Dental Marketing Agency Built for Practice Growth
Harris & Ward has been a dental marketing partner for practices across the United States since 2011. We build integrated marketing systems that make your practice visible, trusted, and recommended — in Google, AI search, Google Maps, and everywhere your next patient is looking.
Dental Marketing for Every Specialty
Each dental specialty has different patient search behavior, different competitive dynamics, and different conversion triggers. We build marketing strategies around how your specific patients actually search — not a one-size dental template.
Family & Cosmetic Dentists
Patients searching for a new family dentist are comparing practices on trust signals, reviews, location, and website quality. We help family and cosmetic practices dominate their local market with SEO, a high-converting website, and a Maps presence that earns the call before a competitor does.
Pediatric Dentists
Parents choose a pediatric dentist for their child based on friendliness, reputation, and proximity. We build pediatric dental marketing strategies that speak directly to parents — warm, reassuring website content, family-focused social media, and local SEO that puts you at the top of “pediatric dentist near me” in your market.
Orthodontists
Orthodontic patients — and more importantly, their parents — research extensively before choosing a practice. We’ve spent years building marketing systems specifically for orthodontists: from Invisalign and braces SEO to consultation conversion funnels and the review strategy that drives word-of-mouth referrals into digital conversions.
Periodontists
Periodontal patients arrive through a mix of referrals and direct search. Your website needs to work for both — validating your expertise for referred patients and capturing organic searches for gum disease treatment, implants, and restorative periodontics. We build both sides of that presence.
Oral Surgeons
Oral surgery patients are often coming from referrals and searching to validate their choice. Your online presence needs to project clinical expertise and patient confidence. We help oral surgeons build the authority, reviews, and web presence that converts referred patients and attracts direct-search volume.
A Complete Dental Marketing System
Patients find dentists through a half-dozen channels before they ever pick up the phone. Ranking in Google Maps, appearing in AI search results, running effective ads, and having a website that converts — these aren’t separate efforts. They’re one system, and all of it has to work. Here’s what we build for dental practices:
- Dental SEO & AI Search
- Dental Website Design
- Google Ads for Dentists
- Local SEO & Google Maps
- Dental Photography & Video
- Social Media for Dental Practices
Search engine optimization for dental practices is no longer just about Google rankings. In 2026, patients are also asking ChatGPT and Perplexity which dentist to see, and Google AI Overviews are answering “best dentist near me” queries directly in the search results. We optimize your practice for all of it — technical SEO, local SEO, and AI search visibility — so you show up where patients are actually looking, not just where they used to look.
-
-
- Keyword research specific to your specialty and market
- Location page strategy for multi-location and service area practices
- Google Business Profile optimization and ongoing management
- Schema markup built for AI parsing and rich search results
- Content that answers real patient questions across traditional and AI search
-
Your website is often the first real impression a prospective patient has of your practice — and it’s doing the heaviest conversion lifting of any marketing channel. Harris & Ward designs dental websites from scratch: custom design, full copywriting, mobile-first development, and SEO built in from day one. We’ve built websites for general dentists, cosmetic practices, orthodontists, oral surgeons, and multi-location groups — and we know what makes a dental website actually work.
-
-
- Mobile-first, fast-loading design
- Full in-house copywriting — no templates, no copy-paste
- Designed for new patient conversions, not just aesthetics
- Integrated with Google Analytics, call tracking, and your scheduling system
- Custom photography and video coordination when needed
-
Dental Google Ads are one of the fastest ways to generate new patient appointments — and one of the easiest to waste money on without the right experience. We manage dental PPC campaigns built around the searches that produce actual appointments: high-intent keywords like “dentist accepting new patients,” “Invisalign near me,” and “dental implants [city].” Every campaign is tracked to phone calls and form submissions — not just clicks.
-
-
- Campaign structure built for dental patient acquisition
- High-intent keyword targeting by service and location
- Landing pages designed specifically for ad traffic
- Ongoing bid management, ad copy testing, and performance optimization
- Monthly reporting tied to lead and appointment data
-
For most dental practices, Google Maps is the highest-converting channel there is. When someone searches “dentist near me,” showing up in the top three map results is worth more than almost any other marketing investment. We build and manage the local SEO foundation that drives Maps visibility: Google Business Profile optimization, citation consistency, review strategy, and location-specific content — all maintained month over month.
-
-
- Google Business Profile setup, optimization, and ongoing management
- Citation building and NAP consistency across all major directories
- Review generation strategy and response guidance
- Local content targeting neighborhood and city-level searches
- Maps ranking reporting by keyword and geographic area
-
Generic stock photos tell patients nothing about your practice. Real photography and video of your team, your office, and your patient experience build the kind of trust that converts browsers into appointments. Our in-house photo and video team comes to your practice — no coordinating a separate vendor — and produces assets used across your website, social media, Google Business Profile, and ads.
-
-
- Professional team and office photography
- Patient experience and brand storytelling video
- Procedure and treatment showcase content
- Social media content creation and video reels
- Before/after photography (patient consent workflows included)
-
Social media for dental practices isn’t about going viral — it’s about staying visible and trustworthy in the community where your patients live. We manage dental social media with content that reflects your practice’s personality, educates patients, and drives appointment requests. Each post is reviewed and approved by you before it’s published, and we handle the platforms that actually matter for dental: Facebook, Instagram, and Google Business Profile.
