Our Blog
Read below to stay up to date on Harris & Ward and industry digital marketing trends and updates.
Dentist SEO: 5 Simple Strategies to Adopt
In a survey on online health searches that the Pew Research Center conducted, 72% of internet users said they looked for health information online in the last year. Of those respondents, the vast majority started at a search engine like Google. This group represents a...
The Basics of Google Analytics for Dentists
The Basics of Google Analytics for Dentists The number one priority of dentists that own a dental practice is to provide high-quality dental care to those in their surrounding community. Our digital marketing experts understand that in order to achieve this...
Link Building for Dentists Who Want to Grow Their SEO
A breakdown of the importance of a robust link building strategy for your dental practice. Search Engines like Google and Bing have a complex algorithm in which they rank your website compared to your competitors. This article focuses on the importance of a link...
How to Generate Inbound Traffic to Your Dental Website
About 65% of businesses say generating website traffic is among their top marketing challenges. Without quality traffic, you'll never generate leads or sales. Your entire digital marketing strategy could suffer as a result. Before that happens, use these tips to start...
Choosing the Best Dental Marketing Company
Healthcare marketing is a nuanced and competitive space. We’re currently at the crossroads of escalated consolidation and private practice stabilization. As Digital Marketers, this puts us in a challenging place because dentists are choosing to join a corporate entity...
How to Do Keyword Research for SEO for a Med Spa Business
About 70% of all online activity begins with a search engine. Unfortunately, most people (75% of search engine users) never check the second page. Without a strong search engine optimization (SEO) strategy, you might not reach clients online. In order to develop a...
8 Benefits of Digital Marketing for Chiropractors
8 Benefits of Digital Marketing for Chiropractors 68% of online experiences begin with a search engine. Search Engine Optimization (SEO) is just one form of digital marketing, but the message is clear, most people find new services and products online. We're living in...
Dental Marketing Mistakes to Avoid
Marketing Mistakes to Avoid With 199,486 dentists working in the dentistry field as of 2018, being competitive to attract more clients is a crucial responsibility of your dental practice. The average retirement age of dentists is increasing, which means more of your...
The Best SEO for Medical Spas
The Best SEO for Medical Spas SEO can provide your med spa with a steady stream of customers. SEO strategies put you in front of customers who are actively looking for your services. Medical spas can also use paid advertising and social media. However, an SEO strategy...
7 Awesome Content Marketing Tips for Dentists
7 Awesome Content Marketing Tips for Dentists There are over 201,117, practicing dentists in the United States! That's a lot of competition. Getting new patients for your dental practice is not always easy. The best way to get new patients for your practice is to have...