Orthodontic SEO Company: Get Your Practice Found on Google, Google Maps, and ChatGPT

Founded in 2011, with orthodontics and dental as our deepest verticals. That means we don’t need you to explain the difference between Phase I and comprehensive treatment, why your start rate matters more than your lead count, or how satellite offices change the local search picture.

It also means we understand the economics. A comprehensive case runs several thousand dollars over eighteen to thirty months, which supports a higher acquisition cost than general dentistry does. We build the keyword strategy around case value rather than search volume, because ranking for one high-value query can pay for a year of work.

Consultations booked. Treatment starts influenced. Which locations are producing and which aren’t. Where your practice is being named in AI answers and where a competitor is being named instead.

Not impressions. Not clicks. Not a dashboard screenshot of a line going up while the schedule stays soft.

Harris & Ward programs start at $850 per month. Across the market, orthodontic SEO generally runs between $1,000 and $5,000 per month depending on how many locations you operate, how competitive your market is, and what condition your website starts in. Since a single comprehensive case is worth several thousand dollars, the useful measure is cost per case started rather than the monthly retainer.

Expect early movement in local rankings and Map Pack visibility within 90 days, and meaningful consult volume between six and twelve months. Markets with several established practices take longer than markets with few. Any agency promising page-one results in 30 days is selling something it can’t deliver. Paid search is the faster channel if you need consults immediately, and we manage that alongside SEO where it makes sense.

SEO determines where you rank on a results page. AI search visibility determines whether your practice gets named when a patient asks ChatGPT, Google AI Overviews, or Perplexity and never reaches a results page at all. They share underlying work, including content quality, schema, and local signals, but the content structure differs. AI models extract and attribute clean answers, so FAQ architecture and entity clarity matter more than keyword placement.

Orthodontic search behavior is distinct enough that a generic dental playbook underperforms. Two separate patient audiences, brand-driven adult aligner searches, competition from general dentists offering the same treatment, and consult-to-start economics all require different work. The better filter is whether the agency can explain your patient acquisition path in the first call, not whether orthodontics is the only specialty they serve.

Yes. Satellite models are common in this specialty and each location competes in its own local market. We build per-location page architecture, manage a Google Business Profile for each office, and report at the location level. Practices running satellite offices off a single combined page are invisible across most of their own service area.

That’s usually where the largest gap is. Adult aligner patients research the longest, compare the most, and are the most likely to start inside an AI tool. Winning them takes treatment content that addresses cost, timeline, and the specialist-versus-general-dentist question directly, plus the AI search work that gets your practice named during the research phase rather than after it.

Three things. We publish our entry price at $850 per month while most of this market won’t quote until you’re on a sales call. We work month-to-month with no longterm contract. And we include AI search visibility in every campaign rather than selling it separately, which matters in a specialty where patients research heavily before booking. We also bring our own cameras, so the photography and video are part of the engagement rather than a five-figure side project.