A Recovery Center Website Rooted in Its Founder's Story
Roaring Brook Recovery Center is an addiction treatment center in Lexington, Kentucky. Its programs are evidence-based and rooted in the 12 steps, with levels of care that include partial hospitalization, intensive outpatient, sober living and aftercare. The center takes its name from a stream that was a place of healing for founder Matt Otto during his own addiction.
We built the Roaring Brook website for people who are often reaching out on a hard day, for themselves or for someone they love. The site leads with the center's own language about person-centered care and a community in recovery, and it keeps the phone number and a contact form close at hand on each page.
Website
Crafted
For You
The site is organized around how people look for treatment. Programs are grouped into addiction treatment services, addiction therapies and substance-specific treatment, with separate pages for men's and women's rehab, medication-assisted treatment, family therapy, trauma therapy, neurofeedback and more. The About page tells the story behind the name and lists the beliefs that guide the center's work.
Each program appears as a short card with a Learn More link, so visitors can scan their options before reading a full page. Substance pages cover alcohol, opioids, opiates, fentanyl, heroin, meth, cocaine, benzodiazepines and prescription drugs. The contact form asks for insurance provider and plan type up front, and a blog answers common questions about detox, dual diagnosis and therapy.
Built For
Any Device
Someone looking for rehab is often searching on a phone and may be ready to talk right away. The site is responsive on every screen, and the Call Us Today button with the center's number, 859.681.9104, stays near the top of the page so reaching the team takes one tap.
A Place
To Heal
The imagery on the site is calm and quiet, showing therapy sessions, group conversations and comfortable, light-filled rooms. It supports the center's belief that connection is the opposite of addiction, and it helps visitors picture the warm, welcoming space described in the story of the stream the center is named after.
Beyond
The Website
Along with the website, we run Roaring Brook’s Google and Meta advertising and work on the center’s visibility in AI search, so people looking for addiction treatment in Lexington, and the families helping them, can find the center and reach out.
Google Ads
Search campaigns that reach people in and around Lexington who are looking for addiction treatment and recovery support.
- Campaigns built around the center’s programs
- Ads that lead to a call or the contact form
- Ongoing budget and keyword management
Meta Ads
Facebook and Instagram campaigns that introduce Roaring Brook to people in the region who may need support, along with their families.
- Regional targeting around Lexington
- Messaging written with care for the topic
- Ongoing budget and audience management
AI SEO
Work on the site and the center’s listings so Roaring Brook is named when people ask AI tools about addiction treatment options near Lexington.
- Program content written for AI answers
- Structured data that AI tools can read
- Tracking of how often the center is named in AI answers
Roaring Brook Recovery Center at a Glance
Location
Lexington, KY
Specialty
Addiction treatment & recovery
What We Built
Custom website, responsive on every device
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