Grow Your Chiro Practice
Chiropractic Marketing Company That Brings In More Patients
Grow Your Chiropractic Practice With Proven Digital Marketing Solutions. We will Customize Your Chiropractor Marketing Needs to Drive New Patients To Your Practice. Partner with the Leading Digital Marleting Agency in the Chiropractic Industry.
Who We help
Experts In Digital Marketing for Chiropractors
No matter the age of your business, our team has the tools and experience to kickstart the growth of your chiropractic practice.
Chiropractors
We enhance the brand awareness and domain authority of websites for chiropractic practices, ensuring they stand out in the digital landscape against competitors, and attract a consistent flow of new patients to their site.
Wellness Centers
Our team specializes in using effective digital marketing strategies for wellness centers, helping them create a vibrant online presence and connect with health-minded individuals in their community.
Joint & Nerve Specialists
We elevate joint & nerve specialists' online presence and drive patient engagement to promote practice growth through our strategic digital marketing tactics from paid advertising to SEO.
How We Help
Everything You Need To Build A Strong Online Presence
Search Engine Optimization
We work to enhance your website's relevance in the eyes of search engines, leading to increased organic traffic, higher user engagement, and better conversion rates.
Web
Design
Incorporating a modern and visually appealing layout, intuitive user interfaces, and clear calls to action, we improve your dental website's overall user experience.
Google
ADS
A scalable and flexible way to increase your website traffic, boost brand awareness, and drive new patients, making it a valuable tool for your dental advertising strategy.
Meta
Ads
We utilize user data to reach specific demographics, interests, and behaviors, resulting in more effective advertising and increased engagement.
Photo
& Video
Compelling visuals can enhance a brand's storytelling, capture audience attention, and foster a deeper connection with the target market, ultimately boosting brand awareness.
HIPAA
Forms
An alternative to printable PDF forms, we provide customized digital forms that help you meet HIPAA compliance in a convenient way.
Leading Chiropractic Marketing Company
We understand that it’s your goal is to deliver high-quality care to your patients and help them with their unique needs. Knowing how to get patients in the door is the first step to increasing your customer base and revenue. We make digital marketing easy so you can focus on helping your customers.
There are countless chiropractic practices for potential patients to choose from. To reach your target audience, you need an effective chiropractic marketing strategy.
That’s where we comes in. We have years of experience working with chiropractic practices. Our team knows how to develop a marketing plan with the right messaging, marketing program, and social media presence. We offer social media advertising, Google Ads and PPC Marketing, and Local SEO.
Want to learn more about the best healthcare marketing agency for chiropractors? Contact Harris & Ward today to schedule a consultation appointment.
Chiropractic Web Design
Many potential patients head to the internet to find chiropractic services. Your website is one of the first things a patient will see about your business. Your website should be the center of your marketing strategy.
If your website doesn’t have relevant information or is outdated, that won’t work in your favor. It might result in users heading to your competition instead of scheduling an appointment with you.
Our team of web design experts will design a user-friendly and appealing website for your practice. It’ll also incorporate search engine optimization (SEO) best practices.
SEO & PPC for Chiropractors
If you’re looking for an effective healthcare marketing company, look no further than Harris and Ward. We have years of experience working with small businesses, of all sizes, helping them connect with local patients and generating brand visibility.
We specialize in driving new patients to your practice. Building on your community of like minded consumers. Our focus on your Google searches first and foremost ensures your marketing dollars are applied in the most trusted space. We focus on search engines with intent to drive only the most relevant traffic to your website. We’re chiropractic seo experts ready to grow your practice.
Ready to Grow Your Business?
Our pricing is simple. Our results are clear. Let us know you're interested below.
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What Does A Chiropractic Marketing Company Do?
If you are looking for effective online marketing to help grow your practice, we’re here to help. Harris and Ward is a digital marketing agency that can help open the doors to brand awareness and increase prospective customers. Let us help you get in front of your client base, get more business, and lead your chiropractor clinic to success.
Web Design for Chiropractors
Photo and Video for Chiropractors
Chiropractor PPC Advertising + SEO
Search Engine Optimization
Online Reviews
What Sets Harris & Ward Apart From the Rest
It can be difficult to figure out digital marketing yourself if you don’t have any experience in the area. That’s why you need to partner with an experienced team like Harris & Ward. We’ll take your practice to the next level with our proven strategies and solutions.
