If you’re looking for a unique healthcare marketing agency, that has deep industry expertise that can take your practice to the next level of healthcare marketing and success, look no further than Harris & Ward. From our years of experience in the industry to our cutting-edge healthcare marketing strategies, we have what it takes to help your practice succeed. Here are five reasons why Harris & Ward is the perfect healthcare marketing agency for your needs:
We understand the needs of healthcare organizations
Harris & Ward is dedicated to providing the highest quality support to medical professionals and healthcare organizations. We understand that the healthcare industry is constantly evolving and that medical professionals need to stay ahead of the curve to remain competitive. That’s why we offer tailored solutions designed to increase efficiency and reduce the administrative burden for our clients.
Our team is committed to providing data-driven solutions to our healthcare clients. We constantly monitor industry trends, evaluate customer feedback, take innovative healthcare marketing approaches, and work in close collaboration with our clients to ensure that our services meet and exceed their expectations. By analyzing data and trends, we can help our clients make informed decisions about their healthcare marketing strategies, ensuring that they are always ahead of the competition.
At Harris & Ward, we understand that every medical professional and healthcare organization has unique needs and goals. That’s why we offer customized solutions tailored to our clients and healthcare businesses’ specific needs. Whether you are looking to increase patient volume, improve patient outcomes, or simply streamline your administrative processes, we have the expertise and resources to help you achieve your goals.
Our team of experts has years of experience in the healthcare industry, and we are dedicated to providing the highest quality service to our clients. We are passionate about what we do, and we take pride in helping our clients achieve success in medical practices. Whatever your needs may be, we are confident that Harris & Ward can help you reach whatever professional goals you have set for yourself and your practice. We make healthcare marketing easy.
We have a proven track record in delivering results
We take pride in the fact that we have a track record of delivering tangible results. Behind our success is hard work and dedication to meeting customer needs and making sure that our solutions are tailored to each individual customer journey. Our team consists of experts who have a passion for what they do and their collective experience helps us create high quality outcomes time and time again. We are dedicated to continuing this tradition of excellence so that our customers can keep seeing the safe return on their investments.
We offer a comprehensive suite of services designed for healthcare brands
Our team of healthcare marketing experts offers a suite of digital marketing services that can benefit your business in a variety of ways. We offer digital advertising solutions, search and search engine optimization, (SEO) to help increase visibility for your website, and website design and development. Our services are tailored to fit the needs of each individual customer, ensuring you get the most out of your traditional and digital advertising efforts. We guarantee satisfaction with our comprehensive suite of services that will help make your business or brand stand out from the crowd. A healthcare marketing agency located in Lexington and serving the entire country.
We are experts in healthcare marketing strategy
Our digital marketing experience spans dental and chiropractic practices. We craft effective, multi-channel campaigns that give dental and chiropractic clients a competitive advantage in the highly competitive web-based marketplace. Our team brings both an understanding of dental and chiropractic trends and brand building experience to help dental and chiropractic business grow their online presence. From keyword research to website optimization to full social media marketing and social media management, our experts provide specialized dental and chiropractic digital marketing solutions that boost new patients.
We are a full-service healthcare marketing agency
Our performance marketing agency prides itself on providing full-service solutions in every aspect of our clients’ brand strategy, performance marketing and business development, needs. We focus on the customer journey and delivering the best customer experience, with experts in a variety of disciplines taking a holistic approach to problem solving medical marketing agency that endeavors to create the most comprehensive solution for the client.
Our services range from concept to completion, enabling us to handle all aspects of a project so that our clients can rest assured it will be finished efficiently and effectively.
We understand the needs of healthcare professionals and have a proven track record in delivering results. We offer healthcare providers a comprehensive suite of services that are experts in digital marketing and medical communications. As a full-service medical marketing agency, we can provide healthcare professionals and you with everything you need to be successful online. Contact us today to learn more about our medical marketing agency and how we can help you reach your goals.
Additional Resources:
Tips for Healthcare Organizations
5 Keys Skills a Healthcare Digital Marketing Agency Provides
Google Certified Partners
Agency level analytics and insight
Experts at driving new patient phone calls and visits
Healthcare marketing benchmarks
Knowledge of health systems and brand positioning
Google Certified Partners
Harris & Ward is a Google Certified Partner. We are experienced in using the latest tools and techniques from Google to create successful campaigns that help our clients stand out from their competition. Our certified professionals have the expertise to develop effective strategies that use the latest insights and techniques to maximize results. We are committed to staying ahead of industry trends and utilizing the most modern technologies available in order to ensure success for our clients. Our healthcare marketing agency is built to help you attract more patients through Google Ads as well as search engine optimization.
