Jun 11, 2025 | AI Search, Search Engine Optimization
Why 2026 Is the Year Your Practice Can’t Afford to Ignore Local SEO
The way patients find healthcare providers is evolving rapidly—and 2025 is shaping up to be a watershed year for dental and healthcare practices that want to grow. With more patients searching online for care, local SEO is no longer just a marketing buzzword; it’s a critical strategy for attracting new patients and staying competitive.
The Digital Shift in Patient Behavior
Over the past decade, the healthcare industry has seen a massive shift toward digital. Patients are now empowered with smartphones, voice assistants, and instant access to information. According to a recent [BrightLocal survey], 98% of consumers used the internet to find information about a local business in 2024, and healthcare is no exception. When someone needs a new dentist, pediatrician, or specialist, their first step is usually a Google search—often for terms like “dentist near me” or “best family doctor in [city].”
If your practice isn’t showing up in these local searches, you’re missing out on a steady stream of new patients.
What Is Local SEO for Healthcare Practices?
Local SEO (Search Engine Optimization) is the process of optimizing your practice’s online presence so you appear prominently in location-based search results. This includes Google Maps, local business directories, and the highly visible Google local 3-pack that appears at the top of search results for local queries.
For healthcare practices, local SEO means making sure that when someone searches for services you offer in your area, your practice stands out—complete with accurate information, positive reviews, and easy ways to contact you.
Why Local SEO Is More Important Than Ever in 2025
1. Patients Expect Convenience and Trust Online Results
Today’s patients expect to find healthcare providers quickly and conveniently online. They rely on Google not just for information, but for recommendations they can trust. According to [PatientPop], 75% of people have looked online to find out about a doctor, dentist, or medical care, and 60% have chosen one provider over another based on a strong online presence.
2. Competition Is Increasing
More practices are investing in digital marketing, making local search results more competitive. If your competitors are showing up in the local 3-pack and you’re not, you’re likely losing patients to them—even if you offer superior care.
3. Local SEO Drives Real Results
Local SEO isn’t just about visibility; it’s about conversions. Google reports that 76% of people who search for something nearby visit a business within a day, and 28% of those searches result in a purchase or appointment. For healthcare, that means more new patient calls, appointment bookings, and long-term relationships.
Key Local SEO Strategies for Healthcare Practices
1. Claim and Optimize Your Google Business Profile
Your Google Business Profile (formerly Google My Business) is the cornerstone of local SEO. Make sure your profile is fully completed with your practice’s name, address, phone number, website, business hours, and a detailed description of your services. Upload high-quality photos of your office and staff, and keep information up-to-date.
2. Encourage and Respond to Patient Reviews
Online reviews are a major ranking factor for local search and a key trust signal for patients. Ask satisfied patients to leave positive reviews, and always respond—thanking patients for their feedback or addressing any concerns. According to [Podium], 93% of consumers say online reviews impact their decisions.
3. Use Localized Keywords on Your Website
Incorporate location-specific keywords naturally throughout your website. Instead of just “teeth whitening,” use “teeth whitening in [City, State].” Create service pages and blog posts that address local health concerns or events, and include your city, neighborhood, and nearby landmarks.
4. Build Location-Specific Landing Pages
If your practice has multiple locations, create dedicated landing pages for each one. Include the address, phone number, unique services, and testimonials for each location. This helps Google match your practice with hyper-local searches.
5. Ensure Consistency Across All Listings
Your practice’s name, address, and phone number (NAP) must be consistent everywhere—your website, Google Business Profile, directories, and social media. Inconsistencies can confuse both Google and potential patients, hurting your rankings and credibility.
6. Optimize for Mobile and Voice Search
With most local searches happening on mobile devices, your website needs to be fast, mobile-friendly, and easy to navigate. Increasingly, patients are using voice assistants to search for providers (“Hey Siri, find a dentist near me”), so optimize your content for conversational queries and FAQs.
The Risks of Ignoring Local SEO
Practices that neglect local SEO risk being invisible to patients searching for care in their area. As more competitors invest in digital marketing, falling behind in local search means missing out on new patient appointments and growth opportunities. In a world where convenience and trust are paramount, being hard to find online can be a dealbreaker for prospective patients.
