by harrisward | Feb 28, 2023 | Veterinarian Marketing
Finding the Best Veterinary Website Company
As a veterinarian, having a strong online presence is essential for attracting new clients, sharing information with current clients, and building your brand. And the first step to achieving this is having a well-designed and functional veterinary website.
While it may be tempting to save some money and create your website yourself, the truth is that a DIY website may not be the best way to showcase your veterinary practice. A professional veterinary website company can help you create a website that is not only visually appealing but also user-friendly, informative, and optimized for search engines.
But with so many website companies out there, how do you choose the best one for your practice? In this blog post, we’ll guide you through the process of finding the best veterinary website company for your practice.
Step 1: Identify Your Goals
Before you start looking for a veterinary website company, it’s important to identify your goals for your website. What do you want to achieve with your website? Do you want to attract new clients, provide educational resources for current clients, or showcase your services and facilities?
Once you have a clear understanding of your goals, you can better evaluate the capabilities of different veterinary website companies and determine which one is the best fit for your practice.
Step 2: Look for Experience and Expertise
When choosing a veterinary website company, it’s important to look for a company that has experience and expertise in creating websites for veterinary practices. A company that specializes in veterinary websites will have a better understanding of the unique needs and challenges of veterinary practices and will be able to create a website that is tailored to your specific needs.
Look for a company that has a portfolio of veterinary websites they have created in the past. Take the time to browse through these websites and evaluate their quality and functionality. Look for websites that are visually appealing, easy to navigate, and provide clear and concise information.
Step 3: Evaluate Their Process
The process of creating a website can be complex, involving multiple stages and stakeholders. It’s important to choose a veterinary website company that has a clear and transparent process for creating your website.
Ask the company about their process and how they will involve you in the development of your website. Will they provide you with a project timeline and regular updates on the progress of your website? Will they involve you in the design process and ask for your feedback on the website’s functionality and content?
A good veterinary website company will have a well-defined process that ensures your website is completed on time, on budget, and to your satisfaction.
Step 4: Consider Their Design Capabilities
The design of your veterinary website is critical to its success. A well-designed website will attract and retain visitors, while a poorly designed website may turn visitors away. When evaluating veterinary website companies, consider their design capabilities.
Look for a company that has experience in creating visually appealing websites that are easy to navigate and provide clear and concise information. Ask to see examples of their work and evaluate the quality of their designs.
In addition, consider the company’s ability to create a website that is optimized for search engines. A website that is optimized for search engines will rank higher in search results, making it easier for potential clients to find your practice online.
Step 5: Evaluate Their Technical Expertise
In addition to design capabilities, it’s important to evaluate the technical expertise of veterinary website companies. A website that is slow to load or prone to errors can be frustrating for visitors and may cause them to leave your site.
Ask the company about their technical expertise and their experience in creating websites that are optimized for speed, performance, and security. Look for a company that uses the latest technologies and coding standards to create websites that are responsive and mobile-friendly.
Step 6: Consider Their Support and Maintenance Services
Creating a veterinary website is just the first step. Once your website is live, it will require ongoing maintenance and updates to ensure that it continues to function properly and provide accurate and up-to-date information to your clients. Therefore, it’s important to consider the support and maintenance services offered by veterinary website companies.
Ask the company about their support services and how they will help you maintain your website after it is launched. Will they provide ongoing technical support, security updates, and software upgrades? Will they be available to help you with any issues or questions that arise?
Additionally, consider the company’s ability to integrate your website with other platforms and software that your practice uses, such as appointment scheduling systems, client communication tools, and electronic medical records. An experienced veterinary website company should be able to seamlessly integrate your website with these systems to improve the efficiency of your practice.
Step 7: Read Reviews and Testimonials
Finally, before choosing a veterinary website company, take the time to read reviews and testimonials from other veterinary practices that have worked with the company. This can provide valuable insights into the company’s reputation, customer service, and the quality of their work.
Look for reviews on the company’s website, as well as on third-party review sites such as Google, Yelp, and Facebook. Consider both positive and negative reviews and evaluate how the company responds to feedback and addresses any issues that arise.
Conclusion
In today’s digital age, a strong online presence is essential for veterinary practices. A well-designed and functional veterinary website can help attract new clients, provide information to current clients, and establish your practice as a trusted source of veterinary care. However, creating a high-quality veterinary website requires expertise, experience, and technical know-how.