Our team of Healthcare marketing experts will create a customized marketing plan for your practice. Our goal is to attract organic traffic to your practice’s websites, increasing your patient base and your revenue.
Contact our office today to learn more about our chiropractic marketing company, website solutions, Google Ads campaigns, and more.
Best Chiropractic Marketing Company
Ready to get started on increasing your digital and social media presence, and turning clicks into frequent customers? Give Harris & Ward a call today to schedule a consultation with one of our chiropractic marketing specialists.
As a chiropractic business owner, you understand how important it is to get your name out there in order to attract more people to your local area. This is why efficient and effective chiropractic marketing ideas are essential for your practice. However, if you are unfamiliar with the best methods of chiropractic marketing, we can help you. By following our great chiropractic marketing ideas, you will be able to attract new patients to your office and outperform your local competition.
Use Pay-Per-Click Advertising to Drive More Traffic
Ads that appear at the top of search engine results pages are called pay-per-click (PPC) ads. PPC ads are targeted toward your ideal audience in order to attract people who are genuinely interested or searching for your specialty services. Whenever your ad appears for someone looking for chiropractic services and they click through, you pay for each click.
PPC is important for chiropractic marketing if you want to increase your web presence. When creating ads, consider what action you want users to take. Clicking on the ad should lead them to a landing page with a call-to-action to increase appointment bookings and generate revenue.
Running ads will help drive more leads to your business. Start with Google Ads, this is the best tool to focus your digital marketing.
If you are having any promotions at your chiropractic office, whether it’s a limited time or evergreen, it is a good idea to take advantage of targeted ads to reach more new patients.
Some examples of PPC ads could be:
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- New patient appointment specials
- 30% off your first chiropractic adjustment
- $75 for an initial exam and treatment
Partner with the Best Marketing Agency for Chiropractors
Harris and Ward is the top choice for chiropractor marketing services. Contact our office today to schedule a consultation and get connected with one of our team members!
Chiropractic Marketing Company That Drives Results
As more and more patients look for effective alternative treatments for chronic pain, the chiropractic industry is booming. It was valued at $12 billion in 2018, and is expected to grow even more in the coming years. However, current chiropractors are facing some challenges, like government regulations, preconceived notions about the practice, and reduced insurance coverage. Without a clear marketing plan, it can be difficult for chiropractors to keep up with the industry’s growth.
You can’t control everything, but you can control how you market your business. Getting new patients depends on having a good marketing strategy, which should be your priority as a business owner.
You can hire a chiropractic marketing company to help with marketing if it’s not your expertise. Harris & Ward is an agency that creates customized marketing strategies, including SEO, web design, pay-per-click ads, video and content marketing and social media management, to drive leads and sales for your business.
How to Develop a Chiropractic Marketing Strategy?
The first step in chiropractic marketing is to understand your target audience. Ask yourself:
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- Who are my ideal patients?
- What are their demographics?
- What do they want/need from a chiropractor?
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Once you know who you’re targeting, you can start developing your own chiropractic clinic marketing strategy. Here are some ideas to get you started:
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- Create a chiropractic website
- Use SEO keywords on your website and blog
- Start a blog and write articles about chiropractic care
- Use social media to reach new patients
- Develop an email marketing campaign
- Run targeted Google ads (PPC)
- Get involved in the community
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New Patients vs. Existing Patients vs Prospective Patients?
The chiropractic profession is a unique one in that it relies heavily on referrals from existing patients. In fact, studies show that nearly 80% of chiropractic patients are referred by a friend or family member. This means that your marketing efforts should not only be focused on attracting new patients, but also on retaining the ones you already have. Here are some ideas for chiropractor marketing to new, existing clients, and prospective patients:
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- New Patients – Develop a strong online presence with a website and blog, use SEO keywords, run targeted PPC ads, and get involved in the community.
- Existing Patients – Keep your existing patients happy with great customer service, offer loyalty discounts and promotions, and make it easy.
- Prospective Patients – Use social media to reach new patients, develop an email marketing campaign, and run targeted PPC ads.
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Chiropractic Marketing Ideas!