Taking Action: How to Get Started
If you haven’t yet invested in local SEO, 2025 is the year to start. Begin by claiming your Google Business Profile, updating your website with local keywords, and asking your happiest patients for reviews. Monitor your local search rankings and adjust your strategy as needed.
For practices ready to take their digital presence to the next level, working with a healthcare marketing agency can provide a customized local SEO strategy, ongoing optimization, and measurable results.
Ready to grow your practice?
Explore Harris & Ward’s SEO for Healthcare Practices and Dental Website Design services to get expert help tailored to your needs.
Jan 7, 2025 | Google, Search Engine Optimization
Understanding Google Search Volatility: What It Means for Your Business
In the dynamic world of digital marketing, change is the only constant—especially when it comes to Google’s search algorithm. Businesses relying on organic search traffic know how crucial it is to stay ahead of updates, fluctuations, and trends in Google’s search behavior. At Harris & Ward, we’re committed to helping our clients navigate these changes effectively.
If you’ve been noticing recent fluctuations in your website’s rankings, you’re not alone. Google search volatility has been a hot topic in the SEO community, with many marketers turning to tools like SEMrush to track and analyze these shifts.
What is Google Search Volatility?
Google search volatility refers to the measurable fluctuations in search rankings across various industries and keywords. This volatility often signals an algorithm update, either planned or unannounced. These updates can reshape search engine results pages (SERPs), leading to significant gains or losses in visibility for businesses.
The Current State of Search Volatility
According to recent data from SEMrush’s Sensor tool, the level of volatility in Google’s search results is unusually high. Below is a screenshot showcasing the latest trends:
[Insert Screenshot Here: SEMrush Screenshot Highlighting Volatility]
This spike in activity could indicate algorithm updates, seasonal trends, or even a shift in user search behavior. Regardless of the cause, businesses must adapt their strategies to maintain or improve their online visibility.
Key Causes of Google Search Volatility
- Algorithm Updates: Google’s regular algorithm updates—from broad core updates to niche adjustments—often result in volatility. Recent updates have focused on content quality, site performance, and user experience.
- Seasonality: Search trends can fluctuate based on the time of year. For example, the holiday shopping season typically sees increased competition for retail-related keywords.
- Competitor Activity: Changes in a competitor’s SEO strategy—such as launching new content or earning high-quality backlinks—can also contribute to shifts in rankings.
- Google’s Testing: Google frequently experiments with new features, layouts, and ranking signals, which can temporarily impact search results.
Why Search Volatility Matters for Your Business
Search volatility isn’t just a number on a graph; it has real-world implications for businesses:
- Traffic Fluctuations: Rankings changes can lead to sudden drops or surges in website traffic.
- Revenue Impact: For e-commerce businesses, even slight ranking drops can translate to significant revenue losses.
- Content Strategy Adjustments: Volatility may signal the need to revisit and optimize your content.
How to Respond to Search Volatility
- Monitor Your Rankings: Use tools like SEMrush, Ahrefs, or Google Search Console to track changes in your rankings. Understanding what’s happening is the first step toward addressing it.
- Focus on High-Quality Content: Google’s updates consistently prioritize content that is relevant, authoritative, and user-focused. Regularly update your website with fresh, valuable content.
- Improve Site Performance: Page speed, mobile-friendliness, and overall usability are critical ranking factors. Ensure your website meets Google’s performance standards.
- Diversify Your Traffic Sources: Relying solely on organic traffic is risky during periods of high volatility. Invest in paid ads, email marketing, and social media to balance your traffic.
- Leverage Local SEO: If your business serves a local audience, prioritize local SEO strategies. Optimize your Google Business Profile, build local citations, and encourage customer reviews.
Insights from Industry Experts
To provide further context, we’ve gathered insights from SEO industry leaders:
- Marie Haynes notes that content quality and expertise are becoming increasingly critical ranking factors.
- Barry Schwartz emphasizes the importance of staying agile during algorithm updates and using historical data to identify patterns.