Agency level analytics and insight
At Harris & Ward, we understand that it’s not enough to just create great campaigns – it’s essential that you measure their performance. That’s why we provide comprehensive analytics insights into your campaigns so you can see exactly how they’re performing and where improvements need to be made. Our agency-level analytics give you a bird’s eye view of all your marketing efforts so you can make informed decisions about what is working best. Choosing the right healthcare marketing agency is a crucial first step in healthcare success.
Experts at driving new patient phone calls and visits
We have the expertise to build campaigns that drive measurable success in patient acquisition. Our team of experienced marketing professionals will help you create targeted campaigns that generate more qualified leads. We have a proven track record of driving phone calls and visits from targeted audiences for top healthcare companies and brands. With our full marketing expertise here, you can be confident that your campaigns are reaching the right people, with the right message, at exactly the right time.
Healthcare marketing benchmarks
We provide our clients with up-to-date market research and benchmarks for their healthcare marketing and social media campaigns so they can measure their performance against industry norms. Our experts are knowledgeable about best practices across all channels of healthcare marketing companies and will help you set realistic goals while keeping an eye on how your competition is faring. We also monitor changing trends in healthcare marketing so we can advise our clients accordingly and ensure they stay ahead of their competitors.
Knowledge of health systems and brand strategy
Our team has a deep understanding of the professional healthcare marketing agency industry and the systems that power it. Media practices rely on strong healthcare marketing agencies through paid advertising, reputation management, and seo. We use this deep industry knowledge, to help our clients strategically position their brands in the marketplace. Through careful planning, market research, and analysis, we’ll help you create a marketing plan that puts your healthcare brand in front of the right audience and drives measurable results. With our expertise, you can be sure your message will resonate with the right people and deliver meaningful ROI.
Overall, Harris & Ward is an experienced healthcare marketing agency dedicated to helping our clients reach their medical marketing goals through comprehensive services ranging from concept to completion. Our certified professionals have a thorough understanding of the latest technologies and trends in medical marketing so they can create creative campaigns tailored specifically to your needs.
Contact us today to find out more about how we can help you grow your practice through a comprehensive healthcare marketing strategy and strategic healthcare consulting plan.
Premier healthcare marketing agencies
We are here for you every step of the way
At Harris & Ward, we are committed to helping our healthcare clients succeed. Our team of digital healthcare marketing experts are dedicated to providing excellent service and delivering results for healthcare clients that exceed expectations. We understand the unique needs of healthcare professionals and strive for excellence so that our customers can keep seeing the safe return on their investments. Contact us today to see how we can help.
Our mission is simple
to help our clients grow. We understand the importance of creating strong digital foundations and executing powerful, social media marketing campaigns that produce measurable results. With Harris & Ward, you can trust that your marketing efforts and creative, social media marketing campaigns will be handled by experienced professionals dedicated to helping your business succeed in an ever-changing digital environment. Contact us today and let us show you how we can help drive success for your business.
We look forward to hearing from you!
Contact us today and let’s get started on building a successful digital marketing strategy together that will take your healthcare business to the next level. We are excited to partner with you in this journey to healthcare success, and our team is here to provide you with the best possible solutions for all of your healthcare marketing needs. Let’s work together to make sure your practice succeeds!
We invite you to explore Harris & Ward
The leading healthcare marketing agency that provides cutting-edge display advertising and search engine optimization solutions designed specifically for the healthcare industry. Our team has the experience, marketing expertise, and resources needed to help grow your online presence so that more patients find you and trust your practice. Contact us today to get started!
The team at Harris & Ward is passionate about helping our clients succeed in the digital world.
We understand a healthcare organization faces unique challenges and have specific needs when it comes to marketing their services through online and mobile marketing and social media. That’s why we tailor our services to meet those individual needs and strive for excellence in all of our endeavors. Our comprehensive suite of digital marketing and social media, services and solutions is designed to help our clients reach their goals with maximum efficiency, effectiveness, and ROI. We are committed to providing personalized service and expert guidance every step of the way so that our clients can achieve the best possible results from their video marketing and social media management campaigns.
We believe that your search engine optimization and healthcare marketing success starts with understanding each client’s individual goals and developing a strategy that meets those needs. We specialize in creating targeted search engine optimization and healthcare marketing campaigns designed to drive new patient phone calls and visits and make sure that your practice stands out from the competition. Our team leverages data-driven insights to track, measure, and optimize our clients’ campaigns for maximum impact. With Harris & Ward as your partner, you can trust that your search engine optimization and digital marketing efforts will be handled by experienced professionals dedicated to helping you succeed in an ever-changing digital environment. Contact us today and let us show you how we can help you grow your business!
