In today’s digital age, having a strong online presence is crucial for the success of any business. A well-designed website serves as a virtual storefront, allowing potential customers to explore your products or services and learn more about your brand. If you’re ready to take your business online and create a website, this guide will walk you through the essential first steps to get started.
Establishing Your Goals For Your Website
Before diving into the website creation process, it’s essential to establish clear goals and objectives for your website. Ask yourself what you want to achieve with your online presence. Are you looking to generate leads, sell products directly, provide information, or establish your brand identity? Understanding your goals will help us shape the overall design and functionality of your website.
How Will You Structure & Design Your Website?
Organizing your website’s structure and navigation is also vital for user experience. Start by creating a sitemap that outlines the main sections and pages of your website. This may look different for everyone depending on your business. For example, a dental website sitemap could have pages that outline different treatment options, a staff page to meet the dentists, and a page with information on how to schedule an appointment. Different types of websites will have different pages and sections. It’s important to consider how you want your visitors to navigate through your content, ensuring it is intuitive and easy to follow. A well-structured website makes it effortless for users to find the information they are seeking.
The design of your website plays a significant role in attracting and retaining visitors. Create a visually appealing and user-friendly interface that aligns with your brand identity. Choose a color scheme, typography, and imagery that convey the right message and appeal to your target audience. Keep the design clean, consistent, and intuitive, ensuring effortless navigation and readability across devices.When meeting with clients to work on the design of a website, we start by asking if they already have a branding package. If the client only has a logo, we use their logo to pull colors and create a palette with 5-6 colors. Different colors evoke specific emotions and associations. For example, warm tones like red and orange can convey energy and passion, while cool blues and greens evoke a sense of calmness and tranquility. Understanding the psychological impact of colors helps in aligning the color scheme with the intended message and brand identity. Clients are given two options of color palettes to choose from to represent their brand.
Clients are also sent an on-boarding form when we start a project and this asks questions about the design and feel of the site. Some of the questions we ask clients are: Do you have any branding for your business? Will a logo revision be needed? Do you have any recent photography from the past 5 years? What is the primary goal of your website? Is there a design theme to your office or branding? Do you gravitate towards vibrant colors or neutral colors? Do you have a tagline? Are there any websites that you love? etc. These questions allow us to inform decisions for the design.
Fonts are usually determined by the feedback given on the on-boarding form. Mood boards can also be created to help get the look and feel clients are looking for nailed. A well-crafted mood board should evoke a specific mood or atmosphere. Consider the emotions you want your website visitors to experience. Do you aim for a vibrant and energetic vibe, or a calm and serene ambiance? Select images and colors that align with the desired emotional response.
Design styles are really important because different styles can portray the type of business you are and the message you are trying to convey to your customers. Some clients may want a website with a more professional feel versus others who may want a funky vibe. This can all be conveyed on a website through the color scheme, typography and branding. Design styles on websites act as a language, speaking to visitors and conveying messages beyond words. By carefully selecting a design style that aligns with your brand’s values, target audience, and intended message, you can create a visually compelling website that captivates users, communicates effectively, and leaves a lasting impression. Since this is so important, we work with clients to determine exactly what they are looking for during the on-boarding and design process.
Now It’s Time To Build Your Dream Website
After collecting this information about your design and layout, our production team will begin the wire-framing process. Wireframes serve as a skeletal representation of your website’s structure and layout. They focus on organizing content, determining page hierarchy, and mapping out navigation. Wireframes are typically created to allow you to visualize the website’s structure without getting distracted by visual design elements.
Once the wireframe is approved, we will proceed to the design phase, where we will work with developers to transform the wireframe into a visually appealing and interactive mockup. They will create a comprehensive representation of how your website will look and function. The mockup will showcase the website’s color scheme, typography, imagery, and other visual elements, allowing you to envision the final product. We also offer professional photography and videography for small businesses so your website can have pictures and videos that show off your company.
The mockup is not a final product but rather a starting point for collaborative feedback and refinement. Our team will share the mockup with you, seeking your input and suggestions. Your feedback is crucial in this stage as it ensures the design aligns with your expectations and preferences. Together, we will make necessary revisions and adjustments until it accurately represents your desired website design.
After multiple rounds of feedback and refinement, we will present the finalized mockup for your approval. Once you are satisfied with the design and functionality, we will build out your site with our content writers and web developers.