- John Mueller (Google): Recommends focusing on long-term SEO strategies rather than reacting impulsively to short-term ranking changes.
- SEMrush Sensor: Tracks daily SERP fluctuations across industries and provides a volatility score.
- MozCast: Visualizes Google algorithm activity and highlights potential updates.
- Rank Ranger: Offers in-depth insights into ranking shifts and helps identify trends.
- Google Search Console: Provides direct data from Google about your website’s performance in search results.
Proactive Strategies for 2025
As we look ahead, staying proactive is essential. Here are some strategies to future-proof your SEO:
- E-A-T (Expertise, Authority, Trust): Build your website’s credibility by showcasing expert content and earning high-quality backlinks.
- Core Web Vitals: Ensure your website passes Google’s metrics for loading, interactivity, and visual stability.
- AI-Driven Optimization: Use AI tools like ChatGPT to enhance content creation and keyword targeting.
- Voice Search Optimization: Adapt your content for conversational queries to capture voice search traffic.
Harris & Ward’s Approach to Navigating Volatility
At Harris & Ward, we’re no strangers to the challenges of search volatility. Here’s how we help our clients thrive:
- Data-Driven Analysis: We use tools like SEMrush to identify patterns and opportunities.
- Custom SEO Strategies: Our tailored plans ensure that your website remains competitive.
- Content Excellence: We prioritize creating high-quality, optimized content.
- Transparent Communication: We keep our clients informed about changes and recommended actions.
Conclusion
Google search volatility is an inevitable part of digital marketing, but it doesn’t have to derail your business. By staying informed, investing in quality strategies, and partnering with experts like Harris & Ward, you can turn volatility into opportunity. If you’re ready to secure your online presence and drive results, schedule a complimentary strategy call with us today.
Jun 22, 2023 | Chiropractor Marketing, Google, Search Engine Optimization
In the realm of Search Engine Optimization (SEO), link building stands tall as a fundamental strategy for boosting website visibility and driving organic traffic. By strategically acquiring high-quality backlinks, websites can improve their search engine rankings, establish credibility, and attract relevant audiences. This article delves into the significance of link building efforts in SEO, while shedding light on the differences between blog posts, guest posts, and link outreach initiatives.
The Essence of Link Building
Link building serves as the process of acquiring hyperlinks from other websites to your own. Search engines interpret these links as a vote of confidence, signaling that your website offers valuable and authoritative content. In essence, link building is the digital equivalent of word-of-mouth marketing. It helps search engines recognize your website’s relevance and establishes connections that lead to higher rankings.
- Enhancing On-site Link Building: Publishing blog posts on your own website is an excellent way to build a strong foundation for link building efforts. By creating high-quality, informative, and engaging content, you attract readers and increase the chances of obtaining organic backlinks. Each blog post should include internal links, which connect different pages of your website, promoting smooth navigation for users and improving search engine visibility.
Internal links play a crucial role in enhancing the user experience by guiding visitors to relevant pages within your website. From an SEO perspective, internal links distribute the ranking authority across your site, ensuring that all pages have a fair chance of appearing in search results. Additionally, internal links help search engine crawlers discover and index your content more efficiently, improving overall visibility.
Furthermore, blog posts can act as a source of external link building when other websites find your content valuable and link back to it. By consistently producing high-quality blog posts, you establish your website as an authority in your niche, making it more likely for others to reference and link to your content. This, in turn, boosts your website’s credibility and visibility in search engine rankings.
- Expanding Outreach Horizons: Guest posting involves writing articles for external websites within your industry or niche. It allows you to tap into a new audience while gaining valuable backlinks. When contributing a guest post, you can strategically insert relevant links back to your own website. These links serve as a gateway for new users to discover your content and explore your website. Guest posts not only enhance your website’s visibility but also establish your authority within your industry.
Guest posting provides an opportunity to showcase your expertise and reach a broader audience beyond your existing user base. By crafting well-researched and insightful articles, you can capture the attention of readers on authoritative websites. The links you include within the guest posts direct interested readers to your website, increasing traffic and potentially converting them into loyal followers or customers.
