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Choosing The Right Dental Marketing Agency

by | Sep 26, 2022 | Dental Marketing

Your Dental Practice Needs More Patients. Learn How Dental Inbound Marketing Can Fill Your Schedule.

We are a content marketing agency that specializes in attracting new patients to your office. We have a proven track record of bringing hundreds of new patients within 5-7 miles of your practice.

How Many More Patients Should You Actually be Getting?

Invest in intelligent dental online marketing to grow your dental practice exponentially. We customize dental marketing services to target, attract, and drive new patients to your dental office. Partner with the best dental marketing company to increase your new patient rate and enhance your dental online marketing footprint today!

Our Dental Inbound Marketing Agency Helps You Grow

Harris & Ward is a dental inbound marketing agency that specializes in optimizing online presence for businesses. We have helped many dental practice owners through our innovative digital marketing strategies, and we can help you too. Our digital marketing services can help you focus on other important aspects of your organization, while we manage your marketing needs. A few examples:

  • Promote your best practices on digital marketing platforms
  • Improve your lead generation strategies and boost conversion rate
  • Optimize your marketing campaigns to provide better results
  • Adapt to the latest digital platforms
  • Obtain substantial data to improve your services
  • Support your customer service through real-time interactions

Your Brand is Your Identity, and Design Narrates Your Brand’s Story.

Branding is more than a logo; it represents your dental office’s mission, what you do, and how you do it. We’re a dental marketing company with a specialization in branding, design, and more…

We Drive Business Growth Using Data-Driven Methods

Harris & Ward is a leading dental content marketing agency for dentists. Our team of experts can help you outrank your competitors. Discover some of our digital marketing services for dentists that can help you get ahead.

Acquire and Retain New Patients with the Help of Our Dental Inbound Marketing Agency

Maximize your conversion by connecting and driving organic and paid traffic of potential new patients to your dental practice across all digital channels like search engines, social media platforms, and email. Invest in dental online marketing services today to gain a competitive edge over your rivals tomorrow.

Increase New Patient Appointments with Dental SEO Strategies. As 75% of searchers never look beyond the first page of search engines like Google and Bing, you can generate high quality leads by starting on the first page of search engines like Google and Bing.

Marketing for Dentists Looking to Scale

We can help you increase your patient volume and grow your practice exponentially with our scalable system. We will work with you to create a marketing treatment plan that is guaranteed to help you achieve your goals.

Harris & Ward helps dentists expand their patient-base through:

  • Web Design
  • Social Media
  • SEO
  • Google Ads

Patients Have Changed The Landscape Entirely

Prospective patients are increasingly using the internet to find and select dental practices, with 77% starting their search online and 80% of the buying decision happening before they ever speak to the dentist. We work with dentists who want to scale their practices by attracting new patients.

 

 

 

 

 

9 Website Design Tips for Financial Advisors You Can’t Ignore

by | Sep 5, 2022 | Web Design

Website Design Tips for Financial Advisors

As a professional, you know it pays to make a strong first impression. With more people searching online for the financial advice they need, sometimes, your website makes that impression for you.

An out-of-date website could tell potential clients your expertise is out-of-date, too.

38% of people will stop engaging with a site if the design isn’t appealing. With that in mind, here are nine website design tips to help you upgrade your website.

With these tips for financial advisors, you can make a strong first impression that helps you build your business.

website design tips

1. Know Your Audience

Before you start making changes to your website, it helps to know who you’re making these changes for.

Determine your target audience. Are you looking for clients in specific industries? Once you know your niche, start researching.

What are their likes and dislikes? What financial problems are they facing that they require help with?

By answering these questions, you can update your design and content to reflect your clients’ needs.

As you continue reading these website design tips, keep your audience in mind. You can even research your competitors to determine what finance industry web design trends are working (and which flop).

For an extra website tip, make sure you’re offering your clients valuable content, too. This can include blog posts or white papers that reflect your clients’ distinct needs. By providing them this content, you can show your clients that you’re the helpful, informative resource they need.

2. Keep It Simple

As you start implementing these website design tips, make sure to keep it simple.

Don’t clutter your pages with large images or dizzying animations. Too much on a single page can overwhelm your site visitors. It can also slow down the page.

People don’t want to wait around for a page to load. A one-second delay can cause a 7% decrease in conversions.

Check for elements that are dragging your page speed.

