by HW@dmin | May 26, 2022 | Dental Marketing, Search Engine Optimization
Healthcare marketing is a nuanced and competitive space. We’re currently at the crossroads of escalated consolidation and private practice stabilization. As Digital Marketers, this puts us in a challenging place because dentists are choosing to join a corporate entity (DSO) or claim their local territory by same-store growth, expansion, or partnering with other practices. To patients, however, this may all look the same to them. Choosing the best dental marketing company is a important first step.
Should I be doing SEO or PPC?
The short answer is both. It’s important to know where to start though. Prioritizing your local presence starts with a high powered SEO (Search Engine Optimization) plan. Marketing budgets aren’t endless so we at Harris & Ward believe in building a strong foundation and that seo for dentists is a top priority. Once your dental website is optimized for user experience (UX) and personalized to your business, your marketing strategy should focus on Google’s organic ranking factors and local seo. Below, we’ve compiled some interesting data related to SEO and PPC from wonderful, credible, third party sources.
ORGANIC SEARCH STATISTICS
- Google processes approximately 70,000 search queries every second.
- 53% of website traffic comes from organic search.
- Almost a third of consumers search for local businesses on a daily basis.
- Over 99% of all searchers click on one of the links in the first SERP.
- Organic search drives over ten times more website traffic than organic social media.
- The first result on a Google SERP has a 28.5% click-through rate. By the time you get to the 10th result, the CTR has fallen to 2.5%.
- 95.88% of Google searches are four words or more.
- Google owns 96% of all mobile searches and 92% of all desktop searches.
PAID SEARCH STATISTICS
- 27% of website traffic comes from paid search.
- In 2020, Google’s ad revenue amounted to $146.92 billion US dollars.
- Advertising accounts for about 81% of Google’s total revenue.
- Advertisers are predicted to spend $99.22 billion on search annually by 2024.
- People encounter approximately 6,000 to 10,000 ads every day, on average.
- The Google Display Network reaches over 90% of internet users.
- Google Ads display network consists of over 650,000 apps.
Section sources:
Average cost per click for search ads by industry
Average cost per click (CPC) is a simple measure of how much an advertiser is paying each time a user clicks one of their ads. Many factors, including your industry and the competition level of the keywords you’re bidding on, can affect your CPC. You can learn how cost per click is determined in Google Ads specifically with this infographic.
Search Advertising Benchmarks
Average Cost Per Click 
The average cost-per-click for a search ads in 2022 is in the range of $2 to $4. As has been the pattern in years past, industries with the highest average cost per click include Attorneys & Legal Services, Dentists & Dental Services, and Home & Home Improvement at $6-8 per click. This is not surprising as click-through rates for these industries tend to run lower than others, which can drive up CPCs. These are competitive industries with higher marketing costs and longer decision cycles, but also a higher value placed on each individual conversion, since these services tend to be more expensive.
Average click-through rate for search ads by industry
Average click-through rate or CTR is an indicator of how relevant your ads are to the audience they’re reaching. Simply put, CTR is the ratio of ad clicks to ad impressions. A CTR of 1% means that 1 out of every 100 people who see your ad click it.
Section sources:
What Does This Data Mean in the Dental Industry?
SUMMARY
- Dentists & Dental Services as a category has positives and negatives
- Second highest Cost-Per-Click (CPC) – $7.10
- Third lowest Click-Thru-Rate (CTR) – 5.03%
- Third highest Conversion Rate – 13.33%
- Google Ads for dentists is costly but effective
- Organic Search offers the most trusted search results
- 52.5% of all search comes from the first three organic ranking spots.
- Find the right Dental Marketing Agency.
Why Should You Take Our Word?
Here is an Orthodontic SEO Case Study
You can see what happened with this client’s orthodontics SEO after they decided to enroll in our Competitive SEO Plan. They came to us after spending five years with a company they met at American Association of Orthodontists (AAO) annual conference where they touted themselves as the best marketing dental practice company around. Small growth was being made but once we nailed down a specific, comprehensive SEO campaign run by an industry leading dental seo company, their traffic spiked from 25 to 165 visitors per month. 
Our team optimized their on-page SEO, web copy, and content, and we were excited to learn that their ranking keywords went from 50 to 595. These new ranking keywords were a big factor in boosting the client’s overall web traffic. 