When pursuing guest posting opportunities, it is crucial to target reputable and relevant websites. A thorough analysis of their domain authority, readership, and engagement will help you identify suitable platforms for collaboration. By contributing valuable content and adhering to the guidelines of each website, you build a positive relationship with the host website, potentially opening doors for future collaborations and gaining even more visibility and backlinks.
- Forging Connections: Link outreach, also known as link building outreach, is a proactive approach to acquire backlinks. It involves reaching out to website owners, bloggers, and influencers, requesting them to link to your content. Link outreach requires personalized and compelling pitches, highlighting the value and relevance of your website. It is essential to target authoritative websites and build genuine relationships based on mutual interests. Through link outreach, you can expand your network, gain exposure to a wider audience, and strengthen your website’s credibility.
Successful link outreach campaigns begin with identifying target websites that align with your industry or niche. Look for websites that are likely to benefit from linking to your content, such as resource pages, round-up posts, or articles related to your expertise. Craft personalized and concise outreach emails that clearly articulate the value your content provides to their audience and explain why linking to your website would be beneficial.
When conducting link outreach, it is crucial to focus on building genuine relationships rather than simply pursuing backlinks. Engage in meaningful conversations, share relevant insights, and offer support or collaboration opportunities to website owners. By demonstrating your expertise and genuine interest in their work, you increase the likelihood of securing backlinks and establishing long-term partnerships.
Additionally, link outreach can involve other strategies such as broken link building, where you identify broken links on target websites and offer your own content as a replacement. This approach helps website owners improve their user experience by replacing broken links and provides you with an opportunity to acquire high-quality backlinks.
The Role of Link Building in SEO
Link building efforts contribute significantly to SEO success. Here’s how:
- Improved Search Engine Rankings: High-quality backlinks signal search engines about your website’s relevance, boosting its rankings in search results.
- Enhanced Website Authority: Quality links from reputable sources establish your website’s authority, leading to increased trust among users and search engines.
- Increased Organic Traffic: As your website climbs the search engine rankings, it attracts more organic traffic, resulting in higher conversion rates and business growth.
- Brand Exposure and Visibility: Backlinks from authoritative websites increase your brand’s exposure, allowing you to reach a wider audience and build brand recognition.
Link building remains an integral part of any successful SEO strategy. By leveraging blog posts, guest posts, and link outreach efforts, websites can significantly enhance their online presence, climb search engine rankings, and drive organic traffic. A well-executed link building campaign fosters connections, establishes authority, and improves the overall visibility and credibility of your website. Embrace the power of link building and unlock the true potential of SEO.
Feb 27, 2023 | Search Engine Optimization
The Importance of Finding a Local SEO Company
In today’s digital age, having a strong online presence is essential for businesses of all sizes. As a result, Search Engine Optimization (SEO) has become an integral part of any successful online marketing strategy. However, many businesses struggle to effectively optimize their websites for search engines, which is why finding a local SEO expert can be incredibly beneficial. In this blog post, we will discuss the importance of finding a local SEO company and how it can help your business succeed.
What is Local SEO?
Before we dive into the benefits of finding a local SEO company, let’s first define what local SEO is. Local SEO refers to the process of optimizing your website and online presence to improve its visibility in local search results. This is achieved through a variety of tactics, such as optimizing your Google My Business profile, building local citations, and creating localized content.
Why is Local Optimization Important?
Local SEO is essential for businesses that rely on local customers, such as brick-and-mortar stores or service-based businesses. By optimizing your website for local search, you can improve your visibility in local search results and drive more traffic to your website. This, in turn, can lead to increased leads, sales, and revenue.
Additionally, local SEO can help you build trust with potential customers. When a potential customer searches for a product or service in their area and sees your business listed in the top search results, it can give them confidence that your business is reputable and trustworthy. This can be especially important for small businesses that may not have the same level of brand recognition as larger companies.
The Benefits of Finding a Local SEO Expert
Now that we’ve established the importance of local SEO, let’s dive into the benefits of finding a local SEO company to help you optimize your website.
