Over 38% of people judge a business based on how their website looks at first glance. Another 38% stop interacting with poorly designed websites. If your dentistry website doesn’t wow potential patients, they might leave.
As people continue leaving your website, your search engine rankings will drop. You might struggle to reach patients in the future as a result.
Don’t let it come to that! Instead, read on to discover the nine essentials you need to consider for your new dental website. After reading this guide, you can create the perfect dental site with your target audience in mind.
Then, you can generate more dental leads, book more appointments, and boost business.
Set your dental practice up for success. Improve your website with these nine tips today.
1. Establish Your Goals
Before you start designing and developing your dental website, take a moment to consider your short- and long-term goals. Otherwise, your dental site won’t align with your business and marketing objectives.
For example, maybe you want to:
- Establish your credibility in the industry
- Post more articles and unique content
- Share before and after photos
- Educate people about your services
- Share patient reviews
- Generate brand awareness
- Improve search engine rankings
- Book more appointments online
Establishing your goals will determine what elements you need to include on your website.
For example, let’s say you want to book more appointments through your dental site. Consider adding more than one conversion opportunity. You can add an online booking system, too.
If you want to establish your credibility, use blog posts and patient reviews.
Once you establish your goals, you can start creating your dental website.
2. Maintain Brand Consistency
As you start working on your dentistry website, make sure to consider your brand.
A distinct brand will help you stand out from other dentists in the area. Patients will start to recognize your brand on sight. You can generate brand awareness and recognition on different marketing channels.
Without brand consistency, however, you could confuse patients. They might confuse you with another dentist. Meanwhile, they won’t connect your marketing materials on different channels.
You could struggle to create an omnichannel marketing strategy if that’s the case.
You can maintain brand consistency by creating and following brand guidelines. These guidelines should include your:
- Imagery styles
- Vision statement
- Mission statement
- Brand voice and tone
- Brand personality
- Color palette
- Font styles
Once you establish your brand guidelines, make sure your branding is consistent across every page of your site. Otherwise, someone might click from one page to the next and think they’re on a different dental site.
3. Improve the User Experience
As you begin working on your dentist site, make sure to keep the user experience (UX) in mind.
A positive user experience will encourage visitors to explore your content. They’ll click around, increasing your dwell times and clickthrough rate. Your search engine rankings could rise as a result.
Higher search engine rankings will help you generate more brand awareness. Your dental site will appear before others in a search, too. You could boost your brand credibility as a result.
You can improve the UX on your site by:
- Using short sentences and paragraphs
- Organizing content in headings and subheadings
- Improving page load times
- Getting mobile optimized
- Adding an SSL certificate for security
Run your website through Google’s PageSpeed Insights and Mobile-Friendly Test. Make sure your site is fast and easy to use on smaller screens.
4. Start Blogging
Remember, adding a blog to your website can boost your credibility. You can demonstrate your experience and expertise to boost brand trust. Blogging could improve your search engine rankings, too.
Add a blog to your dental website and start creating fresh content on a schedule.
5. Get Mobile-Optimized
Mobile optimization will ensure you don’t neglect part of your target audience.
In fact, mobile devices account for nearly 70% of all internet traffic. About 90% of people use multiple screens sequentially, too. Nearly 70% of companies that develop a mobile-first website see a rise in sales.
If your website isn’t optimized for smaller devices, people might leave.
6. Use SEO
Once you start blogging, optimize your website for search engine optimization (SEO). SEO can boost your search engine rankings. You can appear in front of more people who are looking for a local dentist.
Your search engine rankings can improve as you start blogging.
Consider working with an experienced digital marketing agency that offers SEO services. They can help you boost your rankings and generate more traffic.
7. Add Conversion Opportunities
Make sure to add more than one conversion opportunity on your website. For example, you can use a form, allowing visitors to ask questions.
You can also use a chatbot and appointment scheduler.
Adding more than one conversion opportunity could improve the UX. Visitors will have an easier time contacting you online. Otherwise, you might miss a chance to generate leads from your dental website.
8. Post Reviews
Consider adding reviews to your dentistry website as well. Happy patient reviews can boost your credibility. On-the-fence patients will see your current patients already love and trust your practice.
You can feed your Google My Business reviews to your website using a plugin. Don’t forget to encourage people to post reviews throughout the year!
9. Work With a Pro
If you’re feeling stuck while working on your dental website, don’t feel stressed out. Instead, consider hiring a professional team.
A professional web design and development agency can improve your dental site with your goals in mind. You can improve the front and backend of your site. Your dental website will look and function as intended.
Then, you can generate more dental leads and set your practice up for long-term success.
Toothy Leads: 9 Tips for Creating the Perfect Dentistry Website
Improving your dentistry website will help you generate fresh leads throughout the year. You can book more appointments and help more patients. As your search engine rankings improve, you can boost brand awareness, too.
Set your practice up for growth and success with these dental site tips today.
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Contact us today to get started.