And finally, after the many guest posts we created and published for the client, we increased their links from 10 to 37. That’s a 270% jump in backlinks! Check out the chart below: 
This Orthodontist has grown their dental practice by engaging in the 80:20 rule. Heavy emphasis on the search engine results page (SERP). Recognizing that page one of Google, including Google Maps should be the foundation of their marketing plan. They then supplement a structured set of target keywords through Google Ads. Google My Business (GMB), now known as Google Business Profile, is a crucial search engine optimization seo factor. People looking for “Teeth Whitening” or “Orthodontist Near Me” often get served listings from these profiles in the Map Pack of Google’s first page. It’s important to use all of Google’s tools to ensure you have the best chance to outrank your competition.
Takeaway
Individual SEO products can earn you more traffic or links, but in the long term, you need a comprehensive dental SEO strategy to jumpstart your site and maintain your gains. We work with dental offices across the country ensuring they have the top search engine results. Many of them had experienced some periods of mild growth before our fully managed SEO marketing program sent their metrics through the roof! Our experienced dental seo experts can take a look under your hood and find out exactly what your site needs to beat the competition. Would you like to learn more about H&W or how we can help your site? Book a call with an SEO expert and we can have a conversation about your goals.
by HW@dmin | May 11, 2022 | Search Engine Optimization
About 70% of all online activity begins with a search engine. Unfortunately, most people (75% of search engine users) never check the second page. Without a strong search engine optimization (SEO) strategy, you might not reach clients online.
In order to develop a strong med spa SEO strategy for your business, you first need to learn how to do keyword research. Choosing the right keywords will ensure your med spa business appears in front of ideal clients online. Then, you can start booking more appointments to boost your ROI.
Not sure how to find the best SEO keywords for your med spa’s content strategy? Read on for the tips you need for beautiful SEO today!
Research Your Target Audience
Google looks for content that aligns with the search engine user’s needs. In order to create content your clients want, you need to understand who they are first. Before you can learn how to do keyword research, you first need to gather audience research.
For example, what beauty or health problems are your med spa clients currently facing? How can your services satisfy those pain points?
Understanding their needs, problems, and expectations can help you create high-quality, personalized content. Personalization can help you better appeal to your target audience. Otherwise, you might struggle to connect with consumers through your SEO and content marketing strategies.
In fact, generic content is now considered a turn-off. About 52% of consumers will switch brands if a company fails to personalize communications. Another 74% get annoyed when web content fails to meet their interests.
If you want to attract new clients to your med spa business, you need to understand who your clients are. Consider their:
- Age
- Gender
- Location
- Marital status
- Household income
- Buying behaviors
- Interests
- Hobbies
- Pain points
- Education
- Career
Your clients will likely fall into multiple demographics and psychographics. Consider creating distinct buyer personas as you research your target audience. Creating personas will help you create personalized content for each group.
It will also ensure you find the best SEO keywords based on each group’s distinct needs.
For example, a 21-year-old college student likely has different needs than a 50-year-old man. These two consumers will likely consider different med spa services, too.
Understand the Search Intent
Understanding who your clients are can also help you better understand their search intent. Search intent indicates what the consumer expects to find during an online search. Usually, search intent is:
- Navigational
- Commercial
- Transactional
- Informational
Understanding the user’s intent will help you better understand the keywords they use during a search.
For example, perhaps the consumer wants to learn about your services. Maybe they need answers to their beauty questions. About 8% of all search queries are phrased as questions.
Answering the consumer’s questions can prove you’re able to provide them with the experience and expertise they need. It could also help you rank for featured snippets and voice searches. Featured snippets appear at the top of search engine result pages (SERPs).
Ranking at the top of SERPs can help you experience the benefits of SEO like generating:
- Brand awareness and recognition
- Website traffic
- Brand credibility and authority
- Brand trust and loyalty
- Leads and sales
- A higher ROI
In fact, over 40% of all voice searches come from a featured snippet. About 75% of these search results rank in the top three for a query. Meanwhile, nearly 50% of consumers use voice for general searches.
If your content doesn’t match the user’s search intent, it won’t appear for that search. If a consumer does visit your site and finds the content doesn’t meet their needs, they’ll leave. Your bounce rate will rise, which can hurt your search engine rankings.
Check Out the Competition
You can also find med spa SEO keywords by checking out your competitors. Review their blogs and consider what keywords they’re targeting for each post.