Local Knowledge and Expertise
One of the most significant benefits of using a local SEO expert is their local knowledge and expertise. A local SEO company will have a deep understanding of your local market and the search behaviors of your target audience. This can be incredibly valuable in helping you optimize your website for local search results and drive more targeted traffic to your website.
Additionally, a local SEO company will have a strong understanding of the local business landscape and may have existing relationships with other local businesses. This can be beneficial when it comes to building local citations and establishing your business as a trusted and reputable local resource.
Improved Local Search Visibility
Another key benefit of finding a local SEO company is the improved local search visibility they can provide. A local SEO company will have the knowledge and expertise needed to optimize your website for local search, which can help you rank higher in local search results.
By appearing higher in local search results, you can increase your visibility to potential customers in your area and drive more targeted traffic to your website. This, in turn, can lead to increased leads, sales, and revenue for your business.
Tailored Local SEO Strategies
Another benefit of finding a local SEO company is the tailored local SEO strategies they can provide. A local SEO company will have a deep understanding of your local market and your target audience, which can help them create customized strategies that are tailored to your specific business needs.
This can be incredibly valuable in helping you achieve your unique business goals and objectives. Whether you’re looking to increase brand awareness, drive more leads and sales, or improve your overall online presence, a local SEO company can help you develop a strategy that meets your specific needs.
Improved Website Performance
In addition to improving your local search visibility, a local SEO company can also help improve your website’s overall performance. This includes optimizing your website for speed and mobile-friendliness, as well as improving your website’s user experience.
By improving your website’s performance, you can provide a better user experience for your visitors and improve your overall search engine rankings.
Jan 11, 2023 | Chiropractor Marketing, Dental Marketing, Search Engine Optimization, Veterinarian Marketing
If you’re looking for a unique healthcare marketing agency, that has deep industry expertise that can take your practice to the next level of healthcare marketing and success, look no further than Harris & Ward. From our years of experience in the industry to our cutting-edge healthcare marketing strategies, we have what it takes to help your practice succeed. Here are five reasons why Harris & Ward is the perfect healthcare marketing agency for your needs:
We understand the needs of healthcare organizations
Harris & Ward is dedicated to providing the highest quality support to medical professionals and healthcare organizations. We understand that the healthcare industry is constantly evolving and that medical professionals need to stay ahead of the curve to remain competitive. That’s why we offer tailored solutions designed to increase efficiency and reduce the administrative burden for our clients.
Our team is committed to providing data-driven solutions to our healthcare clients. We constantly monitor industry trends, evaluate customer feedback, take innovative healthcare marketing approaches, and work in close collaboration with our clients to ensure that our services meet and exceed their expectations. By analyzing data and trends, we can help our clients make informed decisions about their healthcare marketing strategies, ensuring that they are always ahead of the competition.
At Harris & Ward, we understand that every medical professional and healthcare organization has unique needs and goals. That’s why we offer customized solutions tailored to our clients and healthcare businesses’ specific needs. Whether you are looking to increase patient volume, improve patient outcomes, or simply streamline your administrative processes, we have the expertise and resources to help you achieve your goals.
Our team of experts has years of experience in the healthcare industry, and we are dedicated to providing the highest quality service to our clients. We are passionate about what we do, and we take pride in helping our clients achieve success in medical practices. Whatever your needs may be, we are confident that Harris & Ward can help you reach whatever professional goals you have set for yourself and your practice. We make healthcare marketing easy.
We have a proven track record in delivering results
We take pride in the fact that we have a track record of delivering tangible results. Behind our success is hard work and dedication to meeting customer needs and making sure that our solutions are tailored to each individual customer journey. Our team consists of experts who have a passion for what they do and their collective experience helps us create high quality outcomes time and time again. We are dedicated to continuing this tradition of excellence so that our customers can keep seeing the safe return on their investments.
We offer a comprehensive suite of services designed for healthcare brands
Our team of healthcare marketing experts offers a suite of digital marketing services that can benefit your business in a variety of ways. We offer digital advertising solutions, search and search engine optimization, (SEO) to help increase visibility for your website, and website design and development. Our services are tailored to fit the needs of each individual customer, ensuring you get the most out of your traditional and digital advertising efforts. We guarantee satisfaction with our comprehensive suite of services that will help make your business or brand stand out from the crowd. A healthcare marketing agency located in Lexington and serving the entire country.