When choosing a veterinary website company, consider their experience and expertise in creating websites for veterinary practices, evaluate their design and technical capabilities, and consider their support and maintenance services. By following these guidelines, you can choose a veterinary website company that will help you create a website that meets your practice’s unique needs and goals.
by Todd Boak | Jan 11, 2023 | Chiropractor Marketing, Dental Marketing, Search Engine Optimization, Veterinarian Marketing
If you’re looking for a unique healthcare marketing agency, that has deep industry expertise that can take your practice to the next level of healthcare marketing and success, look no further than Harris & Ward. From our years of experience in the industry to our cutting-edge healthcare marketing strategies, we have what it takes to help your practice succeed. Here are five reasons why Harris & Ward is the perfect healthcare marketing agency for your needs:
We understand the needs of healthcare organizations
Harris & Ward is dedicated to providing the highest quality support to medical professionals and healthcare organizations. We understand that the healthcare industry is constantly evolving and that medical professionals need to stay ahead of the curve to remain competitive. That’s why we offer tailored solutions designed to increase efficiency and reduce the administrative burden for our clients.
Our team is committed to providing data-driven solutions to our healthcare clients. We constantly monitor industry trends, evaluate customer feedback, take innovative healthcare marketing approaches, and work in close collaboration with our clients to ensure that our services meet and exceed their expectations. By analyzing data and trends, we can help our clients make informed decisions about their healthcare marketing strategies, ensuring that they are always ahead of the competition.
At Harris & Ward, we understand that every medical professional and healthcare organization has unique needs and goals. That’s why we offer customized solutions tailored to our clients and healthcare businesses’ specific needs. Whether you are looking to increase patient volume, improve patient outcomes, or simply streamline your administrative processes, we have the expertise and resources to help you achieve your goals.
Our team of experts has years of experience in the healthcare industry, and we are dedicated to providing the highest quality service to our clients. We are passionate about what we do, and we take pride in helping our clients achieve success in medical practices. Whatever your needs may be, we are confident that Harris & Ward can help you reach whatever professional goals you have set for yourself and your practice. We make healthcare marketing easy.
We have a proven track record in delivering results
We take pride in the fact that we have a track record of delivering tangible results. Behind our success is hard work and dedication to meeting customer needs and making sure that our solutions are tailored to each individual customer journey. Our team consists of experts who have a passion for what they do and their collective experience helps us create high quality outcomes time and time again. We are dedicated to continuing this tradition of excellence so that our customers can keep seeing the safe return on their investments.
We offer a comprehensive suite of services designed for healthcare brands
Our team of healthcare marketing experts offers a suite of digital marketing services that can benefit your business in a variety of ways. We offer digital advertising solutions, search and search engine optimization, (SEO) to help increase visibility for your website, and website design and development. Our services are tailored to fit the needs of each individual customer, ensuring you get the most out of your traditional and digital advertising efforts. We guarantee satisfaction with our comprehensive suite of services that will help make your business or brand stand out from the crowd. A healthcare marketing agency located in Lexington and serving the entire country.
We are experts in healthcare marketing strategy
Our digital marketing experience spans dental and chiropractic practices. We craft effective, multi-channel campaigns that give dental and chiropractic clients a competitive advantage in the highly competitive web-based marketplace. Our team brings both an understanding of dental and chiropractic trends and brand building experience to help dental and chiropractic business grow their online presence. From keyword research to website optimization to full social media marketing and social media management, our experts provide specialized dental and chiropractic digital marketing solutions that boost new patients.
We are a full-service healthcare marketing agency
Our performance marketing agency prides itself on providing full-service solutions in every aspect of our clients’ brand strategy, performance marketing and business development, needs. We focus on the customer journey and delivering the best customer experience, with experts in a variety of disciplines taking a holistic approach to problem solving medical marketing agency that endeavors to create the most comprehensive solution for the client.
Our services range from concept to completion, enabling us to handle all aspects of a project so that our clients can rest assured it will be finished efficiently and effectively.
We understand the needs of healthcare professionals and have a proven track record in delivering results. We offer healthcare providers a comprehensive suite of services that are experts in digital marketing and medical communications. As a full-service medical marketing agency, we can provide healthcare professionals and you with everything you need to be successful online. Contact us today to learn more about our medical marketing agency and how we can help you reach your goals.
