Dental SEO company · Maps, search & AI answers
Dental SEO Company That Ranks Your Practice in Google Maps, Search, and AI Answers
Harris & Ward is a dental SEO company based in Lexington, Kentucky. We rank dental and orthodontic practices in the Google Map Pack, organic search, and the answers ChatGPT, Google AI Overviews, and Perplexity give patients, then report on the calls and booked appointments that follow.
- AI visibility tracked daily for 35+ dental and ortho practices
- 500+ dental practices supported
- Lexington team since 2011
Harris & Ward Dental SEO at a Glance
- Best for
- Independent and small-group dental and orthodontic practices that want Google Maps, organic search, and AI search handled as one plan
- Core services
- Local SEO and Google Business Profile, procedure pages, technical SEO and schema, reviews, link building, AI search optimization
- Specialties
- Family and general, cosmetic, pediatric, orthodontics, periodontics, oral surgery, restorative
- Markets
- Nationwide, with clients in Kentucky, Virginia, North Carolina, North Dakota, and California
- Pricing
- Programs start at $950/month; every engagement begins with a free audit and recommendations
- Reporting
- New patient calls, booked appointments, Map Pack rankings, and AI visibility across ChatGPT, Google AI Overviews, and Perplexity
Dental and orthodontic practices we've worked with, from Kentucky to California
Our dental SEO services
What Our Dental SEO Services Include
Dental SEO is the work that gets your practice found when a patient searches for a dentist, whether that search happens on Google, Google Maps, or an AI assistant. Every plan we run covers six connected areas.
Google Business Profile & Map Pack
Categories, services, photos, and Q&A built out completely, with geogrid tracking that shows where you rank across your city. The Map Pack is where most new patient calls start.
Citations & NAP consistency
Your name, address, and phone matched across Yelp, Healthgrades, Zocdoc, data aggregators, and the directories Google and AI tools cross-check before they trust a listing.
Procedure & location pages
A page for each high-value service, from implants and Invisalign to emergency care, written around what patients ask: cost, timing, insurance, and what to expect.
Technical SEO & schema
Site speed, mobile usability, indexing, and Dentist, FAQ, and LocalBusiness schema so search engines and AI tools understand who you are and what you offer.
Reviews & authority
A review program that produces specific, service-mentioning reviews, plus backlinks and listicle placements that build the third-party trust rankings depend on.
AI search optimization
FAQ structure, entity data, and external mentions that get your practice named in ChatGPT, Google AI Overviews, and Perplexity, tracked daily so you can see it happen.
Dental SEO in 2026
Traditional Dental SEO vs. AI Search Optimization
Patients still click through Google results, and a growing share now ask an AI assistant which dentist to call. The two overlap but reward different signals, so as a dental SEO agency we run them as one plan. If you only want the AI side, see our GEO for dentists service.
Want the step-by-step version? Read our complete guide to local SEO for dentists or the 2026 dental SEO guide.
| Traditional dental SEO | AI search optimization | |
|---|---|---|
| Goal | Rank in the Map Pack and organic results | Get named in the AI answer |
| Where patients see it | Google Search and Google Maps | ChatGPT, Google AI Overviews, AI Mode, Perplexity |
| Signals that matter | Relevance, proximity, reviews, links, page quality | Consistent entity data, direct answers, schema, third-party mentions |
| How we measure it | Geogrid rankings, calls, booked patients | Visibility, share of voice, and citations by engine |
Proof from our tracking
Dental Practices We Work With
We track AI visibility every day for more than 35 dental and orthodontic practices, so we can show you who AI tools recommend in your market and where your practice stands.
3×
WGM Orthodontics was named in about 1 in 4 AI answers across the orthodontic prompts we track for its Kentucky markets in October 2026, more than three times as often as the next practice.
Websites, local SEO, and AI visibility work for practices across the country. See every client on our Our Work page.