We are experts in healthcare marketing strategy
Our digital marketing experience spans dental and chiropractic practices. We craft effective, multi-channel campaigns that give dental and chiropractic clients a competitive advantage in the highly competitive web-based marketplace. Our team brings both an understanding of dental and chiropractic trends and brand building experience to help dental and chiropractic business grow their online presence. From keyword research to website optimization to full social media marketing and social media management, our experts provide specialized dental and chiropractic digital marketing solutions that boost new patients.
We are a full-service healthcare marketing agency
Our performance marketing agency prides itself on providing full-service solutions in every aspect of our clients’ brand strategy, performance marketing and business development, needs. We focus on the customer journey and delivering the best customer experience, with experts in a variety of disciplines taking a holistic approach to problem solving medical marketing agency that endeavors to create the most comprehensive solution for the client.
Our services range from concept to completion, enabling us to handle all aspects of a project so that our clients can rest assured it will be finished efficiently and effectively.
We understand the needs of healthcare professionals and have a proven track record in delivering results. We offer healthcare providers a comprehensive suite of services that are experts in digital marketing and medical communications. As a full-service medical marketing agency, we can provide healthcare professionals and you with everything you need to be successful online. Contact us today to learn more about our medical marketing agency and how we can help you reach your goals.
Additional Resources:
Tips for Healthcare Organizations
5 Keys Skills a Healthcare Digital Marketing Agency Provides
- Google Certified Partners
- Agency level analytics and insight
- Experts at driving new patient phone calls and visits
- Healthcare marketing benchmarks
- Knowledge of health systems and brand positioning
Google Certified Partners
Harris & Ward is a Google Certified Partner. We are experienced in using the latest tools and techniques from Google to create successful campaigns that help our clients stand out from their competition. Our certified professionals have the expertise to develop effective strategies that use the latest insights and techniques to maximize results. We are committed to staying ahead of industry trends and utilizing the most modern technologies available in order to ensure success for our clients. Our healthcare marketing agency is built to help you attract more patients through Google Ads as well as search engine optimization.
Agency level analytics and insight
At Harris & Ward, we understand that it’s not enough to just create great campaigns – it’s essential that you measure their performance. That’s why we provide comprehensive analytics insights into your campaigns so you can see exactly how they’re performing and where improvements need to be made. Our agency-level analytics give you a bird’s eye view of all your marketing efforts so you can make informed decisions about what is working best. Choosing the right healthcare marketing agency is a crucial first step in healthcare success.
Experts at driving new patient phone calls and visits
We have the expertise to build campaigns that drive measurable success in patient acquisition. Our team of experienced marketing professionals will help you create targeted campaigns that generate more qualified leads. We have a proven track record of driving phone calls and visits from targeted audiences for top healthcare companies and brands. With our full marketing expertise here, you can be confident that your campaigns are reaching the right people, with the right message, at exactly the right time.
Healthcare marketing benchmarks
We provide our clients with up-to-date market research and benchmarks for their healthcare marketing and social media campaigns so they can measure their performance against industry norms. Our experts are knowledgeable about best practices across all channels of healthcare marketing companies and will help you set realistic goals while keeping an eye on how your competition is faring. We also monitor changing trends in healthcare marketing so we can advise our clients accordingly and ensure they stay ahead of their competitors.
Knowledge of health systems and brand strategy
Our team has a deep understanding of the professional healthcare marketing agency industry and the systems that power it. Media practices rely on strong healthcare marketing agencies through paid advertising, reputation management, and seo. We use this deep industry knowledge, to help our clients strategically position their brands in the marketplace. Through careful planning, market research, and analysis, we’ll help you create a marketing plan that puts your healthcare brand in front of the right audience and drives measurable results. With our expertise, you can be sure your message will resonate with the right people and deliver meaningful ROI.
