per scope.

Is Your Med Spa Invisible to AI?

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3. Harris & Ward

Healthcare SEO, AI Search Visibility and Web Design for Med Spas, With No Long-Term Contract

Harris & Ward is a Lexington, Kentucky marketing agency founded in 2011, working mostly with licensed healthcare practices, including dermatology. It built the website for Central Kentucky Dermatology, and that work carries over directly to med spas: treatment pages written for patients comparing options, provider bios with credentials, and photography of the real practice.

The ongoing work is search. That means a page for each treatment, pricing ranges and medical oversight stated in plain text, listings that match across Google, RealSelf and Yelp, and AI search work that gets a practice named when a patient asks ChatGPT where to go.

It isn’t an aesthetics-only agency, and it doesn’t run influencer programs or sell a booking platform. Med spas that want those should look at Studio 3 or DoctorLogic.

Key Differentiators

• AI Search Optimization (GEO): Tracks the treatment and provider questions patients ask across ChatGPT, Google AI Overviews and Perplexity, then structures your site so your practice is cited.
• Treatment-Level Site Architecture: A dedicated page for each treatment category.
• In-House Photo & Video: The team shoots your space and your providers.
• No Long-Term Contract: Every engagement runs month-to-month.
• Published Entry Pricing: Programs start at $850/month.

Services Offered

• Med Spa SEO
• AI Search Optimization (GEO/AEO)
• Custom Website Design
• Google Business Profile & Review Management
• Photo & Video Production
• Google Ads

Pricing: $$ From $850/month. Scope depends on locations, treatment menu and market.

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4. Influx Marketing

Websites and Paid Ads for Medical Aesthetics

Influx Marketing, based in Park City, Utah and founded in 2014, builds websites for medical aesthetics practices and runs SEO and paid campaigns across Google and Meta.

It’s a good fit for a med spa that wants its site and its ad campaigns handled by the same team. Practices focused on long-term organic and AI visibility should ask how much of the budget goes there.

Key Differentiators

• Aesthetics website design
• Google and Meta ads under one roof
• Lead generation focus

Services Offered

• Website Development
• SEO
• Google Ads
• Facebook & Instagram Ads
• Social Media
• Consulting

Pricing: Quote Not published. Quoted per scope.

5. Diamond Accelerator

Med Spa Growth Consulting and Lead Generation

Diamond Accelerator, based in Boise, Idaho, works only with med spas and aesthetics providers. It combines lead generation campaigns with sales training, automation and business consulting.

It suits owners whose problem is converting leads into booked treatments as much as generating them. Practices that mainly need a website and search visibility are buying more than they need.

Key Differentiators

• Med spa focus
• Sales and business consulting
• Lead nurturing automation

Services Offered

• Lead Generation
• Sales Strategy
• Business Consulting
• Marketing Automation
• Paid Advertising

Pricing: Quote Not published. Quoted per scope.

6. PatientGain

Packaged Medical Marketing With Published Pricing

PatientGain publishes med spa marketing pricing of $1,699 to $2,499 a month and pairs SEO and advertising with its own marketing software, including a lead funnel app.

Published pricing makes budgeting easy. Check what’s included at each tier, and whether the software stays with you if you leave.

Key Differentiators

• Published pricing
• Proprietary marketing software
• Packaged plans

Services Offered

• SEO
• Google Ads
• Social Media Ads
• Marketing Software
• Email Marketing

Pricing: $$$ $1,699 to $2,499/month, per its website.

Final Verdict: Match the Agency to How You Want to Grow

Studio 3 is the creative choice for established practices. DoctorLogic suits med spas that want a managed platform. Influx pairs websites with paid ads. Diamond Accelerator helps owners turn more leads into booked treatments. PatientGain works for practices that want a published price and a packaged system.

For a med spa that needs patients to find it in search and AI answers, with a page for each treatment and photography of the real practice and providers, Harris & Ward is built for that work, on month-to-month terms at a price published before the first call.

The better question isn’t which agency is best. It’s which gap is costing you consultations right now.

✓ How to Choose a Med Spa Marketing Agency

• Ask what they report. Leads are a start. Booked consultations and treatments are what matter.
• Ask who owns the website. Platform-based sites can be hard to take with you. Get ownership terms in writing.
• Ask how they handle compliance. Results claims, device language and before-and-after photos all carry rules.
• Ask what they mean by AI. Writing content faster with AI is different from getting your practice named in ChatGPT and Google AI Overviews.
• Get the price before the pitch. Few agencies in this space publish pricing. You’re allowed to weigh that.
• Check the contract term in writing. A month-to-month agreement says something about an agency’s confidence.

How much does med spa marketing cost?