Additional Resources:
Tips for Healthcare Organizations
5 Keys Skills a Healthcare Digital Marketing Agency Provides
- Google Certified Partners
- Agency level analytics and insight
- Experts at driving new patient phone calls and visits
- Healthcare marketing benchmarks
- Knowledge of health systems and brand positioning
Google Certified Partners
Harris & Ward is a Google Certified Partner. We are experienced in using the latest tools and techniques from Google to create successful campaigns that help our clients stand out from their competition. Our certified professionals have the expertise to develop effective strategies that use the latest insights and techniques to maximize results. We are committed to staying ahead of industry trends and utilizing the most modern technologies available in order to ensure success for our clients. Our healthcare marketing agency is built to help you attract more patients through Google Ads as well as search engine optimization.
Agency level analytics and insight
At Harris & Ward, we understand that it’s not enough to just create great campaigns – it’s essential that you measure their performance. That’s why we provide comprehensive analytics insights into your campaigns so you can see exactly how they’re performing and where improvements need to be made. Our agency-level analytics give you a bird’s eye view of all your marketing efforts so you can make informed decisions about what is working best. Choosing the right healthcare marketing agency is a crucial first step in healthcare success.
Experts at driving new patient phone calls and visits
We have the expertise to build campaigns that drive measurable success in patient acquisition. Our team of experienced marketing professionals will help you create targeted campaigns that generate more qualified leads. We have a proven track record of driving phone calls and visits from targeted audiences for top healthcare companies and brands. With our full marketing expertise here, you can be confident that your campaigns are reaching the right people, with the right message, at exactly the right time.
Healthcare marketing benchmarks
We provide our clients with up-to-date market research and benchmarks for their healthcare marketing and social media campaigns so they can measure their performance against industry norms. Our experts are knowledgeable about best practices across all channels of healthcare marketing companies and will help you set realistic goals while keeping an eye on how your competition is faring. We also monitor changing trends in healthcare marketing so we can advise our clients accordingly and ensure they stay ahead of their competitors.
Knowledge of health systems and brand strategy
Our team has a deep understanding of the professional healthcare marketing agency industry and the systems that power it. Media practices rely on strong healthcare marketing agencies through paid advertising, reputation management, and seo. We use this deep industry knowledge, to help our clients strategically position their brands in the marketplace. Through careful planning, market research, and analysis, we’ll help you create a marketing plan that puts your healthcare brand in front of the right audience and drives measurable results. With our expertise, you can be sure your message will resonate with the right people and deliver meaningful ROI.
Overall, Harris & Ward is an experienced healthcare marketing agency dedicated to helping our clients reach their medical marketing goals through comprehensive services ranging from concept to completion. Our certified professionals have a thorough understanding of the latest technologies and trends in medical marketing so they can create creative campaigns tailored specifically to your needs.
Contact us today to find out more about how we can help you grow your practice through a comprehensive healthcare marketing strategy and strategic healthcare consulting plan.
Premier healthcare marketing agencies
We are here for you every step of the way
At Harris & Ward, we are committed to helping our healthcare clients succeed. Our team of digital healthcare marketing experts are dedicated to providing excellent service and delivering results for healthcare clients that exceed expectations. We understand the unique needs of healthcare professionals and strive for excellence so that our customers can keep seeing the safe return on their investments. Contact us today to see how we can help.
Our mission is simple
to help our clients grow. We understand the importance of creating strong digital foundations and executing powerful, social media marketing campaigns that produce measurable results. With Harris & Ward, you can trust that your marketing efforts and creative, social media marketing campaigns will be handled by experienced professionals dedicated to helping your business succeed in an ever-changing digital environment. Contact us today and let us show you how we can help drive success for your business.
We look forward to hearing from you!
Contact us today and let’s get started on building a successful digital marketing strategy together that will take your healthcare business to the next level. We are excited to partner with you in this journey to healthcare success, and our team is here to provide you with the best possible solutions for all of your healthcare marketing needs. Let’s work together to make sure your practice succeeds!