Prioritizing The User Experience On Your Website
Before launching your site, we will do testing to make sure everything is user-friendly and technically sound. In addition, our website hosting service offers routine maintenance checks to keep your site live and secure and make sure everything is working correctly. We monitor website performance, uptime, and speed, addressing any issues promptly. Regular backups and security checks are conducted to safeguard your website and protect it from potential threats. Additionally, we stay on top of software updates, ensuring that your website is running on the latest versions of content management systems, plugins, and other essential components.
After creating your website, our agency also performs search engine optimization (SEO) maintenance. We conduct keyword research, analyze website analytics, and optimize meta tags, headings, and content to ensure that your website is easily discoverable by search engines. By staying on top of algorithm changes and best practices, they help your website maintain a competitive edge in search rankings.
Looking For A Website To Match the Quality of Your Business?
Our company offers website design for a variety of clients including dentists, orthodontists, chiropractors, optometrists, financial advisors, and many more small businesses. Our team creates affordable websites and provides video and photography services to get your website started. If your business is seeking a new website, visit our website to get started!
Using Meta Ads (Facebook and Instagram) for Digital Storytelling
Digital Storytelling in 2023
Storytelling has been an essential part of human communication since ancient times. It’s a way to convey ideas, emotions, and experiences through a narrative that captures the audience’s attention. With the rise of the internet and social media, storytelling has evolved into a digital medium, and it’s becoming more crucial for businesses to tell their stories in a captivating way.
In 2023, digital storytelling is more important than ever. With the pandemic still affecting how we interact with the world, people are spending more time online. As a result, businesses need to create content that stands out in the digital space, and digital storytelling can help achieve that.
Are Meta Ads or Organic Positions best for Storytelling?
When it comes to digital storytelling, businesses have two options: organic positions or paid advertising, specifically, meta ads on Facebook and Instagram. Organic positions refer to the placement of content on a platform without paying for advertising. On the other hand, meta ads are sponsored posts that appear on users’ feeds.
While organic positions can be effective, meta ads offer several advantages for digital storytelling. First, meta ads allow businesses to target specific audiences based on demographics, interests, and behaviors. This targeting ensures that the content reaches the right people and maximizes engagement.
Additionally, meta ads provide businesses with more control over their content. Unlike organic positions, which can be buried in a user’s feed, meta ads are placed prominently on the screen. This visibility ensures that the content is seen by users, increasing brand awareness and engagement.
How to use Meta Ads for Brand Frequency
Brand frequency is the number of times a user sees a brand’s content over a given period. This metric is essential for businesses because it indicates how often users are engaging with their content. Meta ads can be an effective tool for increasing brand frequency, but it requires a strategic approach.
First, businesses need to create content that is engaging and resonates with their audience. This content should be consistent with the brand’s messaging and tone, ensuring that it’s recognizable to users.
Once the content is created, businesses need to set up a meta ad campaign that targets their desired audience. This campaign should have a specific budget and schedule to ensure that the content is being displayed at the right times and to the right people.
Beware of Ad Fatigue
Ad fatigue is a phenomenon where users become desensitized to ads after seeing them repeatedly. This phenomenon can be detrimental to businesses because it decreases engagement and can even lead to a negative perception of the brand.
To avoid ad fatigue, businesses need to create content that is diverse and engaging. This content should be relevant to the audience and provide value beyond just selling a product or service. Additionally, businesses should consider using different formats for their content, such as videos, images, and text.
Understanding How Your Messaging Fits into Your Audience’s Lives
To create engaging content, businesses need to understand how their messaging fits into their audience’s lives. This understanding requires businesses to research their audience’s interests, values, and behaviors. By understanding their audience, businesses can create content that resonates with them and provides value beyond just selling a product or service.
Tell An Engaging Story (Don’t sell)
Telling an engaging story is crucial for businesses that want to stand out in the digital space. Instead of using traditional sales tactics, businesses can create content that resonates with their audience and establishes an emotional connection. This emotional connection can lead to increased brand loyalty and long-term engagement.
To tell an engaging story, businesses should focus on creating content that tells a narrative. This narrative should be consistent with the brand’s messaging and tone, ensuring that it’s recognizable to users. The narrative should also provide value beyond just selling a product or service. For example, a company that sells outdoor gear could create content that tells the story of a hiker’s journey through a national park. This content would provide value by showcasing the beauty of the national park and inspiring users to explore the outdoors.
