About 70% of all online activity begins with a search engine. Unfortunately, most people (75% of search engine users) never check the second page. Without a strong search engine optimization (SEO) strategy, you might not reach clients online.
In order to develop a strong med spa SEO strategy for your business, you first need to learn how to do keyword research. Choosing the right keywords will ensure your med spa business appears in front of ideal clients online. Then, you can start booking more appointments to boost your ROI.
Not sure how to find the best SEO keywords for your med spa’s content strategy? Read on for the tips you need for beautiful SEO today!
Research Your Target Audience
Google looks for content that aligns with the search engine user’s needs. In order to create content your clients want, you need to understand who they are first. Before you can learn how to do keyword research, you first need to gather audience research.
For example, what beauty or health problems are your med spa clients currently facing? How can your services satisfy those pain points?
Understanding their needs, problems, and expectations can help you create high-quality, personalized content. Personalization can help you better appeal to your target audience. Otherwise, you might struggle to connect with consumers through your SEO and content marketing strategies.
In fact, generic content is now considered a turn-off. About 52% of consumers will switch brands if a company fails to personalize communications. Another 74% get annoyed when web content fails to meet their interests.
If you want to attract new clients to your med spa business, you need to understand who your clients are. Consider their:
- Age
- Gender
- Location
- Marital status
- Household income
- Buying behaviors
- Interests
- Hobbies
- Pain points
- Education
- Career
Your clients will likely fall into multiple demographics and psychographics. Consider creating distinct buyer personas as you research your target audience. Creating personas will help you create personalized content for each group.
It will also ensure you find the best SEO keywords based on each group’s distinct needs.
For example, a 21-year-old college student likely has different needs than a 50-year-old man. These two consumers will likely consider different med spa services, too.
Understand the Search Intent
Understanding who your clients are can also help you better understand their search intent. Search intent indicates what the consumer expects to find during an online search. Usually, search intent is:
- Navigational
- Commercial
- Transactional
- Informational
Understanding the user’s intent will help you better understand the keywords they use during a search.
For example, perhaps the consumer wants to learn about your services. Maybe they need answers to their beauty questions. About 8% of all search queries are phrased as questions.
Answering the consumer’s questions can prove you’re able to provide them with the experience and expertise they need. It could also help you rank for featured snippets and voice searches. Featured snippets appear at the top of search engine result pages (SERPs).
Ranking at the top of SERPs can help you experience the benefits of SEO like generating:
- Brand awareness and recognition
- Website traffic
- Brand credibility and authority
- Brand trust and loyalty
- Leads and sales
- A higher ROI
In fact, over 40% of all voice searches come from a featured snippet. About 75% of these search results rank in the top three for a query. Meanwhile, nearly 50% of consumers use voice for general searches.
If your content doesn’t match the user’s search intent, it won’t appear for that search. If a consumer does visit your site and finds the content doesn’t meet their needs, they’ll leave. Your bounce rate will rise, which can hurt your search engine rankings.
Check Out the Competition
You can also find med spa SEO keywords by checking out your competitors. Review their blogs and consider what keywords they’re targeting for each post.
Think about the topics they’re covering and the types of content (blogs, videos, infographics, etc.) they’re creating.
Choose Your Topics
Select three main topics that suit your med spa business or niche. Then, consider what subtopics you can cover within each one.
For example, your med spa might specialize in skin rejuvenation, injectables, and vein treatment.
Under skin rejuvenation, you might focus on chemical peels, skin tightening, and sunspot correction.
Choosing topics and subtopics can help you organize your SEO research as you move forward.
Select Long-Tail Keywords
Once you know what topics you want to cover, you can start finding the best SEO keywords for each category. You can use tools like:
- SEMRush
- Answer the Public
- Moz
- Keyword Planner
- Google Trends
When gathering keywords, look for long-tail keywords (which feature four or more words). Focusing on long-tail keywords can help you better understand the user’s search intent. One-word keywords, on the other hand, are broader.
For example, keywords like “skin” or “beauty” won’t help you determine the user’s search intent. The user might want content about:
- Skincare products
- Beauty magazines
- Foods for beautiful skin
You likely won’t want to appear for these searches. Instead, focus on longer phrases that are relevant to your med spa business.
Choose Secondary Keywords
As you begin selecting primary keywords, consider adding secondary keywords to your list as well. Using the same keyword within a post too often could lead to keyword stuffing. Google might penalize your site as a result.
Instead, look for related keywords (synonyms or related terms) that are relevant to the primary keyword and topic.
Understand Keyword Placement
Once you’ve learned how to do keyword research, you’ll need to learn how to add the primary keyword to your content.
First, let the keyword inform the post. Don’t write a post, then add the keyword in after the fact. Otherwise, the keyword might sound awkward within the context.
Instead, add the primary keyword naturally as you write. It should appear in the:
- URL
- Page title
- Opening and closing paragraphs
- Body text
- SEO title
- SEO meta description
- An H1 header
- Image file name
- Image alt text
If you need help gathering the best SEO keyword for your med spa business, consider working with an experienced agency. They can help you gather research, write content, and optimize your posts.
Keying In: Gather Keyword Research for Your Med Spa SEO Today
If you want to experience the benefits of SEO, you first need to learn how to do keyword research. Use these tips to gather the med spa SEO keywords you need. Then, start writing with your target audience in mind.
Give your med spa business a boost with these tips today.
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