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- Sponsor a local sports team
- Get involved with the Chamber of Commerce
- Give talks at local businesses or organizations
- Have a presence at health fairs and community events
- Volunteer your services at charity events
- Offer free consultations
- Give discounts to seniors, military, or other groups
- Offer Referral Bonuses
- Invest in direct mail marketing
- Create a chiropractic video tour of your office
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Good Chiropractic Marketing Plan
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- Keep your site and blog up-to-date with relevant, keyword rich content
- Use social media to reach new patients and stay in touch with existing
- Develop targeted marketing campaigns for new and existing patients
- Get involved in the community through sponsorships and volunteering
- Offer free consultations, discounts, and referrals to attract new patients
- Use direct mail marketing to reach a wider audience
- Invest in a chiropractic video tour of your office
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Did you know that the Google search results are heavily influenced by both the search query and how well a website performs on mobile? Mobile users generated 54.4% of all website traffic in 2021.
This means mobile chiropractic marketing strategies, like optimizing (SEO) your website for mobile use and using mobile phones to communicate with patients, are critical to your success.
Word-of-Mouth Marketing Still Works
One of the best ways to attract new patients is through word-of-mouth referrals. Referrals remain the top way people decide on healthcare providers. Most people choose a chiropractic provider based on family and friend referrals, and over 70% trust online reviews when selecting a provider. All good chiropractic marketing strategies include a solid referral program.
To grow your business, focus on online reputation management and creating an stellar patient experience to increase word-of-mouth referrals.
Reputation Management
To build your online reputation for use as a marketing avenue, provide patients with an online space to rate and review your practice. Maintaining a Google Business Profile is an excellent option that lets your patients give your practice an online rating.
Additionally, encourage current patients to take a satisfaction survey or leave a testimonial after receiving care. These elements can be used to draw in new patients who are looking for chiropractors in the area.
Excellent Patient Experience
Patients may refer your practice to others if you provide them with an excellent experience. This includes top-level chiropractic care, but it also reflects their interactions with your staff, the atmosphere you create in the waiting room, and the special offers you provide to loyal patients. Build good client relationships for your chiropractic practice.
Create a culture that your patients will want to discuss with other people. You can do this by:
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- Upgrade your communication software to something simple and tech-savvy
- Hiring friendly, personable staff is critical
- Offering tea, coffee, and water
- Make sure parking is easy
- Build a strong sense of community through local events
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Consider offering referrals and discounts for new clients, especially if you are new. Family discounts, friend referral program discounts, first-time-visit discounts, and free consultations are all effective methods for patients to experience your practice.
Focus on Mobile Chiropractic Marketing Ideas
Did you know that the Google search results are heavily influenced by both the search query and how well a website performs on mobile? Mobile users generated 54.4% of all website traffic in 2021.
This means mobile chiropractic marketing strategies, like optimizing (SEO) your website for mobile use and using mobile phones to communicate with patients, are critical to your success.
Optimize for Mobile Use
To optimize your website for mobile, focus on a few important elements. Ensure your web page formats appropriately for mobile use. Work with your website company to design a site that looks good on mobile devices and works as intended. Make sure your website loads quickly and is easy to navigate.
Also, create easy-to-read content that mobile users can scroll through to find the links they need to contact your practice or schedule an appointment.
Mobile Patient Communication
You can use mobile communication strategies like texts, alerts, reminders, and surveys to grow your business. Ninety-seven percent of Americans own a cell phone, and of those, 85% own a smartphone.
How to market my chiropractic services online:
Do people need my services?
Yes, chiropractic services are in high demand. In fact, the chiropractic profession is one of the fastest growing industries in the United States.
Should SEO be a top priority?
Yes! SEO should be a top priority for any business, but it’s especially important for chiropractors. This is because people frequently search for chiropractors using keywords like “chiropractor near me” or search terms for “chiropractic care.” If you want your chiropractic practice to appear in these search results, you need to make sure your website is optimized for SEO.
Should I use social media marketing?
Social media marketing is a great way to reach new patients and stay in touch with existing ones. chiropractors should consider creating a profile on popular platforms like Facebook, Twitter, and LinkedIn
What are some other effective chiropractic marketing strategies?
There are many effective chiro marketing strategies, but some of the most popular include developing targeted marketing campaigns, getting involved in the community, and offering free consultations or discounts.
No matter what chiropractic marketing strategies you decide to use, the most important thing is to be consistent with your efforts. The more patient you are, the more likely you are to see results from your marketing initiatives.