8 Benefits of Digital Marketing for Chiropractors
68% of online experiences begin with a search engine. Search Engine Optimization (SEO) is just one form of digital marketing, but the message is clear, most people find new services and products online.
We’re living in a digital age, and using that to a business’s advantage has never been more important.
As a chiropractor, you might be wondering if there are enough benefits of digital marketing to warrant putting effort into it. Read on to find out about them!
1. Increase Visibility
The clearest benefit of digital marketing for chiropractors is to increase visibility. If you don’t rely on digital content to market your services at all, you’re likely using billboards, advertisements posted on the streets, and word of mouth.
While there’s something to be said for that type of advertising, you’ll never get more visibility than making sure you can be found online.
Digital marketing also helps your website become more user-friendly due to SEO best practices, which is huge for navigation and ease of access for patients.
2. Target New Local Patients
Local SEO is a great online marketing tactic, especially for a business like a chiropractor. Chances are, you want to target people in your local area since those are the ones most likely to visit you.
Utilizing keywords such as “chiropractor near me” and “chiropractor in town” can help boost your website in the local SEO sphere and specifically find people who are close by. SEO is all well and good on a global level, but someone a thousand miles away isn’t likely to come and visit you every week or two just for your services.
3. Stay Connected
It’s not just finding new patients that digital marketing can help with — it’s staying connected with old ones.
If you make yourself easy to find online, you can have contact information listed on your website so no one ever struggles to get in touch. One quick Google search and they’re there.
You can use social media to stay connected with current patients. A lot of people are averse to phone calls or working during business hours, so opening up Facebook messages might be really appreciated. You can also handle any feedback or complaints this way.
4. Advertise Your Services and Qualifications
When people are looking for a new chiropractor, they’re looking for someone who’s qualified and can achieve the results that they want. As you employ digital marketing in your tactics, make sure you’re selling yourself.
Use your website to tell people how much experience you have and the things you can do. You can set up different pages for different areas of the body and potential results, talking about your tactics to draw people in by targeting the exact issues they might have.
This will instill confidence and help you to get new clients, as they’ll then feel you’re the best person for the job.
5. Help People See the Benefits
When people start looking into chiropractors, they might not be specifically looking for one at the start. Instead, they might be searching around to see the benefits and looking to decide if the process is truly worth it for them.
Target some of your digital content towards showing them the benefits. You can link to authoritative studies (which always helps boost SEO) or conduct your own research, which may even help get backlinks to your study from other sites.
This makes you seem like an authority on the subject and, more importantly, it will help people decide they want to see a chiropractor while already right on your site.
6. Less Expensive
Some other forms of more traditional marketing, such as billboards, can be expensive. Billboards themselves can cost up to $14,000 per month in populated areas!
Digital marketing isn’t likely to set you back this much and if you do put in this much effort, the benefits will outweigh the cost. While some of it is an investment, such as email domains and SEO tools, it should be relatively inexpensive — especially as you can do a lot of the work yourself.
Even outsourcing it to an SEO expert isn’t likely to set you back as much as traditional marketing methods.
7. Station Yourself as the Expert
One of the huge advantages of online marketing is that it makes it easy to station yourself as an expert chiropractor because you can take a look at competitors and see how to get ahead.
Some SEO tools can even run checks to see what keywords they’re ranking for that you aren’t.
Getting ahead of the competition is necessary for any business, and people likely have a few chiropractors to choose from. Make sure you’re clearly the best choice.
8. Use Emails to Directly Target People
Using emails to target people is another great benefit of digital marketing. You can let people know if you’re running any specials (perhaps a new patient offer?) or if there are any changes, and you don’t have to worry about if they’re checking the website or not.
Instead, you can send an email and be sure it got to them with all of the information they need right there. Just make sure you optimize your emails so they don’t go right into the spam folder!
There Are Many Benefits of Digital Marketing for Chiropractors
The truth is that there are many great benefits of digital marketing for any business, and for chiropractors it’s especially important. Online marketing can help you get ahead of the competition, target your services better, and stay in touch with current patients to ensure they feel valued and stay loyal to you.
Do you need help with digital marketing for your business from specialists? Contact us today and let’s see what we can do.