We look forward to hearing from you and working together to create a comprehensive content marketing and strategy tailored specifically to your needs. Contact us today to find out more about how we can help you grow your healthcare practice. Let’s get started on building a successful digital strategy and innovative content marketing and approaches that will take your healthcare business to the next level! We are excited to partner with you in this journey and our team is here to provide you with the best possible solutions for all of your healthcare marketing, strategy and needs.
Why Harris & Ward is the Ideal Healthcare Marketing Agency
When it comes to promoting healthcare brands, a reliable healthcare marketing agency and digital marketing agency can make all the difference. Harris & Ward is the ideal healthcare marketing and advertising agency, providing comprehensive services to healthcare brands looking to make their mark in the digital world. As a healthcare digital marketing agency, we understand the unique challenges faced by healthcare brands in reaching their target audience, and we have the skills and expertise to help them achieve their goals.
Unlike many other healthcare marketing agencies, Harris & Ward is not just an average healthcare marketing agency. We are a full-service creative and healthcare marketing agency, with a deep understanding of the healthcare industry. Our team of experienced marketers, designers, and developers work together to create custom solutions that meet the unique needs of each of our clients. We specialize in all aspects of digital marketing, including SEO, PPC, and social media marketing, email marketing, and more.
At Harris & Ward, we understand that healthcare companies and brands need to be seen as trustworthy and reliable. That’s why we work hard to create campaigns that not only drive traffic and conversions but also build brand loyalty, recognition and reputation for healthcare companies and businesses. We focus our creative campaigns on creating a consistent brand message across all channels, so that our healthcare clients’ target audience sees them as the authority in their industry.
Overall, Harris & Ward is the ideal healthcare digital marketing agency and creative agency, for healthcare brands looking to take their healthcare marketing to the next level of healthcare success. With our extensive experience and expertise in healthcare digital and content marketing, we can help healthcare brands build their reputation, increase their visibility, and grow their business.
Looking to partner with leading healthcare marketing agencies? Let us show you why our creative agency is right for you! Get started today.
Online optimization gives every business a better chance to succeed.
If you own a dental practice, you might not have considered how your online presence affects the way your business runs. After all, you offer a service that’s absolutely fundamental to living in our part of the world.
However, it’s still cutthroat out there and other practices are always competing to get patients in their doors. That’s why you need to do your best to show those potential customers that you exist and that your practice is the best choice. Local SEO services will help you do this.
Today we’re going to talk about the different ways that SEO services, typically associated with other companies, can help your dental practice bring in more patients. At the end of the day, you are operating a business and you need customers to stay alive. Let’s dig in.
The Benefits of SEO for Dental Practices
Using organic SEO will simply bring more awareness to the existence of your dental practice. Sure, you could run a perfectly successful one based on word of mouth and reputation, but you wouldn’t be giving yourself the best chance to succeed.
But how many dental practices have the time of day to focus on digital marketing? Chances are, you won’t have a marketing professional on your staff and you’d be remiss to do it yourself or have one of your office workers give it a shot.
Hiring an SEO service takes away the agonizing work of optimizing your website yourself. Here’s what you can expect from one of these valuable services.
1. Focus on Local SEO
Search engine optimization as we knew it was primarily focused on keywords and website performance to determine which sites were appropriate to display on a SERP for a given search term. Now, with local SEO, it’s taken a step or two farther.
Local SEO appeals to searches with local intent. So, if you’re someone looking for a dental practice in Fort Worth; when you type in your search terms, Google will take into account your location and display only practices near you.
As a business that operates in a static location, local SEO has to be the main focus.
2. Your Website Structure
The structure and speed of your website are some of the more important facets in appealing to Google’s algorithms. A slow and poorly laid out site is going to fall in the search rankings.
It should be easy for customers to navigate your website and find what they’re looking for within a few clicks. Categories and subcategories featuring relevant information are a must. For a dental practice, the site should be simple with only a few landing pages (about me, contact, testimonials, blog, etc.).
When you fill your landing pages with large images and unnecessary widgets, you’ll slow them down considerably. 40% of people will abandon a website if a landing page takes longer than 3 seconds to load.
3. Google My Business
Filling out your Google My Business card will improve your local search standings. If you fill out all of your pertinent information, namely the business details, your address, and contact information, then all of that will appear on Google and in maps.