We invite you to explore Harris & Ward
The leading healthcare marketing agency that provides cutting-edge display advertising and search engine optimization solutions designed specifically for the healthcare industry. Our team has the experience, marketing expertise, and resources needed to help grow your online presence so that more patients find you and trust your practice. Contact us today to get started!
The team at Harris & Ward is passionate about helping our clients succeed in the digital world.
We understand a healthcare organization faces unique challenges and have specific needs when it comes to marketing their services through online and mobile marketing and social media. That’s why we tailor our services to meet those individual needs and strive for excellence in all of our endeavors. Our comprehensive suite of digital marketing and social media, services and solutions is designed to help our clients reach their goals with maximum efficiency, effectiveness, and ROI. We are committed to providing personalized service and expert guidance every step of the way so that our clients can achieve the best possible results from their video marketing and social media management campaigns.
We believe that your search engine optimization and healthcare marketing success starts with understanding each client’s individual goals and developing a strategy that meets those needs. We specialize in creating targeted search engine optimization and healthcare marketing campaigns designed to drive new patient phone calls and visits and make sure that your practice stands out from the competition. Our team leverages data-driven insights to track, measure, and optimize our clients’ campaigns for maximum impact. With Harris & Ward as your partner, you can trust that your search engine optimization and digital marketing efforts will be handled by experienced professionals dedicated to helping you succeed in an ever-changing digital environment. Contact us today and let us show you how we can help you grow your business!
We look forward to hearing from you and working together to create a comprehensive content marketing and strategy tailored specifically to your needs. Contact us today to find out more about how we can help you grow your healthcare practice. Let’s get started on building a successful digital strategy and innovative content marketing and approaches that will take your healthcare business to the next level! We are excited to partner with you in this journey and our team is here to provide you with the best possible solutions for all of your healthcare marketing, strategy and needs.
Why Harris & Ward is the Ideal Healthcare Marketing Agency
When it comes to promoting healthcare brands, a reliable healthcare marketing agency and digital marketing agency can make all the difference. Harris & Ward is the ideal healthcare marketing and advertising agency, providing comprehensive services to healthcare brands looking to make their mark in the digital world. As a healthcare digital marketing agency, we understand the unique challenges faced by healthcare brands in reaching their target audience, and we have the skills and expertise to help them achieve their goals.
Unlike many other healthcare marketing agencies, Harris & Ward is not just an average healthcare marketing agency. We are a full-service creative and healthcare marketing agency, with a deep understanding of the healthcare industry. Our team of experienced marketers, designers, and developers work together to create custom solutions that meet the unique needs of each of our clients. We specialize in all aspects of digital marketing, including SEO, PPC, and social media marketing, email marketing, and more.
At Harris & Ward, we understand that healthcare companies and brands need to be seen as trustworthy and reliable. That’s why we work hard to create campaigns that not only drive traffic and conversions but also build brand loyalty, recognition and reputation for healthcare companies and businesses. We focus our creative campaigns on creating a consistent brand message across all channels, so that our healthcare clients’ target audience sees them as the authority in their industry.
Overall, Harris & Ward is the ideal healthcare digital marketing agency and creative agency, for healthcare brands looking to take their healthcare marketing to the next level of healthcare success. With our extensive experience and expertise in healthcare digital and content marketing, we can help healthcare brands build their reputation, increase their visibility, and grow their business.
Looking to partner with leading healthcare marketing agencies? Let us show you why our creative agency is right for you! Get started today.
by Todd Boak | Sep 2, 2022 | Veterinarian Marketing
Loyal clients and word-of-mouth marketing is effective, but it’s imperative to diversify your marketing strategy to grow your veterinary practice.
Digital marketing strategies such as a fine-tuned website, social media, and SEO can help you target potential local clients and gain more appointments for your practice.
Whether you’re brand new to marketing or your practice needs an overhaul, keep reading for helpful tips and instructions for marketing for vets.
1. Optimize Your Social Media Profiles
Around 65% of pet owners make posts about their pets on social media twice per week. One in six people have a social media profile dedicated to their pets—and often, the pets have more followers than the owners do!
Studies show that posts featuring animals garner more engagement than regular content. With so many pet owners scrolling through their social media feeds, having an active social media presence must be a part of your practice’s marketing plan.
There are several ways you can liven up your social media accounts to create more awareness for your veterinary practice.
