Aug 29, 2022 | Dental Marketing, marketing
How to grow your orthodontic practice
There will always be difficulties when expanding an orthodontics practice, but if you’re willing to learn from others’ experiences, it will be easier to manage.
The motivations that influence how practices operate tend to vary from owner to owner. Some may prioritize efficiency, while others may prioritize quality. Others may prioritize balance and quality of life for their team over revenue or efficiency. Not every practice owner is focused primarily on growing their practice in size, but being growth-oriented is still important.
So where should you start?
Organic Search Presence (SEO)
Are you only using word-of-mouth marketing to tell others about your orthodontic practice? While this can be powerful, it shouldn’t be your only marketing method. Orthodontic marketing is all about attention to detail and authentic engagement.
In today’s digital age, you have a ton of resources right at your fingertips, so use them. Start with your orthodontic website, and update the content to include a page specifically for orthodontics. Be sure to curate content specifically for each of your unique services. Google wants you to be detailed and engaging.
Make sure current and prospective patients know what to expect from your services by describing them and addressing FAQs. Post reviews and testimonials to give others a better idea of what you offer.
Once your content is ready, you can start optimizing your online presence for better search engine results. Use keywords, phrases, and images in your website, blogs, and social media content to target your ideal audience. Google will reward you with higher search engine results if the information you provide is relevant and helpful. Orthodontic SEO is a crucial part of a modern orthodontic practice’s marketing strategy.
Want to learn more about orthodontic seo?
A recent study has shown that orthodontists who use social media and have a practice website are more likely to get new patients. The study also showed that orthodontists should post information or run social ads in the evening, when patients and their parents are more likely to be using social media.
Utilize social media to its fullest capabilities by posting at appropriate times. Keep in mind that content is king, and that posts with authentic content that emotionally connect with your audience are more likely to be successful. Provide value to your audience, but be careful of over-posting. Monitor where new patients are coming from, as this can help you tailor your social media posts.
Reviews
Patients are increasingly using the internet to research doctors and dentists, with 74.6% of patients looking online for information on medical care, according to PatientPop. Furthermore, 59% say that online reviews influence their decision on which provider to choose.
It’s not enough to just have patient reviews – they need to be good. Nearly half of consumers (47%) won’t use a business that has less than 4 stars, according to BrightLocal.
Reviews are important for local search rankings. If you don’t have enough reviews, or if your reviews are not frequent enough, or if you’re not reviewed on multiple sites, you’re not giving Google the information it needs to rank your practice higher. This means that without reviews, your practice will have trouble attracting new patients.
No-show and cancellation rates are extremely important, as they are the primary drivers for your collections. Part of patient education is teaching patients to keep track of appointments. In a 2013 study, 27.8% of respondents said they relied on memory, and 40% of respondents said forgetting was the reason for missed appointments in the past.
As part of your treatment plan delivery, your staff should ask patients about what scheduling reminders work well for them. This could be intrinsically tied to a patient’s lack of understanding about the treatment they are receiving, or why that treatment and showing up to their appointment is important.
If you are experiencing poor attendance and cancellations, you may want to reassess your scheduling tools. Do you use an online scheduler? How about a text reminder service? Identifying where the problems are with scheduling can help improve your operational and treatment efficiency, both of which are important for your bottom line.
Community Engagement
It is important to use social media, but it is not a substitute for getting to know your patients in person. Do everything you can to become part of your community. Attend local events. Get to know other business owners. Consider joining groups like the local Chamber of Commerce. This will make you more recognizable and people will see you as a good guy instead of just another orthodontist.
To reach more people in your community, plan a special day just for them! Offer free consultations, screenings, and a Q&A session, as well as family games. You can’t grow your local presence unless you’re actively involved, so this is a great way to make an impact.
Grow your orthodontic practice one step at a time.
You can’t grow a successful orthodontic practice overnight, but there are steps you can take to scale your growth strategically. The tips above can help you reach more people, grow your knowledge, and establish your team as community leaders.