More and more local searches are being conducted through map applications, so appearing on them will increase your chances of being found by your potential customers.
4. Consistent Citations
Filling out your NAP (name, address, phone number) on multiple listing sites will improve your visibility as well, but only if you fill out identical information on every platform. Inconsistent citations, which includes any online press about your practice, will lead to confusion for your customers and Google will burn you for it.
When we say consistent, we mean it. If you write “7th Street” on one listing and “Seventh St.” on another, that’s considered inconsistent. Every minute detail has to be the same.
5. Mobile Search
52% of global internet traffic is through mobile devices. If your website isn’t optimized for mobile search and mobile viewing, then you’re letting a big piece of the market pass you by. Any SEO service will be aware of this fact and advise you to build a mobile-friendly site.
6. Customer Reviews
Your dental practice should take customer reviews very seriously for obvious reasons, but also acknowledge that reviews have a big effect on your SEO. A practice that has thousands of great reviews published through various listings sites is going to rank higher than one with a few hundred good reviews.
Always encourage your customers to leave you a rating and review on the listings site of their choice. You should also promote your best ones on social media and through a testimonials page on your site.
7. Blogging
Content creation is a huge part of SEO. You can use your blog to give your audience interesting and informative articles on all things dentistry, but also to toss in relevant keywords and phrases to appeal to search.
Offering up dental guides and how-tos will establish you as an authority in your field. Don’t overstuff your posts with keywords; the information and writing should always come first. A good blog can allow your practice to transcend your local area and give you clicks from all over.
8. Social Media
You may not like it, but people’s awareness of you is heavily predicated on your social media presence. People use Facebook, Instagram, and Twitter to find almost everything these days, including their new dentist.
Simply being on these platforms won’t do it though. Formulating a content and posting strategy with your digital marketing service will get you more followers and create more awareness around your brand. When you’ve got a great social media presence, your Google rankings will increase.
Let Us Help You with Your Business SEO Services
Great business SEO services will take all of these methods into account and help you make the most out of your online presence. Just because you’re a dentist doesn’t’ mean that you can’t bolster your business online like everyone else.
At Harris & Ward, our motto is all about helping you connect with your audience, no matter the field you’re in. Visit our page today to look at the different service that we offer and choose the one that’s right for you and the future of your dental practice.
If you found this article helpful, come back and check out our blog for more on SEO and digital marketing.
Search Engine Optimization Services to Grow Your Dental Practice.
Online optimization gives every business a better chance to succeed.
If you own a dental practice, you might not have considered how your online presence affects the way your business runs. After all, you offer a service that’s absolutely fundamental to living in our part of the world.
However, it’s still cutthroat out there and other practices are always competing to get patients in their doors. That’s why you need to do your best to show those potential customers that you exist and that your practice is the best choice. At the end of the day, you are operating a business and you need customers to stay alive. Business SEO services will help you do this.
The Benefits of SEO for Orthodontists and Dentists
Using organic SEO will simply bring more awareness to the existence of your dental practice. Sure, you could run a perfectly successful one based on word of mouth and reputation, but you wouldn’t be giving yourself the best chance to succeed.
But how many dental practices have the time of day to focus on digital marketing? Chances are, you won’t have a marketing professional on your staff and you’d be remiss to do it yourself or have one of your office workers give it a shot.
Hiring an SEO expert takes away the agonizing work of optimizing your website yourself. Here’s what you can expect from these valuable services.
1. Focus on Local Search
Search engine optimization as we knew it was primarily focused on keywords and website performance to determine which sites were appropriate to display on a SERP for a given search term. Now, with local SEO for Orthodontists and Dentists, it’s taken a step or two farther.
Local SEO appeals to searches with local intent. So, if you’re someone looking for a dental practice in Fort Worth; when you type in your search terms, Google will take into account your location and display practices nearest you.
As a business that operates in a static location, local SEO has to be a main focus.
2. Your Website Structure
The structure and speed of your website are some of the more important facets in appealing to Google’s algorithms. A slow and poorly laid out site is going to fall in the search rankings.
It should be easy for customers to navigate your website and find what they’re looking for within a few clicks. Categories and subcategories featuring relevant information are a must. For a dental practice, the site should be simple with only a few landing pages (about me, contact, testimonials, blog, etc.).
When you fill your landing pages with large images and unnecessary widgets, you’ll slow them down considerably. 40% of people will abandon a website if a landing page takes longer than 3 seconds to load.
3. Google My Business
Filling out your Google My Business card will improve your local search standings. If you fill out all of your pertinent information, namely the business details, your address, and contact information, then all of that will appear on Google and in maps.