Improving your website load time can also improve your search engine optimization. The faster your page loads, the likely you can get a higher ranking. The higher you rank on search engines, the more site traffic you can get.

If you need help using these website design tips, consider using a minimalist approach. The minimalist design will keep your site visitors focused on your content. Instead of distracting them with images, you can drive them towards a form.

That way, you can keep people on your website and direct them toward becoming a lead.

3. Add White Space

Once you have the essentials on the page, it’s essential to consider how to arrange them.

Even if you’re only using a few design elements, you can still end up cluttering the page. To make sure you give your design elements room to breathe, add white space.

White space makes it easier for people to read your website content.

Instead of overwhelming them with imagery, you can direct them toward a conversion opportunity. A cleaner design can also keep you from distracting site visitors.

That way, they stay focused on the reason they visited your website in the first place (to seek financial advice).

4. Make Sure It’s Mobile

The majority of people are checking sites from their mobile phones. If your website isn’t optimized for smaller screens, you’re missing out on potential customers.

Make sure your website is mobile-friendly.

Otherwise, people have to pinch and squint to read your content.

Mobile-friendly websites should also load quickly, too. If they’re forced to wait, your site visitors might leave and seek financial advisors elsewhere.

Google uses the mobile version of your website to determine your search ranking. By improving your mobile site, you can rank higher on search pages and in time, attract new customers to your business.

5. Get Engaging with Videos

Video content can give a face, name, and voice to your company. Video content on your landing pages can increase conversions by over 80%. More people are choosing to watch videos instead of skim-reading page copy.

The finance industry web design can benefit from videos, too.

Add a video above the fold of your website design. Make sure you engage people. Then, finish your video off with a strong CTA (more on this below).

6. Eye-Catching CTAs

Your CTA, or call-to-action, inspires site visitors to take action.

What do you want people to do once they’re on your website? Maybe you’d like them to fill out a form, call, or subscribe to your newsletter. Either way, make sure this action is clear.

Use your CTA in a headline, body text, or a CTA button.

Your button should stand out on the page. For example, if the page background is white, use a pop of color on your button to draw the eye.

7. Demonstrate Credibility

Why should people trust you for financial advice?

Show people, you’re a credible resource in your field by posting reviews from happy customers.

You can also feature case studies and statistics on your website to show interested clients you’re there to help.

8. Use High-Quality Imagery

Imagery can help set the mood on your website. For example, cartoons or blurry photos won’t make you look like a professional, credible company. Instead, use high-quality images to show your professionalism.

If you can’t find the right stock photography, higher a professional photographer. They can take images at your business to add professionalism and authenticity to your website design.

9. Know Your Value

As you’re using these website design tips, consider your firm’s value. What do you offer that no other financial advisor can?

Then, focus on this value within the design. In your page copy, make sure it’s clear that you have something to offer your clients. By focusing on this value, you can make sure you stand out from the crowd.

Otherwise, why should potential clients choose you?

A Fine Idea: 9 Website Design Tips for Financial Advisors

Your clients are looking for someone they can trust—so show them they can trust you. With these website design tips, you can upgrade your website and make a stronger first impression with your clients.

Ready to give your website an upgrade? Tell us your story today.

10 Hidden Benefits of Marketing on Social Media for Orthodontists

by | Sep 5, 2022 | Dental Marketing, Social Media

10 Hidden Benefits of Marketing on Social Media for Orthodontists

Is your Orthodontics practice making the most of social media? Social media marketing use is widespread, with 51% of US adults visiting Facebook multiple times a day. Expanding your marketing reach to include social media can have incredible results for your business, some more subtle than others.

But don’t just take our word for it. Read on for 10 hidden benefits of marketing on social media for orthodontists.

1. Increase Brand Awareness and Legitimacy

Two of the biggest benefits of any business is the boost to brand awareness and legitimacy. As an orthodontist, this is something you and your practice can cash in on too! If potential customers don’t know you exist, how can they come to you?

73% of small businesses are now investing in social media, and it is easy to see why. Once you’re out there, it’s a great tool for legitimizing your brand. Show off your activity by keeping an up-to-date social media page with regular, new content.

2. Quick Access Social Media Marketing Trends

You’ll have access to unfiltered conversations between potential customers and competitors alike. Understand what your competition is doing well, and their customer complaints.

