Our Blog
Read below to stay up to date on Harris & Ward and industry digital marketing trends and updates.
How to Succeed at Small Business Marketing
There are around 31 million small businesses just in the US. That's to say nothing about foreign businesses that operate in the same space, a common problem for e-commerce businesses and freelancers. In short, you can come up against a lot of competition depending on...
Chiropractors Step-By-Step Guide to Achieving SEO Success
Studies show that less than 1 percent of Google searchers click on sites beyond the first page of results. That means you need to get listed on that first page if you want to get any new patients from web searches. Search engine optimization (SEO) will help you get...
Website Design and Development: The Key Strategies to Know
Are you a small business wondering how to go about designing a website? You might be relying on your Facebook page as a substitute, or even wondering if you need a website in the first place. Have you considered the price you'd pay for not having one? Website design...
Find Your Audience and Grow Your Business: 7 Undeniable Benefits of Local SEO
In your community, 97% of people turn to the internet to learn more about a local business. With an increase of 'near me' searches, if your small business isn't optimized for these local searches, you're missing out on a highly valuable market. So how can you get...
8 Search Engine Marketing Tips You Must Know
If you want your business to appear in the first few pages of a Google search, you need search engine marketing (SEM). This is different than SEO. SEM is one of the best ways to land new clients. You can have your business pop up on the first few pages of Google....
Photography [3 Considerations for Small Business]
Commercial Photography Services [3 Considerations for Small Businesses] Well-executed photography is a powerful tool in engaging your customers. Taking time to plan and shoot commercial photography that highlights the emotional core of your product or service...
What Is the Difference Between SEO and SEM?
Digital marketing has evolved so much in the past few years that the acronyms are seriously hard to keep up with. Who knew that SEO and SEM are actually two different things? Technically, they are two sides of the same coin, and they serve a similar goal of driving...
These Are the Different Types of SEO You Need to Know
Did you know that 71-92% of search engine users don't click past the first page after making a query? The statistic surprised us, too, but it's undeniably true. If you want your business to be successful online, it's essential that your page is on the first page of...
3 Reasons to Care About Local Business Listings
3 Reasons to Care About Local Business Listings Written by Lesley Goodaker, Digital Marketing Manager Local SEO efforts directly correlate to your business' reputation, rankings, and revenue. That's why its vital to understand the purpose of local business listings...
4 Tips for Small Businesses Impacted by COVID-19
Navigating a Pandemic [4 Tips for Small Business Owners Impacted by COVID-19] The coronavirus is causing financial difficulties for businesses across the U.S. And while everyone’s first priority during this pandemic should be to stay safe and healthy, maintaining your...