More and more local searches are being conducted through map applications, so appearing on them will increase your chances of being found by your potential customers.
4. Consistent Citations
Filling out your NAP (name, address, phone number) on multiple listing sites will improve your visibility as well, but only if you fill out identical information on every platform. Inconsistent citations, which includes any online press about your practice, will lead to confusion for your customers and Google will burn you for it.
When we say consistent, we mean it. If you write “7th Street” on one listing and “Seventh St.” on another, that’s considered inconsistent. Every minute detail has to be the same. To that end, we are proud to offer automatic citation submission services to our SEO clients . Utilizing the power of Yext, we will do the heavy lifting of listing management for you so you can focus on doing what you enjoy most—caring for your patients!
5. Mobile Search 52% of global internet traffic is through mobile devices. If your website isn’t optimized for mobile search and mobile viewing, then you’re letting a big piece of the market pass you by. Any SEO service will be aware of this fact and advise you to build a mobile-friendly site.
6. Customer Reviews
Your dental practice should take customer reviews very seriously for obvious reasons, but also acknowledge that reviews have a big effect on your SEO. A practice that has thousands of great reviews published through various listings sites is going to rank higher than one with a few hundred good reviews.
Always encourage your customers to leave you a rating and review on the listings site of their choice. You should also promote your best ones on social media and through a testimonials page on your site.
7. Blogging
Content creation on your dental practice website is a huge part of SEO. You can use your blog to give your audience interesting and informative articles on all things dentistry, but also to toss in relevant keywords and phrases to appeal to search. Link building for dentists provides a boost in domain authority.
Offering up dental guides and how-tos will establish you as an authority in your field. Don’t overstuff your posts with keywords; the information and writing should always come first. A good blog can allow your practice to transcend your local area and give you clicks from all over.
8. Social Media
You may not like it, but people’s awareness of you is heavily predicated on your social media presence. People use Facebook, Instagram, and Twitter to find almost everything these days, including their new dentist.
Simply being on these platforms won’t do it though. Formulating a content and posting strategy with your digital marketing campaign will get you more followers and create more awareness around your brand. When you’ve got a great social media presence, your Google rankings will increase.
DENTAL SEO IS THE WAY TO GO
Being a dentist doesn’t mean that you can’t bolster your business online like everyone else. Great business SEO services will take all of these methods into account and help you make the most out of your online presence.
With a defined SEO strategy and well-executed implementation, you can see an increase in your search rankings, an increase of organic traffic to your site, and ultimately begin growing your practice and revenue. We specialize in SEO for Orthodontists and Dentists.
LET US HELP YOU WITH YOUR BUSINESS SEO SERVICES
At Harris & Ward, our motto is all about helping you connect with your audience, no matter the field you’re in. Visit our page today to look at the different services that we offer and choose the one that’s right for you and the future of your dental practice.
For more dental marketing ideas, check out our blog.
In a survey on online health searches that the Pew Research Center conducted, 72% of internet users said they looked for health information online in the last year. Of those respondents, the vast majority started at a search engine like Google.
This group represents a massive pool of potential clients. But to capture any of them, you need to show up in those search results.
Proper search engine optimization, or SEO for dentists, can help. There’s no mystery in how Google creates these results. It’s a science. With a few small tweaks, you can reap the benefits of a better ranking.
Dentist SEO Starts With Link Building
Search engines build their results pages based on two factors: relevance and importance. Relevance is simple: it is the degree to which your content matches a user’s search terms and the intent of their search. Being relevant is the first step to showing up.
Importance is more complicated. Search engines determine how important a site is in the same way academics determine how important someone’s research is: through citations. But online, citations are links, so search engines rely on link analysis.
Link analysis can get complicated quickly, but for the purposes of dental SEO, you can boil it down to one key strategy: get authoritative or important sites to link to your site.
The more prestigious the site that links to you (that is, the more incoming links that site has), the more that link will help your SEO ranking. All links (with one exception to come) will help your SEO, but these links give you the biggest boost.
How and where those links are implemented also matters. Ideally, you want the anchor text (the blue text that makes up the hyperlink) for links to your site to include your most important keywords. Also, the links should be in relevant content and on a relevant site.
The one exception to the more links are better rule is link farming, or paying people to create fake links to your site. The suspicion of link farming is one of the fastest ways to get your site demoted in Google rankings. But link trading, or publishing a link on your site so someone will publish one on theirs, is fine. What does dentist seo success look like? It’s a combination of link building, content creation, and user experience. Finding a digital marketing agency that specializes in seo for dentists can help.