Focus on your digital marketing efforts first. It’s easy to blend in with your competition by mistake. Be intentional and build a simple and solid website. Most marketing campaigns point back to your website so ensure it showcases you and your staff appropriately. Modern consumers see right through stock photography and uninformative content.
Choose the right partnerships. You can outsource your digital marketing efforts to a reliable agency resource. But, don’t think that removes all marketing from your dental practice. It’s important to own your local presence, doctor referrals, and relationships with your patients/parents.
Aug 5, 2022 | Dental Marketing, Google
Dental PPC Guide to New Patients
Do you have the right digital marketing plan in place? A system that drives new patient phone calls and increased search volume. Every dental practice needs the right tailored plan. Let’s explore dental ppc advertising.
PPC advertising differs from SEO in that it is much quicker to see results from. While SEO can take several months to show any measurable results, PPC can be set up almost immediately to bring visitors to a site.
This guide is for you if you’re looking to learn about PPC for Dentists and how to get started on a successful campaign. We’ll introduce you to the basics of PPC and its benefits, so you can make the most of this marketing tool.
Google Ads for Dentists
Dental PPC advertising is an affordable solution that could bring you more attention online. You’re only charged for the advertisement when someone clicks on it, so it’s uniquely affordable.
PPC ads can help your dental office market your services by reaching more prospective patients online. Here are the top 6 reasons PPC advertising can help:
- Increased visibility – PPC advertising is the quickest way to appear at the top of search engine results pages. Paid ads will place your website at the top of the results almost immediately, rather than waiting weeks for organic ranking.
- Beat the competition – Reaching the top of the search engine results can be difficult, especially if your website is new. Paying for top placement with PPC ads can give you exposure above your competitors.
- Targeted website traffic – Studies show that only 5% of searchers click paid advertisements, but that 5% is also much more motivated to enlist services than the average Internet user. If you’re running ads for a term searched at least 400 times per month, this highly interested 5% could equate to at least 20 new patients each month.
- Control over spending – When running PPC ads, you set your maximum daily budget, so you never spend more than you want. You can also stop the ads immediately if you determine they aren’t as lucrative as you hoped.
- Keyword management – When creating an advertising campaign, you can select which keywords you want to target. This makes onsite optimization easier and allows you to control which terms you want to be known for.
- Trackable success – PPC ads have a clear ROI, unlike traditional SEO. With SEO, you have to wait for search engines to index your site, and even then tracking results can be difficult. With PPC, your entire campaign is tracked, so you can see exactly how it impacts your web traffic and marketing efforts.
Dental PPC Pros & Cons
There are pros and cons to every method. Before you make any decisions you should know them.
PROS
Immediate Visibility – PPC ads offer immediate visibility when you choose your keywords well. They appear on the top and next to organic results, on the first page of search results, so your audience can see them without having to scroll down. Organic SEO can take up to months to generate traffic to your site, while PPC ads can offer fast results for timely offers.
Qualified Target Audience – PPC ads give you the ability to target specific individuals who are interested in finding a dentist or getting a dental procedure within a certain location. With PPC, you can geo-target your ad based on a certain radius, which is important if you’re pulling in patients from several towns. It is very hard to optimize your website for a town other than the one your practice is located in, so PPC is a great solution to capitalize on business from surrounding towns.
Budget Conscious –PPC ads allow you to target potential customers interested in dental services near you. Geo-targeting lets you show ads to people within a certain radius of your practice, making it easier to attract patients from several nearby towns.
CONS
PPC ads can be expensive if you don’t know what you’re doing. Smart Insights recently did a study that found PPC conversion rates averaged around 3%. If you pay for 100 clicks at $50 per click, you could end up spending $5000 with only a 3% conversion rate.
Campaign Management – It’s not enough to just make a PPC ad and hope for the best – someone needs to manage them effectively in order to see results. This means testing keywords, messaging and target preferences, and being able to quickly analyze and adjust the ads for maximum impact.
