Marketing Ideas for Chiropractors: 7 Fabulous Strategies to Try

Marketing Ideas for Chiropractors: 7 Fabulous Strategies to Try

Your Guide to Marketing for Chiropractors

Did you know there are more than 70,000 chiropractors in the United States? With so many out there, you’re up against a lot of competition.

Luckily for you though, there are tried and true marketing strategies that you can use to get the word out about your practice.

Keep reading for 5 marketing ideas for chiropractors that will help you rise above the pack:

Offer a New Patient Special

Many people are on the fence when it comes to chiropractic visits. They’ve heard about the benefits, but they’re busy or concerned about the cost.

In this situation, the key is to get them into your office. Once they’re there and receive services, they’ll be much more likely to come back.

The trick is getting them there in the first place. To make this happen, consider offering a new patient special.

There are lots of different offers you could provide, including:

  • A free consultation
  • A discounted adjustment
  • A free x-ray
  • A discounted package of multiple services

Basically, the idea is to offer something valuable either for free or at a discounted rate.

There are lots of ways you could market this offer. One of the most effective methods is social media ads.

Consider using Facebook or Instagram ads to find interested customers. On these platforms, there are lots of targeting options, helping you identify a more interested audience.

Then, once people come into your office and have a positive experience, you can invite them to schedule a follow-up service. This can provide a great ROI on your marketing dollars and grow your overall bottom line.

Think about Reputation Management

Online reviews are both extremely popular and influential. In fact, 93% of people say that online reviews impact their purchase decisions.

The truth is that they’re important in every industry, but even more so in the medical field. People want to know that they can trust you.

So in order to grow your practice, you need to monitor your online profiles. See what people are saying about you and do whatever you can to increase your number of positive reviews.

Start by checking out your profiles on Facebook, Google, and Yelp. These are the three biggest review sites and where you should focus your reputation management efforts.

Also make an effort to respond to every review, whether positive or negative. When you do this, it shows potential clients that you care about your customers and that you’re willing to engage with them if they have an issue.

Another tip? Ask your satisfied clients to leave positive reviews while they’re in your office. This way, you can continue improving your online reputation.

Utilize Social Media

While it may be surprising, it’s true–social media is important for chiropractors.

You can use it to attract new clients and to nurture relationships with current customers. The first step is to create interesting content for your profiles.

Provide information about your doctors and other staff. Share the reason you entered the industry and what you’re most passionate about. Offer behind the scenes information that’s both valuable and engaging.

Then, when people are searching for a chiropractor, they can come across your profile, and it’s that much easier for them to learn about your business.

The truth is that it can be hard to come up with content for your social channels, but it’s important that you’re consistent. So take some time each month to create a posting calendar that you can use. That way, you’ll be prepared with content you can post for the rest of the month.

Offer Frequency Discounts

You’ve attracted new clients and got them in the door. Now, how can you get them to keep coming back?

One of the best marketing ideas for chiropractors is to offer a frequency discount or membership. The idea here is that you can incentivize people into coming back after you get them in for that first visit. There are a couple different ways to make this happen.

First, you could offer a package deal on a certain number of treatments. For example, you could provide a 15% discount when someone purchases 5 visits at once.

You could also provide a membership or loyalty program where after a certain number of visits, the next one is free.

Engage in Content Marketing

Last but not least, consider utilizing content marketing. Previously, we talked about paying for Facebook ads to attract new customers.

But this isn’t the only way to make it happen. You can also do it organically, not having to spend money on advertisements.

How? One great strategy is content marketing.

You can create and publish relevant and engaging content that appears in search results. Then, when someone’s looking for a chiropractor in your area and they perform a Google search, they’ll find your website.

Once they’re on your site, they’ll read your article, get to know your practice, and likely come away with a good impression of you.

Hopefully after browsing for a bit they’ll be more likely to schedule an appointment and become a customer.

marketing ideas for chiropractors

Marketing Ideas for Chiropractors: Final Thoughts

Now that you’ve read all about these marketing ideas for chiropractors, what’s next? It’s time to create a strategy for your specific firm.