So, how do you get people to link to your site?
Publish Great Content
Search engines make their money, and a lot of it, by bringing in more users. They have an incentive to deliver content that people want to read. That means you have an incentive to provide them with the best content.
The most important part of your SEO strategy should be to think about what a human user would want, instead of trying to game the search engine. If you create good content, users will seek you out on their own, and other sites will link to your content.
In other words, the best way to get ranked by Google or other search engines is to create content that is rankworthy.
That kind of content will also help with your user interaction measures. When they rank pages, search engines look at how users behave once they find a page.
Do users hit the back button and pick another result?
How much time do users spend on the site?
How many other pages on the site do they visit?
One of these important measures is the bounce rate or the percentage of users who only visit one page on a site before leaving. Creating compelling content will lower your bounce rate. Local content, for instance, can help draw users.
Users will also visit more spots on your site if you create internal links between your pages. These internal links also have another key benefit.
Make Your Site Crawler-Friendly
Search engines build their database of websites by crawling the web using automated spiders. These spiders start with seed sets of high-quality sites and then follow the links out from there to discover other pages.
If these crawlers can’t find your pages, the search engines cannot include you. If you want to remove all doubt, you can always submit pages to Google manually. But there are ways you can structure your site that should make that unnecessary.
One thing you want to do is create a flat site to minimize link depth. Link depth is how many clicks it takes to get from the homepage to a given page on the site. Both crawlers and human users assume pages close to the homepage are more important.
Cross-links between your content can also help the crawlers. Once they find one of your pages, these cross-links will lead them to the rest.
Also, crawlers have trouble reading images. That is why you always want to include an alt attribute for all of your images. Otherwise, the crawlers will ignore any of your relevant pictures.
Think Carefully About Your Domain
Your website domain sends a signal to your potential customers. There are certain tips you want to follow to pick the best one possible:
Make it unique: never pick one that is just a plural, misspelled, or hyphenated version of another one
Choose only .com domains
Make it easy to type and remember
Avoid hyphens and numbers
For search engine rankings, you want to avoid subdomains as much as possible. Search engines will treat these as separate sites, so you will be competing with yourself for link authority and rankings.
Instead of subdomains, use subdirectories instead. Then, your single domain will build link authority instead of splitting it between subdomains.
Proper Keyword Placement
Search engines have gotten sophisticated enough that keyword stuffing won’t work anymore. In fact, keyword stuffing can indicate to search engines that your pages are low-quality, which will hurt your rankings.
Instead of forcing in as many keywords as possible, you’re better off writing naturally and using synonyms where appropriate. Again, think about what a human user would want.
Still, keywords are important to show that your content is relevant to a user’s question. As such, it’s important to include your most relevant keywords in a few key places:
Include keywords in the body content as well but, as we mentioned, write naturally rather than trying to shoehorn in more keywords.
Grow Your Business Traffic
No matter how small an area you are targeting, there are too many other dentists online for you to leave things to chance. The right SEO for dentists can bring in more business with only a few small changes to your present site. If you don’t grab those results, your competition will.
If you’re ready to maximize your traffic, online and off, browse some of our marketing services. The other posts on our blog can offer more tips to enhance your marketing.
About 70% of all online activity begins with a search engine. Unfortunately, most people (75% of search engine users) never check the second page. Without a strong search engine optimization (SEO) strategy, you might not reach clients online.
In order to develop a strong med spa SEO strategy for your business, you first need to learn how to do keyword research. Choosing the right keywords will ensure your med spa business appears in front of ideal clients online. Then, you can start booking more appointments to boost your ROI.
Not sure how to find the best SEO keywords for your med spa’s content strategy? Read on for the tips you need for beautiful SEO today!
Research Your Target Audience
Google looks for content that aligns with the search engine user’s needs. In order to create content your clients want, you need to understand who they are first. Before you can learn how to do keyword research, you first need to gather audience research.
For example, what beauty or health problems are your med spa clients currently facing? How can your services satisfy those pain points?
Understanding their needs, problems, and expectations can help you create high-quality, personalized content. Personalization can help you better appeal to your target audience. Otherwise, you might struggle to connect with consumers through your SEO and content marketing strategies.
In fact, generic content is now considered a turn-off. About 52% of consumers will switch brands if a company fails to personalize communications. Another 74% get annoyed when web content fails to meet their interests.
If you want to attract new clients to your med spa business, you need to understand who your clients are. Consider their:
Age
Gender
Location
Marital status
Household income
Buying behaviors
Interests
Hobbies
Pain points
Education
Career
Your clients will likely fall into multiple demographics and psychographics. Consider creating distinct buyer personas as you research your target audience. Creating personas will help you create personalized content for each group.