Additionally, businesses should consider the format of their content when telling an engaging story. Videos and images can be powerful tools for storytelling because they can evoke emotions and capture the audience’s attention. Text-based content can also be effective, but it should be written in a way that is engaging and easy to read.
Another important aspect of telling an engaging story is to make sure that it’s authentic. Users can quickly detect when a brand is trying to manipulate them with a fake or insincere narrative. To avoid this, businesses should be honest and transparent in their storytelling, and they should focus on creating content that aligns with their values and mission.
Finally, businesses should ensure that their storytelling is consistent across all digital platforms. This consistency ensures that the brand’s messaging and tone are recognizable to users, regardless of where they encounter the content. This consistency also helps establish a sense of trust and reliability, which can lead to increased engagement and loyalty.
In conclusion, telling an engaging story is a powerful tool for businesses that want to establish a meaningful connection with their audience. By creating content that tells a narrative and provides value beyond just selling a product or service, businesses can establish emotional connections that lead to increased brand loyalty and engagement. When telling an engaging story, businesses should focus on authenticity, consistency, and creating content that resonates with their audience.
In today’s digital age, having a strong online presence is essential for businesses of all sizes. As a result, Search Engine Optimization (SEO) has become an integral part of any successful online marketing strategy. However, many businesses struggle to effectively optimize their websites for search engines, which is why finding a local SEO expert can be incredibly beneficial. In this blog post, we will discuss the importance of finding a local SEO company and how it can help your business succeed.
What is Local SEO?
Before we dive into the benefits of finding a local SEO company, let’s first define what local SEO is. Local SEO refers to the process of optimizing your website and online presence to improve its visibility in local search results. This is achieved through a variety of tactics, such as optimizing your Google My Business profile, building local citations, and creating localized content.
Why is Local Optimization Important?
Local SEO is essential for businesses that rely on local customers, such as brick-and-mortar stores or service-based businesses. By optimizing your website for local search, you can improve your visibility in local search results and drive more traffic to your website. This, in turn, can lead to increased leads, sales, and revenue.
Additionally, local SEO can help you build trust with potential customers. When a potential customer searches for a product or service in their area and sees your business listed in the top search results, it can give them confidence that your business is reputable and trustworthy. This can be especially important for small businesses that may not have the same level of brand recognition as larger companies.
The Benefits of Finding a Local SEO Expert
Now that we’ve established the importance of local SEO, let’s dive into the benefits of finding a local SEO company to help you optimize your website.
Local Knowledge and Expertise
One of the most significant benefits of using a local SEO expert is their local knowledge and expertise. A local SEO company will have a deep understanding of your local market and the search behaviors of your target audience. This can be incredibly valuable in helping you optimize your website for local search results and drive more targeted traffic to your website.
Additionally, a local SEO company will have a strong understanding of the local business landscape and may have existing relationships with other local businesses. This can be beneficial when it comes to building local citations and establishing your business as a trusted and reputable local resource.
Improved Local Search Visibility
Another key benefit of finding a local SEO company is the improved local search visibility they can provide. A local SEO company will have the knowledge and expertise needed to optimize your website for local search, which can help you rank higher in local search results.
By appearing higher in local search results, you can increase your visibility to potential customers in your area and drive more targeted traffic to your website. This, in turn, can lead to increased leads, sales, and revenue for your business.
Tailored Local SEO Strategies
Another benefit of finding a local SEO company is the tailored local SEO strategies they can provide. A local SEO company will have a deep understanding of your local market and your target audience, which can help them create customized strategies that are tailored to your specific business needs.
This can be incredibly valuable in helping you achieve your unique business goals and objectives. Whether you’re looking to increase brand awareness, drive more leads and sales, or improve your overall online presence, a local SEO company can help you develop a strategy that meets your specific needs.
Improved Website Performance
In addition to improving your local search visibility, a local SEO company can also help improve your website’s overall performance. This includes optimizing your website for speed and mobile-friendliness, as well as improving your website’s user experience.
By improving your website’s performance, you can provide a better user experience for your visitors and improve your overall search engine rankings.
In any line of work, it is essential to have a marketing plan. It will help provide assistance in establishing goals, identifying a target audience, and making the business stand out from competitors. There are plenty of different ways to market your dental practice, and we are here to let you know which strategies are guaranteed to help gain new dental patients, retain existing patients, and grow your practice.
