Your Guide to Marketing for Chiropractors
Did you know there are more than 70,000 chiropractors in the United States? With so many out there, you’re up against a lot of competition.
Luckily for you though, there are tried and true marketing strategies that you can use to get the word out about your practice.
Keep reading for 5 marketing ideas for chiropractors that will help you rise above the pack:
Offer a New Patient Special
Many people are on the fence when it comes to chiropractic visits. They’ve heard about the benefits, but they’re busy or concerned about the cost.
In this situation, the key is to get them into your office. Once they’re there and receive services, they’ll be much more likely to come back.
The trick is getting them there in the first place. To make this happen, consider offering a new patient special.
There are lots of different offers you could provide, including:
- A free consultation
- A discounted adjustment
- A free x-ray
- A discounted package of multiple services
Basically, the idea is to offer something valuable either for free or at a discounted rate.
There are lots of ways you could market this offer. One of the most effective methods is social media ads.
Consider using Facebook or Instagram ads to find interested customers. On these platforms, there are lots of targeting options, helping you identify a more interested audience.
Then, once people come into your office and have a positive experience, you can invite them to schedule a follow-up service. This can provide a great ROI on your marketing dollars and grow your overall bottom line.
Think about Reputation Management
Online reviews are both extremely popular and influential. In fact, 93% of people say that online reviews impact their purchase decisions.
The truth is that they’re important in every industry, but even more so in the medical field. People want to know that they can trust you.
So in order to grow your practice, you need to monitor your online profiles. See what people are saying about you and do whatever you can to increase your number of positive reviews.
Start by checking out your profiles on Facebook, Google, and Yelp. These are the three biggest review sites and where you should focus your reputation management efforts.
Also make an effort to respond to every review, whether positive or negative. When you do this, it shows potential clients that you care about your customers and that you’re willing to engage with them if they have an issue.
Another tip? Ask your satisfied clients to leave positive reviews while they’re in your office. This way, you can continue improving your online reputation.
Utilize Social Media
While it may be surprising, it’s true–social media is important for chiropractors.
You can use it to attract new clients and to nurture relationships with current customers. The first step is to create interesting content for your profiles.
Provide information about your doctors and other staff. Share the reason you entered the industry and what you’re most passionate about. Offer behind the scenes information that’s both valuable and engaging.
Then, when people are searching for a chiropractor, they can come across your profile, and it’s that much easier for them to learn about your business.
The truth is that it can be hard to come up with content for your social channels, but it’s important that you’re consistent. So take some time each month to create a posting calendar that you can use. That way, you’ll be prepared with content you can post for the rest of the month.
Offer Frequency Discounts
You’ve attracted new clients and got them in the door. Now, how can you get them to keep coming back?
One of the best marketing ideas for chiropractors is to offer a frequency discount or membership. The idea here is that you can incentivize people into coming back after you get them in for that first visit. There are a couple different ways to make this happen.
First, you could offer a package deal on a certain number of treatments. For example, you could provide a 15% discount when someone purchases 5 visits at once.
You could also provide a membership or loyalty program where after a certain number of visits, the next one is free.
Engage in Content Marketing
Last but not least, consider utilizing content marketing. Previously, we talked about paying for Facebook ads to attract new customers.
But this isn’t the only way to make it happen. You can also do it organically, not having to spend money on advertisements.
How? One great strategy is content marketing.
You can create and publish relevant and engaging content that appears in search results. Then, when someone’s looking for a chiropractor in your area and they perform a Google search, they’ll find your website.
Once they’re on your site, they’ll read your article, get to know your practice, and likely come away with a good impression of you.
Hopefully after browsing for a bit they’ll be more likely to schedule an appointment and become a customer.
Marketing Ideas for Chiropractors: Final Thoughts
Now that you’ve read all about these marketing ideas for chiropractors, what’s next? It’s time to create a strategy for your specific firm.
That’s where our team comes in. We have years of experience helping companies acquire new customers and to nurture their current customer relationships.
Have questions or want to learn more? Contact our team today. We’re here to help.