Dental PPC Guide to New Patients
Do you have the right digital marketing plan in place? A system that drives new patient phone calls and increased search volume. Every dental practice needs the right tailored plan. Let’s explore dental ppc advertising.
PPC advertising differs from SEO in that it is much quicker to see results from. While SEO can take several months to show any measurable results, PPC can be set up almost immediately to bring visitors to a site.
This guide is for you if you’re looking to learn about PPC for Dentists and how to get started on a successful campaign. We’ll introduce you to the basics of PPC and its benefits, so you can make the most of this marketing tool.
Google Ads for Dentists
Dental PPC advertising is an affordable solution that could bring you more attention online. You’re only charged for the advertisement when someone clicks on it, so it’s uniquely affordable.
PPC ads can help your dental office market your services by reaching more prospective patients online. Here are the top 6 reasons PPC advertising can help:
- Increased visibility – PPC advertising is the quickest way to appear at the top of search engine results pages. Paid ads will place your website at the top of the results almost immediately, rather than waiting weeks for organic ranking.
- Beat the competition – Reaching the top of the search engine results can be difficult, especially if your website is new. Paying for top placement with PPC ads can give you exposure above your competitors.
- Targeted website traffic – Studies show that only 5% of searchers click paid advertisements, but that 5% is also much more motivated to enlist services than the average Internet user. If you’re running ads for a term searched at least 400 times per month, this highly interested 5% could equate to at least 20 new patients each month.
- Control over spending – When running PPC ads, you set your maximum daily budget, so you never spend more than you want. You can also stop the ads immediately if you determine they aren’t as lucrative as you hoped.
- Keyword management – When creating an advertising campaign, you can select which keywords you want to target. This makes onsite optimization easier and allows you to control which terms you want to be known for.
- Trackable success – PPC ads have a clear ROI, unlike traditional SEO. With SEO, you have to wait for search engines to index your site, and even then tracking results can be difficult. With PPC, your entire campaign is tracked, so you can see exactly how it impacts your web traffic and marketing efforts.
Dental PPC Pros & Cons
There are pros and cons to every method. Before you make any decisions you should know them.
Immediate Visibility – PPC ads offer immediate visibility when you choose your keywords well. They appear on the top and next to organic results, on the first page of search results, so your audience can see them without having to scroll down. Organic SEO can take up to months to generate traffic to your site, while PPC ads can offer fast results for timely offers.
Qualified Target Audience – PPC ads give you the ability to target specific individuals who are interested in finding a dentist or getting a dental procedure within a certain location. With PPC, you can geo-target your ad based on a certain radius, which is important if you’re pulling in patients from several towns. It is very hard to optimize your website for a town other than the one your practice is located in, so PPC is a great solution to capitalize on business from surrounding towns.
Budget Conscious –PPC ads allow you to target potential customers interested in dental services near you. Geo-targeting lets you show ads to people within a certain radius of your practice, making it easier to attract patients from several nearby towns.
PPC ads can be expensive if you don’t know what you’re doing. Smart Insights recently did a study that found PPC conversion rates averaged around 3%. If you pay for 100 clicks at $50 per click, you could end up spending $5000 with only a 3% conversion rate.
Campaign Management – It’s not enough to just make a PPC ad and hope for the best – someone needs to manage them effectively in order to see results. This means testing keywords, messaging and target preferences, and being able to quickly analyze and adjust the ads for maximum impact.
Lack of Conversions – Ad clicks don’t necessarily mean conversions. Someone clicking your ad may not necessarily result in a call to your practice. Having great ad copy that drives searchers to a landing page on your website is extremely important. Qualified internet marketing companies will review and create landing pages when developing your PPC marketing strategy, which is a key factor in making a successful PPC campaign.
Internet users have become accustomed to seeing ads in various forms, such as banner ads, remarketing messages, and PPC placement in search results. Therefore, it is important to carefully select keywords, messaging, and testing in order to grab your audience’s attention. Each internet marketing channel works in conjunction with the others, so it can be difficult to find the right combination of channels and messages if you are busy running your own practice.
Interested in learning more? Harris & Ward is a leading dental ppc agency. Let’s talk!