Stay visible to the clients who are already looking for you.
Harris & Ward plans, creates and publishes original social media content for Lexington businesses and professional practices nationwide. You approve every post. We handle everything else.
Strategy, design, copywriting and publishing, all handled by your dedicated Social Media Manager.
Your next client checks your social media before they call.
When someone is choosing a CPA, a dentist or an HVAC company, they look you up. Your website tells them what you do. Your social media tells them you're active, trustworthy and easy to work with. An account that hasn't posted in months raises a quiet question: are they still around?
Social media doesn't have to go viral to do its job. It keeps your name in front of the people who already know you, answers questions before they're asked, and gives new prospects a reason to choose you over the business down the street.
Stay top-of-mind
Regular posts keep you in front of clients between appointments, tax seasons and service calls, so yours is the first name they think of.
Earn trust before the first call
Helpful, professional content shows your expertise and puts real faces on your business.
Make the rest of your marketing work harder
Social content sends people back to your website, keeps your Google Business Profile active and gives your other campaigns more to build on.
Everything you need to show up consistently
A custom content strategy
Every client starts with a content strategy built around their audience, services, voice and goals, so every post has a purpose.
A dedicated Social Media Manager
One person who learns your brand inside and out and stays with your account, so your content gets sharper over time.
Original graphics, video and copy
Custom-designed posts, short-form video and captions written for each platform. Never one-size-fits-all.
Simple review and approval
Preview every post in an easy, branded dashboard. Approve with a click or leave feedback right on the post.
Unlimited revisions
Nothing goes live until you love it. Revisions come back within 2 to 3 business days.
Scheduling and publishing
Once approved, we publish on a set schedule across every platform you choose. On time, every time.
Timely and promotional posts
New services, events, team milestones and holidays. Just ask, and we'll suggest timely ideas on our own too.
Fresh content every month
A new batch of original content arrives each month, so your accounts never go quiet.
We make growing your social presence effortless
Strategy and onboarding
We start with a one-on-one conversation about your business, your clients and what you want social media to do for you. Then we build a content strategy around your voice, visual style and goals, and pair you with a dedicated Social Media Manager.
Content creation
Your Social Media Manager creates your month of posts, including graphics, video and captions, each tailored to the platform it's going on.
Review and revisions
Your content arrives in a simple dashboard. Approve it, request changes or leave notes on any post. Unlimited revisions, quick turnaround.
Scheduling and publishing
We publish your approved content on schedule across all your platforms, then do it again next month, adjusting the plan as your business grows.
Social media built for professional and service businesses
We know the businesses we work with. Our content reflects how your clients think, what they ask and what they need to hear before they pick up the phone.
Accounting & CPA Firms
Turn deadlines, tax changes and everyday money questions into content that keeps your firm top-of-mind all year, not just in April.
Content we create- Tax deadline countdowns and reminders
- "What to bring to your appointment" checklists
- Myth vs. fact posts on common deduction questions
- Team spotlights that put faces to the firm
Financial Advisors & Firms
Build credibility with clear, approachable content that educates without overpromising. You approve every word before it's published.
Content we create- Plain-English explainers on planning basics
- Life-stage prompts: new job, new baby, nearing retirement
- Advisor Q&As and team introductions
- Community involvement and firm milestones
Dental & Orthodontic Practices
Show patients the people, technology and care behind your practice, and give them a reason to book that overdue cleaning.
Content we create- Treatment explainers that ease first-visit nerves
- Kids' brushing tips and back-to-school checkup reminders
- Doctor and hygienist spotlights
- Patient-favorite moments around the office
Chiropractic & Wellness
Educate, reassure and stay visible with content that answers the questions patients have before their first adjustment.
Content we create- Desk posture and stretching tips
- "What to expect at your first visit" guides
- Seasonal posts for yard work, golf and sports season
- Meet-the-team and office culture posts
HVAC & Home Services
Practical, seasonal content that keeps your trucks top-of-mind before the first heat wave or cold snap.
Content we create- Seasonal maintenance checklists
- "Repair or replace?" explainers
- Tech spotlights and behind-the-scenes job photos
- Filter-change and tune-up reminders
Don't see your industry?
We create custom content for businesses of every kind. Let's talk about yours.
Let's TalkSocial media content customized for your brand
A look at the kind of content we create for practices and service businesses like yours. Every post is designed from scratch to match the brand it represents.