Think about the topics they’re covering and the types of content (blogs, videos, infographics, etc.) they’re creating.
Choose Your Topics
Select three main topics that suit your med spa business or niche. Then, consider what subtopics you can cover within each one.
For example, your med spa might specialize in skin rejuvenation, injectables, and vein treatment.
Under skin rejuvenation, you might focus on chemical peels, skin tightening, and sunspot correction.
Choosing topics and subtopics can help you organize your SEO research as you move forward.
Select Long-Tail Keywords
Once you know what topics you want to cover, you can start finding the best SEO keywords for each category. You can use tools like:
- SEMRush
- Answer the Public
- Moz
- Keyword Planner
- Google Trends
When gathering keywords, look for long-tail keywords (which feature four or more words). Focusing on long-tail keywords can help you better understand the user’s search intent. One-word keywords, on the other hand, are broader.
For example, keywords like “skin” or “beauty” won’t help you determine the user’s search intent. The user might want content about:
- Skincare products
- Beauty magazines
- Foods for beautiful skin
You likely won’t want to appear for these searches. Instead, focus on longer phrases that are relevant to your med spa business.
Choose Secondary Keywords
As you begin selecting primary keywords, consider adding secondary keywords to your list as well. Using the same keyword within a post too often could lead to keyword stuffing. Google might penalize your site as a result.
Instead, look for related keywords (synonyms or related terms) that are relevant to the primary keyword and topic.
Understand Keyword Placement
Once you’ve learned how to do keyword research, you’ll need to learn how to add the primary keyword to your content.
First, let the keyword inform the post. Don’t write a post, then add the keyword in after the fact. Otherwise, the keyword might sound awkward within the context.
Instead, add the primary keyword naturally as you write. It should appear in the:
- URL
- Page title
- Opening and closing paragraphs
- Body text
- SEO title
- SEO meta description
- An H1 header
- Image file name
- Image alt text
If you need help gathering the best SEO keyword for your med spa business, consider working with an experienced agency. They can help you gather research, write content, and optimize your posts.
Keying In: Gather Keyword Research for Your Med Spa SEO Today
If you want to experience the benefits of SEO, you first need to learn how to do keyword research. Use these tips to gather the med spa SEO keywords you need. Then, start writing with your target audience in mind.
Give your med spa business a boost with these tips today.
Need help? Get ready to grow your business!
Contact us to get started.
by HW@dmin | Mar 3, 2022 | Social Media, Dental Marketing, Search Engine Optimization
Marketing Mistakes to Avoid
With 199,486 dentists working in the dentistry field as of 2018, being competitive to attract more clients is a crucial responsibility of your dental practice. The average retirement age of dentists is increasing, which means more of your competition is sticking around longer.
1. Having a Weak Website
You need a dental website that looks visually pleasing and is functional. If the visuals are outdated, poor quality, or unappealing, potential clients may click away before they get past the first page. Making the website pretty only gets you so far if visitors can’t find the information they’re looking for.
A well-functioning website is one with easy navigation where patients can clearly find the info they want immediately. It also loads quickly and is secure.
Updating your website regularly also helps. If you haven’t changed anything in years, potential clients may wonder if your practice is reliable and current on other things, like dental techniques.
2. Not Understanding Your Target Audience
Who are your typical dental clients? Your marketing strategy should change depending on your target audience, whether you’re a pediatric dentist, orthodontist, or general dental practitioner. If you cater to low-income families, your marketing will look different than a cosmetic dentist targeting wealthier clients.
Fully understanding your target audience helps with your branding, which is the image you create through your graphics, wording, and all other portrayals of your business. Including your branding in your marketing to fit your audience makes it more effective. Your clients respond better to marketing when it appeals to them or addresses their pain points.
3. Missing Out on Social Media
Social media connects you with current and potential patients in ways you can’t achieve with a website alone. You interact directly with the people who follow your page, which builds a relationship that makes your dental practice different than the competition.
You can also use social media channels to have your loyal patients spread the word about your dental practice. Seeing engaged followers, likes on your post, and shares of what you post builds a positive image of your dental practice.
Social media also allows for stronger industry relationships and cross-promotional opportunities. If you specialize in pediatric dentistry, you might share information or a post made by a local orthodontist. Building those relationships and sharing referrals can help grow both businesses.
Trying to use all social media platforms takes too much effort and often isn’t effective. Choose social media platforms that match your target audience best to maximize your time. Master one or two platforms to avoid spreading yourself too thin.
