An Orthodontic Website for Lynchburg Families
Central Virginia Orthodontics, known as CVO, is an orthodontic practice on Timberlake Road in Lynchburg, Virginia. Dr. Eric Baugher purchased the practice from Dr. Bruce Bentley in 2013 and now practices alongside Dr. Jennifer Claiborne. CVO treats children, teens and adults with metal braces, ceramic braces, Invisalign and clear aligners, with a focus on affordable care and patient comfort.
CVO wants patients to feel like family from their first visit, and we built the website to carry that feeling. The site leads with real patients and their smiles, keeps the language friendly, and makes the free consultation the obvious next step. It gives families in the Greater Lynchburg Area a clear picture of the practice before they ever call.
Website
Crafted
For You
The homepage welcomes visitors with the practice's Making Lynchburg Smile message and three points that matter to families: all ages welcome, affordable payments and comfortable care. A treatment section explains the differences between ceramic braces, Invisalign, metal braces and clear aligners. Patient stories such as Meet Avery C. and Meet Ryleigh H. show what treatment looks like from a patient's side.
Navigation is split into About Us, New Patients, Our Treatments, Our Work and Community Involvement, so families can go straight to what they need. A free consult form appears on the homepage and the About page. The About section links to doctor bios, the team, an office tour, community involvement and the practice blog, and a patient login sits in the header.
Built For
Any Device
Teens and parents both look at CVO on their phones, often comparing options before a first visit. The site responds to every screen size, with the phone number and the Schedule Your Free Consult button easy to reach on mobile, so booking a consultation takes very little effort.
Real Smiles,
Real Patients
Real photos of CVO patients set the tone across the site. Smiling teens appear in front of the CVO logo, a patient checks her braces in a hand mirror from the chair, and Dr. Baugher and Dr. Claiborne are pictured together in the office. The homepage also opens with a header video of the office building.
Beyond
The Website
In addition to the website, we manage CVO’s Google Ads and work on their visibility in AI search, so families in the Greater Lynchburg Area find the practice when they start looking for braces or Invisalign.
Google Ads
Search campaigns that reach Lynchburg-area parents and adults who are looking for braces, Invisalign or an orthodontist nearby.
- Campaigns built around CVO’s treatments
- Ads that lead to the free consult form
- Ongoing budget and keyword management
AI SEO
Work on the site and CVO’s listings so the practice is named when people ask AI tools for an orthodontist in Lynchburg.
- Treatment content written for AI answers
- Structured data that AI tools can read
- Tracking of how often CVO is named in AI answers
Central Virginia Orthodontics at a Glance
Location
Lynchburg, VA
Specialty
Orthodontics for children, teens and adults
What We Built
Custom website, responsive on every device
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