The Benefits of SEO for Your Dental Practice

by | Sep 2, 2022

The Benefits of SEO for Your Dental Practice

What if I told you that you could drive up to a 14% conversion rate for your dental practice with SEO? No business should overlook the benefits of SEO because it’s the holy grail of online marketing. Search engine optimization is all about attracting visitors actively searching for dental services, making it absolutely necessary.

Most dentists are rarely interested in the tech aspect of promoting and marketing their business. They’re well aware they must have a business website and a social media presence. However, when you delve deeper and mention SEO, their eyes just about glaze over. What they fail to realize is that SEO should be the backbone of their dental marketing strategy.

If you’re a dentist looking for the best strategy to expand your reach and grow your business, then read on to find out the benefits of SEO.

Dental SEO Will Drive Organic Traffic to Your Website

The most significant benefit of SEO is that it drives organic traffic to your website. Organic traffic is the traffic that comes from visitors who search for your services on search engines. When patients search for dental services on search engines such as Google, they already know what they want and are actively looking for leads or information.

When your website is optimized, these patients will have an easier time finding you on search results. With the help of SEO, you can rank on the first page of Google for specific keywords geared towards your services. When patients search for these keywords, there will be a higher chance of clicking on your website result.

This makes SEO one of the best ways to engage in inbound marketing. SEO will help you market your business to a specific target audience and demographic. You’ll be receiving high-quality traffic from patients who are most likely to engage you and visit your dental facility.

It’ll Help You Stay Ahead of Your Competition

Your dental office could be the best in your area, and your competitors could still do better than you. This will be the case if you underestimate the power of SEO while your competitors don’t. With such advancements in technology, you need to understand that over 80% of consumers research a business online before visiting.

This means that your patient will do thorough research on your business before coming for dental services. If they search for dentist offices in your area and find your competitors on SERPs, then you can be sure they will use their services and not yours. However, if your website is optimized, these patients will also find you on SERPs, increasing your chances of beating your competitors.

You’ll give your patients a chance to realize that you are the best dentist in your area. You’ll be able to provide them with your contact information, as well as social proof of why they should choose you. However, without SEO, your competitors will outrank you, get a better online reputation, and win so much more business.

You’ll Offer a Better User Experience

There is so much more to dental SEO than bringing in organic traffic. An optimized website enhances your user experience and brings you higher engagement rates. You see, there are so many factors that play into SEO.

Implementing all these factors will ultimately help you provide a great user experience. Some of these factors include incredibly good content, high website speed, backlinks, and much more. What you need to understand is that Google has very intelligent algorithms.

They help determine whether websites offer a good user experience. They determine whether you’re offering relevant and informative content. Of course, the websites with a better user experience will rank higher on search engine result pages.

With a well-thought-out dental SEO strategy, all these factors will be in place. Google will consider your website worthy of a higher ranking. The best part is that your patients will appreciate a positive user experience.

Once they find useful content and realize that your website is easy to navigate, they are likely to be return visitors. There’s also a higher chance that they’ll take you for a professional in your field and give your dental facility a try.

You’ll Experience the Benefits of Local SEO

Local SEO is absolutely fundamental to the success of any small to medium dental practice. It focuses on optimizing your online presence for users located in your practice area. Local SEO mostly focuses on specific regions, cities, and towns and will help you establish a great reputation in your locality.

Get this, almost 50% of all Google searches are seeking local information. Even better, over 70% of consumers searching for local businesses end up visiting businesses within five miles. Do you know how much this could be a game-changer for your dental clinic?

One of the benefits of SEO, or local SEO for that matter, is that it’ll help local customers actively searching for dental services find you. You’ll have more qualified traffic, a higher conversion rate, and possible loyal customers should you deliver impeccable dental services.

SEO Is Cheaper Compared to Paid Advertising

It’s a given that SEO will cost you some kind of investment, but not even a fraction of what paid advertising costs. One of the major benefits of SEO is that it’s a long-term strategy that will keep on bringing more and more patients. With a solid SEO strategy, your website could rank on the first page of Google for months, if not years.

This ultimately translates to substantial savings, more traffic, more leads, and higher ROI. It may take a while before you can get significant SEO results, but once they start trickling in, the results will be well worth the effort.

You’ll Build Trust and Credibility

With SEO, you will be providing your patients with a high-quality website, a great user experience, and relevant content. All these will boost your credibility as an industry authority and submit your reputation as a trustworthy dentist.

When you offer value to your patients, they’ll, in turn, look at you as an industry leader. They’ll give you the consumer trust that’ll propel your business to greater heights. Satisfied patients will recommend your business. With online reviews being so important, trust and credibility should not be overlooked.

Top Benefits of SEO: Why Your Dental Practice Needs SEO

All this may sound complicated, and for the most part, it is, but the benefits of SEO far outweigh the complications. Besides, even if you have no idea where to start, our professional SEO experts will be more than willing to take the reigns.

If you feel that it’s about time you scale your dental practice, then you need SEO. For the ultimate SEO services, please give us a call today. We’ll go through a consultation, define the best SEO strategy for your dental practice, and deliver beyond your expectations.

Todd Boak

Todd Boak

Helped form Harris & Ward in 2013. Todd oversees the marketing and advertising functions of the business. From internal marketing efforts to the success of our clients. His expertise lies in strategic marketing, SEO, and digital advertising.