4. Ignoring Local Search Potential
Your online presence is only effective if people can find you. Search engine optimization helps people find you through searches. SEO incorporates complex factors, including keyword usage, formatting, and quality of your content.
As a service provider, you want to attract local traffic. Massive web traffic doesn’t help grow your business if visitors aren’t local and won’t use your dental services.
Including local keywords and clearly incorporating contact information into your website helps Google figure out where you’re located. This allows you to show up when people search for local dentists.
5. Failing to Adapt Your Strategies
Dental marketing strategies change frequently. If you stick with the same dental and orthodontic marketing strategies, you’ll get left behind.
Incorporating several different marketing strategies helps broaden your appeal. Content marketing, such as blog with helpful dental information, can draw in more web traffic. Email marketing lets you communicate directly to current patients and prospects.
You don’t have to use every possible strategy, but being open to new options can make your marketing more effective. Working with a marketing company that specializes in helping dental practices can help you stay on top of the latest marketing techniques.
6. Not Managing Your Online Reputation
Word of mouth is changing from telling your neighbor about your experiences to blasting your opinions all over the internet. One unhappy patient can drag your dental practice’s online reputation through the mud. But online reviews also help SEO, which makes your dental practice easier to find.
Your online reputation can affect a potential patient’s decision on using your practice. Statistics show that 90% of people go online to look for reviews on businesses. Online reviews hold as much credibility as personal recommendations for 84% of consumers.
One or two negative reviews may not hurt your reputation too much, but be aware of repeated complaints and negative feedback. Monitoring your online reputation can alert you to issues you need to address in your practice.
Increasing the number of positive reviews you have can help overshadow one or two rogue negative reviewers. Providing the best customer service increases the chances of positive reviews. Don’t be afraid to ask satisfied patients to leave positive reviews for your practice.
If you decide to address negative reviews, keep in mind HIPAA regulations and patient privacy. You can’t reveal any personal information or anything related to the care received. You can post a general response acknowledging the situation, but word it carefully and avoid an emotional response or an escalated argument with the unhappy reviewer.
7. Ignoring Data
Trying all the latest trends in dental marketing doesn’t help your business if you don’t analyze its effectiveness. Not every strategy works the same for every dental practice. Simply using various strategies doesn’t mean you’re implementing them effectively.
Google Analytics helps you see your web traffic to see if your marketing campaigns are working. Looking at the sources of traffic and which pages on your site visitors use can help you focus on the most effective practices and improve those that aren’t as effective.
Effective Dental Marketing
Effective marketing makes your practice more visible with potential clients. When done well, it establishes you as a local expert in the dental field.
But simple marketing mistakes can turn away potential clients or make your practice difficult for prospects to find. Since your area of expertise is dentistry, you may not even realize you’re making common mistakes.
Improve your Digital Marketing Strategy Today
Strong dental marketing keeps your practice competitive and helps you attract new patients. Plan a well-rounded marketing strategy to reach prospects via different avenues. If you’re ready to improve your dental marketing, explore our services for more details of what we offer.
Drive Leads with Paid Search
Digital advertising, such as PPC, can be an excellent way to help your business stand out in a crowded marketplace. Contact us today to discuss how PPC can help small businesses like yours!
by HW@dmin | Jan 19, 2022 | Search Engine Optimization
The Best SEO for Medical Spas
SEO can provide your med spa with a steady stream of customers. SEO strategies put you in front of customers who are actively looking for your services.
Medical spas can also use paid advertising and social media. However, an SEO strategy adds the icing to the cake.
SEO marketing puts medical spas in front of search engine users. People may find your med spa by searching on Google. They may look for nearby medical spas and see yours.
Many medical spas optimize their websites and content to rank higher. Google only has a few spots on their first page. How can your medical spa rank above the others?
We work with several medical spas and can help yours rise above the competition. We’ll share some SEO marketing best practices to boost your medical spa’s visibility.
Make Your Website User-Friendly
Google continuously works to optimize the user experience. Low-performing websites get removed from the first page.
A user-friendly website gets you on Google’s good side. User-friendly websites contain clear navigation and calls to action.
Load time influences your website’s user-friendliness. Users will not wait for a website to load for 10 seconds. People want quick access to web pages.
You can use a website loading speed test to see your current status. Strive for a load time under five seconds.