Lack of Conversions – Ad clicks don’t necessarily mean conversions. Someone clicking your ad may not necessarily result in a call to your practice. Having great ad copy that drives searchers to a landing page on your website is extremely important. Qualified internet marketing companies will review and create landing pages when developing your PPC marketing strategy, which is a key factor in making a successful PPC campaign.
Internet users have become accustomed to seeing ads in various forms, such as banner ads, remarketing messages, and PPC placement in search results. Therefore, it is important to carefully select keywords, messaging, and testing in order to grab your audience’s attention. Each internet marketing channel works in conjunction with the others, so it can be difficult to find the right combination of channels and messages if you are busy running your own practice.
Interested in learning more? Harris & Ward is a leading dental ppc agency. Let’s talk!
Mar 3, 2022 | Social Media, Dental Marketing, Search Engine Optimization
Marketing Mistakes to Avoid
With 199,486 dentists working in the dentistry field as of 2018, being competitive to attract more clients is a crucial responsibility of your dental practice. The average retirement age of dentists is increasing, which means more of your competition is sticking around longer.
1. Having a Weak Website
You need a dental website that looks visually pleasing and is functional. If the visuals are outdated, poor quality, or unappealing, potential clients may click away before they get past the first page. Making the website pretty only gets you so far if visitors can’t find the information they’re looking for.
A well-functioning website is one with easy navigation where patients can clearly find the info they want immediately. It also loads quickly and is secure.
Updating your website regularly also helps. If you haven’t changed anything in years, potential clients may wonder if your practice is reliable and current on other things, like dental techniques.
2. Not Understanding Your Target Audience
Who are your typical dental clients? Your marketing strategy should change depending on your target audience, whether you’re a pediatric dentist, orthodontist, or general dental practitioner. If you cater to low-income families, your marketing will look different than a cosmetic dentist targeting wealthier clients.
Fully understanding your target audience helps with your branding, which is the image you create through your graphics, wording, and all other portrayals of your business. Including your branding in your marketing to fit your audience makes it more effective. Your clients respond better to marketing when it appeals to them or addresses their pain points.
Social media connects you with current and potential patients in ways you can’t achieve with a website alone. You interact directly with the people who follow your page, which builds a relationship that makes your dental practice different than the competition.
You can also use social media channels to have your loyal patients spread the word about your dental practice. Seeing engaged followers, likes on your post, and shares of what you post builds a positive image of your dental practice.
Social media also allows for stronger industry relationships and cross-promotional opportunities. If you specialize in pediatric dentistry, you might share information or a post made by a local orthodontist. Building those relationships and sharing referrals can help grow both businesses.
Trying to use all social media platforms takes too much effort and often isn’t effective. Choose social media platforms that match your target audience best to maximize your time. Master one or two platforms to avoid spreading yourself too thin.
4. Ignoring Local Search Potential
Your online presence is only effective if people can find you. Search engine optimization helps people find you through searches. SEO incorporates complex factors, including keyword usage, formatting, and quality of your content.
As a service provider, you want to attract local traffic. Massive web traffic doesn’t help grow your business if visitors aren’t local and won’t use your dental services.
Including local keywords and clearly incorporating contact information into your website helps Google figure out where you’re located. This allows you to show up when people search for local dentists.
5. Failing to Adapt Your Strategies
Dental marketing strategies change frequently. If you stick with the same dental and orthodontic marketing strategies, you’ll get left behind.
Incorporating several different marketing strategies helps broaden your appeal. Content marketing, such as blog with helpful dental information, can draw in more web traffic. Email marketing lets you communicate directly to current patients and prospects.
You don’t have to use every possible strategy, but being open to new options can make your marketing more effective. Working with a marketing company that specializes in helping dental practices can help you stay on top of the latest marketing techniques.
6. Not Managing Your Online Reputation
Word of mouth is changing from telling your neighbor about your experiences to blasting your opinions all over the internet. One unhappy patient can drag your dental practice’s online reputation through the mud. But online reviews also help SEO, which makes your dental practice easier to find.