Types of Dental Marketing Strategies
When establishing a marketing campaign for your dental practice, there are numerous approaches that can be taken. Here is our recommended list of options when considering your digital marketing efforts:
SEO stands for Search Engine Optimization, which is defined as “the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines” by Search Engine Land. The last time you did an online search, you probably clicked on one of the first few results on the page, not one toward the bottom. High quality dental SEO helps guarantee that your practice’s website will rank at the top of the search results.
As Google updates their algorithm and “best practices,” your website will benefit from updates, too. Your website is constantly monitored by Google and other search engines to see where it should rank, so you should be sure to optimize it regularly and consistently. Some say that the most crucial optimization for your site is on-page SEO. For a better chance at improving your site’s on-page SEO, there are a number of factors to be considered.
The keywords chosen for your site should be based on the language your potential patients are speaking to their search engine. Once you have determined that dialect, find keywords that are relevant to both them and the product or service you are offering– then incorporate those keywords into the copy of your site. It is in your best interest to keep it simple. 70.87% of keywords that are included in over 10,000 monthly searches contain just one or two words.
The content on your website should be constantly changing, not only to appease Google, but to remain aligned with your potential customers’ preferences. Each page should tackle different subject matter. Repetition over multiple pages will hurt your website’s rankings. You should also refrain from using the same keyword on every page of your site. This is known as “keyword cannibalization”. Pages with the same keyword focus will end up competing with each other, inhibiting their ability to rank well on search engines.
Off-page SEO is contingent on the number of links, actions, and referrals to your site that appear on different webpages. More links contribute to more traffic to your site. If you have ever left online reviews on Google raving about a particular company, your review is contributing to that company’s off-page SEO.
Being tagged in a social media post or using an online hashtag will send more traffic to your site, making social media another off-page SEO contributor.
What is Paid Advertising?
Paid advertising is another highly dependable way to market your services online. Also referred to as PPC, or Pay-Per-Click, it is advertising that is paid for based on the amount of clicks you receive. There is an allotted budget set for each day that the campaign runs, and that amount is divided through clicks.
PPC Advertising works best in a scenario where a business is newly emerging on the market. It is also an excellent way to reach an audience that is not yet aware of the services you offer. Search and Display ads are the two main classifications of PPC advertising. While Search Ads are based on specific keywords, Display Ads are geared more toward distinct demographics.
If you choose to use Google Ads for paid advertising, your ad will often be the first result a prospective client will see on their search engine.
Social and Email Marketing
72.3% of the United States population is actively using social media, meaning there’s a high chance your audience is too. Social media is a much more personal form of marketing, as it not only allows you to portray your brand’s identity and stand out amongst the crowd, but also gives you a chance to engage with your customers and stay connected. Maintaining a presence on social media will help you to gain and retain customers.
Both organic and paid advertising can be achieved through social media, although paid ads are more apt to reach the specific demographic you are targeting.
As for Email Marketing, 60% of customers claim to have made a purchase after receiving a marketing email. Emails are a great way to provide customers with valuable information, tips, tricks, and the like. For example, an article about tips for cleaning your teeth after getting braces put on for the first time might be accommodating to your patients.
Much like social media, emails are a successful way to interact with your patients. You can remind them about upcoming visits, send reminders, or answer any questions they may need answered.
Creating a Marketing Strategy and Choosing a Technique
Whether you decide to use search engine optimization, paid advertising, or another strategy for your dental office marketing, there are a few initial steps that need to be taken. Your target audience will play the most pivotal role in your marketing efforts. Once you’ve determined who your audience is, spend time researching their demographics, psychographics, and even their dental health habits. Understanding their personality and lifestyle will assist in influencing their buying decisions.
Determine a budget based on the amount of time and money you are willing to invest to get your company’s name out to prospective patients.
To determine your business goals, it will be helpful to understand your place in the market.
Closely analyze your services, prices, and how you are promoting them. What are you selling? Are you selling it at a better or worse rate than your competitors? What kind or promotion or sales pitch will appeal most to your customer or prospective patient?
Once you have completed extensive research and have these questions answered, you should be able to narrow it down to a marketing strategy that will best suit your dental office and undoubtedly help you achieve your goals.
Partner With A Dental Marketing Agency
At Harris & Ward we understand that developing a marketing strategy for your dental practice can take a lot of time and effort. That’s why you can depend on our expertise to take the burden off of your shoulders.
We can combine any of our dental marketing services that suit your business’ unique needs to create a custom marketing campaign that will surely boost your online presence and build your brand. Contact us today to learn more about how we can help your dental practice!
