Search Engine Optimization (SEO) is the process of optimizing your website’s visibility online. This means that the more people see your website, the more your online traffic increases, and the better your chances to provide your product or service to a greater number of people.
SEO is an evolving set of processes and best practices that help businesses create websites and digital content that rank well on search engines. Why is SEO ever-changing? Google and other search engines run on complex algorithms that are regularly updated. These algorithms are what search engines use to determine which pages to rank highest.
When people have a question, most turn to Google or some other search engine. A high volume of organic traffic to websites comes from search engines as a result. To capture their share of this traffic, businesses are constantly vying for the top position on search engine results pages (SERP). This is where SEO comes into the equation.