SEO (Search Engine Optimization) can get you more overall traffic than PPC (Pay-per-click), so if you can manage to rank your website for the keywords you want, you will get much more traffic than paying for those keywords. If you compare traffic and cost of first page positions for SEO traffic and PPC traffic, organic traffic is better.
However, paid ads appear at the top of the page, above the organic listings influenced by SEO. In many cases SEO and PPC work best when integrated and strategically aligned. We believe that both SEO and PPC play a part in a digital marketing strategy. It’s more about choosing the right balance (and budget) for your needs.