It will also ensure you find the best SEO keywords based on each group’s distinct needs.
For example, a 21-year-old college student likely has different needs than a 50-year-old man. These two consumers will likely consider different med spa services, too.
Understand the Search Intent
Understanding who your clients are can also help you better understand their search intent. Search intent indicates what the consumer expects to find during an online search. Usually, search intent is:
Navigational
Commercial
Transactional
Informational
Understanding the user’s intent will help you better understand the keywords they use during a search.
For example, perhaps the consumer wants to learn about your services. Maybe they need answers to their beauty questions. About 8% of all search queries are phrased as questions.
Answering the consumer’s questions can prove you’re able to provide them with the experience and expertise they need. It could also help you rank for featured snippets and voice searches. Featured snippets appear at the top of search engine result pages (SERPs).
Ranking at the top of SERPs can help you experience the benefits of SEO like generating:
Brand awareness and recognition
Website traffic
Brand credibility and authority
Brand trust and loyalty
Leads and sales
A higher ROI
In fact, over 40% of all voice searches come from a featured snippet. About 75% of these search results rank in the top three for a query. Meanwhile, nearly 50% of consumers use voice for general searches.
If your content doesn’t match the user’s search intent, it won’t appear for that search. If a consumer does visit your site and finds the content doesn’t meet their needs, they’ll leave. Your bounce rate will rise, which can hurt your search engine rankings.
Check Out the Competition
You can also find med spa SEO keywords by checking out your competitors. Review their blogs and consider what keywords they’re targeting for each post.
Think about the topics they’re covering and the types of content (blogs, videos, infographics, etc.) they’re creating.
Choose Your Topics
Select three main topics that suit your med spa business or niche. Then, consider what subtopics you can cover within each one.
For example, your med spa might specialize in skin rejuvenation, injectables, and vein treatment.
Under skin rejuvenation, you might focus on chemical peels, skin tightening, and sunspot correction.
Choosing topics and subtopics can help you organize your SEO research as you move forward.
Select Long-Tail Keywords
Once you know what topics you want to cover, you can start finding the best SEO keywords for each category. You can use tools like:
SEMRush
Answer the Public
Moz
Keyword Planner
Google Trends
When gathering keywords, look for long-tail keywords (which feature four or more words). Focusing on long-tail keywords can help you better understand the user’s search intent. One-word keywords, on the other hand, are broader.
For example, keywords like “skin” or “beauty” won’t help you determine the user’s search intent. The user might want content about:
Skincare products
Beauty magazines
Foods for beautiful skin
You likely won’t want to appear for these searches. Instead, focus on longer phrases that are relevant to your med spa business.
Choose Secondary Keywords
As you begin selecting primary keywords, consider adding secondary keywords to your list as well. Using the same keyword within a post too often could lead to keyword stuffing. Google might penalize your site as a result.
Instead, look for related keywords (synonyms or related terms) that are relevant to the primary keyword and topic.
Understand Keyword Placement
Once you’ve learned how to do keyword research, you’ll need to learn how to add the primary keyword to your content.
First, let the keyword inform the post. Don’t write a post, then add the keyword in after the fact. Otherwise, the keyword might sound awkward within the context.
Instead, add the primary keyword naturally as you write. It should appear in the:
URL
Page title
Opening and closing paragraphs
Body text
SEO title
SEO meta description
An H1 header
Image file name
Image alt text
If you need help gathering the best SEO keyword for your med spa business, consider working with an experienced agency. They can help you gather research, write content, and optimize your posts.
Keying In: Gather Keyword Research for Your Med Spa SEO Today
If you want to experience the benefits of SEO, you first need to learn how to do keyword research. Use these tips to gather the med spa SEO keywords you need. Then, start writing with your target audience in mind.
Give your med spa business a boost with these tips today.
With 199,486 dentists working in the dentistry field as of 2018, being competitive to attract more clients is a crucial responsibility of your dental practice. The average retirement age of dentists is increasing, which means more of your competition is sticking around longer.
1. Having a Weak Website
You need a dental website that looks visually pleasing and is functional. If the visuals are outdated, poor quality, or unappealing, potential clients may click away before they get past the first page. Making the website pretty only gets you so far if visitors can’t find the information they’re looking for.
A well-functioning website is one with easy navigation where patients can clearly find the info they want immediately. It also loads quickly and is secure.