Think Out-of-the-Box
You can post just any type of content, and posting the same thing repeatedly isn’t fruitful. To engage your audience, it’s time to think out of the box.
Consider using your veterinary practice’s platform to promote competitions—think “cutest pet” competitions or guessing how many dog bones there are in a jar.
Another way you can generate interest is through pet success stories. For example, make your followers smile by sharing pictures of a pet that’s in good health after a scare or a fresh litter of puppies.
Use Relevant Hashtags
Don’t forget to use relevant hashtags to make your posts searchable. By adding hashtags, users who search for a phrase can stumble upon your account through searching for those hashtags.
Search for popular hashtags to add to your posts and experiment with some that are specific to the realm of animal lovers. Just be careful not to use hashtags that are so specific that no one searches for them.
2. Contact Local News Outlets
One of the easiest ways to generate awareness for your business locally is to reach out to local news outlets for press coverage.
To do this, reach out to local journalists and reporters. If no one around your clinic has connections and can introduce you, visit your local newspaper’s website for contact details.
Once you get in touch with a reporter, set up a meeting with them and offer a story that features an interesting, inspiring, or philanthropic edge to it. Journalists look for potential stories that are timely and newsworthy. If your story is one of a kind and is picked up by a news outlet, your practice will be visible to a much bigger audience.
3. Adopt Search Engine Optimization
It’s not just a trend—investing in search engine optimization (SEO) is essential for marketing your veterinary practice. Organic search makes up 53% of all trackable website traffic.
Businesses that practice SEO focus their marketing efforts on user experience. In turn, their websites are rewarded by showing up in higher positions on search engine results pages (SERPs).
To optimize your website for SEO, first, check for technical issues that are detrimental to your website’s success, such as non-mobile-friendly pages and slow load times.
Then, clean up your website so that all information is accurate and up to date. Search engines will rank your website higher if you focus on replacing outdated information with new data.
Consider implementing a plugin to guide your veterinarian marketing strategy. The right SEO plugin can act as a sidekick, helping you ensure that you’re making the right decisions to encourage SEO.
4. Set Up a Google My Business Profile
Google My Business (GMB) is a tool you can use to market your practice to nearby pet owners. To get started, create a profile and verify your business’s location.
A GMB profile will increase local visibility for your veterinary practice. If a user searches for something like “veterinary clinic in Lexington” or “pet hospital near me,” Google knows that they’re looking for local results.
To improve your chances of showing up in local SERPs, you must optimize your local SEO tactics, including setting up your GMB profile.
The more information your profile includes, the more likely it is to show up in a prime position for locals searching for a new vet.
5. Try Content Marketing
Next, set up a blog for your veterinary clinic. This is one of the best ways to engage with potential customers naturally, without direct advertising.
Pet owners will do anything to ensure that their furry friend is happy and healthy. They have questions, and you have the answers. Therefore, share those answers in the form of a video or written blog. Then, use social media to get that content in front of local pet owners.
If you create inspirational content, you’ll increase the chances of your business showing up in SERPs when people search for answers regarding their pets’ wellbeing.
6. Get Listed in a Veterinary Directory
One of the best ways to increase visibility for your practice is to be listed in a veterinary directory. If your business is mentioned on another website, it increases the credibility and trustworthiness of your brand.
Search engines don’t just scan your website for information about your clinic—they look for information on other sites, as well. So, think of a directory listing as a recommendation. The more recommendations your website receives, the more likely your business shows up in front of pet owners looking for a new veterinary clinic.
Creative Marketing for Vets and Other Small Businesses
Marketing can be easy once you take an effective, creative approach to digital marketing. Then, you can further your own efforts with the expertise of experienced marketing professionals.
At Harris & Ward, we strive to provide a one-of-a-kind agency experience. As a result, you can focus on what you do best as we help you meet your business goals through building your online brand.
If you’re interested in what we can do to grow your veterinary practice, contact us today.
by Todd Boak | Sep 2, 2022 | Veterinarian Marketing
8 Marketing Ideas for Veterinary Practices to Try
2020 was a very bad year for veterinary practices in the country, having had an average shortfall of $17,000 during the COVID pandemic. With the pandemic fading into oblivion, it’s now time for vet practices to hit the ground running again. It’s 2022, and the new year presents the perfect opportunity to take your practice to the next level.