WGM Orthodontics
Local SEO and daily AI visibility tracking for a 17-office orthodontic practice, plus one website that holds every location together.
Graber & Gyllenhaal Orthodontics
A custom website, in-office photo and video, and AI visibility tracking across its local market.
Hubbard Dental
A family dental website with a custom brand video, and AI visibility tracking against the Pinehurst market.
Central Virginia Orthodontics
A family-first orthodontic website and AI visibility tracking across the Greater Lynchburg area.
Matthew Anderson, DMD
A patient-first website for a prosthodontist and AI visibility tracking across Sonoma County.
Steckler Pediatric Dentistry
A kid-friendly website written to answer the questions parents search before booking.
Vetter Dental
One website for a family practice and its boutique Smile Studio, each with its own search-friendly section.
SEO for every specialty
The Searches We Target for Each Dental Specialty
A dental SEO company should know which searches turn into high-value cases for your specialty. These are the patterns we build pages and Map Pack strategy around.
| Specialty | Searches patients use | What we build |
|---|---|---|
| Family & general | "dentist near me," "family dentist [city]," "emergency dentist open Saturday" | Map Pack strategy, emergency and insurance pages, location pages |
| Cosmetic | "veneers cost [city]," "best cosmetic dentist near me," "teeth whitening [city]" | Procedure pages with cost and financing answers, before-and-after galleries, FAQ schema |
| Implants & restorative | "dental implants [city]," "all-on-4 cost," "dentures vs implants" | Implant and full-arch pages, comparison content, review requests that name the procedure |
| Orthodontics | "orthodontist near me," "Invisalign provider [city]," "braces for adults" | Satellite-office location pages, aligner pages, consult-focused content (see orthodontic SEO) |
| Pediatric | "pediatric dentist near me," "kids dentist good with anxiety," "first dental visit age" | Parent-focused FAQs, trust content, review programs aimed at parents |
| Periodontics & oral surgery | "wisdom teeth removal [city]," "gum disease treatment," "bone graft cost" | Procedure pages, referral-friendly content, high-intent Map Pack targeting |
How it works
Our Dental SEO Process and Timeline
Clear expectations from the first call. Map Pack movement usually shows first; organic and AI visibility compound over the following months.
- Months 1–2
Audit & foundation
Geogrid rankings, AI visibility baseline, technical audit, Google Business Profile rebuild, NAP cleanup, citations, and schema.
- Months 3–6
Content & authority
Procedure and location pages, FAQ content, review program, monthly backlinks, and listicle placements that AI tools cite.
- Ongoing
Growth & optimization
Monthly reporting on calls, booked patients, rankings, and AI visibility, with re-audits and new content where the data points.
Pricing
How Much Dental SEO Costs
Most dental SEO companies charge $1,000 to $5,000 per month, depending on your market, your competition, and how much foundation work your practice needs.
Harris & Ward dental SEO programs start at $950 per month. Every engagement begins with a free audit, and we recommend a plan and quote based on what it finds, so you only pay for the work your market calls for.
Need more than SEO? See our dental marketing company services.
Dental SEO & AI search programs
Starting at $950 per month
Industry range: $1,000 to $5,000 per month
- Free dental SEO and AI visibility audit
- Written recommendations for your market
- A clear quote before you commit
Buyer's checklist
How to Choose a Dental SEO Company
Whoever you hire, ask these six questions before you sign. A good dental SEO agency will answer every one without hesitating.
Comparing agencies side by side? See our breakdown of the top dental marketing agencies and how we compare with Progressive Dental Marketing.
- Do you report on booked patients? Rankings and traffic matter only if they turn into calls and appointments.
- How do you track AI search? Ask which engines they monitor and how often.
- Who owns my Google Business Profile and website? You should, with full admin access.
- What happens in the first 90 days? Expect a specific audit and foundation plan.
- Can I see dental clients you've worked with? Named practices beat anonymous percentages.
- Who will I talk to each month? A named strategist who knows your market, not a ticket queue.
