Paid Advertising (Google & Meta)
Data-driven strategies, measurable returns
Paid advertising campaigns through Google Ads and Meta (Facebook & Instagram) provide strategic opportunities to reach your ideal customers at the perfect moment. This approach delivers targeted traffic to your business through carefully crafted campaigns that align with your goals, whether that’s generating leads, increasing sales, or building brand awareness.
Generate measurable results through targeted campaigns
Our team of marketing strategists carefully develops and manages paid advertising campaigns that maximize your marketing budget. Our approach evolves based on performance data and market dynamics. This data-driven service requires continuous monitoring and optimization to ensure the highest possible return on your advertising investment.
CAMPAIGN STRATEGY
Expert campaign structuring transforms your advertising budget into a powerful lead generation engine. Strategic audience targeting, comprehensive keyword research, and engaging ad creation work together to maximize campaign performance and drive qualified traffic.
CONVERSION OPTIMIZATION
Performance data guides every optimization decision. Strategic testing of ad copy, landing pages, and audience targeting helps maximize conversion rates while ensuring every advertising dollar works effectively to achieve your business goals.
BUDGET MANAGEMENT
Precise budget allocation across campaigns and platforms ensures optimal resource utilization. Careful analysis of performance metrics guides strategic adjustments to maximize return on ad spend while maintaining consistent lead flow.
PERFORMANCE TRACKING
Comprehensive analytics connect advertising efforts to real business results. Advanced tracking implementation and regular performance monitoring provide clear insights into campaign effectiveness and guide data-driven improvements.
What You Can Expect
More Qualified Leads
More Qualified Leads from Targeted Campaigns
complete control
Complete Control Over Ad Spend and Reach
Conversion Rates
Steady Growth in Conversion Rates
personal support
Ready to boost your business locally?
Request a website and paid advertising audit from our expert team. Fill out our contact form and we’ll give you our recommendation for boosting your business.
Ready to boost your business locally?
Request a website and paid advertising audit from our expert team. Fill out our contact form and we’ll give you our recommendation for boosting your business.
Hear from a Paid Advertising Expert
When you talk to Harris & Ward, you’re always working with a member of our team. We pride ourselves not only in having quick response times, but being available when you have questions or needs. Meet our team of paid advertising experts ready to grow your business.
Dr. Jennifer Albee
Albee family dental
Dr. Jennifer Albee
Albee family dental
So happy I switched my business to Harris & Ward! They are so thorough and helpful. Todd answers my emails right away. My website and Google presence are finally in sync and patients love the ease of navigating.
FAQs
How long does it take to see results from paid advertising?
Initial campaign performance data is available immediately. Most businesses see meaningful results within the first 2-4 weeks as we gather data and optimize campaigns. Significant improvements in performance typically occur within 60-90 days as we refine targeting, messaging, and bidding strategies based on accumulated data.
How much should I budget for paid advertising?
Budget recommendations vary based on your market, competition, and business goals. We analyze your specific industry and competitive landscape to suggest a budget that can achieve meaningful results. Our focus is on maintaining a positive return on ad spend while scaling campaigns effectively.
How do you measure advertising success?
We track comprehensive performance metrics including conversion rates, cost per lead, return on ad spend, and quality of leads generated. Custom reporting dashboards show the direct impact of your campaigns, connecting advertising spend to actual business results. This data guides ongoing optimization efforts.
What platforms should my business advertise on?
Platform selection depends on your specific business goals, target audience, and service offerings. Google Ads excel at capturing high-intent searches, while Meta platforms offer sophisticated audience targeting capabilities. Our analysis determines the most effective platform mix to achieve your objectives.
How do you ensure my budget is spent effectively?
Every campaign undergoes continuous performance monitoring and optimization. Strategic bid management, audience refinement, and creative testing help maximize results. We regularly analyze key metrics to identify opportunities for improved efficiency, ensuring your budget generates the highest possible return.