Your online reputation can affect a potential patient’s decision on using your practice. Statistics show that 90% of people go online to look for reviews on businesses. Online reviews hold as much credibility as personal recommendations for 84% of consumers.
One or two negative reviews may not hurt your reputation too much, but be aware of repeated complaints and negative feedback. Monitoring your online reputation can alert you to issues you need to address in your practice.
Increasing the number of positive reviews you have can help overshadow one or two rogue negative reviewers. Providing the best customer service increases the chances of positive reviews. Don’t be afraid to ask satisfied patients to leave positive reviews for your practice.
If you decide to address negative reviews, keep in mind HIPAA regulations and patient privacy. You can’t reveal any personal information or anything related to the care received. You can post a general response acknowledging the situation, but word it carefully and avoid an emotional response or an escalated argument with the unhappy reviewer.
7. Ignoring Data
Trying all the latest trends in dental marketing doesn’t help your business if you don’t analyze its effectiveness. Not every strategy works the same for every dental practice. Simply using various strategies doesn’t mean you’re implementing them effectively.
Google Analytics helps you see your web traffic to see if your marketing campaigns are working. Looking at the sources of traffic and which pages on your site visitors use can help you focus on the most effective practices and improve those that aren’t as effective.
Effective Dental Marketing
Effective marketing makes your practice more visible with potential clients. When done well, it establishes you as a local expert in the dental field.
But simple marketing mistakes can turn away potential clients or make your practice difficult for prospects to find. Since your area of expertise is dentistry, you may not even realize you’re making common mistakes.
Improve your Digital Marketing Strategy Today
Strong dental marketing keeps your practice competitive and helps you attract new patients. Plan a well-rounded marketing strategy to reach prospects via different avenues. If you’re ready to improve your dental marketing, explore our services for more details of what we offer.
Drive Leads with Paid Search
Digital advertising, such as PPC, can be an excellent way to help your business stand out in a crowded marketplace. Contact us today to discuss how PPC can help small businesses like yours!
Nov 29, 2021 | Dental Marketing, Google, Web Design
Did you know that 94% of the first impressions of your website are design-related?
A poorly designed website can lead to a negative user experience in which the user clicks off your page. Not only might they go to your competitors, but these potential customers now have a negative impression of your company.
So no matter how good your content is, you need to focus just as much on the elements of web design so your site is easy to use and is pleasing to the eye.
To help you, we’ve compiled the top 6 elements that every well-designed website should include. Keep reading to learn everything you need to know to create a website your customers will love.
1. Bold colors and images
Your color palette is a vital component of making sure your business materials are cohesive and on-brand.
Think about what primary and secondary colors you’d like to use on your website. Then, think about whether they represent your brand. You can use the principles of color psychology to help you.
You can also use what’s called a hero image on your main page. A hero image is located at the top of your main page and acts as an oversized banner.
The hero image should be high resolution, add value, and reflect your company’s unique selling point (USP). The hero image can also be a short video.
Since all of the images of your website should reflect your brand, it’s a good idea to take your own photos instead of relying on stock images.
2. Clean and Eye-catching Typography
While you may love that new elegant, handwritten font you found, this type of font isn’t the best option for use on your entire website.
Think about the title/logo fonts of social media sites like Instagram and Twitter. Not only is their font easy to read, but you’d recognize it as their brand even without the logo.
Good web design uses fonts that are easy to read, catch your viewer’s eye, and also help establish your brand identity.
Some best practices when choosing your font are:
- Black or gray typography
- Text larger than 16 pixels
- Enough space between the lines
- Fonts that are standard for the web
If you want to add a handwritten font to add a more personalized and friendly touch to your site, use it sparingly. Make sure it fits with your brand story and use it in places like captions or when emphasizing certain words.
3. Search Bar
You might think that a search bar isn’t necessary if your menus are well-organized, but it’s a vital part of good web design.
While a potential customer may not need the search bar if they have no problems finding your contact information, they might need it when looking for a specific product, blog post, or any older information.
