Digital Marketing for Small Businesses | SEO and SEM
Are you a small business looking to maximize your online presence through SEO and SEM strategies? Partner with the experts at Harris and Ward today.
Effective Strategies to Your Grow Small Business
There are more than 31 million small businesses in the United States, comprising 99.9% of the total number of firms nationwide. Many of these small businesses face the same hurdles, especially when there are starting out. It can be difficult to carve out a market within such a competitive marketplace.
The internet has provided incredible opportunities for small businesses to grow and prosper. With 93% of US adults using the internet today, small businesses have the opportunity to reach their potential customers, build brand awareness and trust, generate new leads, and drive sales.
In order to maximize the opportunities presented through digital marketing, it is essential to partner your small business with an experienced team. At Harris and Ward, we provide a range of services to help small businesses maximize their online presence.
Contact us today to get started.
SEO Services for Small Businesses
SEO stands for search engine optimization, which is an important digital marketing strategy for small and emerging businesses. Effectively, it aims to improve a business’s website’s ranking and visibility on search engines. The better your website’s ranking on search engines such as Google, the more likely your target audience is going to see your page and visit it.
There is a joke that pretty well sums up the value of SEO. It goes like this, “Where is the best place to hide a dead body?”. The answer is, “On the 2nd page of a Google search.”
SEO is free and relies on organic search strategies, which differentiates it from SEM. Some examples of effective SEO strategies include:
- Optimizing on-page elements
- Keyword optimization
- Creating user-friendly pages
- Improving website speed/making it mobile-friendly
- Creating high-quality and varied content
- Building links
- Creating user-friendly pages
- Optimizing for voice search
- And much more
Contact our team to learn more about how SEO can enhance your business’s online presence.
SEM Services for Small Businesses
SEM stands for search engine marketing. It is another form of digital marketing and it uses paid strategies to increase search visibility. It falls under the same umbrella as pay-per-click (PPC).
The results page on search engines is divided into two categories: paid and organic. SEM is paid advertising, but unlike SEO, the results are instant.