Shorter load times don’t only help with search engines. They also increase retention. People will spend more time on your site.
Search engines also look at your website’s mobile experience. Some medical spas only focus on the desktop version of their sites.
A friendly desktop setup will get derailed by a poorly designed mobile site. Many people use their smartphones to browse the web. Search engines don’t want to show poorly optimized pages on mobile devices.
Produce Content with the Right Keywords
Creating content helps you rank on search engines. People can type phrases and find your blog posts.
Blog posts also help promote your services. You can invite readers to schedule an appointment at the end of your blog posts.
You can also explain why patients should get specific procedures. Answering common questions will make customers feel more confident about your services.
Your content can also clear up objections. Business owners should determine common pain points and objections. Addressing these concerns in your content will warm up prospects.
Content boosts sales and visibility. However, you must use the right keywords for your content. Failing to conduct keyword research will significantly limit your content’s reach.
You can use a resource like SEMrush to conduct your research. This tool provides vital data about keyword volume, competition, trends, and CPC numbers.
Free SEO tools such as Yoast, Google Trends, and UberSuggest also help with research.
Once you find keywords, start incorporating them into your content. Sprinkle the keywords into your content while avoiding keyword stuffing.
You can create articles around individual keywords. Writing more blog posts lets you spread your efforts instead of relying on a single piece.
Use Meta Titles and Descriptions
The Google algorithm isn’t as smart as business owners think. An algorithm won’t know what your blog post or page covers.
You must inform the algorithm about your blog post’s topic. Meta titles and descriptions achieve this goal.
Search engines will look at your meta titles and descriptions for guidance. These features tell Google what your site covers.
You can use a meta title and description for each blog post. If you do not provide a custom meta title, Google will look at your title header.
Without a custom description, Google will review your blog post’s first 155-160 characters. These initial characters may not include the keyword. Your initial 155-160 characters may not draw potential visitors.
Custom meta titles and descriptions do a better job of drawing visitors to your site.
Build Backlinks to Outrank Other Medical Spas
Google heavily weighs backlinks when ranking websites. When another website links to yours, it’s a backlink. These links indicate trust and authority.
Over a decade ago, companies would buy backlinks in bulk. However, Google shut down this strategy and penalized companies with spammy backlinks.
This practice kept out bad actors. However, many people misinterpreted this event as the death of backlinks.
Backlinks remain a vital way to gain traction, but only if you get them naturally. Writing guest posts is a common strategy to get backlinks. You can write for other sites and include a link to your med spa in the byline.
Capitalize on Local SEO
Most medical spas don’t want international traffic. They can only provide services on-site. These medical spas need a local SEO strategy to get new customers.
Your med spa must have a Google My Business account. This account lets your company rank for local search terms.
You should mention all of your locations on your website. This information will help prospects find the best location to receive your services. You may even want to create a page on your website for each location.
Get Professional Help for Your SEO
Medical spas around the world compete for a few spots on Google’s first page. Med spas in your area compete to get a share of the local market.
Enhancing your website’s SEO will increase your reach and lead to new customers. However, SEO can get complicated. Even if you know what you’re doing, it takes time to implement and see results.
Small businesses use our SEO services to reach customers and expand revenue. Get in touch with us today to see how we can improve your SEO results.
by HW@dmin | May 11, 2021 | Search Engine Optimization
Google confirms Core Web Vitals are becoming ranking signals for search results.
Google is now postponing the Google Page Experience Update. Google announced it is changing it from launching in May to sometime between mid-June and the end of August. Some minor items are launching now, some are rolling out in mid-June and the rest will take through the end of August to completely rollout. Here is what is changing and some great articles to learn more.
BIGGEST TAKEAWAY? Focus on your Core Vitals first.
The ‘page experience’ signal combines Core Web Vitals with the following signals:
- Mobile-friendliness
- Safe-browsing
- HTTPS-security
- Intrusive interstitial guidelines
Schedule a call with our Marketing Director
Want to read more? Take a deep dive into articles from our friends at Search Engine Journal and Search Engine Round Table. Still have questions? Click the link above to schedule 15 minutes with our Marketing Director about Search Engine Optimization.
by HW@dmin | Feb 12, 2021 | Search Engine Optimization
Studies show that less than 1 percent of Google searchers click on sites beyond the first page of results. That means you need to get listed on that first page if you want to get any new patients from web searches.