The right channels for your audience
We'll recommend the right mix for your audience. A CPA firm and a family dental practice don't need the same platforms, and you shouldn't pay for ones that won't move the needle.
- X (Twitter)
- TikTok
- YouTube Shorts
- Google Business Profile
Better together: social media and the rest of your marketing
Many of our social media clients already work with us on their website, SEO or advertising. Adding social ties it all together. Your posts send people to your site, keep your Google Business Profile fresh and give your brand one consistent voice everywhere people find you.
One team. One strategy. One point of contact.
As a financial advisor, I recently made the switch to Harris and Ward after working with another company for my website and social media. […] From the very beginning, Bradley and the entire team have been incredibly responsive and supportive, taking the time to guide me through each step.
Stephen SealsSeals Financial Planning & InvestmentsWe worked together to create a new corporate website and they incorporated all my crazy ideas into something beautiful, functional and modern. They continue to support our company through social media management, blog content and website management. I interviewed over 10 creative agencies and they were an easy choice. Highly recommend!
Lauren Ashley GermanExceptional Living CentersHarris & Ward really helped to turn around our Orthodontic practice marketing. They not only rebuilt our website but actually came to our offices to shoot the videos and stills used for content. In addition, they successfully grew our organic search, managed our GBP and provided strategies for digital ad campaigns.
Liz WallaMarketing Director, Owl OrthodonticsTodd B and his H&W team have served me for over 5 years. They are fun to work with, creative in idea generation, and effective in content execution. Why go anywhere else. Thanks to all at H&W.
Neal GoldingClient for 5+ YearsGreat experience from start to finish. The team made our site migration seamless and has been incredibly easy to work with on all the edits since. They’re responsive, efficient, and genuinely care about getting things right.
Dr. Derek T. PeekEastern Iowa EndodonticsHaving used H&W for multiple business has helped increase our exposure and reach allowing us the thrive in every instance. They are quick to respond, professional, and very easy to deal with. They are like family to us and we wouldn’t be this far along in our journey without them.
Jack BaughMulti-Business OwnerGreat experience building our website and very responsive to any updates or changes requested!!
Dr. Louise BattHigh Country Veterinary ServicesExcellent service, professional team who works well together to provide a polished product. We are very fortunate to continue to work with Harris & Ward.
Paul DzenitisDzenitis Newman Law FirmMy small business desperately needed a website and I am grateful I was recommended Harris & Ward!! Their team was incredible and made the experience stress free and actually fun! I would recommend them to anyone!
Blake SearsSears & Stott Electrical ContractingSocial media management FAQs
Have a question that isn't covered here? Reach out to our team and we'll walk you through it.
What's included in your social media management?
A custom content strategy, a dedicated Social Media Manager, original graphics, video and captions, a simple review and approval dashboard, unlimited revisions, and scheduling and publishing on every platform you choose.
Which platforms do you support?
We create and publish content for Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube Shorts and Google Business Profile.
How often will I get new content?
A fresh batch of content arrives every month. [Insert number of posts per month for each package.]
Can I review and approve content before it's posted?
Yes. You'll receive monthly content previews in your dashboard and can request unlimited revisions before anything is published.
How quickly are revisions made?
Feedback is addressed within 2 to 3 business days, so your content stays on schedule.
Can you create posts for events, promotions or new services?
Absolutely. Just let your Social Media Manager know what's coming up. We'll also suggest timely posts for holidays and seasonal moments that fit your business.
Do you create video?
Yes. We create short-form video for every platform using your own footage, stock footage and custom graphics, or a mix of all three.
Do you respond to comments and messages?
Our service focuses on content strategy, creation and publishing. Responding to comments and direct messages stays with your team, so conversations with your clients always come from you.
What do you need from me to get started?
A short onboarding conversation, your logo and brand assets, access to your social accounts, and any photos of your team, space or work. Real photos make some of the best-performing content.
How long until my first posts go live?
[Insert your typical timeline from onboarding call to first published post.]
What if my brand's needs change over time?
Your dedicated strategist is always available to adjust your content plan and support your evolving goals.
Do you work with businesses in Lexington, KY?
Yes. We're headquartered right here in Lexington and work with a wide range of local businesses across industries. Whether you're on Main Street or out in the surrounding area, we love partnering with Kentucky businesses that are ready to grow.
Ready to show up consistently?
Let's talk about what social media can do for your business. Book a complimentary consultation and we'll walk you through a content plan built around your goals.
Book a Consultation