Updating your website regularly also helps. If you haven’t changed anything in years, potential clients may wonder if your practice is reliable and current on other things, like dental techniques.
2. Not Understanding Your Target Audience
Who are your typical dental clients? Your marketing strategy should change depending on your target audience, whether you’re a pediatric dentist, orthodontist, or general dental practitioner. If you cater to low-income families, your marketing will look different than a cosmetic dentist targeting wealthier clients.
Fully understanding your target audience helps with your branding, which is the image you create through your graphics, wording, and all other portrayals of your business. Including your branding in your marketing to fit your audience makes it more effective. Your clients respond better to marketing when it appeals to them or addresses their pain points.
3. Missing Out on Social Media
Social media connects you with current and potential patients in ways you can’t achieve with a website alone. You interact directly with the people who follow your page, which builds a relationship that makes your dental practice different than the competition.
You can also use social media channels to have your loyal patients spread the word about your dental practice. Seeing engaged followers, likes on your post, and shares of what you post builds a positive image of your dental practice.
Social media also allows for stronger industry relationships and cross-promotional opportunities. If you specialize in pediatric dentistry, you might share information or a post made by a local orthodontist. Building those relationships and sharing referrals can help grow both businesses.
Trying to use all social media platforms takes too much effort and often isn’t effective. Choose social media platforms that match your target audience best to maximize your time. Master one or two platforms to avoid spreading yourself too thin.
4. Ignoring Local Search Potential
Your online presence is only effective if people can find you. Search engine optimization helps people find you through searches. SEO incorporates complex factors, including keyword usage, formatting, and quality of your content.
As a service provider, you want to attract local traffic. Massive web traffic doesn’t help grow your business if visitors aren’t local and won’t use your dental services.
Including local keywords and clearly incorporating contact information into your website helps Google figure out where you’re located. This allows you to show up when people search for local dentists.
5. Failing to Adapt Your Strategies
Dental marketing strategies change frequently. If you stick with the same dental and orthodontic marketing strategies, you’ll get left behind.
Incorporating several different marketing strategies helps broaden your appeal. Content marketing, such as blog with helpful dental information, can draw in more web traffic. Email marketing lets you communicate directly to current patients and prospects.
You don’t have to use every possible strategy, but being open to new options can make your marketing more effective. Working with a marketing company that specializes in helping dental practices can help you stay on top of the latest marketing techniques.
6. Not Managing Your Online Reputation
Word of mouth is changing from telling your neighbor about your experiences to blasting your opinions all over the internet. One unhappy patient can drag your dental practice’s online reputation through the mud. But online reviews also help SEO, which makes your dental practice easier to find.
Your online reputation can affect a potential patient’s decision on using your practice. Statistics show that 90% of people go online to look for reviews on businesses. Online reviews hold as much credibility as personal recommendations for 84% of consumers.
One or two negative reviews may not hurt your reputation too much, but be aware of repeated complaints and negative feedback. Monitoring your online reputation can alert you to issues you need to address in your practice.
Increasing the number of positive reviews you have can help overshadow one or two rogue negative reviewers. Providing the best customer service increases the chances of positive reviews. Don’t be afraid to ask satisfied patients to leave positive reviews for your practice.
If you decide to address negative reviews, keep in mind HIPAA regulations and patient privacy. You can’t reveal any personal information or anything related to the care received. You can post a general response acknowledging the situation, but word it carefully and avoid an emotional response or an escalated argument with the unhappy reviewer.
7. Ignoring Data
Trying all the latest trends in dental marketing doesn’t help your business if you don’t analyze its effectiveness. Not every strategy works the same for every dental practice. Simply using various strategies doesn’t mean you’re implementing them effectively.
Google Analytics helps you see your web traffic to see if your marketing campaigns are working. Looking at the sources of traffic and which pages on your site visitors use can help you focus on the most effective practices and improve those that aren’t as effective.
Effective Dental Marketing
Effective marketing makes your practice more visible with potential clients. When done well, it establishes you as a local expert in the dental field.
But simple marketing mistakes can turn away potential clients or make your practice difficult for prospects to find. Since your area of expertise is dentistry, you may not even realize you’re making common mistakes.
Improve your Digital Marketing Strategy Today
Strong dental marketing keeps your practice competitive and helps you attract new patients. Plan a well-rounded marketing strategy to reach prospects via different avenues. If you’re ready to improve your dental marketing, explore our services for more details of what we offer.
Drive Leads with Paid Search
Digital advertising, such as PPC, can be an excellent way to help your business stand out in a crowded marketplace. Contact us today to discuss how PPC can help small businesses like yours!