You also want to reduce the number of clicks that users need to make to get the information they’re looking for. This reduces the chances that they’ll click off your website and go to a competitor’s website instead.
The best design for a search bar is that it’s easy to use and find on the page without interfering with your content. You can add a magnifying glass icon to make the search bar even easier to find.
4. Mobile-Friendly
Over 2 billion people use their smartphones to access the Internet, and this number is only expected to grow.
So if your website looks bad on mobile, is difficult to navigate, or doesn’t load at all, you can expect that your viewers will click off the page and go to your competitors instead.
Since creating a mobile-friendly website is very difficult if you’re not a web developer, you’ll want to get a web design SEO agency to help you.
Don’t forget to test site speed both on mobile and desktop, as a slow website will only make users click off the page and be unlikely to return.
5. Powerful Calls to Action
If you don’t have a call to action, you’re missing out on sales and making it difficult for website visitors to contact you.
A call to action (CTA) is text that prompts your website viewer, customer or lead to take action. A few examples of common CTAs include:
- Buy now!
- Subscribe to our newsletter for 15% off
- Learn more
- Contact us
To create the right CTA for your website, first determine the purpose of your site. Then, create an easy-to-see action button that would make sense for your website.
For example, if you’re an e-commerce store, include a button for customers to sign up to your email list. If you’re a local mechanic, an essential CTA is a “contact me now” button.
6. Simple and Intuitive Navigation
Your website visitors shouldn’t have to click all around to find what they’re looking for, nor should they be confused when using your website.
One way to make your website navigation simple is to use minimal navigation menus. You also want to use a drop-down menu at the top of your website to reduce visual clutter.
The must-haves for navigation include:
- Showing users where they are on your site
- A “home” button
- Directions or prompts, if needed
The best good website design examples are ones that let the user find what they are looking for without help.
If you’re not sure how usable your website is, think about conducting a usability test to see how users are navigating your website in real-time.
Include These Vital Elements of Web Design
Effective and clear web design not only makes it easy for users to navigate your site but builds trust by creating a positive impression of your brand.
Whether you have a website already or are looking to build one, include these important elements of web design to create a beautiful site that users will love.
Still have questions? Harris & Ward can help. Our skilled team of digital creatives specializes in seamless web design that facilitates growth for your brand and business.
Ready to create an eye-catching and easy-to-navigate website? Contact us today to get started.
Oct 20, 2021 | Dental Marketing, Google, Web Design
Do you want to rank #1 on Google? It takes a carefully curated approach to SEO, content, products, marketing, and videos.
More than that, though, it takes a fierce sense of competition. You’ll need to understand what your competitors do, and then do it better. One way to do that is by leveraging videography services to create top-notch SEO content.
The world of content is changing these days. Once, blogs were king. Now, everyone wants entertaining, informative video content. After all, TikTok’s success didn’t occur in a bubble.
To get the scoop on how videography services will help boost your SEO rankings, keep reading! We’ve assembled a guide to the benefits of video SEO, and how you can leverage it to outrank your competitors.
Leverage Keywords
People search for content using keywords. These keywords are unique to their needs, wants, desires, and communication styles.
It’s important that you can map out the user journey, from keyword search to purchasing from your eCommerce site. This starts with keyword research.
This research may be time-consuming, but it’s necessary for effective video SEO optimization. These keywords will dictate your video script, the closed captioning, hashtags, video descriptions, and the social media copy you use to promote the completed video.
It will also control your video file name, video tags, titles, and so much more. When you know your keywords, you can use them at each point of your video’s journey from start to finish.
These keywords will help shove your video to the top of Google rankings. You know what your potential customers are searching for, and the keywords you use match their search terms.
This indicates to Google that you provide value to potential customers, and is able to match the search to results accurately. Sometimes, it may feel like Google is working against you. It’s not—instead, it’s working on behalf of the customer, which is what you should be doing, too.
Include A Transcript
What is your experience as a consumer, with closed captioning? No one speaks the English language perfectly. Everyone has nuanced speech, accents, mannerisms, and unique quirks of speech.
