One Website for 17 Kentucky Orthodontic Offices
White, Greer & Maggard Orthodontics, known as WGM, has served families across Kentucky for over 30 years. The practice runs 17 offices, from Lexington, Louisville and Georgetown to London, Corbin and Morehead, and its orthodontists split their time between locations. WGM treats children, teens and adults with clear aligners, traditional metal brackets, 3-D printed ceramic brackets and early orthodontic treatment.
We built the WGM website to hold a large, spread-out practice together in one place. With this many offices and doctors, families need to find the location closest to them and the orthodontist who works there without digging. The site keeps the WGM name and its line, At the Heart of Healthy Smiles, consistent from the homepage through every section.
Website
Crafted
For You
The homepage leads with a Book Free Consult button and a text option at (859) 300-3930 for parents who would rather message than call. Service sections cover braces, clear aligners and early treatment, noting the AAO recommendation of a first visit at age 7. The WGMVP Kid's Club gives younger patients who are not ready for treatment a way to stay part of the WGM family.
Visitors can search locations by city or ZIP code, then filter the doctor directory by office to see who practices where. An insurance check form asks for the patient's insurer and preferred location. The About page explains that WGM accepts almost all insurance and Kentucky Medicaid, offers 0% interest financing, and gives patients access to the clinical team seven days a week through an app.
Built For
Any Device
Many WGM patients are teens and busy parents who reach the practice by text as often as by phone. The site works on every screen size, and the Book Free Consult and Pay My Bill links stay easy to reach on a phone, so booking a visit or paying a bill takes a few taps.
Real Patients,
Real Offices
The site uses real photos from WGM in place of stock images. Visitors see the building exterior with the White, Greer & Maggard name over the door, teen and adult patients in treatment chairs, a young patient grinning in braces, and portraits of doctors and staff. For a practice with this many locations, the photos give families a sense of who will greet them.
Beyond
The Website
The website is one part of what we do for WGM. We also run their Google and Meta advertising, set up their HIPAA-compliant patient forms and work on their visibility in AI search, so families across Kentucky find WGM and can get started with a first visit.
Google Ads
Search campaigns that put WGM in front of Kentucky parents and adults who are looking for an orthodontist near one of the 17 offices.
- Campaigns organized around WGM’s office locations
- Ads that send searchers to the free consult form
- Ongoing budget and keyword management
Meta Ads
Facebook and Instagram campaigns that introduce WGM to families in the communities its offices serve.
- Local targeting around each office
- Creative built from WGM’s own photos
- Ongoing budget and audience management
HIPAA Forms
Secure online forms that let new patients send their information before the first appointment.
- Patient data handled to HIPAA standards
- Forms families can fill out on a phone
- Less paperwork at the front desk
AI SEO
Work on the site and WGM’s online listings so the practice shows up when people ask AI tools like ChatGPT and Google’s AI Overviews for an orthodontist.
- Location content for each office
- Structured data that AI tools can read
- Tracking of how often WGM is named in AI answers
WGM Orthodontics at a Glance
Location
17 offices across Kentucky
Specialty
Orthodontics for children, teens and adults
What We Built
Multi-location website with location and doctor search
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