That’s where our team comes in. We have years of experience helping companies acquire new customers and to nurture their current customer relationships.

Have questions or want to learn more? Contact our team today. We’re here to help.

Best Chiropractor SEO Company

Best Chiropractor SEO Company


Could your chiropractic practice use more patients?

To stay competitive, chiropractic offices need SEO to build trust and loyalty among prospective patients. Your practice needs to stand out on search engine results and have an engaging and informative website.

Chiropractors that partner with Harris & Ward can expect improved digital marketing results. Our team has experience in digital marketing for Healthcare, and Chiropractic specifically. We’re able to execute technically and provide savvy marketing strategies – brightening up web presences for chiropractic offices nationwide.

Rank #1 on Google for Your Top Specialties

Get to the first page of Google and let more patients find your chiropractic practice when they search for sports or auto injuries, back pain, prenatal, general wellness services and much more on local search with a tailored SEO and Google Ads strategy for your practice.

Get Stellar Reviews for Your Practice

Get more high-quality and timely reviews from your patients to stand out from the competition. Easily send email and text message reminders to patients after their visit to request reviews and manage your progress against other local competitors every step of the way.

Give Your Chiropractic Practice Website a Facelift

Turn online searches into appointments by getting a professionally designed and mobile-friendly chiropractic website built specifically for you. Showcase your chiropractic services with images and more than 150 pieces of custom content. Educate patients about your specialties with an interactive 3D spine simulator and let them easily book appointments right on your website.

Why Do You Need a Chiropractor SEO Company?


You want the best marketing opportunity available to grow your business. Before, you could rely on traditional marketing methods, but today digital marketing services like SEO, social media marketing, PPC advertising and email marketing are more effective. Implementing SEO is especially important for local businesses. Chiropractic SEO services can help you take advantage of the benefits of SEO.

Marketing Has Evolved

There are new and improved ways to present your chiropractic services online. Billions of searches for products and services happen online every day. If someone needs a chiropractor, they’re likely to search for one online. And when they see the search results, they’re more likely to click on one of the top results. That’s where you want your website to be found. If it’s not on the first page, the chances of being found are slim. SEO can help with this.

Increase ROI

Half of all clicks on Google go to the top three search results. This means that if you want to get more traffic to your website, you need to aim to be in the top three. This will result in more qualified traffic and an increase in ROI for your business.

Constant Google Algorithm Updates

You have to consider the fact that Google makes numerous changes to its algorithm every year. These updates can sometimes make it more challenging for your website to rank higher for specific search terms. If you have been doing digital marketing for some time now, you probably know how much these updates can make or break your website traffic. And if you’re not careful enough, your website might even get penalized causing you to lose potential patients and revenue.

Keywords Matter (a lot!)

It’s not enough to have high-quality content today. Your content needs to be rich in keywords so your target audience can easily find you when they use search engines. If you’re not sure which keywords to use, don’t worry. Our chiropractor SEO experts will take care of that part of the process for you. We’ll get to know your business and do an SEO audit, which will identify high-traffic keywords for you.


Grow Your Chiropractic Practice Online

Make it easy for patients looking for chiropractic services to find your practice online. Get a digital marketing solution that drives in more patients to your door.

  • Show Up on Google’s First Page

  • Get More 5-star Reviews

  • See Higher Revenue Patients

  • Dominate Your Local Area Online

  • Outrank Your Competitors

Why It’s Important To Invest In Chiropractic SEO

If you want your website to receive better reach and qualified traffic, you need to invest in search engine optimization (SEO). Our chiropractic SEO strategy can help you enjoy the following benefits:

  • Improve your websites search engine rankings

  • Increase organic search traffic

  • Improve your reach to potential patients

  • Increase the number of backlinks you acquire

  • Improve the quality of your Google search traffic

  • Improve your user experience for higher rankings

  • Increase your level of competitiveness through local seo


Interested in learning more about chiropractic marketing provided by the best chiropractor seo company? Give us a shout!