Overall, Harris & Ward is an experienced healthcare marketing agency dedicated to helping our clients reach their medical marketing goals through comprehensive services ranging from concept to completion. Our certified professionals have a thorough understanding of the latest technologies and trends in medical marketing so they can create creative campaigns tailored specifically to your needs.
Contact us today to find out more about how we can help you grow your practice through a comprehensive healthcare marketing strategy and strategic healthcare consulting plan.
Premier healthcare marketing agencies
We are here for you every step of the way
At Harris & Ward, we are committed to helping our healthcare clients succeed. Our team of digital healthcare marketing experts are dedicated to providing excellent service and delivering results for healthcare clients that exceed expectations. We understand the unique needs of healthcare professionals and strive for excellence so that our customers can keep seeing the safe return on their investments. Contact us today to see how we can help.
Our mission is simple
to help our clients grow. We understand the importance of creating strong digital foundations and executing powerful, social media marketing campaigns that produce measurable results. With Harris & Ward, you can trust that your marketing efforts and creative, social media marketing campaigns will be handled by experienced professionals dedicated to helping your business succeed in an ever-changing digital environment. Contact us today and let us show you how we can help drive success for your business.
We look forward to hearing from you!
Contact us today and let’s get started on building a successful digital marketing strategy together that will take your healthcare business to the next level. We are excited to partner with you in this journey to healthcare success, and our team is here to provide you with the best possible solutions for all of your healthcare marketing needs. Let’s work together to make sure your practice succeeds!
We invite you to explore Harris & Ward
The leading healthcare marketing agency that provides cutting-edge display advertising and search engine optimization solutions designed specifically for the healthcare industry. Our team has the experience, marketing expertise, and resources needed to help grow your online presence so that more patients find you and trust your practice. Contact us today to get started!
The team at Harris & Ward is passionate about helping our clients succeed in the digital world.
We understand a healthcare organization faces unique challenges and have specific needs when it comes to marketing their services through online and mobile marketing and social media. That’s why we tailor our services to meet those individual needs and strive for excellence in all of our endeavors. Our comprehensive suite of digital marketing and social media, services and solutions is designed to help our clients reach their goals with maximum efficiency, effectiveness, and ROI. We are committed to providing personalized service and expert guidance every step of the way so that our clients can achieve the best possible results from their video marketing and social media management campaigns.
We believe that your search engine optimization and healthcare marketing success starts with understanding each client’s individual goals and developing a strategy that meets those needs. We specialize in creating targeted search engine optimization and healthcare marketing campaigns designed to drive new patient phone calls and visits and make sure that your practice stands out from the competition. Our team leverages data-driven insights to track, measure, and optimize our clients’ campaigns for maximum impact. With Harris & Ward as your partner, you can trust that your search engine optimization and digital marketing efforts will be handled by experienced professionals dedicated to helping you succeed in an ever-changing digital environment. Contact us today and let us show you how we can help you grow your business!
We look forward to hearing from you and working together to create a comprehensive content marketing and strategy tailored specifically to your needs. Contact us today to find out more about how we can help you grow your healthcare practice. Let’s get started on building a successful digital strategy and innovative content marketing and approaches that will take your healthcare business to the next level! We are excited to partner with you in this journey and our team is here to provide you with the best possible solutions for all of your healthcare marketing, strategy and needs.
Why Harris & Ward is the Ideal Healthcare Marketing Agency
When it comes to promoting healthcare brands, a reliable healthcare marketing agency and digital marketing agency can make all the difference. Harris & Ward is the ideal healthcare marketing and advertising agency, providing comprehensive services to healthcare brands looking to make their mark in the digital world. As a healthcare digital marketing agency, we understand the unique challenges faced by healthcare brands in reaching their target audience, and we have the skills and expertise to help them achieve their goals.
Unlike many other healthcare marketing agencies, Harris & Ward is not just an average healthcare marketing agency. We are a full-service creative and healthcare marketing agency, with a deep understanding of the healthcare industry. Our team of experienced marketers, designers, and developers work together to create custom solutions that meet the unique needs of each of our clients. We specialize in all aspects of digital marketing, including SEO, PPC, and social media marketing, email marketing, and more.
