AI Search Optimization
Get Recommended by ChatGPT, Google AI, and Beyond
When someone asks ChatGPT who the best dentist, chiropractor, or financial advisor near them is, they get one name. Harris & Ward builds the digital presence that makes that name yours.
What AI Search Optimization Actually Is
You’ve heard of SEO, Search Engine Optimization, the practice of ranking your website on Google. AI Search Optimization, also called GEO (Generative Engine Optimization), is the discipline your marketing needs to include now: making sure AI tools like ChatGPT, Google AI Overviews, Perplexity, and Google AI Mode name your business directly when someone asks a conversational question.
Traditional SEO gets you a spot on a results page someone has to scroll through. AI Search Optimization gets you named inside the answer, before any results page ever appears.
Built for How Your Industry Actually Gets Searched
Every professional service industry has its own search behavior and its own highest-value questions. We build AI search strategy specific to your industry, not a generic template applied to every client.
| Dentists & Orthodontists → | Chiropractors → |
| Financial Advisors → | Veterinarians → |
| Optometrists → | Home Services & Contractors → |
Don’t see your industry? Talk to us — we build AI search strategy for any professional service business.
Two Ways to Get Started
Every engagement starts at 6 months, then runs month-to-month. No long-term lock-in, no setup fee.
| What’s Included | Competitive $1,200/mo |
Growth $1,850/mo |
|---|---|---|
| Tracked AI-search prompts | 50 | 100 |
| AI-optimized content per quarter | 4–5 | 6–8 |
| Full schema markup buildout | Yes | Yes |
| Review & citation strategy | Yes | Expanded |
| Digital PR & media placements | Yes | Expanded |
| Monthly AI-visibility reporting | Yes | + Quarterly strategy review |
Frequently Asked Questions
What’s the difference between SEO and AI Search Optimization?
SEO gets your website ranked on a Google results page someone has to click through. AI Search Optimization gets your business named directly inside an AI-generated answer, before any results page appears. Both rely on overlapping but distinct signals, and both are needed together.
How do you measure whether it’s working?
We track a defined set of real prompts your prospective clients would actually ask, across ChatGPT, Google AI Overviews, Perplexity, and Google AI Mode, and report whether and how your business is named each month.
How long does it take to see results?
Most clients see initial movement in tracked prompts within 60–90 days. AI systems weight consistency and depth of information over time, which is why every engagement starts at a 6-month minimum before shifting to month-to-month.
Do you work with businesses outside of Kentucky?
Yes. Harris & Ward works with professional service businesses nationally. AI search optimization isn’t location-bound the way traditional local SEO is, though local signals still matter for businesses serving a specific area.
What industries do you build AI search strategy for?
Dental and orthodontic practices, chiropractors, financial advisors, veterinarians, optometrists, home service companies and contractors, and other professional service businesses.
Find Out Where You Stand Right Now
Open ChatGPT and ask who the best [your industry] near you is. If your business doesn’t appear, that’s the visibility gap we close.