-
-
- Fully managed content creation and scheduling
- Platform coverage: Facebook, Instagram, LinkedIn, Google Business Profile
- Dental-specific content: patient education, team spotlights, seasonal promotions
- HIPAA-aware content practices — no patient images without proper consent
- Unlimited revisions before any content goes live
-
Results We've Delivered for Dental Practices
We measure success in new patients, calls, and appointments — not impressions or clicks. Here’s what our dental marketing partnerships have produced.
Our website designed to prioritize conversions and SEO campaign brought significant increase to not only traffic but actual new patient appointments.
organic traffic
increase
ranking
Your Practice in AI Search — Not Optional Anymore
When a patient asks ChatGPT “what’s the best dentist in [city]?” or when Google’s AI Overview answers “dentists accepting new patients near me,” most dental practices aren’t in those answers. Harris & Ward is one of the few dental marketing agencies actively optimizing practices for AI-generated search results — and given where search is going, it’s quickly becoming as important as traditional SEO.
AI engines — ChatGPT, Perplexity, Google AI Overviews, and Gemini — don’t pull recommendations from the same signals as traditional Google rankings. They weight structured data on your website, third-party citations and mentions, review content that names specific services, and content that clearly answers specific patient questions. We build all of those layers for dental clients.
Hear from our clients
Dr. Derek T. Peek
Eastern Iowa Endodontics
Great experience from start to finish. The team made our site migration seamless and has been incredibly easy to work with on all the edits since. They’re responsive, efficient, and genuinely care about getting things right. Everything looks great across desktop and mobile, and I really appreciate their attention to detail. Would absolutely recommend working with them.
Ryan Cook
SKyridge Dental
Working with Harris & Ward was a breeze. They truly cared about the vision we had for our website and the growth of our practice overall. We’ve had so much fun getting to know the team over the past few months and are excited continuing seeing the results as our campaigns go on. We couldn’t have gotten here without them!
Jim Usdan
Sing Orthodontics
If there is a better marketing team in dental & specialty dental world, I have yet to meet them. Todd Boak & Team know dental from roots to crown and from Phase I ortho to Invisalign. They are also good people which is extremely important.
Dental Marketing Questions, Answered
How is Harris & Ward different than other dental marketing companies?
Most national dental marketing companies run the same playbook for every client. We bring 15 years of dental-specific expertise combined with the responsiveness and accountability of a local agency — you work directly with our in-house team, not a call center. We also cover the full scope of your marketing needs under one roof: SEO, AI search, web design, ads, photo/video, and social. And because we don’t outsource, your strategy isn’t being handed off to a subcontractor who doesn’t know your practice.
How long does it take to see results from dental SEO?
For most practices in competitive markets, meaningful keyword movement typically begins within 60–90 days as the foundational work takes effect. Significant ranking gains and measurable increases in organic traffic usually appear at the 3–6 month mark. Local SEO improvements — particularly Google Maps rankings — can move faster, often within 30–45 days. We’ll give you an honest picture of the competitive landscape and realistic timelines before we start.
Do you only work with dentists, or do you work with other dental specialties?
We work across all dental specialties — general and family dentists, cosmetic dentists, orthodontists, oral surgeons, pediatric dentists, periodontists, and endodontists. Each specialty has its own marketing approach, patient acquisition cycle, and keyword strategy. We’ve built campaigns across all of them.
Can Harris & Ward help a brand-new dental practice?
Yes — and we’ve done it successfully. New practices need to build visibility quickly from a standing start, which requires a different mix of services than an established practice looking to grow. We typically recommend a combination of a strong new website, aggressive local SEO and GBP optimization, and Google Ads to drive immediate appointment volume while organic traffic builds. We’ll map out the right launch sequence for your specific market.
Do you work with practices outside of Kentucky?
We do. While we’re headquartered in Lexington, Kentucky, a significant portion of our dental marketing clients are practices across the country. We’ve worked with orthodontic and dental practices in North Dakota, Iowa, Virginia, and other markets nationally. Remote partnerships are a normal part of how we operate.
Will I be locked into a long-term contract?
We work on month-to-month or annual agreements depending on the service. We’ll walk you through options during your initial consultation. Our preference is to earn your continued business through results — not to hold you to a contract you can’t get out of.
How do you show up in ChatGPT or Google AI results as a dentist?
Appearing in AI-generated search answers requires building the right signals — structured data on your website, third-party citations and mentions, review content that names your services specifically, and content that directly answers the questions AI engines are pulling from. We build all of these layers as part of our AI Search service, which we offer as a standalone or integrated component of a full SEO engagement. It takes intentional work, and no agency can guarantee specific AI placements — but the right foundation dramatically increases visibility.
Let’s Talk About Growing Your Practice
Whether you’re a new practice building from scratch or an established one ready to outgrow your current marketing, we’d like to hear about your goals. Our team will walk you through what we’d recommend for your specific market and give you a clear picture of what growth could look like.