At Harris & Ward, we understand that healthcare companies and brands need to be seen as trustworthy and reliable. That’s why we work hard to create campaigns that not only drive traffic and conversions but also build brand loyalty, recognition and reputation for healthcare companies and businesses. We focus our creative campaigns on creating a consistent brand message across all channels, so that our healthcare clients’ target audience sees them as the authority in their industry.
Overall, Harris & Ward is the ideal healthcare digital marketing agency and creative agency, for healthcare brands looking to take their healthcare marketing to the next level of healthcare success. With our extensive experience and expertise in healthcare digital and content marketing, we can help healthcare brands build their reputation, increase their visibility, and grow their business.
Looking to partner with leading healthcare marketing agencies? Let us show you why our creative agency is right for you! Get started today.
Jan 11, 2023 | Search Engine Optimization
There are many factors to consider when choosing a local SEO company. The most important thing is to find a company that has experience with healthcare marketing. You’ll want to find a company that can help you target your audience and get your website ranking high in the search engines. Choosing the right local SEO company can make a big difference in the success of your healthcare marketing campaign.
Define your goals – what do you want to achieve with SEO?
SEO is an ever-evolving process, so having clear goals and objectives for SEO helps to ensure that you are taking the right steps to reach your desired outcomes. Defining your SEO goals should be an ongoing process as the market shifts and evolves. It involves analyzing trends in search engine optimization, researching keyword strategies, understanding user behavior, and continually pushing content marketing initiatives that attract visitors and persuade them to take a desired action. Having well-defined goals will help keep the focus of your efforts within reach and prioritize activities that target the right audience. Ultimately, it will form the foundation of an effective long term SEO strategy.
Do your research – look for companies that have a good reputation
Research is an important part of the job hunting process. Before applying for any position, make sure to do an online search of potential employers to get a better idea of their reputation. Consider customer feedback and online reviews, which are often valuable resources when it comes to assessing a company’s online reputation. This extra research can save you time in the future by helping you avoid poor working environments and making sure you land the right job for your career goals.
Get quotes from different companies and compare prices
Getting comparative prices from different companies for necessary goods and services can help businesses to save money and make the best decisions for their bottom line. Shopping around for the best price is a great way to make sure that money isn’t being wasted, while still getting all of the necessary provisions. Taking advantage of different company quotes allows businesses to ensure they are receiving fair and reasonable prices, while also affording them the opportunity to build relationships with new providers. Researching prior to making purchasing decisions is always recommended and advertisers may be willing to meet or potentially beat competitor’s prices in order to gain interest in their business.
Ask about their experience and results they’ve achieved for other clients
When selecting a service provider, it is important to understand the experience and results they have achieved for other clients. This can give you greater insight into the level of skill of the provider and what sort of outcomes you may be able to expect from working with them. Ask prospective service providers about their experience and results they have achieved for other clients. Their answers will help you make an informed decision before investing in their services.
Make sure they’re using ethical methods that won’t get you penalized by Google
As a business owner, it is imperative that you ensure any digital marketing or search engine optimization (SEO) methods used are strictly compliant with Google’s standards and ethical practices. Digital campaigns that violate these principles could lead to penalties from Google such as decreased search rankings and website suspensions. As their algorithms become more and more advanced, it is critical that you stay ahead of the competition by only using techniques that are well within the confines of best practices for online businesses. By making sure your company operates ethically, you can increase customer trust which will invariably lead to better conversion rates and higher revenue potential in the long run.
Choose the company that you feel most comfortable with and start working towards your goals!
When considering different companies, it is important to find one that aligns with your values and goals. A quality firm can unlock opportunities to help you thrive and pursue whatever it is you wish to achieve. Take the time to research companies and their offerings, as well as any reviews or feedback from their past customers, so you can make an informed decision about which company you are most comfortable with. Once you find the right fit for your situation, commit to making those success-oriented goals a reality!
If you’re looking to improve your website’s ranking on search engines and get more traffic, then you need to invest in SEO. But it’s important to do your research first and make sure you’re working with a reputable company that uses ethical methods. Once you’ve found the right partner, you can start seeing results and achieving your goals.