Your target audience’s activity can also tip you off on any emerging trends. You can tap into those trends via social listening. It’ll show you what customers are thinking when they talk about your business.

This can tell you what products and services your customers enjoy most. It will also highlight any areas they might think you’re lacking in. This way you can make a move to rectify any issues.

3. Competitive Analysis

Social media marketing allows you to spy on your competition. What are they promoting? What sort of ads and campaigns are they favoring? How is your campaign strategy different?

By analyzing these things, you can open up new avenues for your content and advertising. They might be putting a lot of resources into Facebook but not Instagram. You could then focus on user-generated content or influencer marketing to stand out.

4. Better Customer Service

Social media has become the go-to for consumers to voice any concerns or questions. Unlike phone calls and email it is quick and easy.

It’s important that you have positive experiences on show as the whole world can see them. People will know you’re committed to providing a great service if you’re quick to respond.

People are also more likely to want to use your services if they can see you treat other customers well. People want to know they’re valued and can get the answers they need in a prompt manner.

5. Positioning Power

Having an active online social media marketing presence will give your business positioning power. But you have to be active. If your competition has an active Facebook page while you’ve neglected yours for months, it’s not going to look good.benefitsofmarketing

Be consistent in uploading new customer stories and relevant content. This could be meet the team segments, or a tour of your practice. You could even do a ‘how it’s done’ video.

This will show you’re open and active to new, potential customers. Your social media page may well be the first thing they see after a Google search.

6. Better Search Engine Presence

Ad click-throughs and shares flag up to Google as ‘positive searches’. In short, the more browsing via social media, the bigger the boost to your search performance. Social media can present a huge traffic source for your business.
As a content distribution source, you don’t want to ignore social media.

A relevant, engaging piece of content could score hundreds of likes and shares. This can then see a huge upturn in traffic to your site. More traffic means more potential customers.

7. Appeal to Younger Audiences

It isn’t only the younger generation that social media attracts, but they are the ones more likely to need corrective work done on their teeth.

As these will be your future clients, you’re going to need to adapt to this trend to keep up. Otherwise, you might be losing out on business. Without a fresh intake of new clients, your practice won’t have longevity.

To attract this segment of the market, you’ll need to go beyond ads or TV commercials. The current place to be is Instagram. Most Instagram users are 30 years or younger.

8. Humanize Your Business

It’s a trend these days to ditch the stiff, suit-and-tie approach and show something more human. Getting personal with customers on social media is a product of this trend.

People don’t expect businesses to take a more casual tone or show a human side. As they don’t expect it, it’s refreshing to see and increases engagement with your content.

You can also achieve this through activism or charity work. Are your elastics made of sustainably sourced latex? Yes? Then shout about it. People would love to know how you’re practicing sustainability in the orthodontic field.

9. More Leads

This point is a simple one, but the key to any business’ success – more leads. With billions of people engaging in social media daily, your audience is waiting. Through social media content or paid ads, you’ll be reeling in more leads.

People’s purchasing decisions are highly influenced by what they see via social media. Having a positive, active social media presence introduces more people to your services. This, in turn, will convert to more sales as your reputation builds.

10. Build Customer Content and Stories

As an orthodontist, it’s natural to want to show off your great handiwork. But did you know it could boost your business too?

Customer success stories and photos are key to getting higher conversion rates. Social media marketing is the best place to find these and use them to your advantage.

By monitoring tags and mentions, you can share positive customer reviews and stories. This will help reinforce your brand and people will know you’re good at what you do.

The Benefits of Marketing on Social Media You Don’t Want to Miss

So there you have it! Your orthodontics practice could easily be enjoying the benefits of marketing on social media. Don’t delay and see what a difference a social media presence can make to your business.

You’ll see brand awareness and legitimacy grow. Post regular, engaging and relevant content. Customer stories, meet the team and practice tours are a good choice.

Now you know the importance of marketing on social media, be sure to get the most out of it by checking out our article on choosing social media that works for your business.

Marketing Ideas for Chiropractors: 7 Fabulous Strategies to Try

by | Sep 2, 2022 | Chiropractor Marketing

Your Guide to Marketing for Chiropractors

Did you know there are more than 70,000 chiropractors in the United States? With so many out there, you’re up against a lot of competition.

Luckily for you though, there are tried and true marketing strategies that you can use to get the word out about your practice.

