CRAFT YOUR IMAGE
Logo Design & Brand Identity Services
Though virtually everything in digital marketing can be measured, there is no formula for branding. Branding is, and will always be, a subjective and intuitive process.
At Harris & Ward, we’re dedicated to helping you develop a brand that resonates with your consumers. Whether you’re looking to develop new brands or revive exhausted ones, we will work with you closely to identify powerful strategies and implementation plans for attracting the right customers to grow your business.
Innovative Visual Branding
Visual branding is one of the first opportunities your company will have to make an impression on consumers. In fact, it is so powerful that it is often considered the metaphorical “handshake” of a company. Everything from your logo and color palette to product packaging and website design influences how your brand is perceived.
From the Golden Arches of McDonald’s to the simplistic Nike swoosh, brand elements that stand out do so because they intrigue people; they leave an impression and invite consumers to engage with them. We are dedicated to crafting high-quality, distinct brands.
Our visual branding process has been carefully honed to combine the perfect blend of strategy, design, and technology, encouraging consumer engagement from the start.
Industry-Informed Branding
The concept of branding is often misinterpreted. Contrary to popular belief, branding is not synonymous with marketing. In fact, branding is actually the core of your marketing strategy.
Like a person, your brand has many dimensions. It represents the personality and behavioral traits that differentiate your business from others in your industry. And while similar brand development processes may work for other businesses in the same niche, your business has unique traits and needs. We are dedicated to helping develop your brand, identify your target audiences, and leverage different marketing channels to grow your business.