This is worsened by the fact that microphones don’t always pick up speech perfectly. All of this can translate to a ridiculous closed captioning experience.
When someone is matching the captions with the words actually said, the content could be quite different! That’s why it’s crucial for you to invest in video transcription.
This allows HOH people and members of the Deaf community to participate in consuming your content without accessibility barriers. In fact, Google has stepped up to the plate and started prioritizing accessibility.
Here’s how it works. When companies put in the extra effort to invest in high-quality videography services that prioritize accessibility, Google notices. Accessibility means more people can access and gain value from your content.
More people means more traffic and more value. Google prioritizes search results that deliver more value, and this will spike your numbers.
Accessibility is the right thing to do, in order to reduce barriers of entry for your potential customers. But when you’re looking to outrank your competitors on Google, focusing on accessibility and transcription can make all the difference.
What’s the Load Time?
For efficient video SEO, your content needs to load quickly. Here’s the thing—experts have told us that we are living in the goldfish generation. This means that people have the average attention span of a goldfish.
The most popular content on the Internet caters to this. It’s why viral videos are short clips, why there’s a time limit on TikTok reels, and why everything moves at such a rapid, overwhelming pace.
Attention spans are short, which means that companies need to either get to the point or get out. Research shows that if your video takes more than 3 seconds to load, a significant percentage of people will exit out and look for something else.
You’re not the only one delivering your product or service. Plenty of other people are doing it, too. While your angle is unique enough to deserve a customer’s attention, they don’t know that yet.
As a business, you need to leverage your video SEO to earn their trust. The best way to do that starts by respecting their time and their attention span.
When engaging with top-notch video SEO services, you’ll receive a great end product. You should be proud of this representation of your brand—which means you should promote it on social media!
All of your videos should be published on your social media channels. There are two crucial reasons for this. To start with, there’s no reason to turn down publicity.
No one is refreshing your site every five minutes to see if your brand has published a new video. But when you promote it on the company’s Twitter channel, for instance, people will get notified.
With any luck, they’ll click on it, take a look, and engage with it. That’s the type of publicity that no brand will turn down.
It’s also important for backlinking purposes. As Google crawls through content and indexes it, it’s looking for backlinks.
When you publish a new video on your brand website, that’s where the video lives. That’s where the link is located. But when Google notices that Facebook and Twitter backlinked to it, the algorithm perks up and takes a closer look.
After all, backlinking indicates greater value. Greater value means content deserves a higher Google ranking, which can help you sail to the #1 spot.
Engaging with Videography Services
Whether you’re trying to boost your YouTube video SEO or looking for top-notch website brand videos, our videography services have you covered. Our knowledge and expertise can help your brand rise through Google’s rankings and attract attention.
If you need top-notch creative digital marketing services, we’ve got you covered. Contact us today to see how we can help!
Sep 15, 2021 | Dental Marketing, Google, Web Design
Over 38% of people judge a business based on how their website looks at first glance. Another 38% stop interacting with poorly designed websites. If your dentistry website doesn’t wow potential patients, they might leave.
As people continue leaving your website, your search engine rankings will drop. You might struggle to reach patients in the future as a result.
Don’t let it come to that! Instead, read on to discover the nine essentials you need to consider for your new dental website. After reading this guide, you can create the perfect dental site with your target audience in mind.
Then, you can generate more dental leads, book more appointments, and boost business.
Set your dental practice up for success. Improve your website with these nine tips today.
1. Establish Your Goals
Before you start designing and developing your dental website, take a moment to consider your short- and long-term goals. Otherwise, your dental site won’t align with your business and marketing objectives.
For example, maybe you want to:
- Establish your credibility in the industry
- Post more articles and unique content
- Share before and after photos
- Educate people about your services
- Share patient reviews
- Generate brand awareness
- Improve search engine rankings
- Book more appointments online
Establishing your goals will determine what elements you need to include on your website.
