8 Marketing Ideas for Veterinary Practices to Try
2020 was a very bad year for veterinary practices in the country, having had an average shortfall of $17,000 during the COVID pandemic. With the pandemic fading into oblivion, it’s now time for vet practices to hit the ground running again. It’s 2022, and the new year presents the perfect opportunity to take your practice to the next level.
Veterinary marketing tends to be a lot harder because a veterinary business sells both products and services. It also needs to appeal to a tough target audience of pet owners and farmers. If you need help marketing your veterinary practice, you’re in the right place.
In today’s post, we’ll be highlighting a couple of amazing marketing ideas for your veterinary clinic.
1. Get Active on Social Media
Pet and animal lovers love social media because they can interact with others just like them. Not to mention the barrage of cute pet and animal videos that people share on social media every day. If you want to reach your target audience, the best way to do so is via social media.
Focus on crafting a social media strategy to raise brand awareness and engage with your customers. For proper social media marketing, create a profile on all the major social media platforms. Some platforms you should consider include Facebook, Instagram, and Twitter.
Once you set up your profiles, post every day about developments in your practice and important information for pet owners. Be as active as you can and don’t forget to respond to messages from your followers.
2. Sponsor a Pet Event
If you want to create a bit of buzz around your area, consider sponsoring a pet event. Pet events are a fun and effective way to get people talking.
There are plenty of events you can hold to spark conversation about your clinic. You can have a pet adoption event or even hold a free vaccination run. Don’t forget to talk about the event on social media for the greatest effect.
3. Hand Out Welcome Pet bags
If you’re looking to make a lasting impression on your new customers, you should consider getting them welcome pet bags. We’re talking about everything from doggie bags to tiny guinea pig bags. This will make your new customers’ first experiences so pleasant that they’ll have no choice but to come back again.
It’s a good idea not to skimp on the pet bags you get for your customers. Find something that’s high-quality and durable. If you can’t find bags, pet pouches will do just fine.
4. Establish Loyalty Programs
Now that you have your customers’ attention, it’s time to reel them in and retain them for life. A loyalty program is one easy and effective way to do just that. It’s also a great way to get the edge over your competition.
A good idea for a loyalty program is to issue points for every visit. Once your customers attain a certain number of points, you hand them a freebie or a discount. Keep this up and your customers will be there to stay.
5. Create a Killer Website
Creating a solid online presence should be at the top of your to-do list, assuming you don’t have one already. In the digital age, if your practice doesn’t have a website, it’s virtually invisible; get it? The first place people go to when they need a vet is the internet.
Create a website so customers can find you with a few simple clicks. While creating your website, be keen on crucial aspects of your website like web design, SEO, and everything else. Your website must be better than your competitors’ to have a chance against them.
Also, you need a comprehensive website that captures all areas of your practice. Make sure you have a page for contact information, another for your services, and even a blog for some good old content marketing. This will certainly make your website a hit with your customers.
6. Leave Your Business Card at Pet Stores
This is one of those old techniques that still works like a charm even today. Talk to local pet stores and ask them for this tiny favor. Of course, you can always return the favor by referring customers to the pet store in question.
Don’t stop at the pet store! Give your business cards to local coffee shops and other stores to give your business a boost. Doing so will help you capture a couple of new customers.
7. Consider a Lumpy Mail Campaign
A “lumpy mail campaign” means sending out direct marketing mail to potential clients. The name “lumpy mail” is because senders make the mail “lumpier” so it stands out from the rest of the mail. To make it lumpier, you’ll have to include a simple surprise, like a dog treat, for instance.
Sending out lumpy mail is a great way to get your customer base intrigued. Be creative and send something that resonates with your audience. It’s also a great way to get one step ahead of your competition.
8. Host a Seminar
Pet owners have one thing in common: all of them love their pets. Consider holding a pet talk seminar and inviting all interested pet owners. These seminars give pet owners a chance to discuss their favorite topic, their pets.
Before holding a seminar, make sure you have something valuable to offer your customers. Give them crucial pet tips, diet options, and even a word from a figurehead in the veterinary industry.
Also, try to make the topics relevant to the current season. For instance, you can try, “how to keep your pets warm and healthy during winter.” This is a great example of a topic you can discuss during the seminar.
Veterinary Marketing Made Easy
Veterinary marketing should be a cakewalk with the information above. Remember to go all out with your marketing endeavors for the best results. If you need a little help, don’t be afraid to hire a professional to take over your marketing.
Then, call us today for a professional and quick marketing service that will help you take your veterinary practice to the next level.
Learn more about Marketing for Veterinarians here.