Search engine optimization (SEO) will help you get your website ranked in the top results. Let’s look at how you can use SEO techniques to drive more patients to your practice.
It’s All About Keywords
The foundation of all SEO work is keywords. Those are the words and phrases that someone looking for a chiropractor would likely type into the Google search box.
Terms like “chiropractor near me” or “chiropractor in city name” are logical searches for someone looking for a local chiropractor. On the other hand, a search like “what does a chiropractor do” probably isn’t someone looking for your services.
You can use tools like Ahrefs and the Google Keyword Planner to develop a list of keywords to target. Once you have those, work them into the content on your website to help it rank higher.
Focus on Local SEO First
Your chiropractic practice likely serves local clients for the most part. If that’s the case, it doesn’t matter how you rank for someone searching for a chiropractor in another part of the country.
Focusing on local SEO will help you reach the people who are close to you and most likely to become patients.
There are several important steps to optimize your website for local searches, including:
- Complete your Google My Business profile
- Use a consistent NAP (name, address, and phone number) everywhere on your site and other pages like Facebook and Twitter
- Create a separate page on your site for each service you offer
- Get reviews from your existing clients
The local search results in Google show a map with your location, review ratings, and other details right in the listing so it’s important to make sure it’s all available to Google.
Your Website’s Performance Is Critical
How quickly your website loads is important for a couple of reasons. First, studies show that people will click away from your site within a few seconds if it doesn’t load immediately (known as a bounce).
A slow website means you’ll lose a lot of potential patients before you even have a chance to connect with them.
Second, a high bounce rate will negatively affect your search rankings in Google. If someone clicks on your site in the results and almost immediately clicks back to try another one, Google can see this happen. If it happens often, it tells Google your site isn’t a good solution for searchers and it will stop showing it in the top results.
Make sure you use a high-performance web hosting service. It might mean paying a bit more but it’s worth the cost if it helps you get more patients.
Build Backlinks to Your Website
Another fundamental component of chiropractic website SEO is what’s known as backlinks. These are links from other sites pointing to yours.
The original PageRank algorithm that was the basis for Google’s search engine used backlinks as the primary way of determining a website’s value. The idea was that links pointing to a web page were like votes — more links meant the page must be more valuable.
Google’s algorithm has evolved to consider far more than just links but they’re still an important part of the calculation. Getting links from local websites like Chambers of Commerce, community pages, and other businesses will help your site rank higher.
Use Social Media
Social networks like Facebook and Twitter are a great way to connect directly with your current and potential patients. You can use these websites to answer questions, share your knowledge, and drive traffic to your website.
Google doesn’t give links from those sites as much credit as links from other places but they are still backlinks. And having more people commenting and sharing on your posts there helps create “buzz” which Google does take into account in its ranking algorithm.
Create a Content Marketing Strategy
Content marketing is one of the most effective long-term SEO strategies. This is the process of sharing information, both on your website and through other channels like social media and other blogs.
Content is usually text-based, such as blog posts or articles written for other websites, but it also includes things like YouTube videos, Instagram and Snapchat posts, and podcasts or other audio.
There are lots of ways to come up with ideas for things to create content about, such as:
- Answer common questions from your patients
- Write about health-related topics in the news
- Weigh in on local news or events
If you publish new content on a consistent schedule, it helps “train” Google to check your site more often. Fresh, valuable content is another factor that Google considers in its algorithm.
Track Your Results
Once you start optimizing your website for better rankings, you’ll start to see your traffic increase. But unless you’re tracking the results, it’s hard to know exactly what’s working and what isn’t.
Use a tool like Google Analytics to track the visitors coming to your website. It provides details like:
- Where visitors are coming from
- What pages they visit once they land on your site
- Which pages have the highest and lowest bounce rates
When you change something on your website, give it enough time to gather some data and then compare the results with the numbers before the change. This type of A/B testing will tell you what’s working and what isn’t so you don’t have to guess.
Where to Get Help With Your SEO Strategy
Healthcare SEO isn’t a complicated process but it does take some time to implement. And Google is constantly tweaking its algorithm so you need to stay on top of the latest changes if you want to keep your rankings.
If you’d rather focus on your practice and leave the SEO work to experts, Harris and Ward is here to help. We offer a range of SEO services to help improve your search engine rankings and bring more patients into your practice.
Get in touch with us today to find out how we can help your practice grow.
Recent Comments