Client reviews
What Dental Clients Say About Harris & Ward
"If there is a better marketing team in the dental and specialty dental world, I have yet to meet them. Todd Boak and team know dental from roots to crown, and from Phase I ortho to Invisalign. They are also good people, which is extremely important."
Jim UsdanSing Orthodontics "Working with Harris & Ward was a breeze. They truly cared about the vision we had for our website and the growth of our practice overall. We're excited to keep seeing results as our campaigns go on."
Ryan CookSkyridge Dental "I absolutely love my new website. You guys have truly listened through every step of the way, and this has been a complete 180 from our last company. We are thrilled."
Dr. Jordan HubbardHubbard Dental, Pinehurst, NC Free audit
Get a Free Dental SEO Audit
In a 15-minute call, we'll show you where your practice ranks and what's holding it back:
- A geogrid of your Map Pack rankings for your top searches
- Which practices ChatGPT and Google AI Overviews recommend in your market
- Technical and content gaps on your website
- Your reviews and Google Business Profile, with the fixes that matter most
Allison CooperSenior Marketing Strategist
Prefer to talk? Call (859) 214-0004
Request Your Free SEO Audit
Tell us about your practice and we'll follow up to schedule your audit.
FAQ
Dental SEO Questions, Answered
What does a dental SEO company do?
A dental SEO company handles SEO for dentists: getting your practice found when patients search for a dentist on Google, Google Maps, or an AI assistant. The work covers Google Business Profile optimization, local citations, procedure and location pages, technical SEO and schema, review generation, link building, and AI search optimization, reported in terms of calls and booked appointments.
How much does dental SEO cost?
Most dental SEO companies charge between $1,000 and $5,000 per month depending on your market and scope. Harris & Ward dental SEO programs start at $950 per month. Every engagement begins with a free audit, and we recommend a plan and quote based on what it finds.
How long does dental SEO take to work?
Most practices see Google Maps rankings move within 6 to 10 weeks of foundation work. Organic results typically build over 3 to 6 months and compound over 12 months. If you need calls sooner, Google Ads can start producing them within days while SEO builds.
What's the difference between dental SEO and AI search optimization?
Dental SEO ranks your practice in Google's organic results and the Map Pack. AI search optimization, also called GEO, gets your practice named when patients ask ChatGPT, Google AI Overviews, or Perplexity for a recommendation. They share a foundation of accurate listings, strong reviews, and pages that answer patient questions, so we run them as one plan.
How do I get my dental practice to show up in ChatGPT?
AI tools recommend practices they can verify. That means a complete Google Business Profile, consistent name, address, and phone across directories, pages that answer specific patient questions, Dentist and FAQ schema, detailed reviews that mention your services, and mentions on third-party sites AI tools already trust.
Do I need a new website for dental SEO to work?
Not always. SEO can improve rankings on an existing site. A slow, outdated, or poorly structured website will limit results, so we audit every client's site during onboarding and tell you plainly whether a rebuild would speed things up.
Can dental SEO bring in implant and cosmetic patients?
Yes. Searches like "dental implants [city]" and "veneers cost" are lower volume than "dentist near me" but carry much higher case value. A single implant patient can be worth $3,000 to $6,000 or more, so we build dedicated procedure pages and review programs aimed at those searches.
Do you work with dental practices outside Kentucky?
Yes. Harris & Ward is based in Lexington, Kentucky, and works with dental and orthodontic practices nationally, including clients in Virginia, North Carolina, North Dakota, and California.
How is Harris & Ward different from other dental SEO companies?
We have supported more than 500 dental practices since 2011, and we track AI visibility daily for more than 35 dental and orthodontic practices, so AI search is measured, not guessed. And you get a named strategist and monthly reporting on calls and booked appointments instead of a rankings-only dashboard.
Ready to Rank Your Practice?
Tell us your market and the patients you want more of, and we'll show you exactly where you stand.