Orthodontic marketing agency · SEO, ads & AI search
Orthodontic Marketing Agency That Grows Consults and Treatment Starts
Harris & Ward is an orthodontic marketing company based in Lexington, Kentucky. We help orthodontists reach parents and adults in Google Maps, Google Ads, Instagram and Facebook, and the answers ChatGPT and Google AI Overviews give, then report on the consults and treatment starts that follow.
- Single-office and multi-location orthodontic practices
- 500+ dental and orthodontic practices supported
- Lexington team since 2011
Harris & Ward Orthodontic Marketing at a Glance
- Best for
- Independent and multi-location orthodontic practices that want SEO, ads, and their website run as one plan
- Core services
- Local SEO for every office, orthodontic website design, Google Ads, Meta ads, reviews, AI search optimization
- Treatments we market
- Phase I, braces for teens, Invisalign and clear aligners for adults, ceramic braces, free consultations
- Markets
- Nationwide, with orthodontic clients in Kentucky, Virginia, and Illinois
- Pricing
- Programs start at $950/month; every engagement begins with a free audit and recommendations
- Reporting
- Consult requests, treatment starts, cost per start, Map Pack rankings by office, and AI visibility
What an orthodontic marketing company does
Orthodontic Marketing Services Built Around Treatment Starts
An orthodontic marketing company gets your practice in front of parents and adults weighing braces or aligners, then turns that interest into booked consults and signed treatment plans. Orthodontics has a longer decision cycle than general dentistry, so our orthodontist marketing services cover the first search, the consult, and the weeks in between.
Local SEO for every office
A complete Google Business Profile and location page for each office, including satellites, with geogrid tracking for "orthodontist near me." See orthodontic SEO.
Orthodontic website design
A site that leads with real patients, explains treatment options and cost in plain language, and makes the free consultation the obvious next step.
Google Ads
Campaigns for "braces near me," "Invisalign cost," and office-level searches, sent to consult landing pages with call tracking so you can see cost per start.
Instagram & Facebook ads
Campaigns aimed at parents of kids 7 and up and at adults considering aligners, built from real smiles and team photos from your office.
Reviews & referrals
Automated review requests timed to bracket removal and other milestones, plus content and outreach that supports referrals from general dentists.
AI search optimization
FAQ structure, schema, and third-party mentions that get your practice named when parents ask ChatGPT or Google AI which orthodontist to see. See AI search for orthodontists.
Our work
Orthodontic Practices We Work With
From a 17-office practice across Kentucky to a family practice in Lynchburg, every site and campaign is built around how that practice's families choose an orthodontist.
3×
WGM Orthodontics was named in about 1 in 4 AI answers across the orthodontic prompts we track for its Kentucky markets in October 2026, more than three times as often as the next practice.
See more dental and orthodontic clients on our Our Work page.
WGM Orthodontics
One website that holds 17 offices together, plus local SEO and daily AI visibility tracking across Lexington, Richmond, and Georgetown.
Graber & Gyllenhaal Orthodontics
A custom website, in-office photo and video, and AI visibility tracking across its local market.
Central Virginia Orthodontics
A family-first website that makes the free consultation the next step, with AI visibility tracking across Greater Lynchburg.
Marketing for orthodontists
Orthodontic Marketing Ideas That Drive Treatment Starts
Orthodontic digital marketing works when each step moves a family closer to a signed treatment plan. These are the strategies we set up first, and why they matter for an orthodontic practice.
| Strategy | Why it works for orthodontists | What we do |
|---|---|---|
| A profile for every office | Parents pick the closest office, and each location ranks on its own in Google Maps | Separate Google Business Profiles, location pages, and geogrid tracking per office |
| Invisalign & adult pages | Adult aligner cases are high value and searched by treatment name and cost | Aligner, adult braces, and cost pages written around what adults ask |
| Free consultation offer | The consult is where treatment is decided, so it should be easy to book | Online booking, clear what-to-expect content, and consult-focused landing pages |
| Dentist referrals | Referrals from general dentists still start a large share of cases | Referral pages, doctor-facing content, and local outreach support |
| Instagram & Facebook | Parents see real smiles before they ever search for an orthodontist | Ads and posts built from your patients and team, aimed by age and location |
| Pending-start follow-up | Many families consult and then wait, and a follow-up often decides it | Email and text sequences for consults that haven't started treatment |
| AI search | Parents now ask ChatGPT and Google AI which orthodontist to choose | FAQ content, schema, consistent listings, and mentions on sites AI tools cite |
Built for your patients
Marketing for Every Kind of Orthodontic Patient
A parent booking a Phase I evaluation and an adult comparing aligners search in different ways. These are the searches and pages we build for each.
| Patient or practice | Searches they use | What we build |
|---|---|---|
| Parents of young kids | "when should my child see an orthodontist," "early orthodontic treatment," "Phase 1 braces" | Early treatment pages, parent FAQs, and Meta ads aimed at families with kids 7 and up |
| Teens | "braces near me," "how much are braces," "braces colors" | Map Pack strategy, cost and payment plan pages, social content teens and parents share |
| Adults | "Invisalign near me," "Invisalign cost," "braces for adults" | Aligner and adult treatment pages, Google Ads for treatment-name searches, adult reviews |
| Multi-location practices | "orthodontist [town]" for every town you serve | A profile and location page per office, office-level ad campaigns and reporting |
| New or acquired practices | "[practice name] reviews," "new orthodontist [city]" | Brand launch, listing cleanup after an acquisition, and review building from day one |
How it works
Our Orthodontic Marketing Process
Ads can produce consult requests in the first month. Map Pack and organic rankings move next, and AI visibility builds as your content and listings come together.
