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SEO for Chiropractors: Drive More Organic Leads

Chiropractic SEO will boost your search engine rankings on Google with our exclusive Chiropractor SEO strategy. Get the new patients and customers needed to build a thriving community practice.

Why is Chiropractor SEO Important?

SEO (Search Engine Optimization) is a tool that drives the majority of traffic to your website. It helps you create a user-friendly website, provides engaging content, and encourages search engines to rank your site highly. SEO is made up of various strategies, such as using high-quality keywords, ongoing review management, local discovery, and fresh content. Contact us to set up a complimentary site analysis where we will evaluate your current SEO and identify ways in which we can improve. We can go over your practice’s goals and show you how we can help you achieve them.

SEO Services We Offer

Harris and Ward can implement various white-hat SEO techniques to help you achieve increased authority and visibility. These digital marketing techniques combine to provide a full suite of collaborative SEO avenues that translate into more organic search leads. We incorporate both on and off-page optimization efforts to build the best position possible. 

Authority Link Building

Our SEO services include a comprehensive backlinking strategy to boost your site traffic and site authority in the eyes of Google. We’ll secure high-quality, natural, in-content links to your site to get more traffic to your site and boost your rankings. We’ll also create in-content, contextual links on blogging platforms to build a base of authority for your site.


Keyword Research

Our team will pinpoint the best-performing keywords for your search area and implement them into your site’s content. We can sprinkle in keywords naturally, avoiding “keyword stuffing” that does more harm than good. 


Content Writing

We have content specialists that can create SEO-friendly content that hits both keyword metrics and provides value for customers.

Search engines prefer sites with fresh content that makes sense and provides insight into you and your business. From blog writing to on-page web copy,  we provide a consistent flow of content, which helps you rank higher as an authoritative source.

Results Tracking with Google Search Console

By setting up a Google Search Console account for your chiropractic office, we can track all performance results in one convenient location to assess how the SEO strategy is working and make any necessary adjustments. 

What Does Chiropractor SEO Consist Of?

If you are looking for effective chiropractor SEO services to help grow your organic rankings we’re here to help. Harris and Ward is a digital marketing agency that can help your site become a reputable source in organic search and get you ranking above your competition. Let us help you get in front of your client base, and lead your chiropractor clinic to success.

Our SEO services include:

Keyword Research & Optimization

Link Building


Content Writing for SEO


Transparent Reporting

What Sets Harris & Ward Apart

It can be difficult to figure out chiropractic SEO yourself if you don’t have any experience in the area. We have a proven track record of managing successful SEO campaigns for our healthcare clients.  We’ll make it easy to understand what’s working with transparent reporting and open communication about the health of your campaign.  

Using a strategy specific to your business needs, our goal is to attract organic traffic to your practice’s websites, increasing your patient base and your revenue. Organic traffic is the most trusted source of website growth.

Contact our office today to learn more about our chiropractic SEO solutions.

Contact Us To Get Started 

Take your chiropractic office’s SEO performance to the next level with Harris and Ward. We are standing by ready to conduct a complimentary SEO analysis and show you how our strategies can increase conversion and retention rates. We look forward to helping your practice grow!

Work with the Best SEO Agency for Chiropractors

Harris and Ward is the top choice for SEO services. Contact our office today to schedule a consultation and get connected with one of our team members!

The Two Major Components of SEO

The first component of SEO is on page optimization. On page optimization means that your website has been built in a way that it clearly shows Google, and other search engines, what you are trying to talk about. The majority of websites today fail this test.

Here’s an example: Let’s say that you created a page about back pain on your website, and you want your page to show up when people in your city search for back pain. In order for this to happen a number of things have to be in place.

The Second Component of SEO

The second major component of SEO is off page optimization. Off page optimization means that you are getting votes from other websites online. So how do you get a vote?

At some point you’ve been on a website and clicked a link that took you off that site to another website. A link like that is called a backlink, and having high quality backlinks pointing to your website will have an impact on the rank of your website and your internal pages.

There are many different places that you can get back-links from. Having your website listed in certain directories online will help you to get some backlinks, and websites like YouTube, Facebook, and Twitter also allow you to build links to pages in your site.

Some links are more powerful than others, and some are safer than others. If Google sees that you are building links to your site from low quality neighborhoods they can filter your website out of the search results. Today it’s very important to make sure your back-link profile is high quality.


Every website contains metadata on each page. This metadata is like a summary of what your page is about. Google and other search engines use this metadata to help them quickly decide if your page should be considered to rank when a search is entered online.

Let’s say that you live in the city of Chicago, IL. Your back pain page meta data needs to contain the words “Chicago” and “Back Pain”. Back pain alone will have you competing against the entire world, when you really only want to rank in the city of Chicago.

Meta data consists of Title Tags, Descriptions, and Keywords. A well designed website will have clear meta information on each and every page that fits the content of that page.


Page Content

In addition to having the correct meta information you also have to have page content that matches it. The words you write in your content need to be congruent with the title of the page, as well as the description, and keywords. If everything flows together you have a great chance of reaching the top of the results.

Page Length

The page length also plays a factor in your ability to rank for certain search terms. You should ideally have pages that are longer than 400 words, but I would say the longer the better. Write high quality content that contains lots of content that should include pictures as well as videos and other interesting features.

How to Build The Perfect Chiropractic SEO Strategy?

Your digital chiropractic marketing strategy is more important than ever. Why? when you look for businesses or services online, how often do you go past the first page? In fact, you can check for yourself, go to Google and search for “chiropractic care near me” or, “chiropractic back pain relief in my city”. If your practice’s website doesn’t show up on the first page of Google’s search results(SERPs), then you’re losing business to other chiropractic practices nearby. Data is power and digital marketing today is loaded with information that makes growing your business easy.

Rank Organically with

Search Optimization

When you partner with Harris & Ward, you’ll work side-by-side with an experienced SEO specialist that will be your point of contact for everything on the campaign. Contact us today to get started on SEO for your small business!