Keep reading for 5 marketing ideas for chiropractors that will help you rise above the pack:

Offer a New Patient Special

Many people are on the fence when it comes to chiropractic visits. They’ve heard about the benefits, but they’re busy or concerned about the cost.

In this situation, the key is to get them into your office. Once they’re there and receive services, they’ll be much more likely to come back.

The trick is getting them there in the first place. To make this happen, consider offering a new patient special.

There are lots of different offers you could provide, including:

  • A free consultation
  • A discounted adjustment
  • A free x-ray
  • A discounted package of multiple services

Basically, the idea is to offer something valuable either for free or at a discounted rate.

There are lots of ways you could market this offer. One of the most effective methods is social media ads.

Consider using Facebook or Instagram ads to find interested customers. On these platforms, there are lots of targeting options, helping you identify a more interested audience.

Then, once people come into your office and have a positive experience, you can invite them to schedule a follow-up service. This can provide a great ROI on your marketing dollars and grow your overall bottom line.

Think about Reputation Management

Online reviews are both extremely popular and influential. In fact, 93% of people say that online reviews impact their purchase decisions.

The truth is that they’re important in every industry, but even more so in the medical field. People want to know that they can trust you.

So in order to grow your practice, you need to monitor your online profiles. See what people are saying about you and do whatever you can to increase your number of positive reviews.

Start by checking out your profiles on Facebook, Google, and Yelp. These are the three biggest review sites and where you should focus your reputation management efforts.

Also make an effort to respond to every review, whether positive or negative. When you do this, it shows potential clients that you care about your customers and that you’re willing to engage with them if they have an issue.

Another tip? Ask your satisfied clients to leave positive reviews while they’re in your office. This way, you can continue improving your online reputation.

Utilize Social Media

While it may be surprising, it’s true–social media is important for chiropractors.

You can use it to attract new clients and to nurture relationships with current customers. The first step is to create interesting content for your profiles.

Provide information about your doctors and other staff. Share the reason you entered the industry and what you’re most passionate about. Offer behind the scenes information that’s both valuable and engaging.

Then, when people are searching for a chiropractor, they can come across your profile, and it’s that much easier for them to learn about your business.

The truth is that it can be hard to come up with content for your social channels, but it’s important that you’re consistent. So take some time each month to create a posting calendar that you can use. That way, you’ll be prepared with content you can post for the rest of the month.

Offer Frequency Discounts

You’ve attracted new clients and got them in the door. Now, how can you get them to keep coming back?

One of the best marketing ideas for chiropractors is to offer a frequency discount or membership. The idea here is that you can incentivize people into coming back after you get them in for that first visit. There are a couple different ways to make this happen.

First, you could offer a package deal on a certain number of treatments. For example, you could provide a 15% discount when someone purchases 5 visits at once.

You could also provide a membership or loyalty program where after a certain number of visits, the next one is free.

Engage in Content Marketing

Last but not least, consider utilizing content marketing. Previously, we talked about paying for Facebook ads to attract new customers.

But this isn’t the only way to make it happen. You can also do it organically, not having to spend money on advertisements.

How? One great strategy is content marketing.

You can create and publish relevant and engaging content that appears in search results. Then, when someone’s looking for a chiropractor in your area and they perform a Google search, they’ll find your website.

Once they’re on your site, they’ll read your article, get to know your practice, and likely come away with a good impression of you.

Hopefully after browsing for a bit they’ll be more likely to schedule an appointment and become a customer.

marketing ideas for chiropractors

Marketing Ideas for Chiropractors: Final Thoughts

Now that you’ve read all about these marketing ideas for chiropractors, what’s next? It’s time to create a strategy for your specific firm.

That’s where our team comes in. We have years of experience helping companies acquire new customers and to nurture their current customer relationships.

Have questions or want to learn more? Contact our team today. We’re here to help.

8 Ways Local SEO Services Will Improve Your Dental Practice

by | Sep 2, 2022 | Dental Marketing, Search Engine Optimization

Online optimization gives every business a better chance to succeed.

If you own a dental practice, you might not have considered how your online presence affects the way your business runs. After all, you offer a service that’s absolutely fundamental to living in our part of the world.

However, it’s still cutthroat out there and other practices are always competing to get patients in their doors. That’s why you need to do your best to show those potential customers that you exist and that your practice is the best choice. Local SEO services will help you do this.