- Months 1–2
Audit & foundation
Geogrid rankings for every office, AI visibility baseline, website and ad account review, Google Business Profile rebuilds, citations, schema, and call tracking.
- Months 3–6
Content & campaigns
Treatment and location pages, review program, Google and Meta campaigns tuned to cost per start, and placements on sites AI tools cite.
- Ongoing
Growth & optimization
Monthly reporting on consults, starts, and AI visibility by office, with budget shifts and new content where the numbers point.
Pricing
How Much Orthodontic Marketing Costs
Most orthodontic marketing agencies charge between $1,000 and $5,000 per month, plus ad spend, depending on your market, the number of offices, and how many channels you need.
Harris & Ward orthodontic marketing programs start at $950 per month. Every engagement begins with a free audit, and we recommend a plan and quote based on what it finds, so you only pay for the work your market calls for.
Comparing agencies? See our top orthodontic marketing agencies breakdown.
Orthodontic marketing programs
Starting at $950 per month
Industry range: $1,000 to $5,000 per month, plus ad spend
- Free marketing and AI visibility audit
- Written recommendations for each office
- A clear quote before you commit
"If there is a better marketing team in the dental and specialty dental world, I have yet to meet them. Todd Boak and team know dental from roots to crown, and from Phase I ortho to Invisalign. They are also good people, which is extremely important."
Jim UsdanSing Orthodontics Buyer's checklist
How to Choose an Orthodontic Marketing Agency
An orthodontic marketing agency should understand case value, the consult-to-start cycle, and how satellite offices compete in Google Maps. A general dental marketing agency can run ads, but it often treats an orthodontic practice like a general dentist with a different logo.
Ask these six questions before you sign with anyone.
- Do you report on treatment starts? Clicks and calls only matter if they turn into signed cases.
- Can I see orthodontic clients you've worked with? Named practices with live websites beat anonymous results.
- How do you handle satellite offices? Each office needs its own profile, page, and tracking.
- Who owns my website, ad accounts, and Google profiles? You should, with full admin access.
- How do you track AI search? Ask which engines they monitor and how often.
- Who will I talk to each month? A named strategist who knows your market, not a ticket queue.
Free audit
Get a Free Orthodontic Marketing Audit
In a 15-minute call, we'll show you where each office stands and where your next starts will come from:
- Your Google Maps rankings for "orthodontist near me" around every office
- Which practices ChatGPT and Google AI Overviews recommend in your market
- Your website's speed, mobile experience, and path to a consult
- Your reviews, Google Business Profiles, and any ad accounts, with the fixes that matter most
Todd BoakPartner, Marketing Strategy
Prefer to talk? Call (859) 214-0004
Request Your Free Audit
Tell us about your practice and we'll follow up to schedule your audit.
FAQ
Orthodontic Marketing Questions, Answered
What does an orthodontic marketing company do?
An orthodontic marketing company gets your practice found by parents and adults considering braces or aligners and turns that interest into consults and treatment starts. The work usually covers local SEO for each office, website design, Google Ads, Instagram and Facebook ads, reviews, referral support, and AI search optimization, reported in terms of consults and starts.
How much does orthodontic marketing cost per month?
Most orthodontic marketing agencies charge between $1,000 and $5,000 per month, plus ad spend, depending on your market, number of offices, and channels. Harris & Ward programs start at $950 per month. Every engagement begins with a free audit, and we recommend a plan and quote based on what it finds.
Should an orthodontist hire an orthodontic marketing agency or a general dental agency?
An agency with orthodontic experience is usually the better fit. Orthodontics has higher case values, a longer consult-to-start cycle, satellite offices that each need to rank, and referrals from general dentists. Ask any agency to show you orthodontic clients and how they report on starts.
How do I get more Invisalign patients for my orthodontic practice?
Build dedicated pages for Invisalign and adult treatment that answer cost, timeline, and how aligners compare with braces. Run Google Ads on treatment-name searches, ask adult patients for reviews that mention aligners, and show real adult patients on your site and social channels.
How do I get more treatment starts at my orthodontic practice?
Make the consult easy to book, explain cost and payment options before the visit, and follow up with families who consult but don't start. On the marketing side, track calls and forms by source so you can put more budget behind the channels that produce starts.
Do you work with multi-location orthodontic practices?
Yes. WGM Orthodontics runs 17 offices across Kentucky. For multi-location practices we set up a Google Business Profile and location page for each office, track rankings around every location, and report on results office by office.
How long does orthodontic marketing take to work?
Google Ads can produce consult requests within one to four weeks of launch. Google Maps rankings usually move within 6 to 10 weeks of foundation work, and organic SEO builds over 3 to 6 months. AI visibility improves as your listings, reviews, and content come together.
How do I get my orthodontic practice recommended by ChatGPT?
AI tools recommend practices they can verify. That means consistent name, address, and phone for every office, complete Google Business Profiles, pages that answer specific patient questions, schema markup, detailed reviews, and mentions on third-party sites AI tools already trust.
Do you work with orthodontists outside Kentucky?
Yes. Harris & Ward is based in Lexington, Kentucky, and works with orthodontic practices nationally, including clients in Virginia and Illinois.
Ready for More Treatment Starts?
Tell us your market and the patients you want more of, and we'll show you where each office stands.