Complete Guide to SEO fot Dentists and Specialists
Do you want more dental patients? Investing in search engine optimization (SEO) and digital marketing can make a world of difference and help you get them! Like compound interest, gains can be exponential.
The keys to successful SEO for dentists are consistency, creativity, and patience. If you stick to a plan and pay attention to keyword blogging, Google My Business, web design, backlinking, and online reviews, you are guaranteed to improve your pool of prospective patients.
If you’re unsure about any of the jargon associated with SEO, don’t worry. We’ve explained all the key concepts that dentists need to know in order to create a successful digital marketing campaign that will attract patients. Good SEO companies will use these strategies. Keep reading this complete guide to dental seo to learn more.
Before We Start, Let’s Establish Some Definitions
On-Site and Off-Site SEO
There are two main types of online marketing techniques: on-site and off-site SEO. On-site SEO refers to things that can be done on your website, while off-site SEO involves the actions of other websites.
On-site SEO includes optimizing your website for search engines through techniques like internal linking, metadata maintenance, and blogging. Off-site SEO involves promoting your website through activities like guest posting, article syndication, and backlinking.
SERPs
SERPs are the lists of results that search engines return when someone types in a query. The goal of all SEO efforts is to get as close to the top of the SERPs as possible.
Keywords
Keywords are the words and phrases that people type into search engines. They help to establish what the person is looking for, or the intent of their search. Popular keywords for dentists include:
Dentist in [insert area]
Benefits of dental care
Can a dentist help with pain?
Teeth whitening
Dental practices near me
SEO for Dentists: Building an SEO-Friendly Website
A website is essential for any online marketing campaign. It provides a place to promote and link to your products or services. However, it’s important to consider what your website says, how many pages it has, and how it balances user experience with search engine rankings.
Must Be Responsive
An SEO-friendly website must be responsive, meaning it must look good on any size screen, from a small phone to a large wall tv screen.
Home and Landing Pages
At a minimum, dentists should have five core pages on their websites.
Homepage
About page
Services page
Blog homepage
Contact page
It’s crucial to have a separate landing page for each service, with at least 500 words (though 1,000 or 2,000 is even better). For example, if you offer dental cleaning, teeth-whitening, cosmetic, and dental implant services, make sure you have a landing page for each one.
In our experience, dental websites with over 20 pages and weekly blog posts perform the best.
Custom Design and WordPress Development
Custom WordPress websites are ideal since the platform is well-supported and easy to use. By using WordPress, you don’t need to reinvent the wheel. And, after a bit of instruction, most people can publish blog posts without help.
Building a website on WordPress has increased security advantages. WordPress is a popular platform that is constantly updated to keep users safe from cyber attacks. There are also several trusted security plugins available.
Every dentist should claim their business on search engines, industry websites, and map directories when launching an online marketing campaign.
Claim Your Search Engine Business Accounts
Google My Business is the first account you should set up for your business. Google is the most-used search engine in the United States, processing an estimated 5.6 billion searches a day. By claiming your territory on the platform, you can ensure that your business is visible to potential customers.
There are many benefits to optimizing your website for local search, including appearing higher in search engine results pages (SERPs) for relevant keywords.
Remember, though, that while Google may be the biggest game in town, it’s not the only one. So claim your business accounts on other platforms like Bing and Yahoo!
Get Yourself on Directories
There are thousands of online directories, but not all of them are legitimate or helpful. Sign up for the ones that are relevant to your industry and will actually be beneficial for you.
You can use Yext and Synup to find good medical and dental directories, but both programs cost money to access fully. Harris & Ward is a professional online marketing team that maintains memberships with such services.
SEO for Dentists: Content Wins
Content creation is essential for any SEO campaign. The more articles, landing pages, and digital media you produce and publish, the more online visibility you will gain. This in turn will attract more links and traffic.
Service and Landing Pages
Your website should have a main landing page (homepage), a contact page, blog, and specific landing pages for each service offered. Each service page should be at least 500 words, but more is better, and well written.
Develop a Blogging Strategy
Blogging can help improve your website’s SEO. Fresh, weekly content is pleasing to search engine bots, and the more content you have, the more questions and issues you can address. In most cases, websites with more content tend to do better in search engine results, providing more opportunities to build your online presence.
Developing a blogging strategy can help you write relevant posts and publish them regularly. Most businesses with effective blogs use content calendars. Using one can help you save time.