Agency retainers usually run from under $1,000 a month for focused search programs to several thousand for full-service or packaged plans. Ad spend is separate. PatientGain publishes $1,699 to $2,499 a month. Harris & Ward starts at $850/month.

What should a med spa look for in a marketing agency?

Aesthetics experience, reporting tied to booked treatments, clear site ownership, a compliant approach to claims and photos, and a real plan for search and AI visibility.

Is an aesthetics-only agency better?

Not automatically. Aesthetics-only firms know the treatments and the buyer. Healthcare-focused agencies often bring more depth in search and AI visibility. Match the agency to your gap.

What is AI search visibility for med spas?

It’s whether your practice is named when patients ask ChatGPT, Google AI Overviews or Perplexity where to get a treatment. Our guide to AI search for med spas covers how it works.

Does Harris & Ward require a long-term contract?

No. Every engagement runs month-to-month. Our med spa marketing agency page covers scope and services.

Get a Free Med Spa Marketing Consultation

Tell us about your practice and we’ll show you where patients are finding you today and where they aren’t.

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By Todd Boak, Partner, Harris & Ward

A 38-year-old in Nashville has been thinking about Botox for a year. She doesn’t want to scroll through Instagram ads or read a dozen review sites, so she asks ChatGPT: “Who’s the best injector near me for natural-looking Botox, and what does it usually cost?”

The answer names three or four med spas, sometimes with a line about each. If yours isn’t in that list, she books with someone else and you never know she was looking.

That’s what AI search means for med spas. This guide explains how these tools decide who to recommend, what they look for on your site and in your listings, and how search for med spas is changing because of it.

What AI Search Is

AI search is any tool that answers a question directly instead of returning a list of links. For med spas, three matter most:

• Google AI Overviews and AI Mode, which now appear above the regular results on many treatment searches
• ChatGPT, which patients use to compare treatments and providers before booking
• Perplexity, which shows its sources on every answer

Each one reads the web, decides which sources it trusts, and writes a summary. The med spas named in that summary get the consultations. Traditional SEO still matters, because these tools draw heavily on pages that already rank. Ranking is still the entry point, but the med spa that gets quoted is the one patients call.

Why AI Search Matters for Med Spas

Aesthetic treatments are cash-pay, personal and easy to compare. Patients research carefully before they trust someone with their face, and AI tools make that research faster. The questions they ask are detailed:

• What’s the difference between Botox and Dysport, and which lasts longer?
• How much does lip filler cost near me?
• Who is a registered nurse or physician injector in my area?
• Which med spas offer laser hair removal for darker skin tones?
• Is microneedling worth it for acne scars?

A med spa whose site answers those questions in plain text gives AI tools something to quote. A site built around a homepage slideshow and a booking button gives them very little.

What AI Tools Look for When They Recommend a Med Spa

A page for each treatment

Neurotoxins, fillers, laser treatments, body contouring and skin treatments are separate searches. Each deserves its own page stating who it’s for, how it works, recovery time, typical results and how many sessions it takes.

Named, credentialed providers

Patients ask who will be doing the treatment. Name your injectors and providers, list their credentials, and state who provides medical oversight. AI tools can only repeat what you publish.

Pricing ranges

Cost is one of the first things patients ask about. A per-unit or per-syringe starting price, or a typical range, gives an AI tool a factual answer. Med spas that publish nothing get left out of cost comparisons.

Reviews that mention treatments and people

Reviews that name a treatment and a provider carry more weight than a row of five stars. A steady flow of recent, specific reviews tells AI tools your practice is active and trusted.

Listings that match everywhere

Your name, address, phone, hours and treatment list should match across Google Business Profile, RealSelf, Yelp and your own site. Inconsistent details make AI tools hedge or skip you.

The Compliance Lines to Respect

Med spa marketing sits inside medical advertising rules, and AI tools repeat what you say. A few lines matter:

• Results claims need support. The FTC expects health-related claims to be backed by competent and reliable evidence, so avoid promising outcomes.
• Use device language accurately. “FDA-cleared” and “FDA-approved” mean different things, and treatments should be described within their cleared uses.
• Before-and-after photos need written patient authorization, and anything touching patient information should be handled with HIPAA in mind.
• No one can pay to appear in AI answers. Accurate, well-structured information is the only way in.

How Harris & Ward Approaches AI Search for Med Spas

Our work starts with a question most agencies skip: when a patient asks an AI tool where to go for a treatment in your market, who gets named today, and why?

AI visibility builds over months. The med spas that start now will be the ones patients already see when they start asking. For the search side, see our med spa SEO services, and if you’re comparing partners, our breakdown of the top med spa marketing agencies lays out what each one does best.

Frequently Asked Questions