Today we’re going to talk about the different ways that SEO services, typically associated with other companies, can help your dental practice bring in more patients. At the end of the day, you are operating a business and you need customers to stay alive. Let’s dig in.

The Benefits of SEO for Dental Practices

Using organic SEO will simply bring more awareness to the existence of your dental practice. Sure, you could run a perfectly successful one based on word of mouth and reputation, but you wouldn’t be giving yourself the best chance to succeed.

But how many dental practices have the time of day to focus on digital marketing? Chances are, you won’t have a marketing professional on your staff and you’d be remiss to do it yourself or have one of your office workers give it a shot.

Hiring an SEO service takes away the agonizing work of optimizing your website yourself. Here’s what you can expect from one of these valuable services.

business seo services

1. Focus on Local SEO

Search engine optimization as we knew it was primarily focused on keywords and website performance to determine which sites were appropriate to display on a SERP for a given search term. Now, with local SEO, it’s taken a step or two farther.

Local SEO appeals to searches with local intent. So, if you’re someone looking for a dental practice in Fort Worth; when you type in your search terms, Google will take into account your location and display only practices near you.

As a business that operates in a static location, local SEO has to be the main focus.

2. Your Website Structure

The structure and speed of your website are some of the more important facets in appealing to Google’s algorithms. A slow and poorly laid out site is going to fall in the search rankings.

It should be easy for customers to navigate your website and find what they’re looking for within a few clicks. Categories and subcategories featuring relevant information are a must. For a dental practice, the site should be simple with only a few landing pages (about me, contact, testimonials, blog, etc.).

When you fill your landing pages with large images and unnecessary widgets, you’ll slow them down considerably. 40% of people will abandon a website if a landing page takes longer than 3 seconds to load.

3. Google My Business

Filling out your Google My Business card will improve your local search standings. If you fill out all of your pertinent information, namely the business details, your address, and contact information, then all of that will appear on Google and in maps.

More and more local searches are being conducted through map applications, so appearing on them will increase your chances of being found by your potential customers.

4. Consistent Citations

Filling out your NAP (name, address, phone number) on multiple listing sites will improve your visibility as well, but only if you fill out identical information on every platform. Inconsistent citations, which includes any online press about your practice, will lead to confusion for your customers and Google will burn you for it.

When we say consistent, we mean it. If you write “7th Street” on one listing and “Seventh St.” on another, that’s considered inconsistent. Every minute detail has to be the same.

5. Mobile Search

52% of global internet traffic is through mobile devices. If your website isn’t optimized for mobile search and mobile viewing, then you’re letting a big piece of the market pass you by. Any SEO service will be aware of this fact and advise you to build a mobile-friendly site.

6. Customer Reviews

Your dental practice should take customer reviews very seriously for obvious reasons, but also acknowledge that reviews have a big effect on your SEO. A practice that has thousands of great reviews published through various listings sites is going to rank higher than one with a few hundred good reviews.

Always encourage your customers to leave you a rating and review on the listings site of their choice. You should also promote your best ones on social media and through a testimonials page on your site.

7. Blogging

Content creation is a huge part of SEO. You can use your blog to give your audience interesting and informative articles on all things dentistry, but also to toss in relevant keywords and phrases to appeal to search.

Offering up dental guides and how-tos will establish you as an authority in your field. Don’t overstuff your posts with keywords; the information and writing should always come first. A good blog can allow your practice to transcend your local area and give you clicks from all over.

8. Social Media

You may not like it, but people’s awareness of you is heavily predicated on your social media presence. People use Facebook, Instagram, and Twitter to find almost everything these days, including their new dentist.

Simply being on these platforms won’t do it though. Formulating a content and posting strategy with your digital marketing service will get you more followers and create more awareness around your brand. When you’ve got a great social media presence, your Google rankings will increase.

Let Us Help You with Your Business SEO Services

Great business SEO services will take all of these methods into account and help you make the most out of your online presence. Just because you’re a dentist doesn’t’ mean that you can’t bolster your business online like everyone else.

At Harris & Ward, our motto is all about helping you connect with your audience, no matter the field you’re in. Visit our page today to look at the different service that we offer and choose the one that’s right for you and the future of your dental practice.

If you found this article helpful, come back and check out our blog for more on SEO and digital marketing.