An Oral Surgery Website Built Around Its Surgeons
NorthShore Center for Oral & Facial Surgery and Implantology has offices in Gurnee, Libertyville and Deerfield, Illinois, and has been in operation for more than 23 years. Its surgeons are board certified by the American Board of Oral and Maxillofacial Surgery. The practice handles dental implants, full arch rehabilitation, wisdom teeth removal, IV sedation, bone grafting, orthofacial surgery, sleep apnea surgery and limited cosmetic facial surgery.
Oral surgery patients usually arrive by referral and often feel nervous about the procedure ahead. We built the NorthShore site to put the surgeons and their credentials up front, explain each procedure in plain terms, and make it clear that the same team stays with a patient from the first consultation through long-term follow-up. Referring dentists get their own section in the main menu.
Website
Crafted
For You
The homepage opens with a custom header video and a Watch Our Story link, followed by the practice's key numbers and an introduction to the surgeons. Service tiles lead to pages for dental implants, full arch rehabilitation, holistic oral surgery, orthofacial surgery, minimally invasive sleep apnea surgery and wisdom teeth removal. Surgeon bios cover training, board certification, published work and areas of expertise.
Dental implants get their own place in the main navigation, next to Patient Info, Referrals and Request an Appointment. Patient reviews describe sedation, recovery and follow-up calls in the patients' own words. Each of the three offices is listed with its address, phone number and a Get Directions link, so patients can pick the location closest to home.
Built For
Any Device
Patients often look up an oral surgeon on a phone right after their dentist refers them. The NorthShore site adjusts to every screen, and the Call Us Today and Schedule Your First Visit buttons sit at the start of the homepage, so reaching the office takes one tap.
Meet
The Surgeons
Real photos and a brand video carry the NorthShore story. The surgeons appear together outside the office, in individual portraits, and in the operatory talking through a consult with a patient. Other images show the front desk team at work. Seeing the actual people behind a surgical practice helps a nervous patient know who will be in the room.
Beyond
The Website
Along with the website, we manage NorthShore’s Google Ads, set up their HIPAA-compliant patient forms and work on their visibility in AI search, so patients across Lake County can find the practice and come to a first visit prepared.
Google Ads
Search campaigns that reach people in Gurnee, Libertyville and Deerfield who are looking for dental implants, wisdom teeth removal and other oral surgery.
- Campaigns built around NorthShore’s core procedures
- Ads that lead to the appointment request page
- Ongoing budget and keyword management
HIPAA Forms
Secure online forms that let patients and referring offices send information before a consultation.
- Patient data handled to HIPAA standards
- Forms patients can complete on a phone
- Fewer clipboards in the waiting room
AI SEO
Work on the site and NorthShore’s listings so the practice is named when people ask AI tools about oral surgeons and dental implants nearby.
- Procedure content written for AI answers
- Structured data for all three offices
- Tracking of how often NorthShore is named in AI answers
NorthShore Center for Oral & Facial Surgery at a Glance
Location
Gurnee, Libertyville & Deerfield, IL
Specialty
Oral & maxillofacial surgery and dental implants
What We Built
Multi-location website, responsive on every device
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