5 Marketing for Veterinarians Tips You Should Know

5 Marketing for Veterinarians Tips You Should Know

Loyal clients and word-of-mouth marketing is effective, but it’s imperative to diversify your marketing strategy to grow your veterinary practice.

Digital marketing strategies such as a fine-tuned website, social media, and SEO can help you target potential local clients and gain more appointments for your practice.

Whether you’re brand new to marketing or your practice needs an overhaul, keep reading for helpful tips and instructions for marketing for veterinarians.

1. Optimize Your Social Media Profiles

Around 65% of pet owners make posts about their pets on social media twice per week. One in six people have a social media profile dedicated to their pets—and often, the pets have more followers than the owners do!

Studies show that posts featuring animals garner more engagement than regular content. With so many pet owners scrolling through their social media feeds, having an active social media presence must be a part of your practice’s marketing plan.

There are several ways you can liven up your social media accounts to create more awareness for your veterinary practice.

Think Out-of-the-Box

You can post just any type of content, and posting the same thing repeatedly isn’t fruitful. To engage your audience, it’s time to think out of the box.

Consider using your veterinary practice’s platform to promote competitions—think “cutest pet” competitions or guessing how many dog bones there are in a jar.

Another way you can generate interest is through pet success stories. For example, make your followers smile by sharing pictures of a pet that’s in good health after a scare or a fresh litter of puppies.

Use Relevant Hashtags

Don’t forget to use relevant hashtags to make your posts searchable. By adding hashtags, users who search for a phrase can stumble upon your account through searching for those hashtags.

Search for popular hashtags to add to your posts and experiment with some that are specific to the realm of animal lovers. Just be careful not to use hashtags that are so specific that no one searches for them.

2. Contact Local News Outlets

One of the easiest ways to generate awareness for your business locally is to reach out to local news outlets for press coverage.

To do this, reach out to local journalists and reporters. If no one around your clinic has connections and can introduce you, visit your local newspaper’s website for contact details.

Once you get in touch with a reporter, set up a meeting with them and offer a story that features an interesting, inspiring, or philanthropic edge to it. Journalists look for potential stories that are timely and newsworthy. If your story is one of a kind and is picked up by a news outlet, your practice will be visible to a much bigger audience.

3. Adopt Search Engine Optimization

It’s not just a trend—investing in search engine optimization (SEO) is essential for marketing your veterinary practice. Organic search makes up 53% of all trackable website traffic.

Businesses that practice SEO focus their marketing efforts on user experience. In turn, their websites are rewarded by showing up in higher positions on search engine results pages (SERPs).

To optimize your website for SEO, first, check for technical issues that are detrimental to your website’s success, such as non-mobile-friendly pages and slow load times.

Then, clean up your website so that all information is accurate and up to date. Search engines will rank your website higher if you focus on replacing outdated information with new data.

Consider implementing a plugin to guide your veterinarian marketing strategy. The right SEO plugin can act as a sidekick, helping you ensure that you’re making the right decisions to encourage SEO.

4. Set Up a Google My Business Profile

Google My Business (GMB) is a tool you can use to market your practice to nearby pet owners. To get started, create a profile and verify your business’s location.

A GMB profile will increase local visibility for your veterinary practice. If a user searches for something like “veterinary clinic in Lexington” or “pet hospital near me,” Google knows that they’re looking for local results.

To improve your chances of showing up in local SERPs, you must optimize your local SEO tactics, including setting up your GMB profile.

The more information your profile includes, the more likely it is to show up in a prime position for locals searching for a new vet.

5. Try Content Marketing

Next, set up a blog for your veterinary clinic. This is one of the best ways to engage with potential customers naturally, without direct advertising.

Pet owners will do anything to ensure that their furry friend is happy and healthy. They have questions, and you have the answers. Therefore, share those answers in the form of a video or written blog. Then, use social media to get that content in front of local pet owners.

If you create inspirational content, you’ll increase the chances of your business showing up in SERPs when people search for answers regarding their pets’ wellbeing.

6. Get Listed in a Veterinary Directory

One of the best ways to increase visibility for your practice is to be listed in a veterinary directory. If your business is mentioned on another website, it increases the credibility and trustworthiness of your brand.

Search engines don’t just scan your website for information about your clinic—they look for information on other sites, as well. So, think of a directory listing as a recommendation. The more recommendations your website receives, the more likely your business shows up in front of pet owners looking for a new veterinary clinic.

Creative Marketing for Veterinarians and Other Small Businesses

Marketing for veterinarians is easy once you take an effective, creative approach to digital marketing. Then, you can further your own efforts with the expertise of experienced marketing professionals.

At Harris & Ward, we strive to provide a one-of-a-kind agency experience. As a result, you can focus on what you do best as we help you meet your business goals through building your online brand.