For example, let’s say you want to book more appointments through your dental site. Consider adding more than one conversion opportunity. You can add an online booking system, too.
If you want to establish your credibility, use blog posts and patient reviews.
Once you establish your goals, you can start creating your dental website.
2. Maintain Brand Consistency
As you start working on your dentistry website, make sure to consider your brand.
A distinct brand will help you stand out from other dentists in the area. Patients will start to recognize your brand on sight. You can generate brand awareness and recognition on different marketing channels.
Without brand consistency, however, you could confuse patients. They might confuse you with another dentist. Meanwhile, they won’t connect your marketing materials on different channels.
You could struggle to create an omnichannel marketing strategy if that’s the case.
You can maintain brand consistency by creating and following brand guidelines. These guidelines should include your:
- Logo
- Imagery styles
- Vision statement
- Mission statement
- Brand voice and tone
- Brand personality
- Color palette
- Font styles
Once you establish your brand guidelines, make sure your branding is consistent across every page of your site. Otherwise, someone might click from one page to the next and think they’re on a different dental site.
3. Improve the User Experience
As you begin working on your dentist site, make sure to keep the user experience (UX) in mind.
A positive user experience will encourage visitors to explore your content. They’ll click around, increasing your dwell times and clickthrough rate. Your search engine rankings could rise as a result.
Higher search engine rankings will help you generate more brand awareness. Your dental site will appear before others in a search, too. You could boost your brand credibility as a result.
You can improve the UX on your site by:
- Using short sentences and paragraphs
- Organizing content in headings and subheadings
- Improving page load times
- Getting mobile optimized
- Adding an SSL certificate for security
Run your website through Google’s PageSpeed Insights and Mobile-Friendly Test. Make sure your site is fast and easy to use on smaller screens.
4. Start Blogging
Remember, adding a blog to your website can boost your credibility. You can demonstrate your experience and expertise to boost brand trust. Blogging could improve your search engine rankings, too.
Add a blog to your dental website and start creating fresh content on a schedule.
5. Get Mobile-Optimized
Mobile optimization will ensure you don’t neglect part of your target audience.
In fact, mobile devices account for nearly 70% of all internet traffic. About 90% of people use multiple screens sequentially, too. Nearly 70% of companies that develop a mobile-first website see a rise in sales.
If your website isn’t optimized for smaller devices, people might leave.
6. Use SEO
Once you start blogging, optimize your website for search engine optimization (SEO). SEO can boost your search engine rankings. You can appear in front of more people who are looking for a local dentist.
Your search engine rankings can improve as you start blogging.
Consider working with an experienced digital marketing agency that offers SEO services. They can help you boost your rankings and generate more traffic.
7. Add Conversion Opportunities
Make sure to add more than one conversion opportunity on your website. For example, you can use a form, allowing visitors to ask questions.
You can also use a chatbot and appointment scheduler.
Adding more than one conversion opportunity could improve the UX. Visitors will have an easier time contacting you online. Otherwise, you might miss a chance to generate leads from your dental website.
8. Post Reviews
Consider adding reviews to your dentistry website as well. Happy patient reviews can boost your credibility. On-the-fence patients will see your current patients already love and trust your practice.
You can feed your Google My Business reviews to your website using a plugin. Don’t forget to encourage people to post reviews throughout the year!
9. Work With a Pro
If you’re feeling stuck while working on your dental website, don’t feel stressed out. Instead, consider hiring a professional team.
A professional web design and development agency can improve your dental site with your goals in mind. You can improve the front and backend of your site. Your dental website will look and function as intended.
Then, you can generate more dental leads and set your practice up for long-term success.
Toothy Leads: 9 Tips for Creating the Perfect Dentistry Website
Improving your dentistry website will help you generate fresh leads throughout the year. You can book more appointments and help more patients. As your search engine rankings improve, you can boost brand awareness, too.
Set your practice up for growth and success with these dental site tips today.
Need help developing your digital marketing strategy? We’re here for you.
Contact us today to get started.