As long as your writing relates to dental care or your practice, you should be fine. It can also be helpful to pick topics that conform to potential clients’ search intent. However, be sure to optimize your writing for conversions, or you’ll miss out on an opportunity.
When blogging, you should never:
Blog about religion or politics topics
Blog too often about terms unrelated to dental care
Write about your patients without gaining their permission
Badmouth other dentists or treatment methods
If you want to write your own dental blog posts, make sure you know how to use keywords and other SEO techniques like metadata, title tags, h1-h2 tags, and alt image text.
Article Syndication
Article syndication can help you get backlinks and name recognition, but be careful – if it’s not done correctly, it can harm your SERP ranking.
This is a process of publishing articles written by someone else under your name. Getting your name and practice out there online is great, but be careful of which websites you publish on. Algorithms may penalize you for duplicate content if not done correctly, which could negatively impact your ranking.
Guest Posts
Posting articles on your blog and guest posting on other blogs has three core benefits:
Expands your digital marketing footprint
Gives you brand name exposure
Provides quality backlinks to your businesses website
Working with a professional online marketing team that has already established a network of publications is the easiest way to secure guest posts. If you’re doing it alone, a good place to start is with affiliated professional organizations. For example, ask if your dentist’s association or local Chamber of Commerce has a publication that accepts articles from members. Also, dentists who aren’t competing for the same patients will sometimes collaborate on guest posting projects.
SEO for Dentists: Links Matter
To secure top spots on SERPs for desired keywords, you need to build a link portfolio. Without one, it is nearly impossible to land those coveted spots. So the question becomes: what types of links do you need to cultivate?
Foundational Backlinks
The value of a website’s backlinks depends on the website’s reputation. The more respected and established a website is, the more valuable its backlinks are.
Websites with .edu and .gov top-level domain suffixes offer the most valuable links. Links If you can get backlinks from established websites like Wikipedia and .org sites, do it! The same goes for .com backlinks from top industry sites.
Strategic internal links are a great way to link to other pages on your website. For example, this is an internal link to our blog post about the advantages of using WordPress. They are easy to implement and help both users and algorithm bots.
Backlinks and Mentions
Foundational backlinks come from websites with low authority, but they can provide a lot of “link juice” if you have enough of them. Guest post backlinks from high-authority websites are much more effective and can help improve your rankings quickly if done correctly. Mentioning your website on a local newspaper’s website is another good way to boost your local SEO.
Social media is essential for businesses today. Many people in their 20s and 30s rarely use search engines, instead relying on social media to find products and services. Therefore, it is important to have active accounts on multiple platforms, such as Facebook, Instagram, and Twitter.
In terms of social media content, every week you should:
Post links to any new blog entries and guest blog spots
Post links to evergreen landing pages
Highlight industry news
Comment on accounts that potential patients may also follow
Avoid controversial topics on social media, as you would when blogging. You want to attract clients, not drive them away.
Dentist SEO: Tools You Can Use
If you want to super-charge your SEO efforts like the pros, you’ll need a couple of tools.
Yoast: The Apple of WordPress SEO plugins, the free version of Yoast is fine for beginners, but if you want to unlock the plugin’s potential, you should upgrade to the premium version.
SEMrush and Ahrefs: The two leading standalone SEO platforms are SEMrush and Ahrefs. They both have dynamic keyword and backlink features that give account holders an edge.
SEO for Dentists: Good Reviews
Google, Facebook, and Yelp reviews can be very effective. For the best results, it is most important to establish a consistent flow of Google reviews. Positive Yelp posts can also be very helpful, and adding Facebook mentions often does the trick.
Paying for reviews can be considered unfair and deceptive marketing, which is punishable by the Federal Trade Commission. It may be better to hire a professional marketer to get testimonials and reviews.
Do not use a cookie-cutter dental digital marketing company. Your investment will be cannibalized if you do because the content and designs will be the same as your competitors.
To stand out, you need to cover similar topics and themes as other dentists, but in a way that is fresh and new. Algorithms and people are both drawn to what is new and different, so if you can find a way to stand out, you will be more successful.
Connect with a Digital Marketer
Harris & Ward is a digital marketing team that can help you attract more clients. We have a track record for helping dentists rank highly on search engines, so you can be sure we know what we’re doing. If you’re ready to get more clients, contact us and we’ll get started.
We tailor our online marketing and promotional services to each individual client, ensuring that they stand out from the competition. We don’t use generic templates – every client is unique to us. Follow us on social media and check out our blog for more tips on seo for dentists.
