A Kid-Friendly Website for a Lexington Pediatric Dentist
Steckler Pediatric Dentistry is a pediatric dental practice on Larkin Road in Lexington, Kentucky, treating infants, toddlers and children. Dr. Danny Steckler earned his dental degree and completed his pediatric training at the University of Kentucky, and he is certified by the American Board of Pediatric Dentistry. His office coordinator, Susan, has been with the practice since 1986.
The practice's line is Loved by Kids, Trusted by Parents, and we built the website to speak to both. Parents are the ones reading, so the site answers their questions directly, while the bright colors and photos reflect the playful office their kids walk into. The tone stays warm and plain, which matches how Dr. Steckler and his team talk to families.
Website
Crafted
For You
The homepage explains why a pediatric specialist matters, noting that pediatric dentists complete two to three extra years of training after dental school. It answers common parent questions, such as when a child should first see a dentist and whether a parent can stay in the room. A Meet the Team page introduces Dr. Steckler and each staff member with personal details families can relate to.
New Patient Forms and Schedule Appointment links sit in the footer of every page, along with the office address and phone number. Parents can read reviews, write their own and follow the practice on social media, and the homepage points them to the office's latest Christmas video. Each path is short, so a parent can find what they need and get back to their day.
Built For
Any Device
Parents tend to schedule dental visits from a phone, often between work and school pickup. The Steckler site adjusts to any screen, and the Schedule an Appointment button and New Patient Forms link are easy to reach on mobile, so a parent can book and finish paperwork before the first visit.
Loved
By Kids
The photos show the practice the way kids see it. Dr. Steckler appears in his office and with a young patient trying on a pair of sunglasses in the dental chair. The office's bright walls and painted mural come through in each image, which helps a child and a parent picture a friendly first visit.
Beyond
The Website
Alongside the website, we run Meta advertising for Steckler Pediatric Dentistry and set up the practice’s HIPAA-compliant new patient forms, so Lexington parents hear about the office and can finish paperwork before their child’s first visit.
Meta Ads
Facebook and Instagram campaigns that introduce the practice to parents in and around Lexington.
- Local targeting around the Larkin Road office
- Creative built from the office’s own photos
- Ongoing budget and audience management
HIPAA Forms
Secure online new patient forms that parents can fill out ahead of the first appointment.
- Patient data handled to HIPAA standards
- Forms parents can complete on a phone
- A shorter wait at check-in
Steckler Pediatric Dentistry at a Glance
Location
Lexington, KY
Specialty
Pediatric dentistry
What We Built
Custom website, responsive on every device
Ready To Grow Your Business?
When you work with Harris & Ward, you’re always working with a member of our team. Our team of experts is ready to grow your business.
Contact Us