Optometry Marketing That Fills Your Exam Schedule
Harris & Ward is an optometry marketing agency that helps independent practices get found by patients and turn that visibility into booked exams and optical sales. Since 2011 we’ve combined local SEO, AI search visibility, website design and paid advertising into one system, because patients now check insurance, reviews and frame selection across Google Maps, ChatGPT and AI Overviews before they call. We measure the work in booked exams, not impressions.
What an Optometry Marketing Agency Actually Does
An optometry marketing agency runs the systems that bring new patients to your practice and keep your optical busy. That covers local SEO and Google Maps rankings, AI search visibility on tools like ChatGPT and Google AI Overviews, a website built to book exams, paid advertising, and review generation, run as one connected strategy.
What sets optometry apart is that the practice earns in two places. The exam chair depends on insurance, recall and specialty services. The optical depends on frame selection, lens options and what a vision plan puts toward eyewear. A generalist agency markets the exam and ignores the frame board. An optometry marketing partner builds for both.
When you evaluate an agency, ask what they report on. Booked exams, new patients and optical revenue tell you whether the marketing is working. If you’re comparing partners, see how optometry marketing agencies compare on focus, pricing and contract terms.
Optometry Marketing Built Around How Patients Choose
Each type of practice wins different searches. We build strategy around yours.
Independent primary care practices. You’re competing with optical chains and big-box retailers for “eye doctor near me” and “eye exam near me.” We help you win those searches across Google Maps, AI search and organic results.
Practices with a full optical. Patients research frames like any retail purchase. We build pages for the brands you carry, lens options and what vision plans cover, so the sale doesn’t go to an online retailer.
Specialty and medical eye care. Dry eye, myopia management, specialty contact lenses and vision therapy are lower-volume, high-value searches. We make sure the patients looking for those services find you.
Pediatric eye care. Parents want reassurance as much as availability. We build the content and review strategy that answers “is this doctor good with kids” before they call.
Multi-location groups. Each office gets its own listings, pages and reviews, with reporting that shows which locations are growing.
Why Choosing the Right Optometry Marketing Agency Can’t Wait
Independent optometry is competing with optical chains, online eyewear retailers and private-equity-backed groups, all spending more on ads every year. At the same time, AI tools now answer patients’ questions about insurance and eye care directly.
The cost of the wrong partner is months spent on the wrong foundation: listings with outdated insurance information, a website that doesn’t book exams, an optical no one can find online, and reviews that never mention a doctor or service.
The practices pulling ahead built the fundamentals first: a complete Google Business Profile, accurate insurance information everywhere, a page for every service, and a website built to convert. Our approach to SEO for optometrists covers exactly what that foundation includes.
Todd
Marketing Strategy
Book an Optometry Marketing Consultation
What Full-Service Optometry Marketing Includes
Full-service optometry marketing means every channel a patient might use to find you works together. A complete strategy has four connected layers.
SEO & AI SEARCH. Local SEO, Google Business Profile optimization and AI search visibility, so your practice ranks in Google Maps and gets recommended when patients ask ChatGPT which eye doctors take their plan. Our guide to AI search for optometrists explains how that works.
WEBSITE & CONVERSION. A site with an insurance page, a page for each service, optical pages and clear booking paths, built to load fast on a phone.
PAID ADVERTISING. Google Ads and paid social built around cost per booked exam, including seasonal pushes like back-to-school exams and end-of-year benefit reminders.
REPUTATION & REVIEWS. Review generation that produces specific reviews naming your doctors and services, which influence both Google Maps rankings and AI recommendations.
Why Optometry Practices Choose Harris & Ward
AI Search Is Built In.
Schema markup, FAQ structure and AI search visibility are part of every optometry campaign from day one. You don’t pay extra for it.
We Market the Exam and the Optical.
Your frame board gets pages and attention, not just your exam lanes.
We Report on Booked Exams.
We report on new patients, booked exams and cost per patient, so you always know what your investment is returning.
What to Expect, and When
2 to 4 weeks is typical for paid advertising to start producing booked exams.
60 to 90 days is roughly when a review program shows measurable movement.
3 to 6 months is the usual window for local SEO and content to produce meaningful results, with the full effect best judged at twelve months.
The practices that see the strongest returns run paid, organic and reputation work together, so quick wins and long-term growth build at the same time.
Hear from our clients
Laura jarboe
Rose and Tate interiors
H&W knocked it out of the park with my business rebrand. The entire process was fun, stress-free and super efficient. Most importantly, the design they delivered completely nailed my overall vision and even exceeded expectations. I highly recommend!
Jim Usdan
Sing Orthodontics
If there is a better marketing team in dental & specialty dental world, I have yet to meet them. Todd Boak & Team know dental from roots to crown and from Phase I ortho to Invisalign. They are also good people which is extremely important.
Lauren Ashley German
Exceptional Living Centers
I can’t say enough great things about the team at Harris & Ward. We worked together to create a new corporate website and they incorporated all my ideas into something beautiful, functional, and modern. I interviewed over 10 creative agencies and they were an easy choice. Highly recommend!
Ryan Cook
SKyridge Dental
Working with Harris & Ward was a breeze. They truly cared about the vision we had for our website and the growth of our practice overall. We’ve had so much fun getting to know the team over the past few months and are excited continuing seeing the results as our campaigns go on. We couldn’t have gotten here without them!
Frequently Asked Questions
What does an optometry marketing agency do?
It runs the systems that bring new patients to your practice and your optical: local SEO and Google Maps, AI search visibility, a website built to book exams, paid advertising, and review generation, managed as one strategy.
How much does optometry marketing cost?
Focused search programs can start under $1,000 a month, and full-service or multi-location programs run higher, plus ad spend. Harris & Ward programs start at $850/month on month-to-month terms.
How do I market my optical, not just exams?
Give it its own pages: the frame brands you carry, lens options and coatings, and what vision plans typically put toward eyewear. Patients research frames like any retail purchase.
Should my website list the insurance plans I accept?
Yes. Insurance is often the first question patients ask, including when they ask AI tools. Practices that don’t list accepted plans get left out of those answers.
How long does it take to see results?
Paid advertising can produce booked exams in 2 to 4 weeks. Local SEO and content usually take 3 to 6 months to show meaningful movement.
Do you require a long-term contract?
No. Every engagement runs month-to-month.
Let’s Talk About Growing Your Practice
Allison
Marketing Strategy
Allison
Marketing Strategy