If you’re interested in what we can do to grow your veterinary practice, contact us today.

8 Marketing Ideas for Veterinary Practices to Try in 2022

8 Marketing Ideas for Veterinary Practices to Try in 2022

8 Marketing Ideas for Veterinary Practices to Try

2020 was a very bad year for veterinary practices in the country, having had an average shortfall of $17,000 during the COVID pandemic. With the pandemic fading into oblivion, it’s now time for vet practices to hit the ground running again. It’s 2022, and the new year presents the perfect opportunity to take your practice to the next level.

Veterinary marketing tends to be a lot harder because a veterinary business sells both products and services. It also needs to appeal to a tough target audience of pet owners and farmers. If you need help marketing your veterinary practice, you’re in the right place.

In today’s post, we’ll be highlighting a couple of amazing marketing ideas for your veterinary clinic.

small animal vet

1. Get Active on Social Media

Pet and animal lovers love social media because they can interact with others just like them. Not to mention the barrage of cute pet and animal videos that people share on social media every day. If you want to reach your target audience, the best way to do so is via social media.

Focus on crafting a social media strategy to raise brand awareness and engage with your customers. For proper social media marketing, create a profile on all the major social media platforms. Some platforms you should consider include Facebook, Instagram, and Twitter.

Once you set up your profiles, post every day about developments in your practice and important information for pet owners. Be as active as you can and don’t forget to respond to messages from your followers.

2. Sponsor a Pet Event

If you want to create a bit of buzz around your area, consider sponsoring a pet event. Pet events are a fun and effective way to get people talking.

There are plenty of events you can hold to spark conversation about your clinic. You can have a pet adoption event or even hold a free vaccination run. Don’t forget to talk about the event on social media for the greatest effect.

3. Hand Out Welcome Pet bags

If you’re looking to make a lasting impression on your new customers, you should consider getting them welcome pet bags. We’re talking about everything from doggie bags to tiny guinea pig bags. This will make your new customers’ first experiences so pleasant that they’ll have no choice but to come back again.

It’s a good idea not to skimp on the pet bags you get for your customers. Find something that’s high-quality and durable. If you can’t find bags, pet pouches will do just fine.

4. Establish Loyalty Programs

Now that you have your customers’ attention, it’s time to reel them in and retain them for life. A loyalty program is one easy and effective way to do just that. It’s also a great way to get the edge over your competition.

A good idea for a loyalty program is to issue points for every visit. Once your customers attain a certain number of points, you hand them a freebie or a discount. Keep this up and your customers will be there to stay.

5. Create a Killer Website

Creating a solid online presence should be at the top of your to-do list, assuming you don’t have one already. In the digital age, if your practice doesn’t have a website, it’s virtually invisible; get it? The first place people go to when they need a vet is the internet.

Create a website so customers can find you with a few simple clicks. While creating your website, be keen on crucial aspects of your website like web design, SEO, and everything else. Your website must be better than your competitors’ to have a chance against them.

Also, you need a comprehensive website that captures all areas of your practice. Make sure you have a page for contact information, another for your services, and even a blog for some good old content marketing. This will certainly make your website a hit with your customers.

6. Leave Your Business Card at Pet Stores

This is one of those old techniques that still works like a charm even today. Talk to local pet stores and ask them for this tiny favor. Of course, you can always return the favor by referring customers to the pet store in question.

Don’t stop at the pet store! Give your business cards to local coffee shops and other stores to give your business a boost. Doing so will help you capture a couple of new customers.

7. Consider a Lumpy Mail Campaign

A “lumpy mail campaign” means sending out direct marketing mail to potential clients. The name “lumpy mail” is because senders make the mail “lumpier” so it stands out from the rest of the mail. To make it lumpier, you’ll have to include a simple surprise, like a dog treat, for instance.

Sending out lumpy mail is a great way to get your customer base intrigued. Be creative and send something that resonates with your audience. It’s also a great way to get one step ahead of your competition.

8. Host a Seminar

Pet owners have one thing in common: all of them love their pets. Consider holding a pet talk seminar and inviting all interested pet owners. These seminars give pet owners a chance to discuss their favorite topic, their pets.

Before holding a seminar, make sure you have something valuable to offer your customers. Give them crucial pet tips, diet options, and even a word from a figurehead in the veterinary industry.

Also, try to make the topics relevant to the current season. For instance, you can try, “how to keep your pets warm and healthy during winter.” This is a great example of a topic you can discuss during the seminar.

Veterinary Marketing Made Easy

Veterinary marketing should be a cakewalk with the information above. Remember to go all out with your marketing endeavors for the best results. If you need a little help, don’t be afraid to hire a professional to take over your marketing.

Then, call us today for a professional and quick marketing service that will help you take your veterinary practice to the next level.

Learn more about Marketing for Veterinarians here.