Veterinary marketing tends to be a lot harder because a veterinary business sells both products and services. It also needs to appeal to a tough target audience of pet owners and farmers. If you need help marketing your veterinary practice, you’re in the right place.
In today’s post, we’ll be highlighting a couple of amazing marketing ideas for your veterinary clinic.
1. Get Active on Social Media
Pet and animal lovers love social media because they can interact with others just like them. Not to mention the barrage of cute pet and animal videos that people share on social media every day. If you want to reach your target audience, the best way to do so is via social media.
Focus on crafting a social media strategy to raise brand awareness and engage with your customers. For proper social media marketing, create a profile on all the major social media platforms. Some platforms you should consider include Facebook, Instagram, and Twitter.
Once you set up your profiles, post every day about developments in your practice and important information for pet owners. Be as active as you can and don’t forget to respond to messages from your followers.
2. Sponsor a Pet Event
If you want to create a bit of buzz around your area, consider sponsoring a pet event. Pet events are a fun and effective way to get people talking.
There are plenty of events you can hold to spark conversation about your clinic. You can have a pet adoption event or even hold a free vaccination run. Don’t forget to talk about the event on social media for the greatest effect.
3. Hand Out Welcome Pet bags
If you’re looking to make a lasting impression on your new customers, you should consider getting them welcome pet bags. We’re talking about everything from doggie bags to tiny guinea pig bags. This will make your new customers’ first experiences so pleasant that they’ll have no choice but to come back again.
It’s a good idea not to skimp on the pet bags you get for your customers. Find something that’s high-quality and durable. If you can’t find bags, pet pouches will do just fine.
4. Establish Loyalty Programs
Now that you have your customers’ attention, it’s time to reel them in and retain them for life. A loyalty program is one easy and effective way to do just that. It’s also a great way to get the edge over your competition.
A good idea for a loyalty program is to issue points for every visit. Once your customers attain a certain number of points, you hand them a freebie or a discount. Keep this up and your customers will be there to stay.
5. Create a Killer Website
Creating a solid online presence should be at the top of your to-do list, assuming you don’t have one already. In the digital age, if your practice doesn’t have a website, it’s virtually invisible; get it? The first place people go to when they need a vet is the internet.
Create a website so customers can find you with a few simple clicks. While creating your website, be keen on crucial aspects of your website like web design, SEO, and everything else. Your website must be better than your competitors’ to have a chance against them.
Also, you need a comprehensive website that captures all areas of your practice. Make sure you have a page for contact information, another for your services, and even a blog for some good old content marketing. This will certainly make your website a hit with your customers.
6. Leave Your Business Card at Pet Stores
This is one of those old techniques that still works like a charm even today. Talk to local pet stores and ask them for this tiny favor. Of course, you can always return the favor by referring customers to the pet store in question.
Don’t stop at the pet store! Give your business cards to local coffee shops and other stores to give your business a boost. Doing so will help you capture a couple of new customers.
7. Consider a Lumpy Mail Campaign
A “lumpy mail campaign” means sending out direct marketing mail to potential clients. The name “lumpy mail” is because senders make the mail “lumpier” so it stands out from the rest of the mail. To make it lumpier, you’ll have to include a simple surprise, like a dog treat, for instance.
Sending out lumpy mail is a great way to get your customer base intrigued. Be creative and send something that resonates with your audience. It’s also a great way to get one step ahead of your competition.
8. Host a Seminar
Pet owners have one thing in common: all of them love their pets. Consider holding a pet talk seminar and inviting all interested pet owners. These seminars give pet owners a chance to discuss their favorite topic, their pets.
Before holding a seminar, make sure you have something valuable to offer your customers. Give them crucial pet tips, diet options, and even a word from a figurehead in the veterinary industry.
Also, try to make the topics relevant to the current season. For instance, you can try, “how to keep your pets warm and healthy during winter.” This is a great example of a topic you can discuss during the seminar.
Veterinary Marketing Made Easy
Veterinary marketing should be a cakewalk with the information above. Remember to go all out with your marketing endeavors for the best results. If you need a little help, don’t be afraid to hire a professional to take over your marketing.
Then, call us today for a professional and quick marketing service that will help you take your veterinary practice to the next level.
Learn more about Marketing for Veterinarians here.
